Adobe Experience Cloud Blog

JULY 31, 2014

'Author: Mike Stocker Let’s face it: apps are a major new component of our digital lives. In an April 2014 study, Flurry found that the average American spends 162 minutes on their mobile device daily, 86% of which is spent in apps. Personally, I have at least 100 apps (five full screens) on my iPhone. Parallel to this, a new ecosystem of mobile app companies has emerged and come into their own.

Customer

Marketing Insider Group

JULY 30, 2014

'Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing. And with the shift away from paid promotion, through attempts at earned social media and into “owned” media approaches that require content marketing strategists, the demand for content marketing skills is far exceeding the supply.

Content Marketing

Duct Tape Marketing

JULY 25, 2014

'30 Tips for Great Digital Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Tara Banda – Enjoy! A man walks into a bar/restaurant/hotel/car repair shop. Chances are, he found it online. That’s because today’s consumers, 80% according to Google , rely more on the Web to find and choose local businesses.

Digital Marketing

Adobe Experience Cloud Blog

JULY 24, 2014

'Author: Jessica Langensand There are three things that symbolize summer for me: watermelon, warm nights, and a very full Kindle. And while I’m not opposed to classic beach reads (murder mysteries, romance novels, etc.), I feel twice as proud of myself when I’m enjoying books I can apply back at work — it’s the best of both worlds.

PR

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

Marketing Strategy

Adobe Experience Cloud Blog

JULY 16, 2014

'Author: Maggie Jones Marketers love blogging, so it’s no surprise that there’s a huge number of blogs devoted to the art and science of all things marketing. Unfortunately, marketers with limited time on their hands (remind you of anyone?) are often intimidated by the sheer number of blogs to sort through. That’s why we’re compiling a list of our favorite marketing blogs — check them out, bookmark them, and let us know what you think!

Content Marketing

Adobe Experience Cloud Blog

JULY 7, 2014

'Author: Heidi Bullock Marketers at all kinds of companies – B2B and consumer-facing, old and new, big and small – are turning to content marketing as a top strategy, for driving thought leadership, establishing relationships with buyers, and fueling their inbound marketing. Marketers are dedicating more and more technology, headcount, and budget to content marketing.

Content Marketing

Adobe Experience Cloud Blog

JULY 29, 2014

'Author: Noah Abelson If you’re marketing on social (and we hope you are!), your primary goal should be to connect with users. But this isn’t just for its own sake – ultimately, it’s so that when someone makes a purchase, your product or service is what they buy. Pinterest gives users a format to engage with your content and become brand advocates, but it also helps them connect directly to your products.

Branding

Adobe Experience Cloud Blog

JULY 14, 2014

'Author: Maggie Jones Having a blog for your business used to be a “nice to have”– great if you needed a project for your summer intern, or a centralized location for SEO-boosting content. Today, blogs are practically required of companies who take their marketing seriously, and for good reason – they’re a relatively inexpensive, but highly effective investment of your money and time.

Thought Leadership

Adobe Experience Cloud Blog

JULY 17, 2014

'Author: Josh Hill When I first heard about marketing automation , I was running demand generation programs for an economic research firm. One year after I’d implemented it, marketing automation had saved me 1,832 hours across the entire team — the equivalent of one full-time hire. To give you a little background, I’d previously been working in sales, where I’d learned the importance of developing a relationship with your audience through educational, entertaining materials

Thought Leadership

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Adobe Experience Cloud Blog

JULY 9, 2014

'Author: Maggie Jones At Marketo, we spend a lot of time around marketers — and I’m not just talking about our own marketing department. Our customers are marketers, the partners in our LaunchPoint ecoystem are marketers, and the people we ask for advice/take out to lunch/share blog posts with/frantically retweet are marketers. So I might be slightly biased when I say that marketers are some of the most creative, clear-headed, artistic-yet-analytic people that I know.

eBook

Adobe Experience Cloud Blog

JULY 10, 2014

'Author: Adam Marchick Convincing consumers to download your mobile app is difficult — but losing their engagement with that app is easy. Research from Flurry shows that after downloading any given app, 25% of people will use it only once, and over half of all users will stop using the app after three months. If a mobile app is part of your marketing mix, it’s critical to establish a strong path to conversion — one that users will adopt within the first few weeks.

Real Estate

Adobe Experience Cloud Blog

JULY 1, 2014

'Author: Bill Balderaz Today, the distinction between offline and digital marketing has become practically irrelevant. “Offline” marketing like TV and radio ads are likely to spark activity online (say Twitter, Facebook and Google+) which means that a well-executed radio ad could have a significant, if indirect, impact on your SEO. It also means that marketing has become so multi-channel and integrated that making a distinction is not only pointless – it’s restrictive.

Digital Marketing

Adobe Experience Cloud Blog

JULY 2, 2014

'Author: Frank Passantino Today, social media is responsible for driving a huge amount of marketing interactions. Through the numerous first- and second-degree connections social networking has made visible, businesses can leverage peer-to-peer influencing to create and maintain valuable relationships. But how can you measure your social marketing ?

Thought Leadership

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

Retail

Adobe Experience Cloud Blog

JULY 28, 2014

'Author: Phillip Chen As our recent ebook about marketing career paths proves, you don’t need an expensive MBA to become a great marketer. You don’t need to read a pile of career advancement books, or spend every weekend at seminars, or update your LinkedIn profile every day. As you invest in your marketing career, the important thing is to spend your time in the places it will count the most.

Thought Leadership

Adobe Experience Cloud Blog

JULY 23, 2014

'Author: Jesse Finn Good marketers are hard to find. In fact, many organizations today are facing huge gaps in their marketing team roster – there just aren’t enough people to do the job. Take Sears, for example. If you go on to their job listing page, you’ll see they’re currently looking for more than 250 marketing professionals alone. Run a quick search of “marketing automation manager” on popular job site Indeed.com – it yields over 3,700 openings!

Thought Leadership

Adobe Experience Cloud Blog

JULY 3, 2014

'Author: Maggie Jones July is here, and our Marketing Nation Roadshow’s Summer of Innovation is well underway! Our team has already high-fived amazing marketers in Denver, Scottsdale, Toronto, Seattle, Austin, and Dallas — but we’re not done yet! As the summer goes on, we’ll be taking our show to Washington DC, Vancouver, Miami, Boston, Los Angeles, and more.

Thought Leadership

Adobe Experience Cloud Blog

JULY 30, 2014

'Author: Bill Binch Lately, Marketo’s had Georgia on our minds — specifically, we’ve been thinking about Atlanta, where we’ve just opened a new office. With 40 employees, a great location, proximity to our customers, and an expert team of Marketo veterans, this marks an exciting moment for our company. But a lot happened between the first time we thought of Georgia and today’s grand opening in Atlanta.

Thought Leadership

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

Adobe Experience Cloud Blog

JULY 22, 2014

'Author: Maggie Jones Marketing consumer products with a long buying cycle can be a blessing and curse. On one hand, there’s a bigger lag between your marketing efforts and an actual purchase – if you’re marketing a car, for example, it might take weeks for a buyer to make her decision. It’s difficult to tell which of your past marketing efforts affected the sale, or to prove that your current efforts are worth the investment.

eBook

Adobe Experience Cloud Blog

JULY 15, 2014

'Author: Raymond Coppinger Today, B2B marketers have many core objectives – brand building, customer communications, multi-channel coordination…the list goes on. But regardless of what else your marketing strategy needs to accomplish, demand generation (the process of generating promising buyers for the sales team) probably tops the list. At Marketo, demand generation is deep in the DNA of the whole marketing team – it’s not only a high-level objective, but also an on-going set of activities by

Thought Leadership

Marketing Insider Group

JULY 23, 2014

'Late last year I shared the 25 best presentations of the year on slideshare. And the article continues to be one of my most popular articles of all time! And while I still believe Slideshare is one of the greatest opportunities , it looks like it might not be a huge secret any longer. I am see a much higher volume of brands using slideshare to create some great (and some not so great) presentations.

Gen Z

Marketing Insider Group

JULY 15, 2014

'The explosion of channels we all use to gather, consume and share information is having a dramatic impact on the methods of modern marketers. We largely don’t answer cold calls, respond to unwanted emails, click on banner ads or appreciate disruptive marketing techniques. Evolving consumer habits and the pressures on marketers to help grow the business are re-defining marketing.

CMO

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CRM

Marketing Insider Group

JULY 10, 2014

'I’ve recently participated in a number of interviews and one common question is asked repeatedly: what is content marketing ? I know there are a million ways to answer it, but to me the simplest reply is: just deliver content people want! One thing that I find really rewarding is seeing a young professional, with a ton of talent, and the courage to participate in the conversations we are all having around the changing nature of marketing.

Content Marketing

Marketing Insider Group

JULY 21, 2014

'In Alice’s Adventures in Wonderland, Alice blindly jumps into the rabbit hole in striking similarity to the way many marketers today are jumping into content marketing. And like a foolish child struggling to understand the world of grown-ups, most marketers have failed to stop and ask what the rabbit hole really is, and why it exists? If the rabbit hole is content marketing, then the rabbit is the search for ROI.

Content Marketing

Adobe Experience Cloud Blog

JULY 8, 2014

'Author: Stephanie Barnes With only Brazil, Argentina, Netherlands, and Germany left, many countries are mourning the end of the World Cup – but major brands are betting you aren’t over your futbol fever just yet. And if the ratings are any indication, we’re still runnin’ hot – in the U.S. alone, the Brazil/Colombia match pulled in more than 6.4 million viewers, making it the most-watched FIFA World Cup quarterfinal match across all U.S. networks to date.

Thought Leadership

Duct Tape Marketing

JULY 18, 2014

'SEO Blended Copy: Dos and Don’ts for Boosting Your Website’s Organic Discoverability written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Maria Orozova – Enjoy! These days, it’s all about organic: organic produce, organic pressed-juice, holistic baby diapers made from all-organic materials – the list goes on.

SEO

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Duct Tape Marketing

JULY 17, 2014

'How to Incorporate Brand Advocates into Your Marketing Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Holly Cordner – Enjoy! photo credit: Intersection Consulting via photopin cc. When asked about how and why they make purchases, most people say that reviews and recommendations play a major role.

Marketing Strategy

Duct Tape Marketing

JULY 24, 2014

'Social Media Marketing for Lead Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Michael Bird – Enjoy! photo credit: whoohoo120 on Flickr. Let’s say you’ve devised the perfect marketing strategy for your small business, a photograph business.

Social Media Marketing

Duct Tape Marketing

JULY 10, 2014

'Are Your Words Killing Your Brand? written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Karon Thackston – Enjoy! photo credit: BigStock. While there are hundreds of definitions of the word “brand,” my favorites come from the World English Dictionary.

Branding