September, 2016

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Cracking the More Vs. Less Content Conundrum: 3 Questions to Point the Way

Adobe Experience Cloud Blog

Author: Peter Bell Running, in some ways, is a lot like content marketing. For one, I love running, I really do. I also like to research its benefits (or otherwise)–am I running too much or too little? Some articles say a walk would be healthier, while others extol the virtues of regular running. It can be hard to know where you stand! Content marketing can sometimes feel the same.

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Stop Believing These Common Social Media Myths

Sprout Social

Marketing professionals can agree on one thing–we live in an industry that’s constantly changing. Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Our industry moves rapidly. Google tweaks its algorithm constantly.

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5 reasons your business needs a mobile app

Marketing Insider Group

If you were under the impression that mobile applications are exclusively for the household-name brands with a seemingly endless supply of marketing budget, check your calendar as you may still be living in 2010. In the last 6 years, the mobile app industry has seen some tremendous growth, with both Android and IOS stores boasting […]. The post 5 reasons your business needs a mobile app appeared first on Marketing Insider Group.

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Does Live Video Make Sense for Your Content Marketing Strategy?

Rock Content

You can find a ton of stats about the rise of live video. They’re all impressive. We spend hours upon hours thumbing through Snapchat Stories every week, and Facebook Live is great at distracting hard-working, focused employees during business hours. I personally spent more time than I’m willing to admit watching BuzzFeed find out how many elastic bands can be wrapped around a watermelon before it explodes (I wasn’t the only one hypnotized by the fruit hijinks – at its peak, 800,000 people were

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Two Ways User-Generated Content Can Keep Your Brand Relevant

Duct Tape Marketing

Two Ways User-Generated Content Can Keep Your Brand Relevant written by Guest Post read more at Duct Tape Marketing. In today’s digital age of marketing, brands are focusing on User-Generated Content (UGC) campaigns to improve their web performance and increase organic responses. User-Generated Content refers to any form of online content such as a Tweet, Snap, Facebook status, Instagram post, or blog that contain authentic opinions about a service or product as experienced by a non-professional

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Social Media Monitoring Tools to Track your Brand

Zumvu

The Social Media Monitoring Tools enable you to engage and interact with your audience and helps in enhancing your brand reputation in the digital world.

More Trending

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11 Qualities of the Ideal Social Media Strategist

Sprout Social

There is no single quality to look for when searching for the ideal social media strategist. Social media strategy doesn’t mean just posting fun pictures and trolling for trends all day. A social media strategist must be able to work in many different disciplines and across each social channel. From day to day, they could wear the hat of a photographer, editor, copywriter, planner, customer support and even social media analyst.

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How Law Firms Can Get Started With Content Marketing

Marketing Insider Group

What does content marketing have to do with law firms? Just like in any other industries, leading law firms are using content marketing to build their brand, attract new clients and grow their revenue. According to the 2015 State of Digital & Content Marketing for Law Firms Survey, Am Law 200 firms were creating only […]. The post How Law Firms Can Get Started With Content Marketing appeared first on Marketing Insider Group.

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Short-form & Long-form: Where They Fit in Your Content Strategy

Rock Content

Long-form and short-form content both have their place in a content marketing strategy. Short-form content is a great tool to capture and engage an audience, while long-form educates and informs. However, both types of content have potential downsides. Short-form content can be seen as shallow, and long-form as boring – but they don’t have to be. Ultimately, you need to produce both types of content to see the results you want, but neither short-form or long-form content will serve your company’

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5 Visual Storytelling Trends That are Shaping The Future of Communication

Duct Tape Marketing

5 Visual Storytelling Trends That are Shaping The Future of Communication written by Guest Post read more at Duct Tape Marketing. photo credit Pixabay. Visual storytelling is one of the most potent forms of communication in existence today. From films and virtual reality experiences to interactive games and data visualizations, visual stories are revolutionizing the way we persuade audiences with our messages.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Tips to improve your Facebook Page Visibility

Zumvu

Discover some of the easy to apply tactics that can generate more leads from your Facebook Page while boosting your page visibility and user engagement.

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The Art of B2B Sales: How Sun Tzu’s Ancient Wisdom Can Help You Close More Deals Faster

Adobe Experience Cloud Blog

Author: Chris Gillespie Sure, you look pretty great with a copy of Sun Tzu’s The Art of War on your office bookshelf, but have you actually read it? You wouldn’t be the first to admit that it’s a tough slog, and the terminology is no doubt dated. Plenty has changed in the past two centuries, right? To quite the contrary, nothing has changed.

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Say More With Your 140: Twitter’s Character Count Changes Live in Sprout

Sprout Social

Marketers and publishers know that expressing yourself within a confined word count is challenging. And, as the social communication landscape has evolved, many brands have turned to multimedia content—like GIFs and images—to express emotion, add personality and engage with their audiences. For the past decade, Twitter’s 140 character limit has challenged brands and people to communicate and express themselves in new, creative ways.

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Top 100 Content Marketing Influencers and Brands In 2016

Marketing Insider Group

Every day, individuals and brands are creating and publishing as many as 27 million pieces of new content online. It’s no wonder that one of the biggest challenges content marketers face today is getting their content seen. So what can your brand do to stand out and get a customer’s attention, and ultimately turn that […]. The post Top 100 Content Marketing Influencers and Brands In 2016 appeared first on Marketing Insider Group.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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The Content Marketer’s Guide to Beating Writer’s Block

Rock Content

Some writers wait for inspiration to strike before they take pen to paper – or keyboard to word processor. Must be nice. As content marketers, we don’t have the luxury of waiting around for the magic to happen; and we definitely cannot let writer’s block – the dreaded ailment/productivity-killer – stop us from meeting the never-ending deadlines that blog posts, whitepapers, newsletters, and all of the other formats demand from us on a daily basis.

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How to Create a Compelling Six-Second Brand Story?

Duct Tape Marketing

How to Create a Compelling Six-Second Brand Story? written by Guest Post read more at Duct Tape Marketing. With the proliferation of media and the rapid adoption of digital channels, consumers are bombarded with thousands of brand messages every day. In fact, marketing experts estimate that, on average, people are exposed to over 5,000 advertisements each day, making it harder than ever to gain the customer’s attention.

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3 Gaming Trends About to Take Over the Media World

Contently B2C

Some people tend to think of gaming as a niche hobby. But I always felt otherwise. Video games have consistently out-earned Hollywood. Most people probably have at least one gaming app on their phone. And “gamification” is a term that’s been used so much in reference to UX design that it’s become blasé. In fact, over the past few years, you could track changes in media by following trends in gaming culture.

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How to Create Content for Your ABM Strategy [Infographic]

Adobe Experience Cloud Blog

Author: Ellen Gomes You’ve probably heard of account-based marketing (ABM) by now…and you may be considering if it’s right for your organization, or already be implementing an ABM strategy. But whether you’re just starting to evaluate ABM or are a well-trained expert, you still have to drive awareness and engagement with today’s bombarded buyers.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Social Media Outreach for Beginners

Sprout Social

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. Executing a successful outreach campaign can be difficult, tedious and even frustrating sometimes. But the results you can get from it make your efforts more than worth it. What is Social Media Outreach? Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationsh

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How One Non-Profit Organization Used Content Marketing To Increase Applications By 5X

Marketing Insider Group

In 1993, I was probably the dorkiest college freshman ever to set foot on the campus of St. Joseph’s University here in Philadelphia. Or any college campus in history. Maybe even in the history of dorkiness. But as a mildly successful high school half-mile runner who didn’t have what it takes to compete at the […]. The post How One Non-Profit Organization Used Content Marketing To Increase Applications By 5X appeared first on Marketing Insider Group.

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The Line Between Data-Driven Marketing and Creative Content Marketing

Rock Content

The term data-driven marketing is a popular buzzword used to reinforce how strategy and planning are critical to developing great content. David Welch, former VP of Marketing Insights & Operations, once summarized the future of marketing in six words. “Creative thrills but data pays the bills.” Is it that simple? In regards to a strategic planning perspective, absolutely!

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YOU Are the Message: 4 Ways Branding Impacts Your Bottom Line

Duct Tape Marketing

YOU Are the Message: 4 Ways Branding Impacts Your Bottom Line written by Guest Post read more at Duct Tape Marketing. photo credit Media MogulsPR.com. Branding. You’re either one of the few businesses doing it right, or you revere it as some mythical marketing tactic that you’ve never quite been able to master. If you fall into the latter category, it’s time to stop procrastinating and hop on the branding bandwagon.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Top Customer Feedback Tools for Websites

Zumvu

Customer feedback is important because it is the best way to measure customer satisfaction and create better experience for them.

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Make the Most Out of Dreamforce 2016: Sessions, Soirees, and Sights

Adobe Experience Cloud Blog

Author: Elaine Ip So much to do, so little time. As San Francisco emerges from its summertime fog into crisp fall days, it’s also getting ready for hundreds of thousands people to descend on it for Dreamforce—a week full of fresh insights, entertainment (hello, afterparty), and tourism (you can fit it in!). If you’re in town for Dreamforce, make sure you make the most out of your time, especially if you’ll be dealing with the crazy commute.

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How to Start Your Facebook Business Page: A Complete Guide

Sprout Social

With more than 50 million businesses on Facebook, the social network has become one of the staple channels to further market your brand. Even though so many brands have a strong presence on Facebook, several more are trying to get started off on the right foot. To be successful on the social network, it all starts with your Facebook Business page. Whether you’re looking or just created a Facebook Business page, there are important steps to follow before to ensure you have an active and engaged a

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3 Ways to Create Customer-Driven Content

Marketing Insider Group

Traditional marketing does not have the same effect on consumers as it once did. Customers are now conditioned to avoid advertisements. Personalized content marketing is swiftly replacing generic ads. Content tailored to the customer’s needs offers brands a new opportunity. They can pinpoint specific consumer interests. This kind of content is highly effective.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Cocktails & Content [San Francisco]: What We Learned from Our Panelists

Rock Content

On the evening of Thursday, September 29th, we took over The Mezzanine to bring together San Francisco’s brightest marketing minds for a discussion about content marketing – and we enjoyed a few cocktails, too. Our expert panel included: Mark Goines – Chief Marketing Officer & Chief Strategy Officer @ Personal Capital. Nanneke Jansen – Senior Manager, Marketing Programs @ Demandbase.

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My Latest Book – SEO for Growth

Duct Tape Marketing

My Latest Book – SEO for Growth written by John Jantsch read more at Duct Tape Marketing. Today I am thrilled to announce the release of my fifth book! Yep, kind of stealthy with this one, but I believe it’s an extremely important and timely topic. The title of the book is SEO for Growth – The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs.

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3 Keys to Great Content Marketing, According to LEGO CMO Julia Goldin

Contently B2C

By the late ’90s, not everything was awesome at LEGO. After a string of product launches that deviated from its core product, LEGO was stretched thin. In 1998, it lost money for the first time. The iconic toy company struggled to compete for the attention of children enraptured by video games. With the consumer internet coming into full swing, the brand seemed destined to become a nostalgic remnant of times past.

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3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]

Adobe Experience Cloud Blog

Author: Tanya Chu What does it mean to be a data-driven marketer? How do you even get started? Everyone talks about the importance of tracking data and making decisions based on it, but no one tells you how to do it and what a data-driven marketing organization looks like. First, let’s talk about data. Clean and accurate data is always top-of-mind for B2B marketers because without it, your demand generation team can’t send relevant content to leads and your sales team can’t tailor th

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.