Sat.Nov 04, 2023 - Fri.Nov 10, 2023

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The five key skills every marketer needs today

Businesses Grow

I am getting this question A LOT: What are the skills every marketer needs today? Of course there is a lot of interest in that! The world is changing at an incredible pace. How do we stay relevant? I had a great opportunity to gain insight into this issue from Denis Sison. Denis Sison has more than 30 years of experience as a global marketing executive for iconic companies such as P&G, Coca-Cola, Sprite, Blackberry, The Hershey Company, and, most recently, Johnson & Johnson.

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5 Signs Inbound Marketing Might Work for You in 2024

Aspiration Marketing

Marketing must adapt to changing consumer behavior and regularly evaluate strategies for improvement. Incorporating inbound marketing has historically been a formidable vehicle to attract, engage, and delight target audiences by building relationships and trust.

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How to make your ‘ideal customer profile’ more ideal

Martech

B2B marketing success hinges on more than just innovative strategies and cutting-edge technologies. At the heart of top-performing B2B marketing programs lies a solid answer to the fundamental question: Do you truly know your best customers and where to find more of them? Understanding and leveraging customer profitability Every company has a finite number of target customers who hear their value proposition better, need it faster, will pay more money for it and will stay longer.

Customer 117
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Can Brands Find Common Ground Among Consumers In Divisive Times?

CMO Network

Brands can grow and support consumers using the RAISE model in our polarized world. Resilience, authenticity, inclusion, social well-being, and empowerment in action.

Branding 109
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The Best Times of Day to Contact Leads

Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

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Why you shouldn’t measure SEO performance by ROI

Search Engine Land

Every day, we hear marketers talk about the ROI of SEO. In this article, I’ll explain why we must stop thinking like that. Why ROI is a dangerous Over recent years, thanks to work by marketing experts such as Tom Roach, I’ve dug into the concept of ROI in marketing. In particular, the ROI of SEO. After all, the term has been used to terminate SEO retainers and even stop them from occurring.

SEO 130
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10 User Generated Content Campaigns That Actually Worked [+Expert Insights]

Hubspot Marketing

User-generated content (UGC) has become increasingly important over the past few years. In fact, in a recent HubSpot survey of 500+ marketers who sell content via social shopping features, 92% say user-generated content increases brand awareness of their products. And, as Emplifi's Chief Strategy Officer Kyle Wong told me, "User-generated content is a 24/7, 365-day marketing channel and opportunity.

More Trending

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YouTube’s ad blocker crackdown could be breaking EU privacy laws

Search Engine Land

YouTube’s ad blocker crackdown could be illegal in the EU. The platform has been using JavaScript code to detect ad-blocking extensions without asking users for consent first, claims privacy expert, Alexander Hanff – who has filed an official complaint with the Irish Data Protection Commission (DPC) The alleged act could mean YouTube is violating EU privacy laws – however, Google is denying the charge.

Law 133
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The 3-Minute GA4-Powered Website Audit: How to Find Bugs, Bad URLs and Broken Links on Your Website

Orbit Media Studios

By Andy Crestodina Finding opportunities. That’s what Analytics is all about, right? Find what’s working and then double down on that approach. But you can also use GA4 to see if there are bugs, if anything is missing, if anything is broken. It’s a super fast way to audit your website. You can often find big problems in just a few clicks. We’ll do everything using GA4 reports and exploration, mostly by referencing User > Tech details dimensions (ie. browser version) for various engagem

eCommerce 116
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4 tips for auditing your marketing automation program

Martech

Marketing automation programs (MAPs) help marketers speed up processes and increase efficiency. They get updated frequently, so it’s important to audit them on a regular basis. Here are some tips for how to do this even as your marketing automation program continues to grow. Map out the marketing automation program First, map out all the parts of the MAP visually.

Marketing 110
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Dos and Don'ts for Using YouTube for 2024

Aspiration Marketing

The overwhelming consensus in content marketing is that video content is huge and will only get huger. It is one of the marketing trends to track. At the same time, YouTube owns the video-sharing platform universe. So if you're contemplating starting to create video content or are creating it but looking for tips on how to do it best, or at least how not to botch the endeavor, it behooves you to learn about this platform and its ins and outs.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Google Performance Max adds new AI features

Search Engine Land

Google is set to roll out new AI features in Performance Max for all U.S. advertisers by the end of the year. Marketers will be able to use the technology to generate text and image assets for campaigns using prompts within a matter of seconds. PMax will take performance data into consideration when suggesting certain assets for campaigns to help ads perform across all of Google’s inventory and formats.

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How This Freelancer Made $300,000 in One Year—And Why She Chose to Scale Back

Buffer Marketing

🖤 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well.

Energy 130
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Humanizing B2B: The key to better customer experience

Martech

In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers.

Customer 134
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5 Ways Google's SGE Will Affect Your Content Strategy

Aspiration Marketing

Google is redefining how we experience the search process. What used to be a simple match-up of keywords has become much more focused on the realms of user intent in an attempt to cater to what browsers are truly seeking.

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Cracking the Code: Turning Intent Data into Go-to-Market Success

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

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Meta unveils five new lead generation ad tools for Facebook and Instagram

Search Engine Land

Meta is adding new tools on Facebook and Instagram to help businesses get better leads. The tech giant is rolling out five lead generation ad tools, AI features, and CRM partnerships, designed to improve campaign performance and save marketers time and money. Why we care. Quality leads can save businesses time and resources as they have a greater chance of turning interest into actual sales.

CRM 137
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How to Recover Ad Retargeting Audiences After iOS 17

Customers.ai

Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. iOS 14 allowed users to opt out of tracking and opt-out they did. The latest statistics show that only 34% of iOS users remain opted-in. While the release of iOS 14 didn’t completely destroy the digital advertising landscape like many feared, it did add a new layer of complexity.

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Email outreach for marketers: Measuring and optimizing performance

Martech

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. With a team of 50 members and an ambitious target of generating 400 new deals each month, the pressure was palpable.

Transform 121
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DoFollow and NoFollow - What are Those Links, and When Do I Use Them?

Aspiration Marketing

If you're working to increase the online visibility of your business, understanding the nuances of DoFollow and NoFollow links is essential. These seemingly subtle attributes wield substantial power, impacting your website's visibility and credibility in digital marketing.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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Google SGE expands to 120 countries while adding new follow-up questions, AI translation help and more definitions

Search Engine Land

The generative AI version of Google Search, Google Search Generative Experience , is now rolling out to over 120 countries and territories. Google also added new ways to follow up with AI-generated search answers, new AI translation help, and additional AI-powered definitions. This is Google’s “largest global expansion yet” of SGE, the company announced.

Health 136
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Buffer is Remote but not Async-First, Here's Why

Buffer Marketing

With so many years of being remote, we’ve experimented with communication a lot. One conversation that often comes up for remote companies is asynchronous (async) communication. Async just means that a discussion happens when it is convenient for participants. For example, if I record a Loom video for a teammate in another time zone, they can watch it when they’re online — this is async communication at its best.

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How Small Business Entrepreneurs Can Level Up With AI

CMO Network

As technology advances, those outside of the tech industry, including small business owners (SMB’s), are often left behind and competitively disadvantaged.

CMO 129
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How To Implement Web Accessibility

Aspiration Marketing

As the digital landscape continues to expand, the implementation of web accessibility stands as a crucial bridge between intentions and impactful change. From conducting accessibility audits to weaving accessible design and features, this guide equips you with the tools and knowledge needed to transform your website into an inclusive haven.

Transform 219
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Top 5 SEO data pitfalls to avoid for accurate analysis and reporting

Search Engine Land

If you work in marketing or SEO , looking at data is essential to your day-to-day. You’re probably analyzing performance to see the results of your efforts, assessing the impact of Google’s latest update, or working on a case study to share with the SEO community. But when dealing with SEO data, things are not always what they seem. How you perceive data on a high level may not necessarily be valid once you dig deeper.

SEO 135
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5 reasons why the martech landscape will reach its peak in 2024

Martech

One certainty for marketers over the last dozen years is that Scott Brinker’s martech landscape map would grow. The map, which started in 2011 with only 150 companies listed, now contains over 11,000 companies* — a ridiculous growth rate of over 7,000%! With investments bringing generative AI into every marketing area imaginable, it seems certain that next year’s map will continue on the same growth trajectory.

CMO 112
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Gen Z And Affluent Consumers Are Re-Shaping The Experience Economy

CMO Network

Pine & Gilmore first wrote about the experience economy in 1998 long before anyone thought about crowd-sourcing restaurant ideas on Yelp from the comfort of their Lyft.

Gen Z 116
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How to analyze customer sentiment to improve customer experience

Sprout Social

Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. 73% of customers want companies to recognize their unique needs and expectations. 52% of customers expect an answer within an hour of posting on a brand’s digital page. As a business, you need to figure out how to deliver great customer experiences while keeping up with these changing demands.

Customer 120
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Google page experience report updated in Search Console

Search Engine Land

Google has updated the page experience report in Google Search Console to show more of an informational page, with links to the same reports. “The Search Console Page Experience report is evolving to help site owners consider page experience more holistically as part of the content creation process,” Google wrote. Google told us months ago that this would be happening.

SEO 130
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How marketers are adopting AI in their work

Martech

If marketers aren’t already using AI, they will soon. Only 4% of marketers said they don’t plan to use AI, according to a new study by co-marketing cloud platform SOCi Inc. AI or else. Sixty-nine percent of marketers believe that those in the profession who use AI will replace those who don’t. That leaves 31% who don’t share that belief. But again, nearly everybody plans to use it or is currently using some form of AI in their work.

CMO 112
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10 Content Ideas To Create Killer Content When You’re Stuck 

CopyBlogger

Content ideas are everywhere, but coming up with a great content idea that is unlike anything your audience has seen. Continue Reading The post 10 Content Ideas To Create Killer Content When You’re Stuck appeared first on Copyblogger.

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LinkedIn Updates: Collaborative Articles, Accelerate AI Ads, and More

Social Media Examiner

Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners? In this article, we explore LinkedIn changes that affect your marketing. #1: LinkedIn Collaborative Articles The latest updates to LinkedIn’s AI-powered Collaborative Articles include a redesigned web layout emphasizing expert contributions over AI text, […] The post LinkedIn Updates: Collaborative Articles, Accelerate AI Ads, and More appeared first on Socia

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.