Sat.Mar 04, 2023 - Fri.Mar 10, 2023

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Putting Your Buyer Persona Interviews to Work In Your Marketing Activities

Lynton Web

Once you’ve created your buyer persona interviews and compiled your findings, you’ve made a huge step toward effectively targeting your ideal customers. But you’re not done yet. The next phase is to use the information throughout your inbound marketing plan and strategy. Start with three to five of the personas you want to target first, keeping in mind that each may interact with your website, products, and services a bit differently.

eBook 119
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How to use Instagram Collab Posts in your Social Media Strategy

Buffer Marketing

An important part of growing your Instagram is connecting with other brands and accounts on the platform, and doing so just got easier with Instagram Collab posts. With this feature, you can share content in collaboration with another account. This means your content, whether it be photos or a Reel, will be shared from both accounts rather than just your own.

Food 145
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How To Combine Machine and Human Input for More Effective Content in 2023

Content Marketing Institute

You’re in a new content battleground. But it doesn’t have to be humans vs. machines. It can be humans AND machines to make your content better and please both Google search and the people in your target audience.

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How to Write a Press Release [Free Press Release Template + Examples]

Hubspot Marketing

In today's world, brands have to generate their own buzz. Consumers aren't waiting for the daily newspaper anymore to get their news. Instead, they're scanning headlines on Twitter, Facebook, and other social media platforms. One way to control the narrative surrounding your brand is through press releases. Whether it's sharing a new product release or changes in your organizational structure, a regular cadence of meaningful news can help a company stand out and build mindshare with journalists

PR 145
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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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Is A Fractional CMO The Right Fit For Your Business?

yorCMO

In this comprehensive evaluation guide, we’ll take a close look at the role of a fractional CMO, what they can offer your business, and how to find the right fit for your business. The post Is A Fractional CMO The Right Fit For Your Business? appeared first on yorCMO.

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More Trending

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Why ‘Let’s Make a Movie’ Is a Terrible Way to Plan Content [Rose-Colored Glasses]

Content Marketing Institute

George Lucas wanted to make a sci-fi movie, so he dreamed up a great story to fit the medium. But that format-first approach doesn’t work for content marketing. Robert Rose explains why not – and what to do instead.

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The Ultimate List of AI Image Generator Tools – Create Powerful Visuals for Your Next Digital Marketing Campaign

Jeff Bullas

Humans working with an AI image generator now co-create more than 20 million images every day. The platforms that provide the tech to do this include Midjourney, Stable Diffusion, Artbreeder, and DALL-E. Why does that matter for marketing? Marketing is both an art and a science. A compelling image with a call to action turns attention into clicks and leads for entrepreneurs.

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The future of martech apps is happening in SMB and the mid-market. Here’s why.

Chief Martec

We’re busy working on the 2023 edition of the martech landscape (interactive version at martechmap.com ) that will be released on #MartechDay, May 2. Spoiler alert: if you were betting this would be the year the martech supernova collapses into a black hole… well, you might think of hedging that bet. The number of weekly martech-related product launches on Product Hunt and new funding announcements on TechCrunch continues unabated.

Transform 108
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HubSpot Marketing Email vs. Sequence: What Should I Use?

Aspiration Marketing

Choosing the right email tool is crucial for a successful marketing strategy. With the suitable method, you can significantly impact the effectiveness and efficiency of your email campaigns. If you’re unsure where to start, the HubSpot CMS offers a variety of email and marketing tools to make the process easier. Two of its most helpful tools are marketing emails and sequences.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Should You Get Facebook Blueprint Certified? [2023 Guide]

Hootsuite

Meta Blueprint (previously known as Facebook Blueprint) courses can boost Facebook ad practitioners’ skills. Getting certified can be especially helpful if you’re new to the industry or are stuck in a rut. But you might still be wondering, should I take the plunge? Or will this be a time-consuming piece of digital fluff thrown onto my resume? Well, we’ve got the answers in this post.

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Buy Instagram Views: Best Sites to Buy Instagram Views in 2023

Jeff Bullas

The world of social media influencers is more exciting than ever before! Especially on Instagram, where there are countless opportunities for aspiring influencers to grow their followers and earn a living. Did you know that in 2021, over 47% of Instagram influencers had between 5,000 to 20,000 followers, while more than 28% had between 20,000 to 100,000 followers?

Price 296
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Does social media marketing still matter? Not like you think.

Businesses Grow

I received a message from a reader in the U.K. wondering if social media marketing still matters. She had read my book The Tao of Twitter (which is really about social media strategy) and wondered if the book’s main ideas were still relevant in a world where it is so difficult to earn attention and connect with customers. The short answer is, yes — it still matters, but probably in a way that is much different than you think.

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How to Implement a HubSpot Conversion Campaign

Aspiration Marketing

Conversion campaigns are a set of marketing efforts aimed at converting website visitors. While conversions can be many things (subscribers, downloads, and more), we'll look at conversions into paying customers as an essential part of many digital marketing strategies, aiming to increase revenue, grow their customer base, and achieve their overarching business goals.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Fast Instagram Caption Generator for Growth (Free Tool)

Hootsuite

Free Instagram caption generator Instagram Caption Generator Pick a style from the dropdown list, describe your post, and let AI write your caption for you. Tone Select a style None -- Tone -- Casual Cheeky Cheerful Confident Direct Dry Educational Firm Flowery Formal Frank Friendly Fun Grumpy Helpful Inspirational Irreverent Matter-of-fact Mysterious Playful Respectful Sophisticated Succinct Unhinged Witty -- Voice -- 18th-century poet ASMRtist Bestie Boomer Cyborg Emo teenager Fitness influenc

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What is Artificial Intelligence? And Why Should You Care?

Jeff Bullas

What is artificial intelligence? Well, there are different types of artificial intelligence. The big one that is making news today is called “ Generative AI ”. The technology behind ChatGPT (an AI that generates text) and its sibling, Dalle-E2 (an AI that generates images), has caused a firestorm. In just two months, ChatGPT has gained 100 million users.

Transform 279
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90+ Instagram Bio Ideas to Help You Write an Impactful Bio

Hubspot Marketing

When I discover a new brand and land on its Instagram profile, the first thing I do is read its bio. Their bio gives me a peek into the brand, what they stand for, and even the special offers they have. Getting your bio right can help you entice visitors and make sales. In this post, you’ll learn what makes a good Instagram bio and see brand examples.

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What is the Core Web Vitals report and how does it Impact SEO

Aspiration Marketing

Do you want more traffic, more leads, and more sales? You can optimize your website performance regularly to facilitate search engine optimization (SEO) or a website redesign. An improved website design will increase your marketing performance, get you more traffic, higher conversion, and, ultimately, a better return on your efforts. Many of these factors are covered in the Core Web Vitals report.

SEO 246
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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Brave Search Engine Summarizing Webpages in SERPs via @sejournal, @martinibuster

Search Engine Journal

Brave SERPs now feature a rich result created by an AI Summarizer, sometimes summarizing two webpages in a single summary The post Brave Search Engine Summarizing Webpages in SERPs appeared first on Search Engine Journal.

SEO 142
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Get Ahead of the Competition with 7 Game-Changing AI Content Tools

Jeff Bullas

During the gold rush the new rich were the sellers of shovels. The industrial tools to unearth the riches. The “new gold rush” refers to the trend of venture capital backing startups and SaaS (Software as a Service) companies that provide platforms to service the 21st Century capital contagion. They’re investing in AI content tools that help entrepreneurs to scale, manage and control their businesses.

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Google February 2023 Product Reviews Update Done Rolling Out

Search Engine Roundtable

The Google February 2023 product reviews update finished rolling out yesterday afternoon on March 7, 2023. It took 14 days to rollout this expanded language version of the product reviews update that kicked off on February 21, 2023.

Product 141
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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. It’s a beautiful thing when our employer is the data source. If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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17 Events and Conferences for Black Entrepreneurs in 2023

Hubspot Marketing

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

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Free Guest Posting vs. Paid Guest Posting: Finding That Sweet Spot

Jeff Bullas

According to reports, in 2022, 64% of small businesses have their own website. It seems like every business is chasing better rankings, higher traffic, and more impressive conversions. If you want your business to shape up, you need to get smart with SEO. And while on-page enhancements and technical SEO strategies are powerful in their own right, they’re not enough.

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How to Grow a New Instagram Audience Quickly and in the Right Way

Social Media Examiner

Want to know how to get your first 1,000 Instagram followers? Wondering what to post to attract your ideal target audience? In this article, you’ll discover a step-by-step strategy to speed up your Instagram audience growth without paying for followers. What Marketers Should Know About Growing Instagram Audiences Launching a new Instagram account can be […] The post How to Grow a New Instagram Audience Quickly and in the Right Way appeared first on Social Media Examiner.

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YouTube Analytics: How To Find & Analyze Data via @sejournal, @BennyJamminS

Search Engine Journal

Glean insights into how your YouTube video performed directly using YouTube Analytics using this detailed step-by-step guide. The post YouTube Analytics: How To Find & Analyze Data appeared first on Search Engine Journal.

Analytics 133
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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4 AI Controversies Marketers and Brands Should Avoid

Hubspot Marketing

Artificial intelligence is a hot topic, and a recent study shows over 61% of marketers have used AI in their marketing activities. By now, you've probably heard all the ways AI can assist you in crafting and executing your marketing strategy, but are there any drawbacks? To help you avoid missteps as you explore the world of AI, here are four cons of AI that marketers and brands should keep in mind.

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The 1-2-3 Guide to Creating Video Content Marketing

Marketing Insider Group

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why yo

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3 Steps to Use LinkedIn to Make Connections and Grow Your Personal Brand

Buffer Marketing

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn. It’s difficult to get a remote job when there are many people, and it’s even harder when you’re outside the West.

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