Sat.Apr 09, 2022 - Fri.Apr 15, 2022

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Branded Keywords 101

Aspiration Marketing

Branded keywords are a huge part of SEO. If you haven’t included them in your SEO strategy already, then you’re making a big mistake. According to Forbes, branded keywords are only 10% of users’ search queries, but their conversion rate is 100% higher than non-branded keywords.

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Google Search Ranking Algorithm Update April 13th & 14th (Unconfirmed)

Search Engine Roundtable

There seems to have been another Google search ranking algorithm update, which is unconfirmed by Google right now, that started Wednesday, April 13th and trailed into Thursday, April 14th. I am seeing both chatter within the SEO forums and some of the tools are showing the volatility as well.

SEO
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23 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot Marketing

Believe it or not, driving traffic to your website — albeit challenging — isn't enough to sustain your business. To truly leverage that investment in traffic, marketers must use conversion rate optimization , or CRO, to convince said traffic to complete the desired action. The list below outlines many helpful tools for marketers looking to optimize their conversion rates.

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Why Updating Images Can Backfire via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller shares that indexing images is slow, which can negatively impact image heavy sites that update their images. The post Why Updating Images Can Backfire appeared first on Search Engine Journal.

SEO
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Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

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Instagram Promotion: How to Boost an Instagram Post (Pro Tips)

Hootsuite

Do you have a great Instagram post you want more people to see? Are you looking to boost engagement on your existing posts ? If you answered yes to either of these questions, then it might be time to promote your posts. Promoting an Instagram post (a.k.a. Instagram boosting) is a great way to get your content in front of more people and rake in those precious likes, comments, and shares.

More Trending

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How to Build Your Brand With Instagram: 11 Tried-and-True Strategies

Hubspot Marketing

Instagram has demonstrated tremendous growth, with its community reaching over 2 billion monthly users in 2021. Despite its impressive reach, many business owners are still overlooking its marketing potential. As a result, they're leaving high levels of engagement, brand awareness, and even profit on the table. But why? In just 12 months, we used Instagram to gain 400,000 followers for Foundr -- which translated to over 70,000 email subscribers.

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YouTube Adds New Connected TV Capabilities via @sejournal, @brookeosmundson

Search Engine Journal

Google made improvements to its YouTube Connected TV capabilities. These updates allow advertisers to have more confidence in their CTV strategy. The post YouTube Adds New Connected TV Capabilities appeared first on Search Engine Journal.

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Email marketing trends in 2022: examining design, privacy and process

Econsultancy

Email is the channel that continues to deliver, with CRM teams proving its worth over the course of the pandemic. And though email now feels like a faithful friend to marketers, that doesn’t mean email marketing stands still. Keeping abreast of email trends is a must for marketers who want to ensure that their brand rises above the competition.

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How to Make a Seamless Instagram Carousel Post

Sprout Social

Reels may be the hottest thing on Instagram right now. But Instagram carousels are still thriving on the platform. In fact, they could be the key to sustaining engagement because they get people to stop and swipe. In this guide, we give you a breakdown of why posting an Instagram carousel is a great idea for your social media strategy. We’ll also give you plenty of tips, examples and ideas to help you get started.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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Google Tests People Also Ask Play (Listen To) Speaker Icons

Search Engine Roundtable

Google seems to be testing a new search feature for the people also ask section where you can listen to Google read you the results of those snippets. There is a play speaker icon near each one.

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Google Warns Of Low Realtime Data In Universal Analytics Reports via @sejournal, @MattGSouthern

Search Engine Journal

Google warns the Real-Time report in Google Analytics may be displaying inaccurate data for Universal Analytics properties. The post Google Warns Of Low Realtime Data In Universal Analytics Reports appeared first on Search Engine Journal.

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10+ Tools To Help With Reusing and Repurposing Content

Content Marketing Institute

Reusing and repurposing existing content lets you quickly expand your reach across channels in different formats. Try these practical tools to find the best candidates, plan (and even automate) their reuse, and track your results.

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Quora Ads: Are They Right For Your Business?

Hubspot Marketing

When you think of online advertising, what’s the first thing that pops into your mind? Google? Facebook? YouTube? If you limit yourself to those digital media giants, you could be missing out on a more targeted market that is reaching 300 million users every month. What Is Quora? And Who Uses It? Quora is a social question-and-answer website, founded in 2009.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

When was the last time you looked at your Facebook Page’s settings? A month? A year? Whenever you first set up your Page? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strateg

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14 Types Of Google Ads Extensions & What They Do via @sejournal, @BrianFr07823616

Search Engine Journal

Google Ads extensions are an excellent tool. Understand each type and optimize them for maximum performance, so you get more bang for your PPC buck. The post 14 Types Of Google Ads Extensions & What They Do appeared first on Search Engine Journal.

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Think Outside the Search Box for SEO Keyword Opportunities

Content Marketing Institute

Don’t play the SEO game for popular keywords when your site is a little-known player. Instead, use these five tips to play a winning SERP game.

SEO
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Instagram Reels: What’s The True Impact They Can Have for Small Businesses?

Buffer Marketing

Nowadays it’s impossible to scroll through your Instagram feed without coming across at least one — if not several — attention-grabbing videos known as Reels. Dubbed the TikTok Clone , Instagram Reels were released in 2020 and consist of short videos up to one minute long. The feature has overtaken the app’s photos-first philosophy as 91 percent of active Instagram users say they engage with video content on a weekly basis.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Daily Search Forum Recap: April 15, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today.

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Google MUM update: What can SEOs expect in the future?

Search Engine Land

Is MUM Google’s next step toward becoming a purely semantic search engine? Learn what MUM could mean for the future of SEO.

SEO
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App opt-in rates climb despite Apple’s permission requirements

Martech

App opt-in rates soared in 2021, putting to rest fears about the impact of Apple’s AppTrackingTransparency (ATT) framework. The rate across all sectors was 25%, up from 16% the previous year, according to a report from mobile measurement company Adjust. ATT is part of iOS 14.5 and requires apps to ask permission to track online activity. At its launch last April there were concerns about its impact on data collecting.

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How Does the TikTok Algorithm Work In 2022?

Hubspot Marketing

As a platform with high engagement and growth potential, TikTok is a favorable app for businesses that want to get their solutions in front of more people. According to TikTok, 49% of users (over 490 million people) seek and discover something new on the app each month. TikTok's highly personalized algorithm delivers relevant content to users through the For You feed, keeping users engaged.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Google Search Product Comparison Gains Compare With More Products

Search Engine Roundtable

Google has been showing the ability to compare one product agains the next in Google Search for several years now. But now Google quickly lets you also add additional products to add to its comparison search feature.

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Re-Engagement Emails: 10 Examples of How to Win Back Email Subscribers

AWeber

Re-engagement emails are one of the best-kept secrets for keeping your email list engagement rates high. In this post, we'll show you: Why re-engagement email campaigns are important How to write effective re-engagement emails 10 great re-engagement email examples. But first, let's talk about decay. Specifically, email list decay. Email list decay (aka "email address decay" or "email database decay") is the percent of email subscribers' addresses that are abandoned or go inactive.

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Tech companies flock to out-of-home during comeback year

Martech

Out-of-home (OOH) advertising isn’t just for the burger chain at the next highway stop. Tech companies are joining in on a medium that saw a boom year in 2021. And the increased interest in OOH, by tech and other categories, is largely because of the ability to integrate the channel into an omnichannel strategy for marketers. The numbers. OOH ad revenue climbed 16.7% last year, taking the yearly U.S. total to $7.1 billion overall, according to a report from the Out of Home Advertising Associatio

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20 public relations stats to know for better communications outcomes in 2022

Sprout Social

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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How To Start A Part Time Coaching Business

Calvyn Lee Blog

Do you love helping others and walking them through steps to achieve a particular goal? Maybe it’s something you do with friends or family – they come to you with questions. You’re wondering how you can start a coaching business on part-time hours. Maybe it’s because you love your day job or maybe it’s because you aren’t ready to quit your day job yet.

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Google: Discover Traffic Not Impacted By Expanding Your Navigation Menu

Search Engine Roundtable

Google's John Mueller was asked if going from 5 to 10 links in your site's main navigation menu to about 150 links in that navigation menu would result or possibly impact your Google Discover traffic. John unequivocally said no, any Google Discover traffic drop would be unrelated to your site navigation change there.

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Why we care about B2B marketing: A guide for marketers

Martech

The B2B buyer journey is evolving rapidly as it becomes more digitized, less predictable, and more complex. The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers.

B2C