Hubspot Marketing
AUGUST 16, 2018
Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? Welcome to the world of public relations. Commonly abbreviated to PR, public relations defines how a company communicates with people. It’s how brands manage the spread of their information, so it’s similar to branding.
Adobe Experience Cloud Blog
AUGUST 14, 2018
It’s hard to keep track of everything new in content marketing, especially if you consider that 91% of B2B marketers and 86% of B2C marketers indicate they are using content currently as part of their overall marketing strategy. There are many articles with best practices, proven strategies, and statistics. But there’s one thing that can beat them all: Clear, actionable, real-life examples.
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Marketing Insider Group
AUGUST 13, 2018
There are two huge pitfalls when it comes to establishing how your organization will define and measure the ROI of your content marketing. One, getting lost in the numbers, focusing on too many key performance indicators and making it hard to get a clear picture of the impact your content is making. Or, two, focusing […]. The post How to Define and Measure the ROI of Content Marketing?
Sprout Social
AUGUST 13, 2018
Twitter has grown quickly since its inception. With its crisp 140-character limit (since increased to 280), and the variety of quality content, it was an instant hit with users. However, it’s not enough to just send out an occasional tweet and expect audiences to find you. Your brand needs to stay consistently engaged to connect with your audience and drive conversation.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Hubspot Marketing
AUGUST 15, 2018
In high school, one of my friends was determined to find the perfect time to post her Instagram photos to maximize the amount of likes she got. She was surprisingly scientific about it, posting at different times of the day and jotting down each of her posts’ “likes per minute”. After weeks of testing, she figured out which post time raked in the most likes, and, from then on, she could easily get 200 likes on all her Instagram posts.
Adobe Experience Cloud Blog
AUGUST 16, 2018
Email matters more today than ever before. By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Can you prove they achieved a return on investment? How did they influence sales and opportunities?
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
AUGUST 15, 2018
What are you trying to measure? What does success look like? Too often the answers to those questions have no relation to each other. One of my favorite books about data and measurement is The Haystack Syndrome by Eli Goldratt. It’s almost 30 years old, but it’s more relevant than ever. He proposes a method to architect a system to appreciate the difference between data and information (hint: one has context and thus impacts action) and get to true business measurement.
Hubspot Marketing
AUGUST 14, 2018
59% of U.S. workers say communication is their team’s biggest obstacle to success, followed by accountability. Managing multiple projects at once, delegating tasks, and collaborating across teams is difficult on a good day -- but can become downright impossible when unforeseen obstacles get in the way. Miscommunication and inefficiencies in your project management process can lead to confusing and stressful experiences for your employees, and hinder your company's ability to satisfy your clients
Sprout Social
AUGUST 14, 2018
Videos are perfect for social media. They’re immersive, engaging and inherently social. The right video creates the intimacy of face-to-face interaction, without ever asking your audience to leave their sofa. It’s no wonder that social platforms around the world are investing in video. Facebook Stories is just one of the latest ways to delight your customers with visual content.
Marketing Insider Group
AUGUST 14, 2018
One way to make your content marketing more effective and to make your best content more accessible is to build a content hub. Your hub acts as your content’s online repository. It’s a sort of branded resource center or command central for your thought leadership. With a hub, not only can your audience delve deeper […]. The post Where to Build Your Content Hub appeared first on Marketing Insider Group.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Content Marketing Institute
AUGUST 13, 2018
“ You keep using that word. I do not think it means what you think it means. ” – Inigo Montoya, The Princess Bride. For marketers, “that” word is engagement. And we use it a lot. We use it in strategy meetings, tweets, videos, and blog posts. We’ve selected “creating more engaging content” as one of our top priorities in Content Marketing Institute annual surveys.
Hubspot Marketing
AUGUST 14, 2018
The saying "lead by example" is important in politics and leadership roles -- and it's also critical in marketing. Sure, you can tell potential customers your marketing team is the best at running YouTube campaigns or effectively increasing a website's cost-per-acquisition (CPA), but until you offer examples, they're going to have a hard time believing you.
Adobe Experience Cloud Blog
AUGUST 15, 2018
As marketers, we talk about analytics and lead generation all the time. But what does the term “lead generation” actually mean? And how will prescriptive analytics guide lead generation in the coming years? Lead generation is “the process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline,” according to Marketo.
Marketing Insider Group
AUGUST 16, 2018
Increasingly, brands and branding are becoming ubiquitous themes for most businesses. Branding is becoming a necessary strategic tool for marketing strategists. It is not just used for large companies, but it has gained traction among small businesses, celebrities, events, and even non-profit organizations. What Exactly Is Brand Identity? Brand identity refers to the collection […].
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Content Marketing Institute
AUGUST 16, 2018
Content technology. Sometimes it feels like we can’t live with it. But we know we can’t work without it. Consider this finding from CMI’s 2018 Content Management & Strategy Survey: 51% of the content professionals say their company lacks the right technology to manage content across their organization. And another 35% say they’re not using the technology they do have to its potential.
Hubspot Marketing
AUGUST 17, 2018
Have you ever searched stock image websites and thought, None of these truly represent my brand? It can be difficult to stand out, or delight your readers, if you're using the same cheesy "marketing person on computer" image as everyone else. But what's the alternative, besides finding room in the budget to hire a freelance photographer? You might want to rethink your strategy a bit.
Adobe Experience Cloud Blog
AUGUST 13, 2018
If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. Just in case, here’s a brief introduction. The GDPR, or General Data Protection Regulation , is a European law that came into effect across the EU on May 25 th , 2018.
Marketing Insider Group
AUGUST 15, 2018
Trust has always been an essential building block of customer loyalty and consistent conversions. But sadly, consumer trust as a whole is quickly dwindling. According to Edelman’s Trust Barometer report, trust in businesses has declined and customers are more skeptical than ever of advertising and messages that come straight from a company. However, in this time […].
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Duct Tape Marketing
AUGUST 14, 2018
5 Steps to Small Business Search Engine Optimization written by John Jantsch read more at Duct Tape Marketing. The video above is a replay of a recent live webinar I conducted. Combined with the text below you should have a pretty good feel for the steps necessary for small business SEO. If you’re looking for a highly technical post on search engine optimization (SEO), this is not the content for you, and honestly, that’s because I don’t believe SEO is that technical (unless yo
Hubspot Marketing
AUGUST 14, 2018
The following is a guest post by Leslie Mann , a real estate agent with Gibson Sotheby's International Realty of Weston, MA. Most real estate agents have a social media presence, but are they really giving home buyers and sellers what they want? Buying or selling a home is an important financial (and emotional) decision. Most people are full of questions when they undertake this endeavor.
Content Marketing Institute
AUGUST 17, 2018
Editor’s note: Bertrand Cerisier is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. When you imagine the future of work, what comes to mind? Does your futuristic workspace include printers? Does it even use paper? If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced.
Marketing Insider Group
AUGUST 16, 2018
Are there really rules for social media? In a world that appears to be a “free for all”, do companies have to follow rules to optimize their market performance? In this post from @thekraushalsoni, 36 rules for social media are presented (see image below). And, while such images with lists designed to drive traffic are […]. The post 36 Rules for Social Media: Optimize your Digital Market Performance appeared first on Marketing Insider Group.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Duct Tape Marketing
AUGUST 14, 2018
How to Use Advertising as a Lead Generation Tool written by John Jantsch read more at Duct Tape Marketing. Marketing is a broad term that encompasses a number of channels and approaches. Advertising is just one of them, and in our increasingly digital age, it can sometimes feel like a tactic of the past. However, when advertising is used properly, it can become an effective lead generation tool.
Traackr
AUGUST 16, 2018
Anthony Rochand and Jérôme Monange discuss collaborating with luxury influencers and what is required to meet the luxury brands' high standards.
Zumvu
AUGUST 17, 2018
Before the internet came to be, salespeople expanded their company’s reach by calling prospective clients and selling them products or services over the phone.
Marketing Insider Group
AUGUST 13, 2018
It’s not as cutting edge as it was a few years ago to choose an influencer, rather than a more established celebrity, for your marketing campaign. But for many traditional marketing teams, utilizing an influencer to the best of their ability is still some way outside of the comfort zone. One of the best ways […]. The post The Benefits of Cross-Channel Influencer Marketing Campaigns appeared first on Marketing Insider Group.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Duct Tape Marketing
AUGUST 16, 2018
Using Convenience to Disrupt the Competition written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Shep Hyken. Podcast Transcript. This week on the Duct Tape Marketing Podcast, I chat with Shep Hyken. He is the Chief Amazement Officer of Shepard Presentations and the author of the upcoming book The Convenience Revolution: How to Deliver a Customer Service Experience That Disrupts the Competition and Creates Fierce Loyalty.
Rock Content
AUGUST 15, 2018
A stroll through the West Side Market, a picnic in one of the Metroparks, a morning coffee on Lake Erie. It’s nearly fall in Cleveland—a time for Indians games, weekend trips to the zoo, and… content? That’s right—content. Our friends at Content Marketing Institute have hosted Content Marketing World in Cleveland for eight years running, bringing together some of the best and brightest in the content marketing scene to share ideas and industry expertise.
Sprout Social
AUGUST 16, 2018
The Facebook algorithm often feels like a mystery, doesn’t it? Perhaps that’s why Facebook’s recent announcement to push back against branded content in 2018 has so many businesses sweating. In a moment of transparency from Mark Zuckerberg himself, Facebook seemingly laid down the gauntlet against marketers and brands at large. And as a result, brands are rightfully concerned about their organic reach on the platform.
Marketing Insider Group
AUGUST 14, 2018
Marketing is an industry that requires a mix of creative and analytical minds. People have to understand what hard data means, and then transform that into a creative solution for a problem. Yet, many creatives — including writers and designers — do their best work under very specific circumstances. Too much pressure, and some creatives […]. The post How to Create a Work Culture Ideal for Creative Marketers appeared first on Marketing Insider Group.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
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