Aspiration Marketing
APRIL 20, 2022
Remember the days before social media? When Pew Research started tracking social media use back in 2005, only 5% of American adults used at least one platform. How things have changed! Today, 72% of the population uses social media--and there are more platforms to choose from. As a marketer, it can be difficult to decide where--and how--to focus your marketing efforts and resources.
Hubspot Marketing
APRIL 21, 2022
What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. You could improvise all three, but it's better to have a plan for what direction you're heading — especially when developing your social media content strategy. By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy.
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CopyBlogger
APRIL 21, 2022
Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story. Why? Because stories. Continue Reading. The post The 5 Things Every (Great) Marketing Story Needs appeared first on Copyblogger.
Sprout Social
APRIL 20, 2022
Conversational marketing is on the rise, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences. In fact, 90% of global consumers say they’ll spend more with companies that personalize the service they offer. . Coupled with recent government- and self-imposed restrictions on in-person shopping, more brands than ever before are turning to WhatsApp and similar messaging platforms to interact with customers in meaningful ways.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hootsuite
APRIL 18, 2022
To truly be a master of Instagram Reels, it takes more than just a deft touch with a filter. You’ve got to embrace the fine art of the hashtag, too. After all, you can have the very best video in the world — one with a trending audio clip, hilarious edits , a thought-provoking message, and a filter that makes you look like your mouth is full of hot dogs.
Hubspot Marketing
APRIL 21, 2022
When prospects first come to your business page, they probably won’t just click and buy your offering immediately. They’ll most likely be searching through your site to learn more about it, gauge the level of trust people have in your company, and be on the lookout for resources to help them achieve their goals. You can create this experience by content mapping.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
APRIL 18, 2022
Accessible content allows anyone to consume your creations. It also signals to everyone that your brand recognizes the value of inclusive content. Here are five ways to make it happen.
Sprout Social
APRIL 20, 2022
Creating fresh and fun content on Instagram takes time and as some like to say, “time is money.” To support creators and businesses, Instagram offers them several ways to monetize their accounts. Social media networks are heavily investing in the creator economy. Meta announced that it plans to invest $1 billion into the creator economy by the end of 2022.
Hubspot Marketing
APRIL 18, 2022
Running a successful website means staying alert for errors like broken pages or slow performance. However, sometimes there are problems that you just can’t avoid, and 404 errors are one of them. A 404 occurs when a user requests a page on your website that doesn’t exist, thus throwing a 404 error page prompting users to return to the right place. No matter how many resources you put into ensuring your website never goes down. there's always a chance that users could end up here.
Search Engine Journal
APRIL 17, 2022
Single-page websites look great and are fun to build, but are they good for SEO? Check out the pros and cons to find the answer. The post Single-Page Websites: Are They Good Or Bad For SEO? appeared first on Search Engine Journal.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Roundtable
APRIL 19, 2022
Google is sending out notices about intrusive interstitials to sites that are placing these interstitials in a possibly annoying manner on their sites. The email subject lines read "Improve your page experience by removing intrusive interstitials from domaingoeshere.".
Buffer Marketing
APRIL 18, 2022
Earth Day is one of the (many) days when businesses can create or reaffirm a commitment to practicing sustainability. Business owners must take time out to create awareness, especially when climate action is more important than ever. Along with the environmental implications, sustainability is growing in awareness among consumers. A 2021 study by Deloitte found that 34 percent of consumers choose brands that have environmentally sustainable practices.
Hubspot Marketing
APRIL 22, 2022
When you're calculating the average for a set of values, you're generally working with values that have the same weight and importance. But what happens if some values weigh more than others? This is where the weighted average formula comes in. In this article, we will break down how to use this formula in Excel , plus provide some examples. How to Calculate Weighted Average in Excel.
Search Engine Journal
APRIL 21, 2022
Search is not a get-rich-quick tactic but a channel that pays dividends over time. Here's a step-by-step SEO process to make it happen. The post A 7-Step SEO Process For Long-Term Search Success appeared first on Search Engine Journal.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Content Marketing Institute
APRIL 20, 2022
Agile marketing practices keep the focus on high-priority projects and audience satisfaction. That may explain its increasing popularity among content teams. Read this guide to find out if Agile marketing makes sense for your team – and how to get started.
Hootsuite
APRIL 19, 2022
Since their introduction in 2020, Reels have become one of Instagram’s most popular and engaging types of content. The platform makes posting Reels worth brands and creators’ while — Instagram’s algorithm favors video content, which means Reels are more likely to reach large audiences than static Instagram posts. If you find yourself wanting to download Instagram Reels for inspiration, future reference, or use on a different platform, you’ll notice that there’s no built-in feature that would al
Hubspot Marketing
APRIL 22, 2022
As a marketer, you already know you love Google Sheets for storing data, tracking performance metrics, and creating collaborative reports. But are using the full arsenal of Google Sheets shortcuts available to streamline your workflow and save valuable time? Whether you’re experienced with Google Sheets or you’re just getting started, you’ll be happy to know there are many simple and time-saving Google Sheets keyboard shortcuts at your disposal.
Search Engine Land
APRIL 22, 2022
Technical SEO is a necessity. Here are four key technical tasks SEOs should take care of to help increase organic visibility. Please visit Search Engine Land for the full article.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Martech
APRIL 20, 2022
“The past two years have wreaked havoc on [marketing] pipelines and exacerbation around getting clean, intelligent data, and passing that data to sales,” said Stephanie Swinyer, head of revenue marketing at Integrate, in her presentation at The MarTech Conference. “If we’re not going to pivot and change based on the buyer, then our competition will.” Despite the challenges the pandemic introduced, it’s also opened up brands’ eyes to gaps in the buyer exp
Hootsuite
APRIL 18, 2022
Are you a brand selling products or services on Facebook or Instagram? You’ll benefit from setting up Facebook Commerce Manager. Even if you just want to advertise on these Meta-owned platforms, there are major advantages to a Commerce Manager account. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
Orbit Media Studios
APRIL 20, 2022
What goes on in the mind of the social media user? I’ve often wondered. I look at a social account and think about the psychology behind the actions we’re all hoping for, as marketers. Why do people follow? Why do they share? So when QuestionPro offered to collaborate on a quick survey, I jumped at the chance. The next day I had my questions written.
AWeber
APRIL 19, 2022
Developing a strong unique selling proposition is one of the best ways to get better results from your marketing. Getting your unique selling proposition right will also help you define your overall marketing strategy. It will make all your marketing efforts easier. What is a unique selling proposition? Basically, your unique selling proposition (USP) answers these two questions: What makes you better or different than your competition?
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Roundtable
APRIL 19, 2022
Google is testing bringing back the search options that is currently positioned at the top of the search results to the left hand side bar. Google had the side bar navigation as the default over a decade ago, and is now testing bringing it back.
Hubspot Marketing
APRIL 18, 2022
When it comes to social media , there are a lot of differences in which channels B2C and B2B brands prioritize. According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. 60% of B2C businesses leverage YouTube, 24% more than B2B businesses. For Twitter, the same is true – it’s more popular among B2C brands than B2B businesses.
Search Engine Journal
APRIL 18, 2022
Laying a solid foundation will help your SEO strategy pay off for years to come. Don't miss these fundamental first steps. The post 9 Essential Steps In Building A Winning SEO Strategy appeared first on Search Engine Journal.
Sprout Social
APRIL 18, 2022
Picture this: You’re given the opportunity to share a presentation on something you’re absolutely obsessed with. You could practically talk about it in your sleep, if you had to. Would you rather give that presentation in front of a stadium of random people or a cozy conference room filled with fellow fanatics? This premise is essentially the case for the growing number of vertical networks that are taking off online.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Search Engine Roundtable
APRIL 22, 2022
Google Search is testing displaying much larger images again in the desktop search results. Here is a comparison of the normal image thumbnails in the desktop search results compared to the larger images in the desktop search results.
Hubspot Marketing
APRIL 21, 2022
Email is the darling of the marketing world, and for a good reason. With 99% of email users checking their inbox every day, it’s an excellent way to connect with customers. However, the popularity of email marketing means you have to work harder to stand out among competitors. It’s not enough to just write great content. You have to make your emails feel personalized and look professional too.
Search Engine Journal
APRIL 21, 2022
Can Bad Reviews Be Good? Yes! Bad reviews can be good, especially when we're talking about online reviews. Find out how. The post 3 Huge Reasons Why Negative Reviews Help SEO & Online Reputation Management appeared first on Search Engine Journal.
Search Engine Land
APRIL 20, 2022
How do you go about knowing who and how to ask for a review? Here are some top tips on how to secure reviews for local SEO. Please visit Search Engine Land for the full article.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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