SMA Marketing
FEBRUARY 20, 2025
As a CMO, youre constantly challenged to demonstrate the return on investment (ROI) of your marketing efforts. It’s crucial to focus on key performance indicators (KPIs). This article highlights six critical marketing metrics every CMO should monitor closely. By tracking these metrics, you can gain valuable insights into your digital marketing campaigns’ effectiveness, identify improvement.
Kuno Creative
FEBRUARY 20, 2025
Speed to market isnt always about getting a new or refreshed brand out there for public consumption, or facilitating a successful product debut. It can be about sparks of creativity in the moment and capitalizing on timely opportunities. When strategy, ingenuity and speed are combined with a team of marketing professionals and a client willing to try something outside of the box, the results are impactful and memorable.
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Welcome Software
FEBRUARY 18, 2025
Content distribution is key to any marketing strategy. Yeah sure, you might write a blog that ranks #1 the next day (one of the ultimate content marketing miracles) and that LinkedIn post you did last week might have gone viral (or your company-sized equivalent), but strategizing how every piece of content can be promoted across channels is the winner.
Aspiration Marketing
FEBRUARY 18, 2025
Imagine launching a global marketing campaign only to discover your message is lost in translation or, worse, offensive to your target audience. This costly mistake highlights a critical distinction in international business: multilingual marketing is not simply translation. While translation focuses on converting words from one language to another, multilingual marketing goes deeper, adapting your entire marketing strategy to resonate with specific cultural nuances and consumer behaviors.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
The CMO Survey
FEBRUARY 17, 2025
The post Supercharge Your Practice With Growthtech appeared first on The CMO Survey.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
FEBRUARY 21, 2025
The dreaded question of social media marketers everywhere: Why am I losing followers on Instagram? I spent years in the trenches as a social media editor for media brands and know the daily toil it takes to keep up with the latest media trends, platform updates, and more. Inevitably, a situation arises where you are losing followers and unsure of the cause.
Aspiration Marketing
FEBRUARY 19, 2025
Is your sales funnel springing leaks? You're not the only one. It's a common struggle for businesses to convert those hard-earned leads into paying customers. Conversion rate optimization (CRO) is the key to plugging those leaks and boosting your bottom line. By strategically optimizing each stage of the buyer's journey, you can significantly improve your results.
Buffer Marketing
FEBRUARY 17, 2025
Picture this: Your boss is asking you about the business impact of your social media strategy. You know you’ve moved the needle — brought in website visitors, converted some of them, and nudged brand awareness. But how do you prove it? This is where a social media dashboard comes in handy. It’s a visual representation of the key metrics that prove the impact of your social media efforts.
Martech
FEBRUARY 19, 2025
What if anyone on your marketing team whether theyre an analyst, a campaign manager or even an intern could simply ask a question about marketing performance and receive a detailed, data-backed analysis in seconds? Imagine, no more waiting on reports, toggling between dashboards or emailing the data team with one quick question (which is never actually quick).
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
The Marketing Operations Leader
FEBRUARY 19, 2025
In this edition: How to Build Your Ops Team by Annual Recurring Revenue Levels How to Handle Conflict With Other Teams at Work Poll: What Would You Do With 20% More Budget? Exclusive For Paid Subscribers : The Hidden Things You Have to Get Right in the Marketing Leader and Ops Leader Interview Sponsor this newsletter and reach thousands of marketing operators and decision-makers , fill out this form to get started.
Aspiration Marketing
FEBRUARY 20, 2025
Marketing can feel like shouting into a vast, echoing canyon you know you're putting the effort in, but are your ideal customers really hearing you? If your message isn't resonating, you're likely missing a key ingredient: buyer personas. These semi-fictional representations of your ideal customers go beyond basic demographics to paint a vivid picture of who you're trying to reach.
Buffer Marketing
FEBRUARY 18, 2025
Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry. After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too." So, why are conferences on our radar in the first place? Well, being a remote team has some huge perks—working with people from around the globe, for starters.
Martech
FEBRUARY 18, 2025
Canva and HubSpot today announced a partnership that integrates Canva’s complete design experience and Magic Studio AI tools directly into HubSpot’s customer platform. Canva is an easy-to-use, affordable design platform that’s popular with smaller marketing teams that often struggle with creative resources. HubSpot focuses on many of the same teams, which use HubSpot as a CRM , marketing automation platform and more.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
SocialPilot
FEBRUARY 19, 2025
Ever since Elon Musk took the reins at X (formerly Twitter), the social media landscape has been buzzing with debates about its future. Amid these changes, Bluesky has gained attention as an exciting alternative for businesses and users. Both platforms let users share posts, images, and videos while interacting through replies and likes. However, their different content moderation and user control approaches have stirred debates about their impact on communities.
Backlinko
FEBRUARY 20, 2025
Largest Contentful Paint (LCP) is one of Googles three Core Web Vitals. Like the other two (Cumulative Layout Shift and Interaction to Next Paint), its not exactly clear what it means. Lots of tools can show your LCP score and outline ways to improve it. But their tips are often generic, and lack the detail you need to actually take action. So, in this guide Ill walk you through actionable steps to improve your LCP.
Buffer Marketing
FEBRUARY 19, 2025
Creating content on social media can be powerful, both for businesses and aspiring creators — but it can be tough to figure out where to begin. You’re hemming and hawing over which social media platforms you should be on, which content creation tools you should use, and building a social media content strategy. It’s all too…overwhelming.
Martech
FEBRUARY 17, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Whats behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? The emergence of roles such as GTM engineer, RevOps engineer, GTM ops engineer, growth lead, growth strategist and outbound architect reflects the evolving landscape of marketing and sales operations, particu
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Marketing Insider Group
FEBRUARY 17, 2025
Choosing the right keywords and writing content containing these terms is a massive part of your keyword strategy. Without identifying these words, reaching your target audience becomes far more challenging. Long-tail keywords are a secret weapon as you boost your SEO efforts. They are longer, more specific search phrases, such as “best organic coffee for cold brew,” compared to broad short-tail keywords like “coffee.” While they might have lower search volumes, they do a
Hubspot Marketing
FEBRUARY 18, 2025
I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews. When I asked them how they stayed up-to-date with business news, they all gave similar answers. "I read the Wall Street Journal because my parents told me to. It's dense. Its dry. I can't get through it." I was surprised. These were future business leaders who couldn't connect with the very content that was supposed to inform their careers.
Sprout Social
FEBRUARY 20, 2025
Valentines Day has come and gone but Team Sprout is still feeling the lovemainly because Sprout Social has been ranked in 7 categories by G2s 2025 Best Software Awards. This is the ninth consecutive year Sprout has earned G2 recognition. This year, weve been named as a top company across categories includingBest Software Products and Best Marketing & Digital Advertising Software Products.
Martech
FEBRUARY 21, 2025
Youve spent hours crafting the perfect ad strong creative, sharp copy, precise targeting. But instead of conversions, youre seeing sky-high CPMs, low CTRs and a budget thats disappearing fast. Paid social media ads dont fail because of the algorithm. They fail because of fixable mistakes weak creative, poor targeting and broken landing pages. In 2025s attention economy, ads that dont grab attention instantly dont get a second chance.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Businesses Grow
FEBRUARY 19, 2025
A few months ago, I viewed a demonstration of a new ad agency “operating system” that showed how AI could take one piece of blog content and distort it endlessly into a nearly infinite number of variations to serve every platform and every language. It made me feel ill as the copy of a copy of a copy gradually lost any connection to its human origins.
Hubspot Marketing
FEBRUARY 17, 2025
Ive worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work. I co-founded an SEO and PPC agency with Leigh Buttrey, and we are dedicated to multi-channel marketing.
illumin
FEBRUARY 19, 2025
Attracting new app users can be difficult for even the most successful brands. However, with the right strategy, tech companies can rake in new downloads. In a saturated market, consumer attention is elusive, and finding the right audience poses a challenge. But some brands are doing this with massive success. TikTok, Instagram, Facebook , PayPal and others saw incredible growth in 2024, and this can be attributed to clever strategy.
Martech
FEBRUARY 18, 2025
AI is driving a radical shift in how go-to-market (GTM) teams navigate an increasingly complex landscape of fiduciary responsibility. Sales, marketing, customer success and channel partnerships are no longer siloed functions that simply execute campaigns and close deals. The combination of AI particularly causal AI key judicial rulings and more litigious shareholders is forcing GTM teams to elevate their decision-making.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Backlinko
FEBRUARY 20, 2025
Currently, the mobile AI apps market is valued at $2 billion , primarily led by the success of ChatGPT and the sector continues to rise with more apps. In 2024 alone, over 4 thousand new AI apps were released and downloads reached a staggering 1.49 billion times across all AI apps. But what are the most popular AI apps worldwide and in the US, besides ChatGPT?
Hubspot Marketing
FEBRUARY 17, 2025
Ive been designing images for websites for about seven years now, so Ive come across many tools that make the process simple. If you want to create or incorporate compelling images into your brands website for the first time and youre not sure how you're in luck. In this post, I'll share my tips and favorite tools for designing website imagery that will make your site stand out and delight your visitors.
Social Media Examiner
FEBRUARY 18, 2025
Are you a content creator or marketer looking to improve your content? Wondering how AI can help you produce high-quality content? In this article, you'll discover the best AI tools for research, image generation, video creation, and audio production to enhance your content creation process. Who Should Use Tools for AI-Generated Content Not everyone needs […] The post Top AI Tools for Creators for 2025 appeared first on Social Media Examiner.
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