Content Marketing Institute
NOVEMBER 16, 2023
Dig into this surprising and award-winning content smorgasbord. It’s got gin, Ryan Reynolds, vegan mayo, Oscar the Grouch, and more to delight and inspire your content taste buds.
Search Engine Land
NOVEMBER 16, 2023
Google has updated its search quality raters guidelines for the first time in 2023 with a number of updates including simplifying the needs met scale, adding some more modern examples and some other minor changes. The last update to this document was 11 months ago on December 15, 2022 , which was a much larger update to the document. What changed. Here is a list of the documented changes: Simplified Needs Met scale definitions and added guidance for specific types of Needs Met ratings; refreshed
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Martech
NOVEMBER 16, 2023
Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. The new features include: New SGE subcategories. Photo search shopping. The expansion of its virtual try-on technology. Why we care. These updates offer fresh opportunities for brands to enhance product visibility and drive potential customers toward making purchases.
Search Engine Land
NOVEMBER 16, 2023
Google CEO Sundar Pichai has confirmed that the company pays Apple 36% of its Safari search revenue. The search engine shares this revenue, which is reportedly worth $18 billion, in exchange for default status on all of Apple’s devices. Pichai made the admission while being cross-examined at the Epic Games antitrust trial, after a Google witness at the federal antirust trial let the statistic slip.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Hubspot Marketing
NOVEMBER 16, 2023
Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets , or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted. What are these four Ds? Starting in July, consumers are deliberate , thoughtfully planning their holiday purchases and wishlists. From October to November, they’re deal-seeking , hunting for deals and prioritizing quality and value.
Search Engine Land
NOVEMBER 16, 2023
Apple reportedly asked Amazon to stop competitor ads from appearing on its product pages. In response, the retail giant allegedly agreed to only serve ads and recommendations at the very bottom of Apple product pages – a gesture it doesn’t provide to rival brands like Samsung and Microsoft. This preferential treatment has supposedly enhanced Apple’s product pages, creating a more streamlined user experience, which has caused frustration amongst the company’s rivals, according t
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
NOVEMBER 16, 2023
Like any marketing and advertising channel, SEO should be budgeted for. However, creating an SEO budget isn’t as simple as allocating a set monthly amount. To properly invest in organic search, you need a strategic plan backed by a comprehensive budgeting process. Without clearly defined goals, assessing website needs, and mapping resource requirements, you risk wasting time and money.
Buffer Marketing
NOVEMBER 16, 2023
X, formerly known as Twitter, has gone through a lot of changes since its ownership changed hands in November 2022. One of the most notable ones is its paid tier, which has seen name and design changes and many (many) additions to its list of features. So much has happened with this paid tier known as X Premium (RIP Twitter Blue) that it can be overwhelming for users considering it to go through and understand if it’s right for them.
Martech
NOVEMBER 16, 2023
ChatGPT is great for a lot of things, but it won’t win you the search engine wars. The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. This was seen as a direct challenge to Google’s domination of the search engine market. While ChatGPT (and genAI in general) soared, Bing’s numbers remained unchanged.
Litmus
NOVEMBER 16, 2023
When we think about creativity in email, we often consider imagery as the go-to solution for eye-catching designs. There’s another way to get creative—typography. Learn how you can make an impact, too, as this guide explores: What email typography is What’s a typeface? Which typefaces you can use in email The benefits of email typography How to add font styles to your email Email typography best practices Real-life examples of great email typography What is typography in email?
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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.
Martech
NOVEMBER 16, 2023
At Acquia’s Engage Boston conference this week, the company unveiled a new and possibly unique brand positioning. It’s making web accessibility for people with disabilities the focus of its marketing and a larger part of its technology. As the conference opened, the company announced it had purchased Monsido , a tech platform that automates finding and fixing website features that aren’t in compliance with international Web Content Accessibility Guidelines (WCAG).
Search Engine Land
NOVEMBER 16, 2023
To succeed in Google search, SEO professionals must stay updated on Google’s algorithm changes and be adaptable to evolving search trends that influence website rankings and online visibility. Enter Bard, Google’s conversational AI chatbot. Among Bard’s many potential uses, the tool can be a powerful ally for SEOs looking to dissect and understand Google’s algorithm updates and identify actionable recommendations for impacted sites.
Martech
NOVEMBER 16, 2023
Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss. If you thought CTV was good before, it’s about to get so much better.
Search Engine Land
NOVEMBER 16, 2023
Google is introducing new generative AI capabilities for advertisers to mark the start of the holiday season. The new features include: New SGE subcategories. Photo search shopping. The expansion of its virtual try-on technology. Why we care. These updates offer fresh opportunities for brands to enhance product visibility and drive potential customers towards making purchases.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Kuno Creative
NOVEMBER 16, 2023
If a website redesign is on your mind, you’ve probably got a list of strategic objectives mapped out. But a trend we’ve noticed is these objectives aren’t always aligned with a website redesign; they’re actually building a case for a brand refresh. Considering the overlap between branding and website design , we understand why it’s hard to know which side of the fence you might be on.
Search Engine Land
NOVEMBER 16, 2023
SEO agencies place a high value on client satisfaction and trust. This is why comprehensive reporting can make a huge difference. It not only demonstrates the value of your services but also serves as a critical communication channel between your agency and your clients. SEO reports are integral to agency work, report creation being one of the primary challenges associated with it.
Martech
NOVEMBER 16, 2023
We’ve all had our share of first rodeos — perhaps it’s your first-ever marketing project or your debut project at a new organization. An important thing to keep in mind is that learning is a continuous process that helps us grow, and there’s no shame in that. There are tactics we can employ to make first rodeos more productive. For instance, one easy tactic is compiling a list of questions in advance for future projects — most likely unknown at this point.
Search Engine Land
NOVEMBER 16, 2023
Nobody likes to be on the receiving end of a good “I told you so,” but at least a couple of times on this fine domain, I’ve warned against reliance on display and programmatic. And if you weren’t convinced earlier, the kerfuffles surrounding TrueView and the programmatic ads directing users to AI-generated properties should at least add a healthy dose of skepticism to your POV on programmatic.
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44 low-cost and free ideas to reduce employee turnover and improve morale. Employee turnover is disruptive, costs money, and impacts morale. But it’s preventable — or at least manageable — when you have a game plan. Read the Staffing Solutions Playbook for Associations, and you’ll learn: 21 ideas to boost morale and improve retention 12 key perks of time off, awards, recognition, and praise 11 strategies to keep new and existing employees involved and informed, and why this is fundamental to the
Customers.ai
NOVEMBER 16, 2023
The success of email marketing hinges on a fundamental metric: email deliverability. Studies reveal that nearly 20% of emails never reach their intended recipients. This is pretty troubling for DTC marketers when you consider that the return on investment for email marketing is unmatched. According to a Data & Marketing Association (DMA) 2019 report, the average ROI for email marketing in the United States was $42 for every dollar spent.
Search Engine Land
NOVEMBER 16, 2023
Google has filed a lawsuit in the northern district of California against two men who allegedly used the DMCA takedown request mechanism to try to remove competitor URLs from the search results. The lawsuit writes that the “defendants have weaponized copyright law’s notice-and-takedown process and used it not for its intended purpose of expeditiously removing infringing content, but instead to have the legitimate content of their competitors removed based on false allegations.” The l
Set Up
NOVEMBER 16, 2023
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Jaclyn Ruelle , the VP Head of Brand at Papa Johns, to talk about the impact that a positive attitude can have on an organization, lessons she learned from an impactful campaign, and more.
Search Engine Land
NOVEMBER 16, 2023
Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss. If you thought CTV was good before, it’s about to get so much better.
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Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.
Set Up
NOVEMBER 16, 2023
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Jaclyn Ruelle , the VP Head of Brand at Papa Johns, to talk about the impact that a positive attitude can have on an organization, lessons she learned from an impactful campaign, and more.
Duct Tape Marketing
NOVEMBER 16, 2023
Fortifying Profits: Strategies to Shield Your Business from Embezzlement written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Todd Rammler, president and founder of Michigan CFO Associates. A firm offering outsourced Chief Financial Officer services to small-business owners.
Zumvu
NOVEMBER 16, 2023
Welcome to the dynamic world of Magento, where the art of eCommerce thrives and business aspirations take flight! As an ardent advocate for online ventures.
Orbit Media Studios
NOVEMBER 16, 2023
By Olesia Filipenko Google wants to “provide a searcher with the most useful and relevant information.” The question: How does it understand that info’s usefulness and relevance? The algorithm is complex, with dozens of factors to consider. One signal among those many is dwell time. It makes sense: The longer users stay on your page before going back to the SEPR, the more obvious it is for Google that your information is relevant and, thus, worth ranking higher.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Zumvu
NOVEMBER 16, 2023
Unlock the secrets of social media success. Know how marketers are crushing it on social media and how you can, too, with these advanced social media tips.
Scoop.it!
NOVEMBER 16, 2023
If you want to unlock your eCommerce business’ full potential, boost customer engagement, and drive more sales, it’s time to create interactive content. Gone are the days of static content that merely describes your products – the future is all about giving customers a chance to experience what you have to offer. As 88% of marketers say, 10% of their static content will be updated to interactive content within two years.
SMA Marketing
NOVEMBER 16, 2023
SMA Marketing has a long history of helping small businesses attract customers through effective search engine optimization. SEO is the foundation of our marketing strategy, enabling us to create a holistic approach to attracting potential customers to our clients’ websites. With over ten years of experience in small business SEO and through many search engine algorithm updates, we’ve learned what works and what doesn’t.
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