Businesses Grow

NOVEMBER 6, 2023

I am getting this question A LOT: What are the skills every marketer needs today? Of course there is a lot of interest in that! The world is changing at an incredible pace. How do we stay relevant? I had a great opportunity to gain insight into this issue from Denis Sison. Denis Sison has more than 30 years of experience as a global marketing executive for iconic companies such as P&G, Coca-Cola, Sprite, Blackberry, The Hershey Company, and, most recently, Johnson & Johnson.

Global Marketing 122

Global Marketing Marketing Marketers Communications 122

Aspiration Marketing

NOVEMBER 4, 2023

Marketing must adapt to changing consumer behavior and regularly evaluate strategies for improvement. Incorporating inbound marketing has historically been a formidable vehicle to attract, engage, and delight target audiences by building relationships and trust.

Inbound Marketing 130

Inbound Marketing Marketing Marketers 130

Martech

NOVEMBER 8, 2023

B2B marketing success hinges on more than just innovative strategies and cutting-edge technologies. At the heart of top-performing B2B marketing programs lies a solid answer to the fundamental question: Do you truly know your best customers and where to find more of them? Understanding and leveraging customer profitability Every company has a finite number of target customers who hear their value proposition better, need it faster, will pay more money for it and will stay longer.

Customer 121

Customer Price Marketing Strategy Marketing 121

CMO Network

NOVEMBER 6, 2023

Brands can grow and support consumers using the RAISE model in our polarized world. Resilience, authenticity, inclusion, social well-being, and empowerment in action.

Branding 109

Branding CMO 109

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model ; a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Search Engine Land

NOVEMBER 9, 2023

Every day, we hear marketers talk about the ROI of SEO. In this article, I’ll explain why we must stop thinking like that. Why ROI is a dangerous Over recent years, thanks to work by marketing experts such as Tom Roach, I’ve dug into the concept of ROI in marketing. In particular, the ROI of SEO. After all, the term has been used to terminate SEO retainers and even stop them from occurring.

SEO 112

SEO Finance Analytics Place 112

Hubspot Marketing

NOVEMBER 6, 2023

User-generated content (UGC) has become increasingly important over the past few years. In fact, in a recent HubSpot survey of 500+ marketers who sell content via social shopping features, 92% say user-generated content increases brand awareness of their products. And, as Emplifi's Chief Strategy Officer Kyle Wong told me, "User-generated content is a 24/7, 365-day marketing channel and opportunity.

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User-Generated Shoppers Manufacturing Promotion 119

Search Engine Land

NOVEMBER 8, 2023

YouTube’s ad blocker crackdown could be illegal in the EU. The platform has been using JavaScript code to detect ad-blocking extensions without asking users for consent first, claims privacy expert, Alexander Hanff – who has filed an official complaint with the Irish Data Protection Commission (DPC) The alleged act could mean YouTube is violating EU privacy laws – however, Google is denying the charge.

Law 112

Law Advertisers Advertising Search Marketers 112

Orbit Media Studios

NOVEMBER 8, 2023

By Andy Crestodina Finding opportunities. That’s what Analytics is all about, right? Find what’s working and then double down on that approach. But you can also use GA4 to see if there are bugs, if anything is missing, if anything is broken. It’s a super fast way to audit your website. You can often find big problems in just a few clicks. We’ll do everything using GA4 reports and exploration, mostly by referencing User > Tech details dimensions (ie. browser version) for various engagem

eCommerce 120

eCommerce Analytics SEO User-Generated 120

Martech

NOVEMBER 8, 2023

Marketing automation programs (MAPs) help marketers speed up processes and increase efficiency. They get updated frequently, so it’s important to audit them on a regular basis. Here are some tips for how to do this even as your marketing automation program continues to grow. Map out the marketing automation program First, map out all the parts of the MAP visually.

Marketing 113

Marketing Marketers Customer Place 113

Aspiration Marketing

NOVEMBER 6, 2023

The overwhelming consensus in content marketing is that video content is huge and will only get huger. It is one of the marketing trends to track. At the same time, YouTube owns the video-sharing platform universe. So if you're contemplating starting to create video content or are creating it but looking for tips on how to do it best, or at least how not to botch the endeavor, it behooves you to learn about this platform and its ins and outs.

Market Trends 241

Market Trends Content Marketing Social Media Marketing Marketing 241

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

Transform

Search Engine Land

NOVEMBER 7, 2023

Google is set to roll out new AI features in Performance Max for all U.S. advertisers by the end of the year. Marketers will be able to use the technology to generate text and image assets for campaigns using prompts within a matter of seconds. PMax will take performance data into consideration when suggesting certain assets for campaigns to help ads perform across all of Google’s inventory and formats.

Advertisers 132

Advertisers Advertising Search Marketers Branding 132

Hubspot Marketing

NOVEMBER 6, 2023

“Will AI steal my job?” For the last few decades, this question has been on the lips of nearly every working person — from baristas in coffee shops to project managers in decacorn companies. The launch and impact of ChatGPT in November 2022 added fuel to the fire and has made this conversation more popular than ever. Now that it seems that a robot or computer can do just about any job these days — writing software code, generating content outlines, and completing tax forms — how can human beings

Law 128

Law Automobile Management Communications 128

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers.

Customer 135

Customer B2C Transform Customer Journey 135

Aspiration Marketing

NOVEMBER 6, 2023

Google is redefining how we experience the search process. What used to be a simple match-up of keywords has become much more focused on the realms of user intent in an attempt to cater to what browsers are truly seeking.

Content Marketing 215

Content Marketing Marketing Marketers 215

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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Product

Search Engine Land

NOVEMBER 9, 2023

Meta is adding new tools on Facebook and Instagram to help businesses get better leads. The tech giant is rolling out five lead generation ad tools, AI features, and CRM partnerships, designed to improve campaign performance and save marketers time and money. Why we care. Quality leads can save businesses time and resources as they have a greater chance of turning interest into actual sales.

CRM 129

CRM User-Generated Advertisers Advertising 129

Customers.ai

NOVEMBER 7, 2023

Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. iOS 14 allowed users to opt out of tracking and opt-out they did. The latest statistics show that only 34% of iOS users remain opted-in. While the release of iOS 14 didn’t completely destroy the digital advertising landscape like many feared, it did add a new layer of complexity.

Outbound Marketing 127

Outbound Marketing Advertisers Advertising User-Generated 127

Buffer Marketing

NOVEMBER 7, 2023

🖤 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well.

Energy 122

Energy Non-Profit Logistics Finance 122

Aspiration Marketing

NOVEMBER 8, 2023

If you're working to increase the online visibility of your business, understanding the nuances of DoFollow and NoFollow links is essential. These seemingly subtle attributes wield substantial power, impacting your website's visibility and credibility in digital marketing.

Digital Marketing 211

Digital Marketing Marketing Marketers SEO 211

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing

Search Engine Land

NOVEMBER 8, 2023

Google has updated the page experience report in Google Search Console to show more of an informational page, with links to the same reports. “The Search Console Page Experience report is evolving to help site owners consider page experience more holistically as part of the content creation process,” Google wrote. Google told us months ago that this would be happening.

SEO 123

SEO 123

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. With a team of 50 members and an ambitious target of generating 400 new deals each month, the pressure was palpable.

Transform 123

Transform CMO Marketing Marketers 123

CMO Network

NOVEMBER 9, 2023

As technology advances, those outside of the tech industry, including small business owners (SMB’s), are often left behind and competitively disadvantaged.

CMO 129

CMO 129

Aspiration Marketing

NOVEMBER 7, 2023

As the digital landscape continues to expand, the implementation of web accessibility stands as a crucial bridge between intentions and impactful change. From conducting accessibility audits to weaving accessible design and features, this guide equips you with the tools and knowledge needed to transform your website into an inclusive haven.

Transform 201

Transform Marketing Marketers 201

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Direct Mail

Search Engine Land

NOVEMBER 8, 2023

The generative AI version of Google Search, Google Search Generative Experience , is now rolling out to over 120 countries and territories. Google also added new ways to follow up with AI-generated search answers, new AI translation help, and additional AI-powered definitions. This is Google’s “largest global expansion yet” of SGE, the company announced.

Health 119

Health Education SEO 119

Sprout Social

NOVEMBER 8, 2023

Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. 73% of customers want companies to recognize their unique needs and expectations. 52% of customers expect an answer within an hour of posting on a brand’s digital page. As a business, you need to figure out how to deliver great customer experiences while keeping up with these changing demands.

Customer 118

Customer Transform Shipping User-Generated 118

Buffer Marketing

NOVEMBER 9, 2023

With so many years of being remote, we’ve experimented with communication a lot. One conversation that often comes up for remote companies is asynchronous (async) communication. Async just means that a discussion happens when it is convenient for participants. For example, if I record a Loom video for a teammate in another time zone, they can watch it when they’re online — this is async communication at its best.

Communications 118

Communications Place Management 118

Content Marketing Institute

NOVEMBER 8, 2023

An important tool for creating human connections, video stands as a top priority in most content marketing programs. New CMI research explores how marketers are using this format – and what they need to achieve better results.

Content Marketing 116

Content Marketing Marketing Marketers 116

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.

Marketing

Search Engine Land

NOVEMBER 10, 2023

If you work in marketing or SEO , looking at data is essential to your day-to-day. You’re probably analyzing performance to see the results of your efforts, assessing the impact of Google’s latest update, or working on a case study to share with the SEO community. But when dealing with SEO data, things are not always what they seem. How you perceive data on a high level may not necessarily be valid once you dig deeper.

SEO 117

SEO Advertising Advertisers Place 117

Martech

NOVEMBER 9, 2023

If marketers aren’t already using AI, they will soon. Only 4% of marketers said they don’t plan to use AI, according to a new study by co-marketing cloud platform SOCi Inc. AI or else. Sixty-nine percent of marketers believe that those in the profession who use AI will replace those who don’t. That leaves 31% who don’t share that belief. But again, nearly everybody plans to use it or is currently using some form of AI in their work.

CMO 119

CMO Marketing Marketers Management 119

Social Media Examiner

NOVEMBER 7, 2023

Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners? In this article, we explore LinkedIn changes that affect your marketing. #1: LinkedIn Collaborative Articles The latest updates to LinkedIn’s AI-powered Collaborative Articles include a redesigned web layout emphasizing expert contributions over AI text, […] The post LinkedIn Updates: Collaborative Articles, Accelerate AI Ads, and More appeared first on Socia

Social Media Marketing 114

Social Media Marketing Marketing Marketers 114

CMO Network

NOVEMBER 9, 2023

Pine & Gilmore first wrote about the experience economy in 1998 long before anyone thought about crowd-sourcing restaurant ideas on Yelp from the comfort of their Lyft.

Gen Z 116

Gen Z CMO 116

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Are your sellers unsure about using AI in their day-to-day workflows? Or are they eager to try but uncertain where to start? They might be asking: Which tasks are best suited for AI? How will using AI affect my relationship with my customers? With so many tools available, which ones are the most useful to me? To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen A

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