Aspiration Marketing
NOVEMBER 22, 2023
In times of content being everywhere, the power of visual content cannot be overstated. From boosting your SEO rankings to enhancing page load speed and optimizing for social media, the right image formats can make or break your online success. Fortunately, we've tried various image formats and found what works best, and we're here to share it with you.
Calvyn Lee Blog
NOVEMBER 22, 2023
WhatsApp has over 2.7 billion monthly active users but only generates around $1 per user per year. Meanwhile, platforms like YouTube, TikTok and Instagram earn significantly more revenue per user. So why has WhatsApp struggled so much to monetize its immense popularity? A Lifelong Battle to Turn Users into Revenue Since launching in 2009, WhatsApp has relied heavily on investor funding to stay afloat.
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Search Engine Land
NOVEMBER 22, 2023
It’s been nearly a year since Google last updated its Search Quality Rater guidelines. Unlike previous edits to the Search Quality Guidelines, which have introduced significant, new concepts ( like the new E for Experience last year ), the latest updates to the Search Quality Guidelines seem much more focused on user intent and needs met. Google is: Refining what it means to provide high-quality search results.
Calvyn Lee Blog
NOVEMBER 22, 2023
Google Search Console (GSC) is a free online tool that website owners can install on their websites to view detailed statistics and information about their performance in Google search results. It is available at search.google.com/search-console. What Can You See in Google Search Console? There is a wide variety of data available in Google Search Console: Website performance statistics like clicks, impressions, click-through rate and position for queries that drive traffic to your site Indexing
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Businesses Grow
NOVEMBER 22, 2023
Open AI, the parent company of ChatGPT, recently introduced new functionality that allows you to create an AI personal assistant — a custom GPT — software anyone can program by simply typing in what you want. The press responded with headlines like “game-changing” and “earth-shaking,” and I actually agree. Anyone of moderate intelligence and a $20/month subscription can now be a software developer — even me!
Search Engine Land
NOVEMBER 22, 2023
Opening a new business location can be an exciting yet chaotic time. As a local SEO expert, you want to do everything possible to hit the ground running and get the new location visible immediately. This requires coordination across teams and channels while keeping some key local ranking factors in mind. This article covers tips for preparing and executing local SEO strategies when your client opens a new physical location, including: Critical tactics like optimizing online listings, websites an
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
NOVEMBER 22, 2023
YouTube has admitted to intentionally creating a suboptimal experience for users employing ad blockers. Reports of a deliberate five-second delay in loading video pages on Mozilla’s Firefox have emerged on forums like Reddit and Hacker News. Despite initial speculation about browser specificity, YouTube has clarified that users across all platforms may encounter loading delays.
Hubspot Marketing
NOVEMBER 22, 2023
The instrumental to Missy Elliott’s “Pass That Dutch” is blaring through your speakers while Lindsay Lohan is on your screen walking through the halls of North Shore High School. Did you just transport back to the early 2000s? No, chances are you were just served Walmart’s latest Black Friday ad. The movie Mean Girls has been a pop culture classic since its release in 2004.
Search Engine Land
NOVEMBER 22, 2023
Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers.
Martech
NOVEMBER 22, 2023
Organizations want a digital asset management (DAM) system that is adaptable and can be used for years to come. When set up in an adaptable way, the DAM can also work well with other marketing tools in the stack related to content and campaigns. First, it’s important to have a strong and flexible foundation built on data. Dig deeper: Making data the foundation of your digital asset management system Once this data foundation is in place, it’s time to think about how your organization’s DAM works
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Land
NOVEMBER 22, 2023
In a world where even your toaster wants to discuss AI over breakfast, SEO professionals are currently mastering how to integrate it into their strategies – especially their content strategies. For those who are still trying to grasp the concept of how AI and SEO can work synergistically for content, this article is for you. I’ll discuss: How Google feels about AI.
Hubspot Marketing
NOVEMBER 22, 2023
If you’re noticing some droopy shoulders around the office or in your Zoom meeting, it’s time to plan a team outing. It’s fun and a great way for team members to bond and get to know one another outside of the work desks and joint tasks. But how do you find ideas for a great team outing? Maybe you start with a Google search for “team outing ideas” and stumble upon an article that suggests “field trips” and “professional development activities.
Search Engine Land
NOVEMBER 22, 2023
Snapchat has started testing an ad-free paid subscription plan in Australia. For $US10.50 a month, the new Snapchat+ tier enables consumers to use the platform without disruption from Story or Lens ads. However, the app notes that users may still see sponsored places or My AI responses. Why we care. Should ad-free subscriptions gain popularity, there is a potential for a notable impact on ad reach within Snapchat, subsequently affecting campaign performance and advertiser ROI.
Hubspot Marketing
NOVEMBER 22, 2023
Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage them to keep engaging with your brand. Overall, newsletters are a staple in any high-performing email marketing strategy. They also have a significant ROI. On average, brands get back $36 for every $1 spent leveraging email marketing.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Land
NOVEMBER 22, 2023
Sam Altman is returning as CEO, OpenAI announced. It is – perhaps (hopefully?) – the final chapter of a chaotic week that saw Altman ousted as CEO, two interim CEOs announced and nearly every OpenAI threaten to quit and go to Microsoft unless the entire board resigned. The announcement. OpenAI announced the news via an X post on Tuesday night: “We have reached an agreement in principle for Sam Altman to return to OpenAI as CEO with a new initial board of Bret Taylor (Chair), Larry Summers,
Martech
NOVEMBER 22, 2023
YouTube has admitted to intentionally creating a suboptimal experience for users employing ad blockers. Reports of a deliberate five-second delay in loading video pages on Mozilla’s Firefox have emerged on forums like Reddit and Hacker News. Dig deeper: New YouTube ad package helps brands capture cultural, sports moments Despite initial speculation about browser specificity, YouTube has clarified that users across all platforms may encounter loading delays.
Search Engine Land
NOVEMBER 22, 2023
Google Ads is investigating reports of an issue impacting AdMob. The affected users have said that while they are able to access AdMob, they cannot retrieve their most recent data. Some clicks that are recorded from Apple iOS 17 devices are not being counted in the reports, leading to inaccurate reporting as a consequence. Why we care. Inaccurate data may result in an incorrect understanding of the performance of ad campaigns, making it challenging for advertisers to optimize their strategies ef
AWeber
NOVEMBER 22, 2023
Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. Then imagine you did it all on a shoestring budget in just a small amount of time each day. ? There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
NOVEMBER 22, 2023
He’s back! After an epic five-day-long mishegoss , Sam Altman has been re-instated as OpenAI CEO. i love openai, and everything i’ve done over the past few days has been in service of keeping this team and its mission together. when i decided to join msft on sun evening, it was clear that was the best path for me and the team. with the new board and w satya’s support, i’m… — Sam Altman (@sama) November 22, 2023 The company has also changed its board of directors, removing three of the four
Social Media Examiner
NOVEMBER 22, 2023
Are your clients questioning the value of social media? Wondering if you should reconsider offering social media services? In this article, you'll discover why and how an agency discontinued its social media marketing services. The Challenges of Social Media Marketing for Small Businesses Social media marketing has become an indispensable part of most marketing strategies. […] The post Should Your Agency Say Goodbye to Social Media appeared first on Social Media Examiner.
Influence & Co
NOVEMBER 22, 2023
In the bustling arena of trade shows, standing out is the name of the game. As a marketer, your content strategy is your ace in the hole. But how do you tailor it to the dynamic trade show environment? This is where a blend of traditional and digital content comes into play, embodying trade show content ideas that not only attract, but also engage and retain your audience.
Rock Content
NOVEMBER 22, 2023
Colors impact our daily lives, both online and offline, evoking sensations and even emotions when placed in context. In the world of Digital Marketing, where conveying a message is paramount, colors can determine the conversion rate on a landing page. It goes beyond aesthetics, and most marketing professionals grasp its significance. As a Creative Designer at Rock Content, I continuously create color combinations organically, drawing upon the knowledge I’ve accumulated throughout my career
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Sachs Marketing Group
NOVEMBER 22, 2023
Understanding how to measure social media marketing success involves analyzing various metrics that reflect audience engagement, brand reach, and the effectiveness of marketing strategies. Key indicators include engagement rates, follower growth, website traffic from social media, and return on investment (ROI). Not sure how to measure social media marketing success for your business?
InTouch Marketing
NOVEMBER 22, 2023
Often confused with one another, it's important for small businesses to know the difference between sales and marketing to generate results.
Customers.ai
NOVEMBER 22, 2023
Google and Yahoo recently announced significant changes to their spam filter algorithms, prompting a reevaluation of strategies for email marketers and sales teams engaged in both inbound and outbound marketing efforts. Here at Customers.ai, we see this as an opportunity for better email marketing campaigns. Because the reality is, when it comes to email, less is more.
Rock Content
NOVEMBER 22, 2023
Running a SaaS company differs from running a regular B2C or B2B brand. So, you can’t apply the same marketing strategies and expect them to work. One primary example of this is email marketing , which looks far different for a SaaS company than other types of businesses. It’s much more complex to run a successful email marketing campaign with a SaaS product, which is why so few brands rely on it.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Customers.ai
NOVEMBER 22, 2023
Google and Yahoo recently announced significant changes to their spam filter algorithms, prompting a reevaluation of strategies for email marketers and sales teams engaged in both inbound and outbound marketing efforts. Here at Customers.ai, we see this as an opportunity for better email marketing campaigns. Because the reality is, when it comes to email, less is more.
illumin
NOVEMBER 22, 2023
Black Friday is one of the biggest retail events of the year, with the related ad campaigns and sales promotions garnering as much importance for the ad industry as the retail sector. Massive crowds and seemingly unbelievable deals mark the holiday as shoppers line up for hours before piling into major department stores and malls in order to snag the best deal on their first holiday purchases of the year.
Exposure Ninja
NOVEMBER 22, 2023
When I first joined Exposure Ninja in April 2014 as a freelance copywriter, I could never have dreamed how far my career with the agency would take me. Almost a decade later, I’m very excited and proud to take up the role of CEO. Who Is Charlie? I’m Charlie and for the past six and a half years, I’ve been COO at Exposure Ninja. During that time, I’ve led our teams and supported the agency to achieve some incredible results.
yorCMO
NOVEMBER 22, 2023
The post Who Should Be Held Accountable for Reaching Business Goals: Sales or Marketing? appeared first on yorCMO.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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