Adobe Experience Cloud Blog

APRIL 15, 2015

'Author: Ellen Gomes With a swarm of marketers buzzing around Moscone West in San Francisco, The Marketing Nation Summit 2015 kicked off with a bang! Marketers from near and far have traveled to join us, add to the energy of the Marketing Nation, and get inspired! We kicked off the Summit on Monday, bright and early (although, to be honest it wasn’t quite light yet), with our Fun Run along San Francisco’s Embarcadero and around AT&T park.

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Thought Leadership Transform Marketing Marketers 134

Marketing Insider Group

APRIL 1, 2015

'By NewsCred Brand Strategist Caitlin Domke. Last month, over 450 B2B marketers gathered in Scottsdale, AZ, at the Content2Conversion conference to hear from industry leaders and experts on how to optimize content to reach the right audience. While conversations throughout the event hit on several marketing hot topics – from working with influencers to aligning sales and marketing teams – there was one recurring theme: the importance of the buyer.

CMO 94

CMO Content Marketing Branding Customer 94

Duct Tape Marketing

APRIL 28, 2015

5 Relatively Simple Steps to Dominate Local Search written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. If you do business mostly in your town, your marketing efforts must be hyper focused. You’re only targeting a very select group of people so, when those people go out there looking for a business in their community, you want to show up, right?

Real Estate 77

Real Estate Non-Profit B2C Energy 77

Adobe Experience Cloud Blog

APRIL 14, 2015

'Author: Steve Sloan Today, I’m excited to announce a few new innovations that we know the Marketing Nation™ is going to love. For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. Before we dive into what’s new, let’s take a step back and look at the way we used to think about marketing.

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Product Thought Leadership Advertising Advertisers 134

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

APRIL 13, 2015

'Author: Ellen Gomes Mobile’s still the new kid on the block when it comes to your marketing mix, but based on consumer reaction and adoption, it’s a sensation. From its inception, using the introduction of the iPhone in 2007 as the starting point for the mobile revolution, mobile has caught fire. From smartphones to tablets—people have an almost insatiable capacity to adopt mobile technology into their lives and welcome mobile marketing.

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Adobe Experience Cloud Blog

APRIL 10, 2015

'Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing. Here are seven critical things that marketing automation software can do for your marketing: 1.

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Marketing Automation Platform Thought Leadership B2C Email Marketing 134

Adobe Experience Cloud Blog

APRIL 24, 2015

Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right? They are what we at Marketo call ‘the big rocks’ When a company sponsors and/or exhibits at a larger show, they are doing so with the dual goals of brand visibility and acquiring high quality sales leads. These investments are usually steep, costing a company upwards of $15K for a basic sponsorship.

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Adobe Experience Cloud Blog

APRIL 7, 2015

'Author: Rachel Yarnold Last week, I had the opportunity to attend MarTech in San Francisco. This event brought together one thousand of the brightest marketing minds from across several industries for a two day event. The conference was jam-packed with fantastic content, featuring an impressive lineup of speakers from companies such as LinkedIn, Netflix, Coca-Cola, Kimberly-Clark, and many more.

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Thought Leadership Marketing Marketers Management 134

Adobe Experience Cloud Blog

APRIL 3, 2015

'Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. The understanding of the role and importance content has in creating demand and educating buyers has also increased the marketers’ understanding of the web channel.

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Thought Leadership Marketing Mix Marketing Marketers 134

Adobe Experience Cloud Blog

APRIL 27, 2015

Author: Marissa Lyman I often wonder what marketers think of me as I bop around the internet or cruise through my nearest shopping center. What do my habits say about me and what alarms do they set off? Will buy anything at Target–PING! Loves memes–PING! Makes purchases at online retailers at least once per week–PING! Regularly browses bridal registries for the five weddings she’s attending this year–PING!

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Branding Thought Leadership Retail B2C 133

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Adobe Experience Cloud Blog

APRIL 29, 2015

Author: Anne Janzer Where do you get the content for your content marketing efforts? You may create your own, either in-house or with hired help. Or perhaps you curate content from other sources. But don’t overlook a third content strategy: content cultivation. With content cultivation, you plant the seeds by inviting current and potential customers to contribute fresh content for use in your campaigns.

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Content Marketing Thought Leadership Customer loyalty Marketing 133

Adobe Experience Cloud Blog

APRIL 7, 2015

'Author: Mike Telem Think fast! Which funnel stage gets the majority of a marketing budget? If you answered the top and the middle—congrats, you’ve passed today’s marketing pop quiz! According to CustomShow , 97% of a company’s marketing budget is spent on the top and middle-of-the-funnel— which is where online ad campaigns play a key role. Shifting Weight Towards the Top-of-the-Funnel.

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Thought Leadership B2C eBook Education 133

Adobe Experience Cloud Blog

APRIL 4, 2015

'Author: Michael Powers The 2015 Marketing Nation Summit is just 8 days away and the halls are a buzzing here at Marketo! The Marketing Nation Summit is the marketing event of the year—it is two and a half days of connecting with other marketers, engaging with new ideas, and discovering resources to make you a better marketer. And this year is going to be the best Summit yet—with over 100 sessions, 115 sponsors, and killer keynotes featuring Phil Fernandez, Arianna Huffington, John Legend and Sa

Thought Leadership 133

Thought Leadership Event Marketing Management Branding 133

Adobe Experience Cloud Blog

APRIL 30, 2015

Author: Yoav Vilner If you were an online store, what would you be? What would be most important to you? What would you look like? These are the crucial questions you need to ask yourself before creating an online shop. In a nutshell, the idea is to embody and essentially “become” the store. But all of this is useless if potential customers don’t convert into actual customers.

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Shipping Customer Thought Leadership Shoppers 133

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Communications

Adobe Experience Cloud Blog

APRIL 1, 2015

'Author: Chandar Pattabhiram For years marketers have wrestled with two very big challenges: proving ROI and trying to talk to hundreds of thousands of customers in a personal, one-on-one manner. But, there’s good news: we are one step closer to cracking the code. Today, we announced a solution with Google that changes the game. Let me break down what this means for you.

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Thought Leadership Manufacturing Analytics Advertising 132

Adobe Experience Cloud Blog

APRIL 23, 2015

'Author: Aden Forest We are on the edge of a golden age for marketing. Those employed in the profession are likely to have more influence than ever before on how their company performs. Increasingly, the marketing chief will be called on for advice on which way to steer the company and will be able to provide the insights to support their decisions.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Adobe Experience Cloud Blog

APRIL 22, 2015

'Author: Sanjay Dholakia I can’t believe it’s already been over a week since the Marketo Marketing Nation Summit 2015 kicked off in San Francisco! If you haven’t already heard—though how could you not?—#MKTGNation was trending on Twitter! The theme for this year’s summit was “Inspiration in the Nation.” It surely did not disappoint. It’s a testament to all of you— our customers, our partners, our speakers, our prospects, and our Marketo team—that I’m still feeling just as inspired today as I did

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Thought Leadership Energy Marketing Marketers 130

Adobe Experience Cloud Blog

APRIL 28, 2015

Author: Rajiv Kapoor When implementing marketing automation one of the key, and often overlooked, strategies is sales enablement. So what is sales enablement and how does it pertain to marketing automation? Traditionally, sales enablement refers to educating sales on marketing activities, messaging, and content. In the world of marketing automation, sales enablement refers to educating sales on how they can successfully leverage marketing automation.

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Marketing Automation Platform Thought Leadership CRM Education 130

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Adobe Experience Cloud Blog

APRIL 6, 2015

'Author: Michael Pollack There are plenty of people talking about mobile and how it interacts with marketing automation. But depending on who you talk to, you might hear a lot of different answers about what exactly this synergy entails. Let’s take a quick look at some of the common considerations in mobile marketing and marketing automation, and provide some clarity around terminology and key practices.

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Marketing Automation Platform Thought Leadership Marketing Marketers 129

Adobe Experience Cloud Blog

APRIL 8, 2015

'Author: Ellen Gomes It’s that time of year—the birds are chirping, the sun is shining, and The Moscone Center is preparing for the worlds best marketers to descend upon it for 3 straight days of marketing inspiration. If you have been to Summit before you know that it’s a whirlwind of fantastic keynotes, smart sessions, networking, and parties. And if you haven’t been, get ready to have your marketing mind blown, because this year will be better than ever.

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Thought Leadership Food Marketing Marketers 129

Adobe Experience Cloud Blog

APRIL 20, 2015

'Author: Sesame Mish Lip balm, and buttons, and pens, oh my! (Said to the tune of that Wizard of Oz chant we all love so much). Each year, the swag comes out in full force at The Marketing Nation Summit, and 2015 was no exception. Without even stepping foot into the Expo Hall, I was readily equipped with a sleek one-shoulder backpack upon registration.

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Adobe Experience Cloud Blog

APRIL 16, 2015

'Author: Dayna Rothman The Marketing Nation Summit has come to a close! As I sit here on my couch (in my pajamas) writing the day 2 recap blog, I am feeling very inspired (and exhausted) from the whirlwind that was Marketo Marketing Nation Summit. This was my fourth Summit and it is amazing to see how far we have come! As the marketing landscape continues to shift, each year keeps getting better and better.

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Thought Leadership Education CMO eBook 127

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Adobe Experience Cloud Blog

APRIL 15, 2015

'Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. It’s been a great event so far. We’re thrilled to have 7,000 of our customers, partners, colleagues, and friends here to talk about the evolution of marketing and the critical steps we must take to usher in the new era of marketing!

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Advertising Advertisers Whitepaper Thought Leadership 126

Adobe Experience Cloud Blog

APRIL 1, 2015

'Author: Ellen Gomes April Fools’ day—it can be a day you dread or look forward to…mostly depending on how prank-oriented your office-mates are. At Marketo we haven’t had any whoopie-cushions, air-horns , or onion-caramel apples in our office, so as a marketer, it’s a day that I always look forward to. It’s fun to see the unique and creative April Fools’ Day campaigns that hit the internet.

Thought Leadership 122

Thought Leadership Millennials Retail Marketing 122

Marketing Insider Group

APRIL 20, 2015

'I had lunch with two leaders in the marketing technology and software startup space last week. We were discussing some of the biggest challenges marketers are facing today. We all agreed that a common understanding of the difference between an inquiry and a lead continues to be one of the biggest mistakes marketing makes. And this drives a deeper wedge in the goal of marketing and sales alignment.

Whitepaper 94

Whitepaper Marketing Marketers CRM 94

Marketing Insider Group

APRIL 8, 2015

'By NewsCred Contributor Anastasia Dyakovskaya. Acting on the content marketing industry’s growing need, and inability, to truly understand and measure the impact of their craft, the Altimeter Group has developed a new report entitled, “ Content Marketing Performance: A Framework to Measure Real Business Impact. ” With their content marketing maturity model, the research and advisory firm urges marketers to practice seeing beyond sales, leads and vanity metrics and take in the much bigger pictur

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Content Marketing Health User-Generated Marketing 88

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promotion

Duct Tape Marketing

APRIL 14, 2015

'The 3 Kinds of Partners Every Business Needs written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. When you get right down to it business is mostly about successful collaboration. In order to succeed you need to develop an ecosystem of collaboration and support. You don’t simply get new customers, you partner with them to deliver the most value over time.

Non-Profit 70

Non-Profit eBook Partner Marketing Communications 70

Duct Tape Marketing

APRIL 21, 2015

'9 Reasons to Take Keyword Research Beyond SEO written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. When the marriage of Content + SEO + Social became official back in about 2009 (although some states still don’t recognize it) the act of keyword research became a vastly different animal. While SEO pros still use keyword research today as a means of identifying terms and phrases to use to optimize pages on a website, the act of keyword research implie

SEO 70

SEO Marketing Strategy Place Promotion 70

Duct Tape Marketing

APRIL 9, 2015

'Content Creation is Dead – Long Live Storytelling! written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Photo via BlogMutt’s CEO, Scott Yates. Since the first cave drawings, storytelling has been an integral part of society and the intellectual evolution of man. And that’s what we always called it: storytelling.

eBook 68

eBook Communications Branding Customer 68

Duct Tape Marketing

APRIL 3, 2015

'How to Write a Press Release written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Today’s Guest Post is by Nash Riggins, Enjoy! The web is filled to the brim with static content. That’s bad news if you’re an up-and-coming business owner because there’s a never-ending sea of competition out there – and so if you want your brand to stand out, you’re going to have to move beyond that generic company blog and start making some real headlines.

PR 68

PR Place Product Branding 68

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail