Ann Handley
FEBRUARY 11, 2022
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. < Hand over heart; eyes to the heavens. > This year, you resolve to… 1. WRITE THE FIRST DRAFT AS FAST AS YOU CAN. Get it out of your head. Get it onto the page.
Aspiration Marketing
FEBRUARY 8, 2022
Good news! Your startup is picking up traction and growing quickly. Such a growth spurt may mean that you are finally over the hump and making your way in the world, but it is important not to get ahead of yourself. While an increase in growth is a great sign, it is vital that you keep the momentum going. A significant number of startups make the mistake of sitting back and relaxing after a major growth spurt, which is why so many startups fail right after they begin to grow.
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Dreamgrow
FEBRUARY 10, 2022
Last Updated on March 24, 2022 by Karl Welcome to my Kartra vs. ClickFunnels review. Read more The post Kartra vs ClickFunnels 2022 (Decide in 5 Minutes or Less) appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].
Hootsuite
FEBRUARY 10, 2022
If you have to ask what, exactly, the metaverse is — don’t feel bad. The metaverse is hardly a brand-new concept, BUT the speed with which it recently began making headlines is impressive. And the meaning of “metaverse” seems to expand daily, as more and more recognizable brands and businesses begin to incorporate it into their long-term plans. While everyone from celebrities to global brands like Nike have gotten involved, Facebook is responsible for setting the metaverse buzz in motion.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Ann Handley
FEBRUARY 11, 2022
Image: Getty. A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. How do you write about Difficult Topics? How do you message to an audience about the Hard Stuff? At a time everything is wildly in flux for everyone literally everywhere?
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
FEBRUARY 8, 2022
Publishing the wrong content can take many forms, but the end results are similar. At worst, it could seriously damage your brand. At best, your content will be ignored. Here are 15 content mistakes that can do harm to your content marketing strategy.
Search Engine Land
FEBRUARY 11, 2022
The way Google Ads automated extensions work is changing. Here’s what you need to know. Please visit Search Engine Land for the full article.
Martech
FEBRUARY 11, 2022
With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey. What’s more, that same data suggests brands may risk losing 38% of customers due to poor personalization.
Sprout Social
FEBRUARY 7, 2022
While your 2022 New Year’s resolution probably wasn’t “do a LinkedIn audit,” now is a great time to say “new year, new me” with your company profile. It may be the world’s largest professional network, but LinkedIn is much more than a place to post jobs. With 810 million members and LinkedIn sessions growing 30% at the end of 2020, it’s an increasingly important hub for employee advocacy, brand awareness, lead generation and more.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Content Marketing Institute
FEBRUARY 11, 2022
It's hard to motivate to change when you're not feeling the pain of broken processes. But if you don't solve problems incrementally, you'll eventually face a major disruption—Don’t despair. Robert Rose offers helpful advice.
Search Engine Land
FEBRUARY 11, 2022
The design is a throwback to 2017’s green, boxed ad labels. Please visit Search Engine Land for the full article.
Martech
FEBRUARY 11, 2022
YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. While Mohan did not go into specific detail, he did provide a useful overview of what to expect from YouTube this year. Shorts. YouTube plans to keep adding features to its Shorts format, the platform’s answer to TikTok and Instagram’s Reels.
Hootsuite
FEBRUARY 7, 2022
A/B testing on social media is a powerful tool for making the best ads for your specific situation. A/B testing goes back to the days before the internet. Direct-mail marketers used it to conduct small tests on a fraction of their contact lists before committing to the massive cost of printing and mailing a full campaign. On social media, A/B testing produces insights in real-time.
Advertisement
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Content Marketing Institute
FEBRUARY 10, 2022
Quality content isn’t enough to guarantee a satisfying experience for your visitors. We asked the experts speaking at ContentTECH Summit next month for a list of pitfalls that could sabotage your content's chance to impress. Here's what to watch out for.
Search Engine Journal
FEBRUARY 10, 2022
Struggling to keep up in the SERPs? Use this small business SEO checklist to get a leg up on the competition. The post Small Business SEO Checklist: 11 Ways To Improve Rankings appeared first on Search Engine Journal.
Martech
FEBRUARY 11, 2022
CX software company VHT has announced the availability of their Mindful engagement app on the Genesys AppFoundry marketplace. The app aims at giving marketers better control over where conversations with customers occur. Using the Mindful app, users can transition customer conversations across channels. For instance, if during the conversation, a customer indicates that they need to switch from a phone conversation to text, the service rep can make that happen without dropping the conversation.
Litmus
FEBRUARY 11, 2022
Regardless of what product, service, audience or industry you’re marketing, email personalization cuts through the clutter. In fact, HubSpot reports that it’s the number one tactic that email marketers use to boost engagement. The level of sophistication can range from acknowledging a subscriber’s birthday, to letting them know the weather–wherever they are–when they open your email.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Content Marketing Institute
FEBRUARY 7, 2022
Lengthy presentations, text-heavy documents, and drip-by-drip conversations aren’t the best ways to help your team learn and retain your brand’s content marketing strategy. Think visually. Even better? Create the visuals.
Hootsuite
FEBRUARY 8, 2022
Do Instagram likes, like, even matter anymore? Instagram now gives all users the option to hide or unhide the like count on posts. That means that instead of the default numerical value you’d normally see under a photo, it simply names a few users and adds “and others.” Here’s an example from four-legged fashion icon @baconthedoggers : Hiding your like count on Instagram is easy and reversible, and in some cases, might have a positive impact on the way you experience the app.
Martech
FEBRUARY 10, 2022
“The pandemic has made customer journeys more digital than ever before,” said Tom Bianchi, VP of marketing EMEA at Acquia, in a recent webinar. “We believe marketing technology can help improve those digital experiences – helping your brand grow and increase revenue.”. Acquia’s Customer Experience report found that 94% of marketers claim their organization had changed their digital customer experience strategy in the 18 months following the 2020 pandemic.
Search Engine Land
FEBRUARY 11, 2022
The issue, which occurred between 7:54 p.m. and 12:34 p.m. PST on February 9, has been resolved and the company is working on recovering the data. Please visit Search Engine Land for the full article.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Litmus
FEBRUARY 9, 2022
Here’s a look at the most popular email clients in January 2022, and what happened with email client market share last month. Top Email Clients. Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021.
Search Engine Journal
FEBRUARY 10, 2022
Here are some of the most iconic jingles and slogans that have succeeded over the last three decades because of the high-quality writing behind them. The post 11 Classic Examples Of Exceptional Jingle & Slogan Writing appeared first on Search Engine Journal.
Martech
FEBRUARY 11, 2022
According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. Against that backdrop, digital advertising platform Acuity has released what it identifies as the top 10 retail sector video ads of 2021 measured by total views.
Sprout Social
FEBRUARY 7, 2022
Of all the emails you receive per day, how many do you ignore? If you’re like most people, chances are you ignore more than half of what reaches your inbox. Journalists, as you might assume, are in the same boat. If they read and responded to every single email they received, there’d be no time to actually write. So to get a journalist to read your pitch, it needs to stand out.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Content Marketing Institute
FEBRUARY 9, 2022
Outsourcing sounds like a simple solution to overworked and understaffed content marketing teams. But it isn’t that easy. Here’s a five-step process to make it more manageable and effective.
Search Engine Journal
FEBRUARY 10, 2022
YouTube's Chief Product Officer Neal Mohan reveals that creators will soon have new ways to monetize Shorts, livestreams, and regular videos. The post YouTube Giving Creators More Ways To Make Money appeared first on Search Engine Journal.
Martech
FEBRUARY 11, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, the advertising landscape is getting mythical. What I mean is that the standard creatures that used to populate advertising – publishers, brands, ad tech partners – are morphing into elaborate hybrids, almost like the mino
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