Sat.Oct 08, 2022 - Fri.Oct 14, 2022

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Setting Expectations For Inbound Marketing

Aspiration Marketing

If you’re a small business owner or if you work for a startup or if you simply haven’t been living under a rock for the past few years, you’ve likely heard the buzz words “inbound marketing”. It’s hard to believe that inbound marketing is a relatively new marketing strategy because its popularity has grown exponentially since it was introduced. Almost everyone implements inbound marketing as part of their marketing strategy.

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What Is Broadcast Messaging in SMS Marketing?

Slick Text

With open rates as high as 98%, texting is one of the most effective marketing methods you can use. Still, around ? of marketers aren’t using SMS marketing as part of their strategy. Broadcast messaging refers to sending one […]. The post What Is Broadcast Messaging in SMS Marketing? appeared first on SlickText.

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8 easy ways to improve your marketing capabilities

Martech

The CEO and CMO are talking about investing in the marketing team to develop their skills. The CEO asks, “What if we invest in our people, and they leave?” The CMO replies, “What if we don’t and they stay?” Legend has it that this conversation is real and may have even happened at your company. Marketing is about people.

Transform 137
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Easily Create A Marketing Plan Outline (Examples amp;amp; Templates)

Zumvu

Do you feel overwhelmed with creating a marketing plan outline? Or maybe you just don't know where to begin with your mission statement?

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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Inbound Marketing Strategy: Revisit Your Marketing Plan & Goals

Aspiration Marketing

Contrary to what seems to be a commonly held belief, content marketing is not a one-and-done operation. Just as content marketing is itself a long game, you have to be in it for the long haul to see the kinds of amazing results you’ve read about. But then, we hope most of you already know this part.

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Should Marketers Use Pop-Up Forms? A Comprehensive Analysis

Hubspot Marketing

As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Most of the time we can do both but in the case of pop-up forms , conflict does emerge. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists , and fueling lead generation.

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How small businesses are bouncing back in 2022

Unbounce

Operating a small business is nothin’ small. It’s not just the huge risk you take starting a business—it’s also the blood, sweat, and tears that go into keeping things running smoothly and attracting more of your target customers. And with things like the looming economic downturn , the Great Resignation, and post-pandemic pressures , it’s no wonder that small businesses have been feeling the heat.

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What are Social Mentions and How to Track Them in 2022

Hootsuite

If people were talking about your brand on social networks, you’d want to know about it, right? Well, guess what: It’s happening. Whether you’ve noticed or not, if you have any kind of social presence at all, your brand is likely receiving social mentions. Keep reading to find out why social mentions are so important, how to track them, and how to best respond to people talking about your brand.

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Unconfirmed Google Search Ranking Algorithm Update Around October 13th

Search Engine Roundtable

It has been a while since I reported on an unconfirmed Google search ranking algorithm update but it seems over the past 24 hours or so, we are seeing one. It probably started yesterday and is now continuing throughout today. There is some SEO chatter and the tools are now starting to light up.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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The complete guide to create your employee advocacy content strategy

Sprout Social

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. This year, Sprout Social expects to reach 10 million impressions from our Employee Advocacy platform alone.

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The Top Traffic, Conversion, & Lead Trends in Q3: Data & Takeaways from 120,000+ Businesses

Hubspot Marketing

When it comes to Q4, Halloween isn't the only spooky thing haunting marketers. In fact, the most intimidating part of Q4 is the pressure to end the year with great results, while also taking on immense annual planning to start the new year off right. And, on top of the normal stressors of Q4, businesses are also dealing with concerns about inflation, uncertain economies, and how a potential recession could impact their bottom line.

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WordPress 6.1 Is Jam-Packed With Performance Upgrades via @sejournal, @martinibuster

Search Engine Journal

WordPress 6.1, scheduled for Novemember 2022, is packed with performance improvements some of which are said to be massive. This is what to expect. The post WordPress 6.1 Is Jam-Packed With Performance Upgrades appeared first on Search Engine Journal.

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Google Business Profiles Edit Ticket Prices Feature Added

Search Engine Roundtable

Google has added some new features around attraction and tour operators including the ability to edit your ticket prices directly in Google Business Profiles.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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How to go viral: 9 steps to increase your audience reach

Sprout Social

“Make it go viral.” An assignment so notorious it’s become a cliché. Social marketers know creating viral posts isn’t their most important goal. In fact, it might distract them from reaching their target audience and taking care of their team’s mental health. social media managers. what's the most ridiculous job goal / objective / target a boss has given you?

Transform 145
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How To Build a Better Audience Persona (Choose a Detailed or Quick Method)

Content Marketing Institute

To be a great marketer, you must know the people you’re trying to sell it to. Clear, robust marketing personas are an effective and time-tested approach to reach that goal.

Marketers 141
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Coming Soon: Act Like a Leader, Think Like a Leader

Hubspot Marketing

It's almost here. Thanks for your interest in our upcoming Executive Leadership Report and its corresponding pillar, " Act Like a Leader, Think Like a Leader: Data from 300+ Marketing Directors on How to Take Your Team to the Next Level ". If you've arrived on this page, we know our content so far has made you eager to see the full report. Check back on this same page on November 1, 2022 , for our full report and corresponding blog posts.

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Google Image Metadata Now Supports Image Credits

Search Engine Roundtable

Google has added support for image credits for image metadata. Previously, image credit information was only supported with IPTC photo metadata.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Why Gen Z is hiding out in digital campfires

Businesses Grow

I am endlessly fascinated by Gen Z. Of course they are different. Every generation is different. But what astonishes me most is their oversized impact on culture and business. Like digital campfires. In the latest episode of The Marketing Companion, Sara Wilson and I discuss one aspect of the Gen Z impact — Young people are folding up their social media tents and barricading themselves in online sites (digital campfires) where we might not be able to find them.

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20 WordPress Plugins for Content Marketing

Practical eCommerce - Marketing

Here is a list of tools for editorial flow, multimedia content, social media distribution, and more. The post 20 WordPress Plugins for Content Marketing appeared first on Practical Ecommerce.

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6 Small Businesses That Are Killing It On TikTok [+ How They Did It]

Hubspot Marketing

For many brands, TikTok is a scary, unknown place. What do you post? How do you use the trending sounds? I’ve rounded up small businesses that have generated thousands of likes and followers on their TikTok profiles alone. In this article, we not only list successful small businesses on TikTok with a breakdown of their strategies but also hear from some directly on what influenced their success.

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Google Still Does Not Use HTML lang Attribute (2022 Edition)

Search Engine Roundtable

Google's John Mueller recently confirmed again that Google Search does not use the HTML lang attribute. He said many screen readers do and Microsoft Bing might use it as well, but Google Search still does not.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Your 2023 Planning Shouldn’t Be All About That Tech [Rose-Colored Glasses]

Content Marketing Institute

New tools and tech seem like reasonable investments to set your content program for success next year. If that’s the extent of your plan, though, you might be creating the roadblock that delays (or, worse, derails) your vision.

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6 Ways to Avoid the Instagram Shadowban in 2022

Hootsuite

If you say “Instagram shadowban” in the mirror three times, Head of Instagram Adam Mosseri appears and tells you it isn’t real. “But then why am I only getting 20 likes per post when I used to get 250+?” you ask, frantically coming up with hashtags to find The One that will put you back on the map. Well… maybe it’s not about the hashtags you’re choosing.

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What Is An ESP? Everything You Need to Know About Email Service Providers

Hubspot Marketing

Research has shown that it takes around eight touchpoints to make a sale. This can be daunting for any salesperson as follow-ups take time and effort. This is one of the many reasons that email marketing is such an efficient strategy. Having the ability to contact your prospects or your current customers in a relatively unintrusive way (especially compared to phone calls), is essential to increasing your sales, customer engagement, and retention.

Price 140
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Google Tests Previously Visited Sitelinks Icons

Search Engine Roundtable

Google is testing a clock/timer type of icon on the sitelinks within Google Search. That icon apparently is designed to communicate that you previously visited that page from Google Search.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Link Building: Reduce The Risk, Maximize The Reward via @sejournal, @sejournal

Search Engine Journal

Steer clear of the common link-building pitfalls. Our newest ebook outlines steps you can take to build your links safely without risking your site’s rankings. The post Link Building: Reduce The Risk, Maximize The Reward appeared first on Search Engine Journal.

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Top 5 Content Marketing Mistakes You’ll Wish You Fixed Sooner

CopyBlogger

Content marketing mistakes are easy to spot on the web these days, because the concept of content marketing is under. Continue Reading. The post Top 5 Content Marketing Mistakes You’ll Wish You Fixed Sooner appeared first on Copyblogger.

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10 Best Mobile Friendliness Tests [+ What Does it Mean to be Mobile Friendly?]

Hubspot Marketing

Nobody wants to sit there pinching, poking, and squinting at their phone just to view your website. So it should come as no shock that 50% of people will use a business less often if their site isn’t mobile friendly , according to Google. But how can you be sure that your website is mobile friendly? Sure, you could check it on your own smartphone. But what about the hundreds of other kinds of phones and tablets that your visitors are using?

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