Sat.Nov 14, 2020 - Fri.Nov 20, 2020

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How to Build a Market Development Strategy [Free Planning Templates]

Hubspot Marketing

Your business is getting by just fine – but still, the questions remain: Could you be selling more? Is there an opportunity to increase market penetration? Is there any way you could engage in further product diversification? Companies hoping to increase revenue can do so in a variety of ways — such as an increase in advertising budget, expanding their sales team, and investing heavily in product development.

Marketing 145
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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first.

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Ubersuggest 8.0: The Ultimate Competitor Analysis Tool

Neil Patel

You may have noticed some small changes to Ubersuggest recently, but now it is time for another major release. In the last few months, you have seen the application get faster, we are slowly (but surely) working on increasing data quality, and we have even made multiple updates to our Chrome Extension. But today, we are announcing a new feature that will make finding lucrative keywords even easier.

SEO 145
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6 Content Writing Trends for 2021: An SEO Content Checklist for SMBs via @ronlieback

Search Engine Journal

Heading into 2021, small businesses need to rethink their SEO content writing habits across their business website(s). Here's a checklist you can use. The post 6 Content Writing Trends for 2021: An SEO Content Checklist for SMBs via @ronlieback appeared first on Search Engine Journal.

SEO 145
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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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Blog vs. Podcast: Which Is the Best Choice for Your Business?

Hubspot Marketing

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. ( DemandMetric ). Prioritizing blogging gave companies 13X the ROI compared with companies that did not prioritize their blogs. ( HubSpot ).

Gen Z 145
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Content Marketing Strategy vs. Execution: Finding the Ideal Balance

Marketing Insider Group

Content marketing is a contact sport. Just like any coach, you’re in charge of preparing for the game and carrying out those plans. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. Nor can you do so without the ability to execute on it consistently.

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How to Make the Google Algorithm Work for You

Content Marketing Institute

You don’t need to panic when Google messes around with its algorithm. Follow these approaches that bring deeper insights to help you create delightful content experiences that attract audiences. Continue reading → The post How to Make the Google Algorithm Work for You appeared first on Content Marketing Institute.

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The Best Social Media Management Tools

Hubspot Marketing

In the world of social media marketing , there are hundreds of tools and software with features capable of helping you with different aspects of your social media strategy. These tools — also known as social media management tools — can assist with social media creation, collaboration, planning, scheduling , sharing, analysis, and more. In this blog post, we'll cover what social media management tools are, how your team can benefit from them, and 12 of the best options available today.

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Live Shopping on Instagram: Everything You Need to Know to Get Started

Hootsuite

Ever wanted to be the star of your own shopping channel? Good news: Instagram’s new Live Shopping feature is here to make you a shoppable star, baby! Live shopping has already made it big in China over the past few years on platforms like TaoBao — like, $170-billion-market big. Now, Instagram has launched its own Live Shopping tool, giving Instagram users their own chance to get a piece of that delicious ecommerce pie.

eCommerce 145
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How to Get Your Products in Walmart Marketplace

Neil Patel

As the most successful retailer in the world, it’s only natural for Walmart to have expanded into the e-commerce space. The Walmart Marketplace is among the fastest-growing e-commerce stores out there, so if you’re looking for an Amazon alternative, it’s a serious contender. But how do you make the most of Walmart Marketplace ? Well, let’s take a look, starting with how the platform operates.

Product 145
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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How Using the Right MarTech Tools Can Help Drive Sales

Marketing Insider Group

Marketers today all struggle with the challenge to show ROI. That’s why technology has become a given for the modern marketer. MarTech tools can automate, optimize, and analyze your marketing programs like never before. The MarTech landscape is growing as more organizations realize the value of marketing technology, but what tools are the most important for driving sales?

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The work isn’t done: Make brand activism more than a moment

Sprout Social

“Believe in something. Even if it means sacrificing everything.”. Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Sure, 70% of people want businesses to take a stand on social and political issues. But in 2020, more than half of consumers (55% overall and 65% of millennials) say they expect brands to go beyond corporate statements and donations and announce new initiatives, goals and involve

Branding 143
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How to Use Live Chat Data to Drive New Content Marketing Ideas

Content Marketing Institute

Live chat shouldn’t stay in the domain of customer service teams. You can use it to drive new, relevant content ideas and make your content marketing more effective. Let’s look at five opportunities. Continue reading → The post How to Use Live Chat Data to Drive New Content Marketing Ideas appeared first on Content Marketing Institute.

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How to Become a Successful Vlogger

Neil Patel

If I told you that you could become a sucessful vlogger, would you believe me? Or do you think that there is too much competition? YouTube is saturated — 500 hours of video are uploaded to YouTube every minute. There are dozens of million-dollar YouTubers creating thousands of hours of video a year. How could you possibly break through the noise?

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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9 common WordPress myths debunked and explained

Rock Content

Making the right choice when picking the tools for your website can be decisive for its success. This includes staying clear of some WordPress myths that can damage your strategy. WordPress is among the best Content Management Systems (CMS) available, almost becoming a synonym for it. With powerful features, it is able to power any kind of website and provide value to your business and your customers.

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Social Spotlight: How Airbnb kept the lights on when everyone was home

Sprout Social

Overview. At the start of the pandemic, the future was dim for Airbnb. The infamous hotel industry disruptor was now facing a devastating disruption of its own. Suspended travel, shelter-in-place and strict social distancing cost them $1 billion in canceled bookings—a loss that left them no choice but to postpone their long-awaited IPO plans, and cut their staff by almost 2,000 employees.

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Manufacturing Content Marketers Shift Gears in a COVID-19 World [New Research]

Content Marketing Institute

In today’s turbulent times, manufacturing content marketers have done the big things to adapt in a COVID-19 world. Learn from CMI’s latest research what they’re doing differently, what’s kept pace, and what’s growing as you wrap up 2020 and prepare for 2021. Continue reading → The post Manufacturing Content Marketers Shift Gears in a COVID-19 World [New Research] appeared first on Content Marketing Institute.

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Free Video Editing Software For E-commerce Videos

Neil Patel

High-quality video content is a great way to showcase products professionally in an e-commerce store. AI Multiple, a digital B2B research firm, found that video content makes website visitors 64-85% more likely to buy a product , compared to static images. There are many ways to edit your videos for free. Free video editing software has become increasingly popular in recent years, and the perks of the programs are always evolving.

Price 145
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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7 Ideas to Drive Employee Engagement During Difficult Times

Marketing Insider Group

How can your Company Engage Employees During Difficult Times? The COVID-19 crisis has forced millions of employees to work from home, with no immediate end in sight. Our world has gone from digitizing the relationship between firm and customer to digitizing the relationship between employer and employee. During these unprecedented times, medical masks, home office spaces and social distancing procedures have become our new way of normal.

Health 133
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Beyond integrations, Sprout’s focus on partnership adds value for our customers

Sprout Social

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space. For some, the answer is overly simplistic and a straightforward checking of boxes.

Customer 139
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Lackluster Blog? How This Tech Company Turned Theirs Into a Lead-Generation Engine

Content Marketing Institute

What do you call a blog with 70,000 monthly visitors that accounts for 50 product trials a month? A lot of wasted potential. This is a story about how one company changed that by building a content engine instead of only managing a blog. Continue reading → The post Lackluster Blog? How This Tech Company Turned Theirs Into a Lead-Generation Engine appeared first on Content Marketing Institute.

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How to Write PPC Ad Copy Using AI

Neil Patel

It’s no secret: the world of PPC advertising is not for the faint-hearted. If you don’t know what you’re doing, you could end up throwing money down the drain. How can you increase the chances of the right people clicking on your ads? You need to learn how to write ad copy that converts. Thankfully, technological advancements like artificial intelligence (AI) are here to save the day.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Email Design Trends: What We’re Expecting in 2021

Litmus

With one very disruptive year almost behind us, it’s time to look to the future of email design and see which trends will be setting our inboxes alight in the coming year. Early predictions in the design world suggest that the chaos we have endured could be reflected with disharmonious, maximalist design styles. Are we likely to follow suit in email?

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Hello from the outside: Exploring the great outdoors while staying close-to-home

Sprout Social

When we kicked off the new decade, people embraced resolutions to travel, exercise and more, just as they do every year. However, throughout the year, the pandemic has influenced where we go, who we see and how we entertain and care for ourselves. With travel and tourism down due to the pandemic, people are leaning into activities and outings that are close-to-home.

Health 134
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Turkey and Green Beans Gone Viral (and a Virtual Visit to a Museum) [The Weekly Wrap]

Content Marketing Institute

It’s turkey and green bean casserole time in the United States. We talk turkey hotline (phone and AI versions), eat our veggies (a good-for-you lesson), and take a break from food with an enticing stay-at-home museum experience. Continue reading → The post Turkey and Green Beans Gone Viral (and a Virtual Visit to a Museum) [The Weekly Wrap] appeared first on Content Marketing Institute.

Food 132
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What Are Google Ad Grants?

Neil Patel

Most of us have got a favorite non-profit, and usually with good reason. They might provide vital resources for your community or just be a cause close to your heart. Or they may have played an important role in your own life or that of a family member. Non-profits need to be visible in today’s digital age — but that takes time, money, and expertise.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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4 Ways You Can Connect with Consumers With App-like Experiences

Marketing Insider Group

The age of “there’s an app for that” may have come and gone, but the power of the app continues to live on. Nothing is a better conduit for directing users to exactly what they want than apps are, and yet people are less willing to download apps than ever. Two-thirds of smartphone users don’t download any new apps during the average month — how are brands supposed to reach them as effectively as they could before?

Shoppers 123
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How to prepare the technical aspects of your website for Black Friday

Rock Content

It is already part of the American culture: save the day after Thanksgiving to enjoy the discounts available on the famous Black Friday. The success of this date has made it one of the most important for national and worldwide commerce, attracting consumers of all ages, both in physical and virtual stores. Following the market’s natural movement, the last editions of Black Friday have been distinguished by the increase in the demand for digital experiences.

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Social media video tips & strategies

Sprout Social

There are so many elements that go into social media videos including subtitles, length, details and sound. Essentially, you’re trying to convey a lot of information in a few seconds. But when you do it well, you see higher engagement and build a better rapport with your audience. Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach.

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The 11 Best Dropshipping Tools

Neil Patel

Dropshipping is a popular method for building an e-commerce empire. The challenge is, there are tons of people out there trying to do the same thing. So, how do you get a competitive edge? By using dropshipping tools to get the most out of your dropshipping business. This post covers the basics of dropshipping and the 11 best dropshipping tools to maximize this fulfillment method’s benefits while minimizing the drawbacks.

Logistics 141
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.