Sprout Social
MAY 25, 2016
If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. Sure, it might not be as cool, but it has been proven effective and addresses a very important need. Besides, they’re more similar than you might think. No matter what’s hot or if new marketing trends surface, email continues to be one of the most targeted and valuable channels when you know how to use it.
Marketing Insider Group
MAY 27, 2016
90% of startups fail – many of them in the first year. This means that knowing how to market yourself effectively, and cost-effectively, is critical. Failure here could quickly be your downfall. If you’re not spreading the word, who’s going to buy from you? And if no one’s buying from you, where’s your revenue coming […]. The post The Ultimate Guide to Marketing Your Startup In Year One appeared first on Marketing Insider Group.
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Adobe Experience Cloud Blog
MAY 24, 2016
Author: Russell Banzon If your company is anything like some that I’ve seen around Silicon Valley, your sales reps see their quotas increase quarter after quarter. With lofty goals, every sales rep needs to utilize all the tools he has at his disposal to close the deal. While social media sometimes gets a bad rep among professionals due to the endless posts about difficult math problems and memes, when done well, social media can be one of the most effective and underutilized channels for sales
Rock Content
MAY 8, 2016
Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. The same study revealed that only 37% of B2C marketing organizations (and 32% of B2B marketers) have a documented content marketing strategy, even though those with a documented strategy are
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Duct Tape Marketing
MAY 23, 2016
15 Cause Marketing Ideas to Supercharge Your Referral Marketing Efforts written by Kevin Jordan read more at Duct Tape Marketing. It’s no secret that gaining new customers by way of referral is one of the most cost-effective ways to grow a business. Not only is it cheaper to acquire new customers this way than through advertising or other methods, but referred customers also tend to be a better fit for your style of doing business.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
MAY 24, 2016
Marketing fads come and go, but a tried and true tactic for driving engagement is a Twitter contest. It’s an easy way to reward brand loyalty and pick up some new followers or leads along the way. Similar to Facebook , Twitter’s low barrier to entry makes it a popular platform on which to hold a contest. But there’s a lot more to launching a successful Twitter contest than just Tweeting out a prize and counting Retweets.
Marketing Insider Group
MAY 10, 2016
Last week I wrote about some “local” tools that big brand CMOs need to be aware of. Today, it’s a not-so-gentle reminder to the same group that there are lessons to be learned from startups who, just like you, are interested in learning how to expand their customer bases and increase monthly income. Fortunately, CMOs can […]. The post 5 Growth Hacking Secrets CMOs Can Apply To Their Brands appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
MAY 23, 2016
Author: Vyoma Kapur Imagine you’re browsing online for a pair of hiking shoes for your upcoming trip to the Yosemite. You make a mental note of a few pairs and decide to visit the store nearby to try them on. As you approach the store, you receive a push notification on your phone that one of the pairs of shoes you were looking at is now 20% off. Score!!
Rock Content
MAY 18, 2016
There are hundreds of search engines available worldwide, but the most popular search engine is Google (unless you’re in China, Russia, or South Korea). Google earns between 65% and 89% of US and global search engine market share. If Google is the gold standard in search engines, then how do you make sure your content appears on the first page of results?
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Duct Tape Marketing
MAY 10, 2016
Do You Ever Feel Stuck In Your Business? written by John Jantsch read more at Duct Tape Marketing. I’ve owned my own business for 28 years now and I can tell you that I’ve never quite figured out the delicate balance between me telling want my business what it wants to be and my business telling me what it wants to be, but I have come to recognize that struggle.
Zumvu
MAY 12, 2016
Be it to promote business, make sales or for newcomer to develop career in any field, creating a personal website can prove to be a boon for an individual.
Sprout Social
MAY 18, 2016
Customer acquisition is an incredibly tough goal and competition continues to grow as startups and businesses around the world increase in numbers. If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. What Is Demand Generation? Demand generation is the idea of creating a need for your product or service in the minds of your potential customers.
Marketing Insider Group
MAY 18, 2016
Content marketing is about getting a potential buyer’s attention and turning that engagement into quality leads, with the ultimate goal of converting them into customers. But getting people’s attention is becoming harder nowadays. Why is that? Every minute, more than 277,000 tweets are sent out. 2.46 million pieces of content are shared on Facebook. 204 million […].
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Adobe Experience Cloud Blog
MAY 3, 2016
Author: Divya Dutt In the last year or so, advertising on social channels has changed tremendously. Lately, major networks have changed their algorithms to give their users a better experience—one with less promotional content and more relevant content that they want to see. Because of these changes, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience.
Rock Content
MAY 18, 2016
When news is breaking, we don’t wait for the six o’clock news or a blog recap to get the scoop. We want to be part of the action as it happens (and maybe even give our own two cents too). Now that 81% of smartphone users access the Internet on their mobile devices, we don’t even have to be sitting in front of our laptops to access breaking news.
Duct Tape Marketing
MAY 27, 2016
Marketer’s Guide to Helpful Content Optimization Tools written by Guest Post read more at Duct Tape Marketing. photo credit: Unsplash. Today, with over 152 billion blogs inhabiting the content landscape, it’s almost impossible for a small business to stand out of the crowd. The best method for leading new audiences to a website that doesn’t require a huge marketing budget is attracting organic traffic.
Zumvu
MAY 12, 2016
A page with greater number of backlinks rank higher in all search engines including Google.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Sprout Social
MAY 17, 2016
You put so much effort into creating great content that when something you share on social media doesn’t get a lot of clickthroughs, it can be confusing and even disheartening. When it comes to gaining traction on social media, creating high quality content is only half the battle. Everything from your headline and keywords to featured image and URL should be optimized.
Marketing Insider Group
MAY 4, 2016
New technologies and social media in the last two decades have fundamentally changed the way consumers think, behave and engage with brands. While traditional marketing models are still applicable, marketers today are learning a whole new set of digital marketing skills and strategies to better connect with consumers. It’s no surprise then that digital marketing […].
Adobe Experience Cloud Blog
MAY 19, 2016
Author: Ellen Gomes The web is so ubiquitous in our lives—for both consumers and businesses—that it has become one of the single most important ways for brands to communicate with their buyers. And these buyers not only expect your website to be a resource, but they expect it to be personal, especially if you already have a relationship with them. So how can you deliver on these high expectations?
Rock Content
MAY 3, 2016
When it comes to creating content, marketers and publishers face a number of challenges. For example, the Content Marketing Institute’s annual survey of B2C content marketers had some trouble with everything from creating engaging content to lack of budget. How do you fill your editorial calendar with quality content without sacrificing quality?
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Duct Tape Marketing
MAY 26, 2016
The Top 5 Social Analytics Tools for Small Business Marketers written by Guest Post read more at Duct Tape Marketing. photo credit: keyhole.co. Putting a small business on the social media map involves using data to pinpoint and engage specific audiences with appropriate content. But how do you find the right social media analytics suite to collect this data?
Adobe Experience Cloud Blog
MAY 9, 2016
Author: Alexandra Nation Ah, my first software demo–I remember it like it was yesterday (it was four years ago). Somewhere out there is a shell-shocked prospect wondering why on earth they even took my call. If you’re in a client-facing role and looking to improve your demo and presentation skills, this blog post is for you. For your amusement or horror, below is a list of some of the missteps I made during that call: My voice shook from nerves and too much coffee.
Marketing Insider Group
MAY 28, 2016
If this headline sounds familiar, it’s because Dale Carnegie wrote the bestselling book about social influence, “How to Win Friends and Influence People” in 1937. Even though digital influence wasn’t around back then, the basics of human connection remain the same: How you choose to connect with people (online or offline) influences your business. When […].
Adobe Experience Cloud Blog
MAY 31, 2016
Author: Renata Bell Yesterday, I received an email from a retailer suggesting that I purchase a product I already bought last month. Don’t they know me by now?! It’s amazing how we’ve gone from the transactional nature of shopping on the web to demanding a personalized experience. Small wonder, a recent Edelman report reveals that 87% percent of buyers demand meaningful, contextual, relevant experiences.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Adobe Experience Cloud Blog
MAY 27, 2016
Author: Nate Dame Most B2B marketers know that SEO is valuable, but hesitate to tackle it because of time and budget constraints, or just plain not knowing where to start. But can you afford to skip SEO? Most likely not, according to these stats: 61% of B2B decision-makers start the decision making process with a web search. (Demand Gen Report). 77% of B2B purchasers say they won’t even speak to a salesperson until they’ve done their own research.
Adobe Experience Cloud Blog
MAY 10, 2016
Author: Ellen Gomes The energy and excitement is palpable at the Marketo Marketing Nation Summit. Marketers from across the globe are in Las Vegas, Nevada to join the brain power of 5,300 marketers and peers. We’ve all heard the saying, “the early bird gets the worm,” but for our early arrivals on Monday, many of them just got muscle soreness (in a good way!
Adobe Experience Cloud Blog
MAY 26, 2016
Author: Renata Bell Does it drive you crazy to receive email offers for products you already own? What about suggestions for irrelevant products? Millennials are hailed as the most brand loyal generation, and this loyalty frequently stems from interactions that are highly relevant and targeted. But it doesn’t just stop with Millennials; GenXers and Babyboomers appreciate contextuality all the same. “Send me offers and content I care about and nothing more.” While a healthy customer b
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