Aspiration Marketing
NOVEMBER 3, 2022
If you’re looking for a new B2B marketing strategy, try turning your numbers into people using buyer personas. With Inbound Marketing , it's important to know who your potential customers are. Creating a buyer persona is the first step in achieving this.
Hootsuite
NOVEMBER 3, 2022
GIFs are a fun way to connect with your audience by referencing viral trends or nostalgic moments. And if you don’t how to post a GIF on Instagram, you’re missing out. They’re useful for memes, but you can also share custom GIFs that add to your brand’s voice. Hootsuite’s mascot, Owly, is a particular fan of GIFs. Keep reading to find out how to post a GIF on Instagram, including how to slide them into your DMs.
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Businesses Grow
NOVEMBER 3, 2022
This week Elon Musk suggested that people should pay to earn the blue verified account mark and other premium features (already available through Twitter Blue). This offer was generally met with a “meh” from the Twitterati, but I think a more interesting debate is why this subscription idea is so important. In fact, the future of Twitter and Elon Musk’s “town hall” vision depends on it.
Sprout Social
NOVEMBER 3, 2022
With over 2 billion monthly active users, Instagram offers a huge opportunity for advertisers. At the same time, there are over 200 million businesses marketing their products on the platform. To stand out from the competition, it can be tempting to buy Instagram likes. And it’s easy— spend some money, immediately boost your profile, and potentially get new customers and sales.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Hootsuite
NOVEMBER 3, 2022
There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age.
Sprout Social
NOVEMBER 3, 2022
Social is more than just posts, likes and comments. It’s an extension of our world with opportunities for communication, discovery, collaboration and connection. As people and platforms continue to evolve, your business’s approach to social should as well. Social media can optimize every aspect of your business. Top-performing companies are already expanding their social strategy beyond marketing, with departments like customer service, corporate communications, investor relations, product, rese
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
NOVEMBER 3, 2022
Employees are no longer grinding, hustling and girlbossing for companies that don’t value them. Instead, they’re only doing what’s required and reclaiming their lives outside of work. Where are emboldened, frustrated employees getting inspiration to withdraw? The workplace TikTok trend known as quiet quitting. @steph.and.den. Quiet quitting ?? #QuietQuitting #QuietQuittingMyJob #QuietQuittingYourJob #QuittingYourJob #QuitJob #IQuitMyJob #CareerTips #CareerToks #Career #Quitting. ?
Martech
NOVEMBER 3, 2022
The end of the third-party cookie doesn’t have to be the end of getting good, useful data. Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. Dig deeper: Marketers should care about consumer privacy. First-party vs. third-party data. The first thing to know is that first-party cookies, placed in a limited number of digital touchpoints, can be an important source of data and address privacy concerns.
Search Engine Journal
NOVEMBER 3, 2022
During a live session at Brighton SEO, Google Search Advocate John Mueller makes a prediction about the future of backlinks. The post Google Predicts Strength Of Backlinks Ranking Factor Will Drop appeared first on Search Engine Journal.
Scoop.it!
NOVEMBER 3, 2022
The global online Holiday spending was expected to reach USD 910 Billion in 2021 and 46% of shoppers started their Holiday shopping earlier. To make the most of the purchase intent in this peak season, you must build effective email marketing campaigns that will appeal to all your prospects and customers. Here are some Holiday email marketing tips that will let you stay ahead of the curve.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Content Marketing Institute
NOVEMBER 3, 2022
Most content marketers believe they deserve a higher salary, according to research. You’re more likely to get one if you build your pitch based on real results you’ve achieved for your employer. These tips from your marketing peers will help you make your case.
Martech
NOVEMBER 3, 2022
Online purchasing is booming. During the last five years, the marketplace has grown exponentially as a share of global retail revenue. Consumers are online, and their expectations are shifting. They’re looking for shopping experiences personalized to their wants and needs. Brands that deliver real-life experiences through rich media–shoppable videos, real-time customization, user-generated content and more–will drive more conversions and revenue.
Buffer Marketing
NOVEMBER 3, 2022
Question: I’m worried that I don’t have a distinct enough voice or style as a content creator on social media – but I am not sure exactly how to go about creating one in the first place. Do you have any tips for finding my voice online? Your audience on social media follows you for a specific reason – they’re fans of your content.
Internet Marketing Ninjas
NOVEMBER 3, 2022
How should we be doing link building in late 2022 and into 2023? Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, discuss how link building should work (and how we don’t recommend it working). Link building starts with creating something linkworthy. This could be a very useful tutorial, a niche report, a free tool or a visual asset (like an infographic).
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Kuno Creative
NOVEMBER 3, 2022
Revenue Operations, or RevOps strategy, is the strongest tool in your arsenal in both up and down markets. Since the world is a little on edge right now, it's an ideal time to get clearer understanding of how smart it is to focus on RevOps.
Martech
NOVEMBER 3, 2022
Dear Procurement, Sustainability and Marketing: You’ve passed each other in the hall (virtual or otherwise) from time to time, giving a head nod and mumbling a casual “hey.” But with the CEO’s pronouncement that the company will limit greenhouse gas (GHG) emissions and become net zero by the end of the decade, it’s time you got to know each other better. .
Search Engine Journal
NOVEMBER 3, 2022
Learn how content management systems are important website management efficiency, marketing abilities, powering your digital presence, and find the best option for your website. The post What Is A Content Management System (CMS)? appeared first on Search Engine Journal.
Martech
NOVEMBER 3, 2022
What do you spend more time on in your email program — how to acquire subscribers or how to let them go? Judging by the results of a quick study I conducted over the last few weeks, retail email marketers give the unsubscribe process far less attention than it deserves. Because of that, they miss opportunities to retain customers within the brand sphere, even if they no longer want to receive emails.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Journal
NOVEMBER 3, 2022
YouTube rolled out several updates this week, including the expansion of search insights to more languages and a new layout for channel pages. The post YouTube Updates: More Search Insights, New Channel Page Layout appeared first on Search Engine Journal.
Search Engine Roundtable
NOVEMBER 3, 2022
Google's John Mueller confirmed on Twitter that having a Sitemap file that lists pages that are duplicative to others, won't necessarily cause ranking issues for your site. It might confuse Google when it comes to crawling but it should not impact rankings, John said.
Search Engine Journal
NOVEMBER 3, 2022
Check out this article to learn more about the best computer science schools and opportunities out there today. The post The 20 Best Computer Science Schools Worldwide appeared first on Search Engine Journal.
Zumvu
NOVEMBER 3, 2022
Businesses and marketers in today’s business market must know about digital marketing.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Journal
NOVEMBER 3, 2022
Google announced an impact to audience targeting as a result of ongoing requirements for user privacy. Learn how your Google Ads campaigns may be affected. The post Google Announces Sunset Of Similar Audiences appeared first on Search Engine Journal.
Hubspot Marketing
NOVEMBER 3, 2022
So you’ve created an amazing landing page to promote a special offer. You’ll need form conversion to turn your hard work into leads. Where you place your forms, how they’re designed, and the language in your call-to-action all shape your visitor experience. Get these elements right, and you can grow your lists. This post explores how you can optimize your forms to gather high-quality leads.
Zumvu
NOVEMBER 3, 2022
To automate communication with website visitors, you need to create a script for the chatbot that accepts appeals.
SMA Marketing
NOVEMBER 3, 2022
It's no secret that voice search is on the rise. Whether it's "Alexa," “Hey Siri,” or “Hey Google,” the ability to search the internet while driving or cooking is a convenience many people happily embrace. Voice search optimization has become a vital part of local SEO. While this tool is great for consumers, it may impede opportunities to connect with new customers because voice search only serves up one or two options per voice query.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Sachs Marketing Group
NOVEMBER 3, 2022
Around 40% of visitors bounce in less than 15 seconds. Copywriting is one of the most important aspects of any online marketing campaign, as it helps attract and retain attention. If you are not taking the time to write quality copy, you are missing out on a major opportunity to reach and engage your audience. In this article, you will discover several SEO copywriting tips that’ll help you attract and retain the attention of your visitors.
CMO Network
NOVEMBER 3, 2022
Guests want to escape real life, and the controversial choice to ban phones helps brands create amazing experiences at events and venues.
Duct Tape Marketing
NOVEMBER 3, 2022
Helping Entrepreneurs Get To Where They Want To Go Faster written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Carolyn Rodz. In this episode of the Duct Tape Marketing Podcast , I interview Carolyn Rodz. Carolyn serves as the co-founder and CEO of Hello Alice. Hello Alice is a free, data-driven, and multichannel platform helping small business owners on their entrepreneurial journey by providing access to relevant funding networks and technical assistance tools while
Quikly
NOVEMBER 3, 2022
It’s no secret that mobile apps have a lot to offer brands that take advantage of their many benefits. One of the most notable benefits of mobile apps is the instant line of communication with consumers that gives insight into what catches their attention — including brand incentives.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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