Marketing Insider Group
JUNE 22, 2016
It’s not easy being a digital marketer today. You need to know and do everything from content strategy to writing and editing, SEO, social media marketing, analytics and so much more. So how do you stay on top of it all? Here are 15 cheat sheets that will make your life easier and help you […]. The post 15 Cheat Sheets Every Successful Digital Marketer Needs appeared first on Marketing Insider Group.
Sprout Social
JUNE 28, 2016
An Instagram contest is a great way to get more followers, build an engaged audience and grow your brand. However, if you’re not careful, your contest runs the risk of attracting the wrong type of people or completely flopping. The goal of your contest shouldn’t just be to increase your follower count. You want to build awareness for your brand and engage your current followers.
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Adobe Experience Cloud Blog
JUNE 21, 2016
Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your boss is asking you for it. You see ads following you on the web trying to help you calculate it. Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? Good luck with that.” So what’s a data-driven marketer to do?
Rock Content
JUNE 23, 2016
ScribbleLive has been innovating since the company was founded in 2008. ScribbleLive was originally known as a live blogging platform but has evolved into one of the industry’s leading content marketing platforms. This evolution was natural. Marketing and technology rapidly change as a result of innovation. We enhanced our visual identity and branding to reflect our position in the marketplace as trailblazers that provide innovative marketing solutions.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Contently B2C
JUNE 30, 2016
“How do I talk to Gen Z?” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. The executive wanted to make sure his brand would appeal to teenagers, not only with an eye toward future sales, but also in order to attract top young talent.
Duct Tape Marketing
JUNE 21, 2016
The Local SEO Playbook – Your Guide to Local Rankings written by John Jantsch read more at Duct Tape Marketing. Look, if you’re a local business, meaning most or all of your business comes from customers living in your community, you must get very serious about local SEO. Don’t worry, ranking locally for the kinds of things your prospects are looking for isn’t rocket science, but it does take a serious commitment to a handful of things.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
JUNE 1, 2016
So you don’t have a marketing team with fancy titles like “Inbound Marketing Manager” or “Social Media Analyst.” That doesn’t mean that you cannot rock Facebook for small business. Did you know there are 1.04 billion daily active users on Facebook? That is daily active users. Imagine getting a piece of that action. The numbers are outstanding. If you are not taking advantage of this powerful network, you are missing out.
Adobe Experience Cloud Blog
JUNE 28, 2016
Author: Jim Kowalski The phrase “sea change” is used to indicate significant transformation, usually for the better, and is derived from William Shakespeare’s work “The Tempest” (“nothing of him that doth fade; but doth suffer a sea change; into something rich and strange”). Today, it’s often used in business to describe a change in strategy or direction of a company, or a new disruptive product or business model that instigates growth.
Rock Content
JUNE 1, 2016
It’s no secret that consumers are taking control of what content they choose to see. The makers of the ad blocking software Adblock Plus recently reported that it has over 100 million active users worldwide, and a study by Forbes revealed that only 1% of millennials surveyed would trust a brand based on a compelling advertisement. Marketing is getting tougher, and marketers need to do a better job of planning and creating content that hits the mark.
Zumvu
JUNE 30, 2016
Do you wonder why your blog or a well drafted article is unable to draw sufficient amount of traffic despite working hard on it and having used all your creative guns?
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Duct Tape Marketing
JUNE 28, 2016
How and Why You Must Do Competitive Research written by John Jantsch read more at Duct Tape Marketing. The term competitive research often conjures up notions of spying and espionage, but the fact is, you must commit to ongoing competitive research as a way to grow and evolve. When I talk about the concept of competitive research as a core practice, I sometimes encounter some pushback from business owners.
Marketing Insider Group
JUNE 15, 2016
Does your content marketing strategy look very much like this process? You realize your competitors all have a content marketing program, so you decide that you will launch one too. You rush to develop your content strategy, copying everything your competitors are doing. Then you ask one of your marketing managers to take on the […]. The post 8 Steps To Create A Successful Content Marketing Program appeared first on Marketing Insider Group.
Sprout Social
JUNE 8, 2016
There’s a lot to learn from each social media channel–especially if you want your business to stay relevant. As you build your brand, knowing the ins and outs of a platform like Instagram will truly decide whether or not your social media strategy succeeds. By following Instagram best practices, you’re able to use the platform as a marketing tool and not just a social site.
Adobe Experience Cloud Blog
JUNE 24, 2016
Author: Jamie Lewis Is it time for your brand to get mobile? Mobile marketing , if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. While your approach to mobile marketing may change over time, the reason for doing it remains the same: to delight, engage, and sell!
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Rock Content
JUNE 7, 2016
Every 60 seconds 300 hours of new video is uploaded to YouTube, Instagram users like 1,736,111 photos, Pinterest users pin 9,722 images, 1,041,666 Vines are uploaded, and 284,722 snaps are shared. This mountain of content will only grow as 77% of B2C brands and 76% of B2B brands say they plan to produce even more content in 2016. Audiences are overwhelmed by content on a daily basis.
Zumvu
JUNE 29, 2016
A short review of some of the top eCommerce builders sites that facilitate the creation of online stores with their simple and intuitive interface.
Duct Tape Marketing
JUNE 23, 2016
5 Reasons Why Your Brand Should Have a Following written by Guest Post read more at Duct Tape Marketing. photo credit Very Pixel. Have you ever noticed how so many major corporations produce commercials that focus more on their brand name rather than an actual product? At first, this might lead to some head-scratching—after all, isn’t the product what they’re selling?
Marketing Insider Group
JUNE 7, 2016
For better or for worse, social media isn’t a fad. It’s not going away and it is completely changing the way the human race communicates on a daily basis. In the midst of this social media revolution, Information & Technology (IT) and software companies have been creating better and faster business solutions every day. However, […]. The post A Complete Guide to Social Media-Based Lead Generation appeared first on Marketing Insider Group.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Sprout Social
JUNE 22, 2016
In grade school, our math teachers constantly told us to “show our work.” That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source.
Adobe Experience Cloud Blog
JUNE 30, 2016
Author: Nate Dame One concern I hear over and over from marketing managers and executives is about accurately and objectively measuring SEO progress and ROI. The team members in the trenches are monitoring rankings, bounce rates, engagement, etc., but eventually, you have to know what’s actually driving revenue—and the C-suite wants numbers to prove it.
Rock Content
JUNE 15, 2016
Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well. Landing pages are an indispensable part of an inbound marketing strategy. Approximately 96% of the people who arrive at your website are not ready to buy just yet – so a targeted landing page is essential to building a po
Zumvu
JUNE 28, 2016
Popular SEO Blogs that offer strategies to improve visibility on the search engine, rank higher in the search engine list, convert traffic into leads.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Duct Tape Marketing
JUNE 9, 2016
The Clear-Cut Guide to Social Media Engagement written by Guest Post read more at Duct Tape Marketing. photo credit: Pixabay. As of 2016, there’s estimated to be 2.3 billion active social media users — nearly 1/3 of the global population. While this eye-popping statistic presents obvious marketing potential, determining how your business can capitalize on it is decidedly less clear.
Marketing Insider Group
JUNE 6, 2016
Have you tried googling a keyword or phrase related to your name, brand, product or industry, but your website didn’t show up in the search results? Of course you have. SEO is a long term play. And while investing time and effort into SEO consistently over time is what will ultimately improve your search rankings, there […]. The post 10 SEO Tips To Boost Your Search Rankings Today appeared first on Marketing Insider Group.
Sprout Social
JUNE 7, 2016
Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. And why not? According to Dragon Search, 61% of customers’ purchasing habits are decided by companies that deliver custom content. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked.
Adobe Experience Cloud Blog
JUNE 23, 2016
Author: Mike Nierengarten As marketers, we work hard to acquire and retain new customers, but not enough of us spend much time thinking about what type of new customers we want to acquire by looking at our existing customer base. The best customers are those that last a lifetime , and by segmenting your current customers and identifying which are the most profitable, stay the longest, expand service, and refer new customers, you can allocate more of your marketing dollars to acquiring similar pr
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Rock Content
JUNE 20, 2016
How important is a brand’s voice? Very! Especially if you’re a content marketer. Your brand voice reflects your core values and communicates your organization’s personality, and is incredibly important when building a relationship with your audience. In fact, a study by Forbes revealed that 43% of millennials rank authenticity over content when consuming news.
Zumvu
JUNE 27, 2016
Find comprehensive list of some of the popular file sharing & hosting sites that offer cloud storage & allow large files to be sent securely.
Duct Tape Marketing
JUNE 21, 2016
Is it Possible to Eliminate the Need to Sell? written by John Jantsch read more at Duct Tape Marketing. If the idea of leveraging your expertise to skyrocket your position in your industry while also virtually eliminating the need to sell ever again – all without spending big money – sounds appealing to you, then you need to read on. About six months ago I launched an initiative to help members of the Duct Tape Marketing Consultant Network write and promote books they have written – this i
Marketing Insider Group
JUNE 17, 2016
As a startup marketer, what channels do you exploit in order to increase traffic to your site? In my experience, most marketers focus on organic and paid search, as well as social media and email marketing … sound familiar? If it does, that’s fine – these are all really important channels. Any marketer – startup […]. The post Check Out These 10 Underutilized Traffic Sources appeared first on Marketing Insider Group.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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