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In the fast-paced marketing world, one thing remains constant: the undeniable power of content. A well-crafted content marketing strategy can make all the difference in capturing your audience's attention and driving business growth. That's where creating killer content comes into play. From understanding your audience and crafting captivating headlines to incorporating storytelling and optimizing for search engines, we're here to explore the essential steps to take your content to new heights.
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ChatGPT and its AI-driven cousins have created a ton of discussion about the future of content. What’s gone relatively undiscussed is how this technology could be used beyond content generation to expand the growth potential of email and CRM-based marketing. That’s not for lack of technology. In March, Salesforce announced its foray into generative AI for CRM, Einstein GPT.
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Did you miss the latest Instagram changes? Wondering which new updates are important to marketers? In this article, we explore changes from Instagram that matter for marketers. This article was co-created by Natasha Pierre, Jerry Potter, and Lisa D. Jenkins. For more about Natasha, scroll to Other Notes From This Episode at the end of […] The post Instagram Updates Marketers Need to Know appeared first on Social Media Examiner.
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Acura’s real-life recreation of Uncle Noboru’s garage and Integra S Type from “Chiaki’s Journey” web series. Image: Acura. The high-performance Integra Type S, part of Acura’s bestselling Integra lineup, is an even bigger hit online than in dealers’ showrooms. It’s a star of Acura’s wildly popular animated web series, “Chiaki’s Journey,” now in its second season.
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Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
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Discover how a client-first approach can revolutionize your business and set you on a path to unparalleled success The post Mastering Client-Centric Growth: Strategies that Really Work appeared first on yorCMO.
Want to monitor YouTube ad performance more efficiently? Wondering how to streamline reporting and experiments? In this article, you’ll learn how to measure YouTube ads with reports, dashboards, and experiments so you can run more successful video campaigns. Leverage YouTube Ad Analytics When you want a quick snapshot of your YouTube ad performance, it’s easy […] The post How to Measure and Improve YouTube Ads appeared first on Social Media Examiner.
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I’ve floated the idea of an Inverse Conway’s Law in previous posts before, but only in passing. So today I want to fully describe the concept, because I believe it is a useful way to understand some of the current challenges in martech — and why it may drive a major shift in marketing software in the AI Era. Conway’s Law (broad interpretation) To understand Inverse Conway’s Law, you first need to understand Conway’s Law.
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