Aspiration Marketing
APRIL 1, 2022
Most companies simply aren’t making the most out of social media for recruitment marketing. These platforms offer us so many tools that go mostly unused. We’ve put together this short list of 5 ways to use social media creatively for your recruitment marketing strategy.
Hubspot Marketing
MARCH 30, 2022
If you're anything like me, you're consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a myriad of Post-it notes stuck around your computer monitor. To the average overseer, it's nothing short of chaos. To the blogger, it's evidence of a (desperate) need for an editorial calendar. My muddled system transforms dramatically when I work with a team.
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Hootsuite
MARCH 31, 2022
Having the right Facebook tools to execute your marketing strategy not only makes your job easier, it makes your work more effective and efficient. You wouldn’t use a screwdriver to hammer a nail into a board, right? The same goes for managing your brand’s Facebook presence. The wrong tools can make life a whole lot harder. A successful Facebook marketing strategy touches everything from testing ads to analyzing engagement.
Content Marketing Institute
APRIL 1, 2022
A strategic planning process has nothing to do with creating a strategy, but it has everything to do with supporting it. Most content teams skip that step – and find they struggle to prioritize and grow. Here’s how to avoid (or correct) that outcome.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Sprout Social
MARCH 31, 2022
Trying to decide between Instagram Reels vs. TikTok? You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. That’s because short videos are the perfect way to build brand awareness and educate customers without losing their attention.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hootsuite
MARCH 30, 2022
Choosing a name for your YouTube channel is a lot like picking a band name. It can be difficult to land on a decision, and when you’re just starting out you might not think it matters too much. But the last thing you want is to get famous and be stuck with the name you picked. Just ask Hoobastank. Fortunately, as of last year, it’s now possible to change your YouTube channel name and profile picture.
Content Marketing Institute
MARCH 30, 2022
Take a fresh look at how your photos, videos, and graphics do the talking for your brand. Here are some of our top visual content tips – with examples – to help you find or reinforce your signature visual style.
Sprout Social
MARCH 30, 2022
Sharing your performance data without including industry-specific social media benchmarks is like putting on a play without setting the stage. Sure, people will get what you’re saying, but they’ll probably come to their own conclusions about the bigger picture. When you look at social media benchmarks by industry, you can find insights that tell a richer story about your strategy, its challenges and its successes.
Hubspot Marketing
MARCH 30, 2022
Web design has come a long way since 1991, when the first ever website was published. Exclusively text-based, this site marked the beginning of what would become a digital revolution. And while recollections of “under construction” GIFs and blinding background colors make me thankful for just how far the web has come, there are some historical web design choices that actually demand a nod of respect.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
AWeber
MARCH 29, 2022
Have you ever received an email with a “do not reply” address like noreply@example.com or do-not-reply@example.com. I don’t like the way they look in my inbox, with their tough and unwelcoming facade, so I marked the emails as trash without even reading them. If you’re being disregarded based on the email you send from, you’ve got a great opportunity for better open and click rates.
Search Engine Journal
APRIL 1, 2022
Creating a Google Business Profile is the first step to local search success. This guide will take you through how to optimize your GBP completely. The post Google My Business: How to Completely Optimize Your GMB Listing appeared first on Search Engine Journal.
Sprout Social
MARCH 28, 2022
Competitive intelligence can seem more like a to-do list item than a business function. You might read analyst reports, check some CRM data, and maybe do a once-over of your competitors’ websites. From there, you might even create battle cards for the sales team and update them once a year. But strong competitive intelligence–the kind that impacts marketing and communications strategy for years to come–is more than checking a box.
Hubspot Marketing
MARCH 28, 2022
Oprah. Dave Ramsey. Seth Godin. Besides being highly successful in business, these people are considered thought-leaders – or experts — in their industry. Similarly, as a marketer, being an expert in your field is crucial. To do that, you have to drive traffic to your site, nurture and convert leads, and build brand authority and reputation. That's where thought leadership comes in.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Martech
APRIL 1, 2022
Marketers know they need great digital customer experience, but few know how to get it. While 84% agree that businesses must deliver excellent digital customer experience to survive, only 38% say they have clearly defined goals and strategies for it, a Forbes Insight survey found. Also, more than 80% say it is an important competitive differentiator, as essential to a company’s success as products, services and pricing.
CopyBlogger
MARCH 31, 2022
Wondering how to make money as a freelance writer? Well, buckle up, because everyone loves the part of the hero’s. Continue Reading. The post How to Make Money as a Freelance Writer: 15 Writing Business Essentials appeared first on Copyblogger.
Content Marketing Institute
MARCH 31, 2022
How difficult can creating and publishing a new Wikipedia page be? It’s far from easy. But these expert tips and lessons (including those from one of the most popular articles we’ve ever published) should make it less difficult for you.
Hubspot Marketing
APRIL 1, 2022
Finding a new job can be a nerve-wracking experience. You pour your heart and soul (not to mention your entire work history) into this document and wait by the phone (or your inbox) for the interview requests to come in. Fortunately, there’s a better way to communicate your skills and achievements to a potential employer than the traditional resume and summary.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Martech
APRIL 1, 2022
This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value. What happened. On Tuesday, Nielsen announced it was selling itself to a consortium led by Elliott Management Corp.’s private-equity arm and Brookfield Asset Management Inc. for about $10 billion.
AWeber
MARCH 28, 2022
Elizabeth Resnick is a double certified health coach and the owner of Happy, Healthy, and Hot — where she coaches successful women (and some men) on weight loss and fitness, focusing on the building blocks of a healthy lifestyle. Her audience comes from social media, but she makes money by selling 90-minute intensive — one-on-one coaching sessions. People looking for specifically catered recipes, workouts, and advice sign up and get personalized help from her.
Practical eCommerce - Marketing
MARCH 31, 2022
Unsure how to market your ecommerce business on TikTok? Here are four brands that do it well, focusing on humor and authenticity. The post TikTok Marketing Done Right appeared first on Practical Ecommerce.
Hubspot Marketing
MARCH 31, 2022
Blogging has always been an effective content marketing strategy. However, sometimes, it can be difficult to put pen to paper – or more accurately, words to the screen. That’s where blog post templates can come in handy. In this post, we’ll equip you with a blogging template to use in Google Docs that follows a standard writing formula to capture your audience’s attention.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hootsuite
MARCH 28, 2022
We’ve all received our fair share of suspicious emails and have been trained on how to spot the new generation of phishing attempts, spoofed email addresses, and inconsistencies in language and presentation. But, do you know how to combat the HR scams that are increasingly popping up on social media? Recruitment processes can be stressful enough at the best of times, but especially so when pandemic-induced layoffs are taking place and financial security is on the line.
Martech
MARCH 30, 2022
A CDP is like a map. It only helps you if you know where you want to go. But understanding your goal before purchasing technology, isn’t how some marketers operate. Shifting to this approach is essential – especially given today’s marketplace. That was the conclusion of top marketers participating in the keynote discussion for day two of The MarTech Conference.
Content Marketing Institute
MARCH 29, 2022
Given how Instagram controls its algorithm to surface content on the platform, what is a marketer to do? It turns out a lot and it boils down to these two things.
Hubspot Marketing
MARCH 30, 2022
Take a second to think about one of your favorite brands. A logo, storefront, color, or memorable ad campaign will likely pop into your mind. That's because a brand's visual identity is a powerful tool for telling a company's story, building customer affinity, and increasing revenue. If done effectively, visual identity can communicate a particular feeling or message without words.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Journal
MARCH 31, 2022
Learn all about the link title attribute, best practices for using it, and which outdated advice you can ignore. The post The Link Title Attribute: What It Is & How To Use It appeared first on Search Engine Journal.
Martech
APRIL 1, 2022
As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This week, Yahoo expanded its partnership with Glewed TV, a significant player in AVOD with over 20,000 hours of premium content and display inventory in food, sports, movies, documentaries and other categories. Glewed TV is now a preferred partner in Yahoo’s supply-side platform.
Content Marketing Institute
MARCH 28, 2022
How do you create a landing page that beats your competitors’? Look at what they’re doing – after all, that’s what buyers do. Here’s how to do a competitor landing page analysis.
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