Marketing Insider Group

MARCH 17, 2025

Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. The strategies that worked five years ago may no longer be effective, while new opportunities have emerged that can deliver higher ROI and better engagement. With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth.

User-Generated

Martech

MARCH 17, 2025

Marketers love shiny new tools, platforms and tactics, each promising greater efficiency, deeper insights or a competitive edge. But more doesn’t always mean better. In some cases, adding too much can backfire. This is the efficiency paradox: the tipping point at which more tools and tactics stop driving results and instead create friction, wasted effort and diminishing returns.

Marketers

SmartBrief - Marketing

MARCH 19, 2025

It takes a lot to build a real online presence. Actions like setting up your profile just right, consistently sharing updates and mixing up the kinds of posts you make does really matter. But at the heart of it all, a great content strategy comes down to consistently creating content that grabs people’s attention. But catchy videos and slogans aren’t everything.

Thought Leadership

Whos Mailing What

MARCH 20, 2025

When handled correctly, direct mail marketing is a tried and tested method that can yield big results.

Direct Mail

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

Marketing Strategy

Buffer Marketing

MARCH 17, 2025

A statement that definitely won’t surprise you: TikTok’s algorithm seems to prioritize videos that keep users on the platform for longer. But here’s a follow-up that might: That means videos longer than a minute tend to get more views and watch time than their shorter counterparts. When we set out to uncover what TikTok video length performed the best, I certainly didn’t expect it to be longer videos.

SEO

Hubspot Marketing

MARCH 17, 2025

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Email marketing isn't deadits evolving. With an average ROI of $36 for every dollar spent, it remains a marketing powerhouse. But here's the twist: making your emails more inclusive isn't just good ethics it's good business.

Email Marketing

Martech

MARCH 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How are marketers using ChatGPT’s Operator function? Marketers are increasingly leveraging the Operator function available from ChatGPT to enhance their workflows and improve efficiency in various aspects of their marketing efforts.

User-Generated

Buffer Marketing

MARCH 19, 2025

I’ve written plenty about how creators can monetize their social media — from general to platform-specific advice. But a few months ago, I decided it was time to stop just talking about it and actually put my theories to the test — starting with LinkedIn. Honestly, I had no clue if sponsored content would even work on LinkedIn — or if brands would care.

Branding

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% spend $200+), and 37.3% of U.S. users will buy via Instagram in 2025. Set up a shop to tap into this lucrative market. Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). This makes your products shoppable directly on Instagram or through your website.

eCommerce

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Marketing Insider Group

MARCH 17, 2025

SEO without data is like throwing darts in the dark. Sometimes it works, but most of the time, its a hard miss. Every search, click, and bounce tells a story. The challenge is figuring out what the data means and how to use it to make SEO strategies stronger. Quick Takeaways Traffic sources reveal where visitors come from and whats working. Bounce rates and session times show if people actually like what they find.

Analytics

Martech

MARCH 17, 2025

Adobes first report on traffic from generative AI interfaces found a surge in traffic to U.S. retail sites over the holiday season, and the trend persisted into 2025. Between Nov. 1, 2024, and Dec. 31, 2024, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). Adobe found this trend continued beyond the holiday season.

Retail

Aspiration Marketing

MARCH 19, 2025

When Netflix shifted its focus from DVD rentals to streaming, they weren't just following a trendthey were following the data. By analyzing user preferences and viewing habits, Netflix tapped into a burgeoning desire for on-demand entertainment. This decision exemplifies the power of understanding your audience when building buyer personas and adjusting marketing strategies.

Market Research

Spiralytics

MARCH 19, 2025

In today’s digital landscape, customers are increasingly vigilant about how their personal information is managed. This shift towards enhanced privacy is not only a response to growing consumer expectations but also a strategic advantage for businesses. Thats where the Data Privacy Act of 2012 comes in. As the cornerstone of data privacy law in the Philippines, it sets clear guidelines on how businesses should handle personal information.

Law

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

Retail

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Key Takeaways Email marketing offers a high ROI, averaging $36 for every $1 spent, making it a cost-effective strategy for businesses. Personalization and segmentation of email campaigns significantly enhance customer engagement and loyalty, boosting conversion rates.

Email Marketing

Martech

MARCH 19, 2025

Andriana18, CC BY-SA 4.0 , via Wikimedia Commons W. Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. His ideas werent just about improving production linesthey were about creating a culture of adaptability and excellence. Today, marketing faces its own shift. The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer e

Transform

Hubspot Marketing

MARCH 17, 2025

As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually grew by a whopping 29% YoY: Pickle-flavored spirits. If youre like me, your first question was, What the ever-loving fffff-? But your second question is, What are they doing right? So I sat down with the marketing director for the top-selling pickle liquor to find out how this small startup is beating the trend and outmarketing the market.

Gen Z

verse.ai

MARCH 17, 2025

Marketing and sales integration has long been a goal for organizations across industries. Customers look for a seamless experience from the moment they engage with a brand, worrying little about whether the message originates from one or the other department. Marketing and sales integration also builds efficiencies, which is why, according to LinkedIn , most sales leaders notice a strong correlation between this integration and revenue growth.

Marketers

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

SmartBrief - Marketing

MARCH 17, 2025

What are the best practices for integrating encryption with zero-trust architecture? Why are end-to-end encryption, strong authentication, continuous monitoring and regular audits so important? SmartBrief turned to Galaxia Martin, SDI Presences Solutions Director, for answers to these questions and to discuss what the future holds for encryption and zero-trust architecture.

Management

Orbit Media Studios

MARCH 18, 2025

By Andy Crestodina Prompt engineering always sounded ridiculous to me. Engineering is about building things. My prompts are really just instructions. Sure, they might be detailed, but Im not building anything. Im no engineer. Then I started making custom ChatGPTs. Finally the idea of prompt engineering starts to fit. This really is about building something.

Customer

SocialPilot

MARCH 21, 2025

Ever noticed little golden stars with ratings for a business or product in a rich snippet when you search on Google? They might seem small, but they hold a massive influence over whether people choose to click, visit, or buy. Did you know that businesses with a 4.5+ star rating get clicked on nearly 70% more than those with lower ratings? Think about itwhen was the last time you booked a restaurant, bought a gadget, or picked a service without checking the business star rating first?

eCommerce

Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Buyers are rapidly adopting AI to bypass vendor-led processes, making GTM teams shift from persuasion-based strategies to proof-driven models. The time to adapt is now. Here’s what that means for your strategy and your career.

CMO

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Exposure Ninja

MARCH 19, 2025

On March 20th 2025, our CEO, Charlie Marchant , took the stage at the prestigious Web Performance Summit , hosted by Bowen Craggs and Axel Springer , to tackle one of the most urgent challenges facing businesses today: maintaining visibility in an AI-dominated search landscape. With search undergoing its most significant evolution since the advent of mobile, Charlie’s masterclass provided marketing leaders with actionable insights into how AI is reshaping search and what businesses need to

SEO

Sales Force: CMO

MARCH 17, 2025

Marketing is in the middle of a tectonic shift from the past decade of robust tech stacking to the adoption and efficiencies of AI. Your marketing teams can finally shift their focus from complex technology integrations and data management to what truly matters: creating meaningful content and campaigns. Welcome to the age of agentic customer engagement.

Customer

Sprout Social

MARCH 17, 2025

With consumers spending so much time on social media, it has become a key part of our culture, both online and IRL. This also makes it an essential tool for marketers. But social media is always changing. When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind. This is especially important because according to The 2025 Sprout Social Index , 58% of social media users plan to keep using social just as much in 2025, while 24

Social Media Marketing

Welcome Software

MARCH 18, 2025

When running experiments, selecting the appropriate metric is probably one of the most important predictors of how successful your experiment will be. Metrics are the compass guiding teams for insights that can be used to make better business decisions. The precision of this guidance depends on the relevance and accuracy of the chosen metrics. Have you ever watched your investment account grow thanks to compound interest?

Price

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Marketing Insider Group

MARCH 18, 2025

Spending money on ads doesnt guarantee success. In fact, 42% of small businesses waste a chunk of their ad budget on campaigns that dont convert. Why? Because they jump into paid media without a clear strategy. If you want to avoid burning through your budget and get real results, you need a plan. A smart, well-executed strategy helps you reach the right audience, boost conversions, and make every dollar count.

Marketing Strategy

Martech

MARCH 21, 2025

Companies spend years growing audiences on LinkedIn, Facebook, Slack and other platforms. They pour money into content, engage in endless algorithm games and try to carve out space in a crowded feed controlled by someone else. Then, the rules change and access disappears overnight. LinkedIn recently shut down company pages for two lead-gen providers , erasing their ability to instantly reach followers.

Branding

Sprout Social

MARCH 18, 2025

Were back with another installment of the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dont just examine the flawless creative execution of every post or campaign, but the business impact, too. This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth.

Health