Social Media Examiner

JULY 31, 2023

Want to improve and speed up your TikTok video ads production? Wondering how the TikTok AI script generator can help? In this article, you'll learn how to use TikTok's AI script generator to quickly produce more effective short-form video ads. Why TikTok's AI Script Tool Matters for Marketers Whether you want to develop and test […] The post How to Make Better TikTok Ads: TikTok AI Script Generator appeared first on Social Media Examiner.

Product 80

Product Marketing Marketers 80

Kevin Indig

JULY 31, 2023

Search Intelligence used Google Keyword Planner to land massive links for our Bingo client from: The Sun (DR 90) MSN, (DR92) Blackpool Gazette (DR 72) many other UK news publications Read how they did it In early June, I posted a snarky Tweet (Xeet?) that said, “ Show me your footer and I can tell you how good your SEO is.” Show me your footer and I can tell you how good your SEO is.

SEO 98

SEO PR Place Product 98

AWeber

JULY 31, 2023

These days, the opportunities for making money online are seemingly endless. One of the most tried-and-true methods for generating an online income, however, is that of monetizing your blog. Whether you’re looking to earn a healthy side income or make a living from blogging, there are plenty of opportunities worth exploring. So, just how much money can you make as a blogger—and how do you make money blogging, anyway?

Affiliate Marketing 98

Affiliate Marketing eBook Transform Advertising 98

Search Engine Land

JULY 31, 2023

Andi Search today is launching a new semantic content engine, as well as better source attribution and a new user experience. Concepts over keywords. Andi Search is now better at understanding concepts, according to company founder Angela Hoover. The goal is to better highlight content. Being able to rank content semantically helps Andi do that, Hoover said. “What makes the web great is the high-quality content that producers spend hours researching, writing and creating.

User-Generated 97

User-Generated SEO 97

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Rock Content

JULY 31, 2023

The launch of ChatGPT in November 2022 reignited the debate on Artificial Intelligence. In marketing, one of the concerns is the impact of AI on content production. Will it be able to replace professionals with a broad repertoire and years of experience in producing coherent and creative content? Here at Rock Content, we’ve already discussed the risks and benefits of AI tools and their potential to make the daily life of marketers more efficient , without neglecting the creativity and adap

Transform 93

Transform User-Generated Copywriting Communications 93

Search Engine Land

JULY 31, 2023

This is a gentle reminder that on August 1, Google will remove similar audiences (or segments) from all ad groups and campaigns. Please have a look at the full announcement here. Campaigns using similar audiences will automatically get opted into optimised targeting and audience expansion moving forward. Marketers who would rather avoid this can go to the audiences tab in the Google Ads settings page and manually turn off the campaigns instead.

Advertising 96

Advertising Advertisers User-Generated Customer 96

Search Engine Land

JULY 31, 2023

X has officially rolled out its creator ads revenue sharing program. The new feature enables users to share revenue from verified content creators’ impressions of ads in replies to content posted on the social networking platform. Elon Musk’s platform, previously known as Twitter, has introduced this new tool as part of X’s mission to enable people to “earn a living” by posting on its site.

User-Generated 94

User-Generated Search Marketers Branding Influencer Marketing 94

Martech

JULY 31, 2023

When the U.S. shut down in response to COVID-19, many government agencies were overwhelmed by requests for help and information. One of those was Georgia’s Department of Labor (DOL) which had to deal with the unemployment rate doubling to 6.7% practically overnight. In business terms, this was a customer service crisis — and customer service is integral to customer experience.

Customer 91

Customer Retail Place Marketing Strategy 91

Search Engine Land

JULY 31, 2023

Programmatic advertising enables digital marketers to buy advertising space through automated technology and machine learning, typically using a demand-side platform (DSP). Leaning on automation is nothing new to most marketers. Programmatic advertising streamlines the process of buying ad inventory across a huge network of platforms. It also gives advertisers greater control and granularity over placements, budgets and creative assets.

Advertising 92

Advertising Advertisers Place Digital Marketing 92

Hubspot Marketing

JULY 31, 2023

In early July, Instagram released its latest app Threads and immediately captured everyone’s attention. Thirty million people’s attention to be exact. Within 10 days, Threads had reached a whopping 100 million active users , even trending on Twitter, the incumbent. Let’s dig into: What Threads is How to Create a Profile Key Features What It Might Mean for Marketers What is Threads?

User-Generated 87

User-Generated Management Product Customer 87

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

JULY 31, 2023

While content is a foundational aspect of any SEO plan, it can be overwhelming for a local business to produce. An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share. To heed the advice of creating content, many local businesses default to blogging.

Manufacturing 90

Manufacturing Price Real Estate Retail 90

Hubspot Marketing

JULY 31, 2023

Podcasting and video are two undeniably powerful opportunities for reaching new audiences and increasing brand awareness. In fact, there are currently over 140 million podcast listeners in the U.S. alone, and more than 40% of U.S. users report watching online videos each day. But creating strong video or audio content takes time, effort, and resources.

Transform 86

Transform Energy Marketing Marketers 86

Rock Content

JULY 31, 2023

In recent weeks, SEOs across the web have reported high volatility in their website traffic and unstable SERP activity. It seems that a new major Google algorithm update might be coming. This prompts several questions. Will Google officially announce an update soon? What signs confirm that speculations about an update might be true? How can you track possible updates?

SEO 84

SEO Digital Marketing Promotion Marketing Strategy 84

Vertical Response

JULY 31, 2023

Surveys are an essential part of any marketing or business strategy. Not only do they help you understand your customers better, but they can also provide helpful insights into your competition and industry. However, creating a successful survey is not always easy. You need to ensure that your survey is effective and engaging and that the data you collect is accurate and relevant.

Advertising 84

Advertising Advertisers Promotion Customer 84

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Businesses Grow

JULY 31, 2023

Today I’d like to move beyond the tips and tricks phase of AI and marketing (although that is still a lot of fun!) and provide something more advanced — how to design an AI marketing strategy. Let’s step back from the hype and take a more strategic view of how AI will be applied to strategy. The format of this post will be a little different from what you normally see from me.

Marketing Strategy 83

Marketing Strategy Marketing Marketers CRM 83

Martech

JULY 31, 2023

The Writers Guild of America (WGA) went on strike in May, putting new scripted episodes of shows on hold until they get a better deal. How bad is this for TV ad revenue? Ad revenue is already slipping from talk shows, soap operas and sitcoms, a category that makes up 9% of the $26 billion in TV ads overall, according to a study taken in June, before the actors’ union SAG-AFTRA went on strike, by ad sales intelligence company Media Radar.

Advertising 83

Advertising Advertisers B2C Marketing 83

Marketing Insider Group

JULY 31, 2023

Let’s face it: nothing is ever one-size-fits-all. Your favorite coffee order? Definitely not the same as your coworker’s triple-shot, half-caff, oat milk latte with a dash of cinnamon. Your ideal weekend plans? Probably not the same as your friend who loves skydiving. And when it comes to choosing the right software for your business? You guessed it–not one-size-fits-all, either.

Non-Profit 78

Non-Profit Price User-Generated Manufacturing 78

Martech

JULY 31, 2023

Are your Q4 email campaigns all set? If not, you still have time to nail down your email optimizations. This article explores steps you can take to move the needle with your email program by: Identifying your highest-value customers. Building a testing campaign for Q4 success. Integrating personalization and automation. Improving for 2024. How to identify your highest-value customers Different industries (CPG, B2C, ecommerce) may have varying ways to determine their highest-value customers.

Customer 80

Customer eCommerce Shipping B2C 80

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

CMO Network

JULY 31, 2023

The article discusses the growing importance of sonic branding. John Taite, EVP of Made Music Studio is interviewed.

Branding 97

Branding CMO 97

Martech

JULY 31, 2023

Account Based Marketing is intrinsically strategic. ABM is a B2B marketing strategy that focuses on working with target accounts to market in a measured and structured way. If you’re entirely new to ABM check out our introduction guide to account-based marketing , then circle back to learn how to apply it. In this post, we will explore how strategic thinking is applied to accounts organization and communication, and we’ll detail common ABM strategies for you to apply to your accounts, to grow yo

Marketing Strategy 79

Marketing Strategy Logistics Direct Mail Marketing 79

Buffer Marketing

JULY 31, 2023

Artificial intelligence tools have become more accessible to non-technical users – even if they don’t always recognize it. If you’ve ever checked your work with Grammarly or recorded a meeting with Otter, you’ve used AI. However, more people are paying attention to the AI tools that make up their kits and how they use them.

User-Generated 76

User-Generated Thought Leadership Communications SEO 76

CMO Network

JULY 31, 2023

While representation is an important element of showing consumers they belong with your brand, all representation isn’t considered equal.

Branding 81

Branding Marketing Marketers CMO 81

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Search Engine Land

JULY 31, 2023

Universal Analytics is still processing data one month after Google advised it would sunset. The search engine had warned that everyone would be forced to migrate over to Google Analytics 4 by 30 June 2023 or else they would lose the ability to track the performance of their websites and campaigns. However, a month later, it looks like many marketers can still use their UA accounts as usual.

Analytics 74

Analytics Management Search Marketers Marketing 74

CMO Network

JULY 31, 2023

It turns out that the most important changes in Generative AI plus ads are happening where you might not be looking.

CMO 76

CMO 76

SmartBrief - Marketing

JULY 31, 2023

Increasing market competition and advertising costs have led brands to rethink their digital strategies to scale with profit. There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience. In China, this trend has promoted the use of social media platforms WeChat and China’s original TikTok, Douyin , to build community-led brands and retailers.

Retail 52

Retail Branding Fashion CRM 52

Rock Content

JULY 31, 2023

Increasing blog traffic is the key to Content Marketing. Good content can engage, but it needs to be in the spotlight to be seen. Attracting a qualified audience is the key to getting better results. There’s no formula to generate more attraction. It requires continuous effort since there are several ways to make your content more visible and appealing.

User-Generated 52

User-Generated SEO eBook Promotion 52

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Ariyh

JULY 31, 2023

New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 20,826 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… Storyblok Take an in-depth live tour of the core features of the #1 rated CMS, Storyblok. See how you can easily: Create workflows Publish in all your channels at once Streamline your content flow Sign up for a live product demo , on August 23 or 24, and ask any question

eCommerce 52

eCommerce Retail Promotion B2C 52

Set Up

JULY 31, 2023

Welcome to Set up Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. Read up on what’s being talked about this week! Trending Topics Build Your Tribe Brands want to build community not only by engaging their audience, but by establishing advocates who are passionate about their brand.

Branding 52

Branding Marketing Marketers 52

Use Insider

JULY 31, 2023

SMS long codes explained An SMS long code (toll-free or 10DLC) is a long phone number with either a country or local code, and can be used for SMS marketing. Depending on your location, SMS long codes can take two forms: Toll-free numbers: Toll-free numbers are indicated by specific prefixes. In most countries, this takes the form of 0800 or 800. If you already own a toll-free number, you can text-enable it through your chosen SMS marketing provider.

Transform 52

Transform Law Fashion Promotion 52

Zumvu

JULY 31, 2023

Maximize your email marketing campaigns with A/B Testing. Check out this blog to learn how to create effective email CTAs to drive more conversions. Read more.

Email Marketing 52

Email Marketing Marketing Marketers 52

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding