Sat.Jul 30, 2022 - Fri.Aug 05, 2022

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How Growth-Driven Website Design Can Increase Your Conversion Rate

Aspiration Marketing

Increasing your company's conversion rate online often requires more than delivering high-quality products and services. Most of the time, truly understanding your target audience is key to conversion rate optimization in any market or industry. With the use of GDD, or growth-driven design, streamline your sales efforts while optimizing your conversion rate on an ongoing basis.

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How to Select the Best Webinar Topic

Calvyn Lee Blog

I want to share with you some of the best webinar marketing practices and tips I learn from LiveWebinar ‘s use cases. I’m going to guide you through picking the perfect topic to maximize the outcome of your sales and marketing webinars. As we know, webinars are a great tool to build your email list, generate leads, educate your customers and so much more.

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How to Find Old Tweets: 4 Tried-And-True Methods

Hootsuite

Do you ever revisit your old tweets? Twitter has been around since 2006 — if you were an early adopter, you’d probably be surprised to see some of the content you once thought was cool and appropriate to share. Reviewing your old tweets will help you keep your brand image in check, and it should be part of your regular social media audits. In this post, we go over how to search for old tweets and delete them.

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Only 38% of marketers very confident in their customer data and analytics systems

Martech

Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. And, while 91% say direct access to customer data is a critical competitive advantage, only 11% say that data is readily accessible to them. Read next: Only 11% of CMOs say they have achieved digital transformation goals.

Analytics 145
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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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Balancing Personalization & Automation in Content Marketing

Aspiration Marketing

It’s an age-old question: Just because we can, does that mean we should? You can apply this thought exercise to almost any context, but this is perhaps no more relevant than in today’s marketing ecosystem.

More Trending

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How to make a Reel on Instagram in 4 easy steps

Sprout Social

By now, you may have noticed a lot more videos in your Instagram feed. Instagram has doubled down on video —and Reels are the platform’s fastest-growing format. If you want to know how to make a Reel on Instagram but you don’t know where to start, we’ve got you covered. With over two billion monthly users , Instagram’s popularity cannot be denied. The rise of Reels—bite-sized video posts—is the platform’s response to TikTok’s mega-popular micro videos.

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Ideal Length of Social Media Posts: A Guide for Every Platform

Hootsuite

You’re busy crafting quality content and mastering your social media strategy. You don’t have time to exhaustively compile a list of the ideal length of social media posts for every single platform. So we did it for you. (Please, hold your applause.). This isn’t just a list of how long social posts can be: it’s a list of the best social media post lengths to drive the most engagement.

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11+ Things To Do To Make Your LinkedIn Newsletter a Big Success

Content Marketing Institute

Starting a LinkedIn newsletter requires a lot of decisions. Here are some tips to help you execute it successfully.

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Top 7 Ecommerce Podcasts You Should Listen to in 2022

Hubspot Marketing

Are you thinking of launching an ecommerce business? Before you start, learn everything you need about ecommerce with these 8 podcasts. This list of ecommerce podcasts offers it all – education, inspiration, and entertainment. Check them out below. Shopify Masters. If you’re getting into ecommerce, what better way to learn than from one of the biggest ecommerce platforms?

eCommerce 145
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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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9 YouTube trends for your content strategy in 2022

Sprout Social

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. It’s also the second-most visited website globally , behind Google. One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there.

Gen Z 145
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How To Search on TikTok for Just About Anything

Hootsuite

If you’ve never even wondered how to search on TikTok, that’s fair: Depending on what the algorithm curates, you may be distracted by funny fails, dance routines, cute dog videos, and wacky mirror effects on your For You page. But while it’s fun to scroll for a while, it’s pretty easy to get lost or overwhelmed. And what if you want to find that hysterical cat video you saw last week or expand your horizons beyond the algorithm’s selection?

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Google Perspectives Search Results

Search Engine Roundtable

Google seems to be testing a new search box and feature titled "perspectives." Perspectives seem to give searchers answers to a more broad and maybe philosophical type of query.

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2022 Email Marketing Benchmarks [HubSpot Data]

Hubspot Marketing

Email marketing is an important strategy for marketers looking to reach new leads, stay top-of-mind with existing customers, and keep them aware of new products and services — but the practice isn't always straightforward. Technology and consumers change, and keeping up can be challenging. However, the challenge is worth it. 47.5% of marketers said their email marketing strategy was very effective toward reaching their business goals, while 47.2% said it was only somewhat effective.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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How to stitch on TikTok and 7 tips for making them great

Sprout Social

Collaborative content is the future of social media, and no platform is doing this better than TikTok. One of TikTok’s most collaborative features is the ability to stitch multiple videos together. Stitching allows you to build on other creators’ content to produce something new and unique. . In this post, we’ll show you how to stitch videos on TikTok so you can take advantage of this exciting feature.

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5 Content Marketing Ideas for September 2022

Practical eCommerce - Marketing

This month's installment of ecommerce content ideas includes back-to-school suggestions, "ultimate guides," "Shut up and take my money," and more. The post 5 Content Marketing Ideas for September 2022 appeared first on Practical Ecommerce.

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What is a Social Media Dashboard and Why Do You Need One?

Hootsuite

If you’re reading this article, you’ve probably heard of a social media dashboard. But you might not be exactly sure what it is, or how it could help you. Well, whether you’re managing one social media account or ten, it can be overwhelming to strategize content, create posts, and react to trends on the fly. Not to mention, tracking analytics across platforms, apps, and devices can leave you feeling like you’re chasing your tail.

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20 Effective Ways to Automate and Grow Your Business

Hubspot Marketing

There's more scope for automation in your business than ever before. With automation, you can schedule emails to be sent at the perfect time, follow up with leads that have abandoned their cart, sync data between apps, and notify team members of new tasks. However, these options can be overwhelming, especially if your business isn't a huge corporation with a lot of budget and resources to throw at automation.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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How To Perform A SEO SWOT Analysis via @sejournal, @JRiddall

Search Engine Journal

A well-structured SWOT framework can provide an excellent roadmap that helps you focus on your primary SEO goals and maximize limited marketing resources. The post How To Perform A SEO SWOT Analysis appeared first on Search Engine Journal.

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Think the martech landscape is big? Here’s the size of the software industry overall

Chief Martec

Over the 11 years that I’ve been publishing the martech landscape , as it mushroomed from ~150 solutions to ~10,000, I’ve seen many people react to it as an anomaly. “What is it about marketing that spawns so many software apps? Surely no other profession has to deal with such sprawl!” To which software review site G2 responds in this article, “Hold my beer.” While there are certainly dynamics specific to marketing that feed the frenzy of new martech startups

Transform 134
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Google Adds Asian Owned Business Attribute For Business Profiles

Search Engine Roundtable

Google has added yet another business attribute for Google Business Profiles - Asian-owned businesses. This is a new label that can be added to your business in Google Maps and Google Search "making it easier to find Asian-owned businesses in their own community," Google said.

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Future of Automation: 9 Predictions to Look Out For in 2022

Hubspot Marketing

As a blend of robotics, machine learning, and artificial intelligence (AI), automation takes care of the mundane tasks we'd rather not spend time on, the work we don't want to mess up with human error, customer interactions that require instant responses – and so much more. While automation has been evolving at lightning speed over the last few years, it doesn't look like it's slowing down.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Does your email copy persuade or sell?

Martech

What’s the one thing you would do to make more money from your email program? . Your first thought might be to add an automation platform, invest in new email designs, maybe even switch ESPs. But all of those cost time and money, and they don’t necessarily address the real reason your emails don’t drive the results you need. What could make the difference?

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Marketing Tech Is So Bright, You Gotta Wear Strategic Shades [Rose-Colored Glasses]

Content Marketing Institute

Do you approach new marketing tech from a FOMO perspective? You’re not alone. But that’s not a good way to go about it. Robert Rose says you should answer these questions first.

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Google Business Listings Test Photo Overlay Interface In Web Search

Search Engine Roundtable

Google seems to be testing overlaying the photos of some Google Business Profile listings in the web search results. Typically when you click on a photo in a Google Business Profile listing you are taken into the Google Maps interface to view the photos but this test simply overlays the photos on top of the web search results.

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How to Humanize a Brand: 15 Best Tips for Humanizing Your Voice

Hubspot Marketing

What’s the one thing business owners and their employees, partners and even customers all have in common? Well, at the most basic level, they’re all human. So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? Perhaps some people don’t want to show any biases that might deter any potential leads. Perhaps some may want to present themselves as strictly professional.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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10 Creative ‘We’re Hiring’ Social Media Post Examples

Sprout Social

In an increasingly competitive hiring market, 52% of marketers say finding experienced talent is their number one challenge this year. The solution: Build a strong social media recruitment strategy. Social media is where people go to level up their career. They turn to social platforms to learn new skills, network, research companies and search for jobs.

Logistics 132
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How the New American Data Privacy Act Will Affect Marketing

Trade Press Services Newsletter

In late June, the Energy and Commerce Committee introduced the American Data Privacy and Protection Act (ADPPA) to the U.S. House, taking a huge step forward for congressional negotiations about data privacy. The bipartisan bill is the U.S. equivalent of the GDPR , the European law about data protection and privacy that serves as the gold standard for privacy compliance.

Law 130
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July 2022 Google Product Reviews Update Kicked In Friday Afternoon

Search Engine Roundtable

On July 27th Google said it began to roll out the July 2022 Google Product Reviews update. But we didn't see it impact the Google search results until a couple of days later on Friday afternoon, July 29th.

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