Aspiration Marketing

JULY 6, 2023

When every business is fighting for a spot on the first page of Google, content marketing has proven to be a must-have weapon in our SEO arsenal. But what exactly is content marketing, and why is it so important? Content marketing isn't just about creating random blog posts or social media updates. It's about creating valuable, relevant, and engaging content to attract, retain, and convert potential customers into loyal ones.

Content Marketing 246

Content Marketing SEO Marketing Marketers 246

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. From building brand reputation to understanding customers and improving competitive positioning, social data is the missing piece you need to solve your leadership team’s most pressing challenges.

Analytics 145

Analytics CMO Transform PR 145

Content Marketing Institute

JULY 6, 2023

Ready to improve your skills for short- and long-term content marketing success but not sure which ones? Almost two dozen Content Marketing World presenters offer advice with unique twists, unexpected advice, and helpful reminders.

Content Marketing 140

Content Marketing Marketing Marketers 140

Buffer Marketing

JULY 6, 2023

LinkedIn’s algorithm has always been a bit of a mystery – until now. The algorithm recently underwent some key changes, and the team (through Dan Roth, editor-in-chief, and Alice Xiong, a product management director) sat down with Entrepreneur to explain them. In this article, we’ll highlight the key points from the team’s interview about the LinkedIn algorithm and share practical tips for applying this knowledge to your content.

Place 134

Place Management Social Media Marketing Product 134

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Trade Press Services Newsletter

JULY 6, 2023

Whether you are looking for a new job, seeking professional speaking opportunities or applying for industry awards, a resume is a critical element of a personal branding strategy. If it’s been a few years since you’ve updated your resume, or if you are lucky enough not to have needed one lately, you may not be aware of how much they’ve changed. Today’s resumes are more than a laundry list of past jobs and responsibilities.

Whitepaper 130

Whitepaper Thought Leadership Branding Transform 130

Martech

JULY 6, 2023

Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I know professionally are all about AI only 35% of those surveyed respondents agreed with the statement “I am familiar with ChatGPT,” and 50% disagreed. Of those who said they were familiar with ChatGPT: 12% agree the information produced by ChatGPT is accurate 81% are concerned about possible security and safety risks 63

User-Generated 116

User-Generated PR Analytics Management 116

Rock Content

JULY 6, 2023

It is almost impossible to talk about digital marketing and/or content marketing without mentioning the importance of Search Engine Optimization (SEO). So in this article I will cover this topic bringing data and insights from the State of Marketing Report 2023. Published by HubSpot, Litmus, Rock Content, and Wistia, the report aims to help marketers prioritize their strategies and outperform their goals.

Marketing Plan 111

Marketing Plan SEO Gen Z eBook 111

Martech

JULY 6, 2023

Amazon will run its yearly summer Prime Day promotions July 11 and 12. Amazon Prime members will have access to deals, while Amazon’s competitors will court bargain-hunters online and in-store. As a result, it’s a great snapshot of ecommerce trends. Why we care. As this year’s Prime Day proves, digital retail is never exclusively online. Top retailers are using a combination of digital and in-store deals to cover the multichannel ways shoppers look for deals.

eCommerce 108

eCommerce Shoppers Retail Price 108

AWeber

JULY 6, 2023

Are you looking for a game-changing strategy to captivate your email subscribers and boost your marketing efforts? Look no further than video email marketing! Incorporating a video in your emails has the power to mesmerize and engage your subscribers in ways that traditional text-based emails simply can't match. As humans, we are naturally drawn to visuals, and videos provide a visually compelling and immersive experience that can leave a lasting impression.

Email Marketing 106

Email Marketing Education Marketing Marketers 106

Martech

JULY 6, 2023

Does it sometimes feel like you and your team are running in circles with your marketing? You’re doing great work but not seeing the results you expected? It’s almost always the result of one fundamental piece that’s missing. Last year, I found myself stuck in the middle of a corn maze. I was lost, confused and disoriented. It was nearly impossible to find my way out and it took countless wrong turns and endless frustration.

Transform 108

Transform Energy Customer Place 108

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Scoop.it!

JULY 6, 2023

Our world today is governed by content, hence the expression “content is king”, and whilst you may not naturally think to link content to UX design, exploring an updated definition of the word will help to explain how crucial the relationship is. Content is, at its core, information. In a digital sense, this information can be presented as long- or short-form text, pictures, videos, newsletters, soundbites, podcasts, website copy, email newsletters, social media posts, and more.

User-Generated 105

User-Generated Shoppers Entertainment Customer Journey 105

Hootsuite

JULY 6, 2023

Facebook has 2.93 billion monthly active users. So if you’re feeling the pressure to create great Facebook content, we get it — that’s a lot of people to entertain with your posts. And that means mastering the art of a great Facebook caption. A great Facebook caption will add context or showcase your brand’s point of view. It might include a call to action; it might inspire a reader to laugh.

User-Generated 104

User-Generated Entertainment Social Media Marketing Millennials 104

Social Media Examiner

JULY 6, 2023

Need more clients and customers? Looking for a framework you can model to fit your own business? In this article, you’ll discover a strategy to generate demand for your products and services. What Is Demand Generation? Demand generation is a holistic approach to marketing. Some might even say that it's the foundation of how all […] The post Demand Generation Strategy: How to Get Buyers to Line Up to Work With You appeared first on Social Media Examiner.

Product 103

Product Customer Social Media Marketing Marketing 103

Traackr

JULY 6, 2023

Want to improve your influencer marketing ROI? Here is an influencer program budget template you can use.

Influencer Marketing 100

Influencer Marketing Marketing Marketers 100

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Kuno Creative

JULY 6, 2023

A great website is like a finely tuned sports car. It’s sleek and appealing, built for speed and performance. Smooth navigation and dynamic experience leave a lasting impression, attracting attention and captivating users.

Marketing Strategy 98

Marketing Strategy Content Marketing Marketers Marketing 98

Sachs Marketing Group

JULY 6, 2023

Threads is a new app, built by the Instagram team, for sharing text updates and joining public conversations. In light of Twitter’s unveiling of widely unpopular changes and Instagram’s 2.35 billion active users, Threads is positioned to skyrocket in popularity and attract massive adoption as a Twitter alternative. What is Threads? Image courtesy of Instagram Threads is a highly-anticipated social media app built by the Instagram team to rival Twitter as a place to share text-based updates.

Social Media Marketing 98

Social Media Marketing Promotion Energy Communications 98

CMO Network

JULY 6, 2023

The impact of Apple’s new spatial computing device on fashion, luxury, and retail shouldn’t be underestimated. Are we ready for this new shift?

Fashion 90

Fashion Transform Retail CMO 90

Search Engine Land

JULY 6, 2023

Marketers have been growing increasingly concerned about advertising on Twitter. So much so, T witter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation. But where are marketers going if Twitter is no longer their go-to option for advertising?

Affiliate Marketing 89

Affiliate Marketing Advertising Advertisers Marketing 89

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Duct Tape Marketing

JULY 6, 2023

The 4 Commitments To Grow Your Reach Online written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Becky Robinson In this episode of the Duct Tape Marketing Podcast , I interview Becky Robinson. She is the Founder and CEO of Weaving Influence. This full-service marketing agency specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders.

Thought Leadership 84

Thought Leadership Energy Place Copywriting 84

Search Engine Land

JULY 6, 2023

Google is exploring alternatives or supplemental ways of controlling crawling and indexing beyond the 30 year standard of the robots.txt protocol. “We believe it’s time for the web and AI communities to explore additional machine-readable means for web publisher choice and control for emerging AI and research use cases,” Google wrote. Engaging with the community.

SEO 89

SEO 89

CMO Network

JULY 6, 2023

If you test this theory at home, turning the average container of dairy alternative milk around, you might encounter more than the few simple, familiar, pronounceable.

CMO 61

CMO 61

Search Engine Land

JULY 6, 2023

Keyword research is the compass that guides SEO strategies. Excel has been an indispensable tool for marketers, aiding in organizing, analyzing, and presenting keyword data. Enter artificial intelligence (AI). By blending traditional Excel formulas with AI insights, digital marketers can unlock an even more potent combination for superior SEO performance.

User-Generated 88

User-Generated SEO Transform Digital Marketing 88

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

SmartBrief - Marketing

JULY 6, 2023

A recent Marketing Dive story reported that marketing budgets account for 9.1% of total company revenue in 2023 — a percentage that fell slightly from 9.5% in 2022. At the same time – per a recent news release by Gartner – 75% of CMOs face increased pressure to “do more with less” to achieve profitable growth in 2023. That same survey found that 86% of marketers stated the need for significant changes in the marketing function to achieve sustainable results.

Marketing 52

Marketing Marketers Target Market Communications 52

Search Engine Land

JULY 6, 2023

Google Analytics 4 is better than Universal Analytics – at least, that’s what some marketers have been telling Search Engine Land. While the new platform certainly has its fair share of haters , some advertisers seem to absolutely adore it and have been showering the tool with praise. If you’re scratching your head wondering how on Earth they could have reached this conclusion, below, we’ve put together some of the feedback we received from these unicorns.

Analytics 84

Analytics Advertisers Advertising Digital Marketing 84

ConsumerTalk

JULY 6, 2023

How can we build our brand? This is the perennial question in business, and the answers are complex. Whatever you are selling, incentivized purchases can help consumer thoughts turn towards your brand. Incentive programs use buyer psychology to encourage customers to make decisions that build your business.

Transform 52

Transform Branding Customer Promotion 52

GrowPowerful

JULY 6, 2023

Ignite Your Success by Keeping Your B2B SaaS Marketing Firing on All Cylinders Keep the fuel flowing The ongoing acceleration of digital transformation coupled with Artificial Intelligence has created a hyper-competitive landscape for B2B SaaS companies. As a CEO in this space, maintaining a robust marketing program is no longer optional - it's the engine that powers your success.

Transform 52

Transform Marketing Marketers Education 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Use Insider

JULY 6, 2023

During a recent panel discussion at Uplift Ramadan, Omar Abdillah, Head of Data at Kompas Gramedia, shed light on how the team effectively uses Insider’s data and technology solutions to elevate its customer journeys. Real-time data tracking and AI-powered segmentation Abdillah explained how Kompas Gramedia understood the importance of tracking user behavior across multiple channels but needed a platform to help leverage this.

Customer 52

Customer Customer Journey Marketing Marketers 52

Six & Flow

JULY 6, 2023

In today's fast-paced world, customers crave personalised experiences that cater to their unique needs. As businesses shift their focus towards delivering a customer-centric approach, conversational marketing has emerged as a powerful player in the game. In this article, we explore the impact of conversational marketing on your sales funnel with a focus on chatbots and AI.

Conversational Marketing 52

Conversational Marketing Marketers Marketing Customer 52

Search Engine Land

JULY 6, 2023

The transition from “search engine 2.0” to “search engine 3.0” has brought significant changes, particularly with the introduction of entities. This article explores these shifts, the impact of entities on modern SEO and how to adapt your strategies to thrive in this new era. Building your own SEO ‘notional machine’ In my early years of learning to code, a teacher introduced an impactful concept known as “notional machine,” which reshaped my approach to programming and, later, SEO.

SEO 99

SEO Transform Manufacturing Branding 99

Six & Flow

JULY 6, 2023

Are you curious about how to determine the speed at which your revenue is growing? Revenue velocity is a metric that measures how much money your company is bringing in over a particular period of time and is often calculated using Revenue Intelligence tools. It's an essential tool for assessing the health and growth potential of your business. But how do you calculate it?

Health 52

Health 52

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding