Hootsuite
SEPTEMBER 29, 2021
Thinking about buying TikTok followers ? I get it. In this instant-gratification world, of course it’s tempting to buy the metrics you want. If we as a society have developed the technology to order a pizza with an emoji on Twitter , why shouldn’t I be able to become TikTok famous with the click of a button? Organic growth just takes so much time and you want a nice juicy follower list nowwwww !
Marketing Insider Group
SEPTEMBER 28, 2021
If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. So how do you start using them? If you’re publishing content, you probably already are, but maybe not optimally. We’ve put together a handy guide that covers: How you can use action words strategically.
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Neil Patel
SEPTEMBER 27, 2021
Are you hoping to take your blog to the next level? Well, there are several strategies that make the top marketing blogs in the industry successful. In this post, we’re going to dig into the finer details of these top marketing blogs. With each one, we’ll inspect a particular aspect you can emulate that makes the blog thrive. Let’s get it started! 1.
Traackr
SEPTEMBER 28, 2021
We share essential social commerce best practices from influencer partnerships, to budget optimization, to measurement, and more.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Hootsuite
SEPTEMBER 27, 2021
Twenty years ago, if you said you worked in robo-advising, direct-to-consumer optometry, or mattress sales, you would probably be the least popular person at a dinner party. No offense but: booooring! Who invited you!? Get out! But things have changed: some of today’s hottest brands are centered around traditionally “boring” industries. Wealthsimple, Warby Parker and Casper (who trade in — you guessed it — robo-advising, direct-to-consumer optometry and mattress sales) produce some of social med
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Neil Patel
OCTOBER 1, 2021
Keeping your audience engaged with your content is a full-time job in itself. You must constantly evaluate your current content’s engagement metrics while also anticipating the needs of your growing audience. With this in mind, new and updated content is crucial to any successful digital marketer’s strategy. How can you generate new content without spending more time than you have available?
Marketing Insider Group
SEPTEMBER 27, 2021
Your digital content strategy is the key to driving some of your biggest success factors: organic web traffic, brand awareness, lead generation, and ultimately sales. The thing is, there’s a lot to consider when it comes to actually creating your strategy. Content, audience, schedules, channels, KPIs — where do you even start? Our advice: take it one step at a time.
Sprout Social
SEPTEMBER 28, 2021
Trying to figure out how to get more views on YouTube? Hey, you’re not alone. Brands and creators often struggle for viewers’ attention when they’re in the early stages of channel growth. But boasting over a billion collective hours of content viewed per day, recent YouTube statistics signal that there’s plenty of attention to go around on the platform.
Content Marketing Institute
SEPTEMBER 28, 2021
We asked 2021 Content Marketer of the Year finalists for a peek behind the curtain of what makes their content marketing programs successful. Here are their seven tips. Continue reading → The post 7 ‘Secrets’ of Award-Winning B2B and B2C Content Marketing Programs appeared first on Content Marketing Institute.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Neil Patel
OCTOBER 1, 2021
A/B testing is brilliant. It lets you compare two or more versions of the same page element, paid ad, or another variable to see which one performs the best. In other words, it’s a key way to improve your content, increase user engagement, and boost conversion rates across your site. What’s not to like? Additionally, with A/B testing, the results are clear and speak for themselves.
Search Engine Journal
SEPTEMBER 26, 2021
Breadcrumbs help provide positive user experiences to website visitors and reinforce site structure for search engines. Is it a ranking factor? The post Breadcrumb Navigation: Is It a Google Ranking Factor? appeared first on Search Engine Journal.
Marketing Insider Group
SEPTEMBER 28, 2021
Digital marketing goals and challenges – every business has them. Meeting those goals and overcoming those challenges is critical to achieving ROI from your efforts. The goals we’ve set for our Digital Marketing programs also change constantly, depending on internal and external factors. Flexibility around these is critical to navigating your way and driving results.
Content Marketing Institute
OCTOBER 1, 2021
Media brands serve up hot takeaways for B2C and B2C content marketers. What can you learn from ESPN crowing about a rooster? A popular food show expanding across platforms? A travel magazine marking its relaunch with a web series? We share our take. Continue reading → The post 3 Hot Takeaways: Delicious Content Ideas Inspired by Media Brands appeared first on Content Marketing Institute.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Neil Patel
SEPTEMBER 28, 2021
There’s a lot of misconceptions about PHP for SEO. Many people don’t understand it, what it is, how we use it, and how it impacts our SEO. The good news is that you don’t likely have much to worry about. PHP can make your website better for SEO and better for your users. The key is to know how to use it properly and what pitfalls to look out for. The goal of this guide is to help you better understand how PHP relates to SEO and how to use it to your advantage.
Search Engine Journal
OCTOBER 1, 2021
YouTube is changing the way it reports on audience retention to make it easier for creators to understand what's working and what's not. The post YouTube Introduces ‘Typical Audience Retention’ Data appeared first on Search Engine Journal.
Martech
OCTOBER 1, 2021
With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. “All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, performance data, etc.,” said Megan Sangha, Senior Product Marketing Manager for workflow management company Wrike, in her talk at our recent MarTech conference.
Sprout Social
SEPTEMBER 29, 2021
You’ve shared your content through the proper internal channels. You’re seeing more employee posts on LinkedIn and Twitter. Overall, your employee advocacy program seems to be performing well. But can you prove it? To accurately measure employee advocacy initiatives, you need to have a clear goal in mind. Whether your needs lie in brand awareness, human resources or sales, employee advocates can play a vital role in achieving business objectives.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Neil Patel
SEPTEMBER 29, 2021
Getting your business active online has never been more critical. Yes, even if you’re a brick-and-mortar brand, you need an online presence. Research shows that 87 percent of shoppers start their product search through digital channels—and missing out on prospective leads is a loss for any business. While looking around for a content management system (CMS) to help improve the traffic to your website, you’ve probably come across Joomla.
Search Engine Journal
SEPTEMBER 27, 2021
Agencies need a reliable rank tracker to carry out successful SEO campaigns. Consider these points when choosing the right tool for your needs. The post Choosing Your SEO Agency’s Rank Tracker: 4 Key Questions to Ask appeared first on Search Engine Journal.
Martech
SEPTEMBER 30, 2021
Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending. Platforms with predictive analytics capabilities also use data, statistical algorithms and machine learning to predict future outcomes based on historical data and scenario building.
Calvyn Lee Blog
SEPTEMBER 25, 2021
I have completed both LinkedIn Marketing Fundamentals and LinkedIn Marketing Strategy 2 months ago. I wish you share with you some study guide for this 2 LinkedIn certification. For LinkedIn Marketing Fundamentals, it contains 3 topics. Introduction to LinkedIn Ads (45 minute). Using LinkedIn’s Ad Targeting (45 minute). Reporting and Analytics for LinkedIn Ads (45 minute).
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Neil Patel
SEPTEMBER 30, 2021
Using a traditional content management system (CMS) architecture has been the standard for front-end web management. When you use a traditional CMS architecture, your content is stored in a single system or database. Unfortunately, this means everything from the front-end website to backend administration tools relies on one system, making scaling difficult.
Search Engine Journal
SEPTEMBER 29, 2021
YouTube creators are getting access to more data in the Studio Mobile app with metrics such as 'new and returning' and more. The post YouTube Adds More Viewership Data to the Studio Mobile App appeared first on Search Engine Journal.
Martech
OCTOBER 1, 2021
FLoC (Federated Learning of Cohorts) has faced a series of hurdles over the last few months, from a U.K. regulatory requirement that Google not discriminate against its rivals in favor of its own advertising business to internal discussions revealing that a consensus on tracking cohorts (as opposed to, say, topics) has yet to be reached. Google had already backed up the deprecation of third-party cookies until 2023, but now the testing of FLoC itself — Google’s favored alternative which wo
Content Marketing Institute
SEPTEMBER 30, 2021
AARP targets a huge audience – people in the United States over 50. But that doesn’t mean they don’t focus on niches too. The editor-in-chief of Sisters From AARP (and 2021 B2C Content Marketer of the Year) shares how they do it. Continue reading → The post How’d You Make That Flipping Awesome B2C Content for AARP? appeared first on Content Marketing Institute.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Sprout Social
SEPTEMBER 30, 2021
Businesses shouldn’t be shy about selling on Instagram anymore. Instagram is booming for brands right now. The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. Social commerce is on the rise too, with 63% buying from social in the last year. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products.
Search Engine Journal
SEPTEMBER 27, 2021
Do you think AMP has an impact on search results? Find out if it's a ranking factor here. The post AMP: Is It a Google Ranking Factor? appeared first on Search Engine Journal.
Martech
SEPTEMBER 27, 2021
Privacy and consent are more important than ever in digital marketing since the advent of GDPR and CCPA, leading marketers at today’s biggest brands to change how they interact with customers. “You’ll see Apple is using this as a brand value differentiator there. And it’s not just Apple, it’s Google, it’s Facebook, everybody is working towards initiatives around privacy controls and other use cases within the browsers,” said Arshdeep Sood, Marketing Solutions
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