Thu.May 29, 2025

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Mastering Anything: A New Way to Faster and Better Results

Social Media Examiner

Are you struggling to keep up with the rapid pace of innovation in marketing? Wondering how to absorb just enough to make meaningful progress without burning out? In this article, you'll discover a framework for mastering new tools, technologies, and platforms for your marketing or business workflows without getting overwhelmed. 3 Mental Barriers That Impede […] The post Mastering Anything: A New Way to Faster and Better Results appeared first on Social Media Examiner.

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Forget Photoshop: Google AI Studio is the new editing powerhouse

Hubspot Marketing

Image editing used to mean opening Photoshop, wading through complex tools, and spending hours on tedious fixes. I've been there. It was frustrating and a massive bottleneck. Today, AI is changing everything. With Google Gemini's new flash model, all you have to do is upload an image and describe what you want changed, all in text. Then, Google AI Studio handles the rest, editing your image.

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Social media ROI statistics marketers need to know in 2025

Sprout Social

Social media ROI reports often present a challenge: a disconnect between available metrics and actual business impact. Social teams need to prove real business impact, but the metrics social networks traditionally surfacereach, click-through rates and impressionswerent designed for that purpose. Tying these metrics to revenue or other business goals is hard without the right tools.

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Time to First Value: The CX metric you can’t afford to ignore

Martech

According to a 2024 Gainsight report , 73% of churned customers said they never saw value early enough to justify their investment. In an era of instant gratification and eroding patience, your product or service isn’t judged by what it can do, but by how fast it delivers something meaningful. Customers don’t just buy products, services or subscriptions they buy solutions to problems; they buy outcomes.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Clear Beats Clever: Writing for Fast Feeds

Marketing Insider Group

In the era of short attention spans and endless scrolling, the biggest threat to your content is not competition; it is confusion. You have seconds, sometimes less, to get your message across. Clever phrasing might impress other writers, but it rarely stops a scroll. Clarity does. Cleverness has a place in branding, headlines, and long-form storytelling.

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How Does Email Marketing Work? Everything You Need to Know To Do It Right

AWeber

Have you ever wondered why your inbox is filled with personalized offers, helpful tips, or brand updates? Thats email marketing at work a powerful tool that helps businesses connect directly with you in a way no other channel can. If youre curious about what makes email marketing so effective (and how to make email marketing work for your own business), youre in the right place.

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Get up to speed with these automotive advertising tips

illumin

Automotive marketing doesnt have to be a drag. Here are a few tips to ensure your automotive ad strategies are driving sales and conversions. In the rapidly evolving automotive retail landscape, digital innovation is transforming how dealerships connect with consumers. From hyper-personalized Vehicle Identification Number (VIN)-specific advertising to data-driven omnichannel strategies, the modern dealership must adapt to meet the expectations of today’s online car shoppers.

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Hallucinations and human work

Seth's Blog

“AI is brilliant and it can do everything.” “AI hallucinates sometimes and it can’t be trusted.” “AI is a trick, a clever way to induce people to believe it’s human-like, but it’s not.” It turns out that AI hallucinates all the time. Sometimes, these hallucinations are useful, worth interpreting as helpful contributions, and sometimes, not so much.

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For The Love of Content (or, A Marketer’s Musings on the Tug-of-War Between Meaning and Machinery)

Animalz blog

For the past decade, something has been rattling at the foundation of content marketing. An unspooling of a discipline that once felt purposeful but somehow got lost, took the wrong exit, and arrived atmechanical. I felt this wobble before I even knew what the hell a ChatGPT was. I had a creeping fear that the things I built my career on (writing, strategy, meaning ) were slowly being absorbed into a black hole of copycat content.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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The 5 Real Estate Social Networks Actually Bringing Buyers

SocialPilot

Social media has changed how real estate professionals attract clients and close deals. Buyers now start searching online, scrolling through listings, and comparing agents before making contact. A strong social presence helps professionals stay visible, build credibility, and connect with the right audience. A National Association of Realtors report found that 47% of real estate businesses generate their best leads through social media.

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The AI Driven Leader: How to Think Strategically and Make Smarter Decisions with AI

Duct Tape Marketing

The AI Driven Leader: How to Think Strategically and Make Smarter Decisions with AI written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Episode Summary In this episode of the Duct Tape Marketing Podcast, host John Jantsch welcomes Geoff Woods , founder of AI Leadership and author of the international bestseller The AI Driven Leader: Harnessing AI to Make Faster Decisions.

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A CMO’s Guide To Reviving an Underperforming Marketing Campaign

SMA Marketing

Digital marketing campaigns dont always hit the mark. Even with a well-researched strategy and a strong team behind it, performance can lag, leaving CMOs with the difficult question: What went wrong, and how do we fix it? At SMA Marketing, we help CMOs identify underperformance and turn it into an opportunity for optimization and long-term.

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Data-Driven Website Navigation Optimization for Increased Lead Flow

Aspiration Marketing

Imagine a stream of potential clients arriving at your website, ready to explore what you offer. But instead of flowing smoothly towards your key information and contact points, they encounter confusing pathways, dead ends, or unclear directions. Are you confident your website's navigation acts as a clear and welcoming guide, or could it be an invisible barrier hindering your lead generation efforts?

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Traffic down, panic up: Why AI is what SEO needs in 2025

Welcome Software

If you’re reading this, congratulations. It means you’ve survived approximately 47 Google algorithm updates, 12 existential crises about “the death of SEO,” and at least three moments where you seriously considered pivoting to llama farming. But here’s the twist: 2025 isn’t the year SEO dies. It’s the year it finally grows up.

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Why writing with clarity matters in marketing (+ 9 ways to simplify your message)

Hubspot Marketing

Writing with clarity means making your content easy to read and understand. If your audience cant grasp what youre trying to say, whats the point? Hi, Im Alana, your friendly neighborhood blog editor. I spent most of my early marketing career in the public health field. We focused on one main writing principle: using plain language. For years, I turned complex health information into digestible content.

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