Aspiration Marketing
APRIL 12, 2022
Branded keywords are a huge part of SEO. If you haven’t included them in your SEO strategy already, then you’re making a big mistake. According to Forbes, branded keywords are only 10% of users’ search queries, but their conversion rate is 100% higher than non-branded keywords.
Hubspot Marketing
APRIL 13, 2022
Believe it or not, driving traffic to your website — albeit challenging — isn't enough to sustain your business. To truly leverage that investment in traffic, marketers must use conversion rate optimization , or CRO, to convince said traffic to complete the desired action. The list below outlines many helpful tools for marketers looking to optimize their conversion rates.
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Hootsuite
APRIL 14, 2022
Do you have a great Instagram post you want more people to see? Are you looking to boost engagement on your existing posts ? If you answered yes to either of these questions, then it might be time to promote your posts. Promoting an Instagram post (a.k.a. Instagram boosting) is a great way to get your content in front of more people and rake in those precious likes, comments, and shares.
Econsultancy
APRIL 14, 2022
Email is the channel that continues to deliver, with CRM teams proving its worth over the course of the pandemic. And though email now feels like a faithful friend to marketers, that doesn’t mean email marketing stands still. Keeping abreast of email trends is a must for marketers who want to ensure that their brand rises above the competition.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
APRIL 15, 2022
The quality of the content you publish on social media channels matters, but so does when you post it. That may be obvious; what is less obvious is that the optimum times for publishing can change from year to year. Sprout Social, the social media management solution, took a sample of over 30,000 customers and looked at the most productive times for engagement , broken down by social platform (Facebook, Instagram, LinkedIn and Twitter) and industry.
Hubspot Marketing
APRIL 11, 2022
Instagram has demonstrated tremendous growth, with its community reaching over 2 billion monthly users in 2021. Despite its impressive reach, many business owners are still overlooking its marketing potential. As a result, they're leaving high levels of engagement, brand awareness, and even profit on the table. But why? In just 12 months, we used Instagram to gain 400,000 followers for Foundr -- which translated to over 70,000 email subscribers.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
APRIL 13, 2022
Reusing and repurposing existing content lets you quickly expand your reach across channels in different formats. Try these practical tools to find the best candidates, plan (and even automate) their reuse, and track your results.
Sprout Social
APRIL 14, 2022
Reels may be the hottest thing on Instagram right now. But Instagram carousels are still thriving on the platform. In fact, they could be the key to sustaining engagement because they get people to stop and swipe. In this guide, we give you a breakdown of why posting an Instagram carousel is a great idea for your social media strategy. We’ll also give you plenty of tips, examples and ideas to help you get started.
Search Engine Roundtable
APRIL 15, 2022
There seems to have been another Google search ranking algorithm update, which is unconfirmed by Google right now, that started Wednesday, April 13th and trailed into Thursday, April 14th. I am seeing both chatter within the SEO forums and some of the tools are showing the volatility as well.
Hubspot Marketing
APRIL 14, 2022
When you think of online advertising, what’s the first thing that pops into your mind? Google? Facebook? YouTube? If you limit yourself to those digital media giants, you could be missing out on a more targeted market that is reaching 300 million users every month. What Is Quora? And Who Uses It? Quora is a social question-and-answer website, founded in 2009.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Content Marketing Institute
APRIL 12, 2022
Don’t play the SEO game for popular keywords when your site is a little-known player. Instead, use these five tips to play a winning SERP game.
Sprout Social
APRIL 12, 2022
When was the last time you looked at your Facebook Page’s settings? A month? A year? Whenever you first set up your Page? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strateg
Search Engine Journal
APRIL 14, 2022
Google warns the Real-Time report in Google Analytics may be displaying inaccurate data for Universal Analytics properties. The post Google Warns Of Low Realtime Data In Universal Analytics Reports appeared first on Search Engine Journal.
Search Engine Land
APRIL 14, 2022
Is MUM Google’s next step toward becoming a purely semantic search engine? Learn what MUM could mean for the future of SEO.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Buffer Marketing
APRIL 14, 2022
Nowadays it’s impossible to scroll through your Instagram feed without coming across at least one — if not several — attention-grabbing videos known as Reels. Dubbed the TikTok Clone , Instagram Reels were released in 2020 and consist of short videos up to one minute long. The feature has overtaken the app’s photos-first philosophy as 91 percent of active Instagram users say they engage with video content on a weekly basis.
AWeber
APRIL 15, 2022
Re-engagement emails are one of the best-kept secrets for keeping your email list engagement rates high. In this post, we'll show you: Why re-engagement email campaigns are important How to write effective re-engagement emails 10 great re-engagement email examples. But first, let's talk about decay. Specifically, email list decay. Email list decay (aka "email address decay" or "email database decay") is the percent of email subscribers' addresses that are abandoned or go inactive.
Calvyn Lee Blog
APRIL 10, 2022
Do you love helping others and walking them through steps to achieve a particular goal? Maybe it’s something you do with friends or family – they come to you with questions. You’re wondering how you can start a coaching business on part-time hours. Maybe it’s because you love your day job or maybe it’s because you aren’t ready to quit your day job yet.
Internet Marketing Ninjas
APRIL 13, 2022
Indexation has long been a popular dilemma in an SEO community as we naturally want Google to capture our new URLs quickly, but there’s no sure-fire way to force Google to do that. Lately Google has been notoriously slower at indexing URLs which has caused an SEO community to try all the old and new ways to get Google to index URLs faster. To discuss URL indexation Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, have come together to try and build a list of way
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Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Content Marketing Institute
APRIL 14, 2022
Promoted content drives stronger performance. Here are tips to help with paid search, native advertising, influencer marketing, and social media platform advertising on Meta platforms, Twitter, LinkedIn, and TikTok.
AWeber
APRIL 12, 2022
Kathi Simonsen’s business, MediaGrowth, offers a suite of community training and support to B2B media executives. Her business is successful, in part because of her consistent newsletter sent to prospective and current clients. A newsletter with high open rates, but low click rates. MediaGrowth’s newsletter is well liked: Kathi consistently sees open rates ranging from 25% to 45%.
Search Engine Journal
APRIL 13, 2022
Google Ads extensions are an excellent tool. Understand each type and optimize them for maximum performance, so you get more bang for your PPC buck. The post 14 Types Of Google Ads Extensions & What They Do appeared first on Search Engine Journal.
Hootsuite
APRIL 11, 2022
Do you have a trusted box of TikTok tools? If not, it’s time to build one. As of 2021, TikTok had 78.7 million users in the US alone. And it’s projected to reach 89.7 million users by 2023. The app keeps growing its user base with no sign of slowing down. For you, that means more opportunities to reach your audience. But with opportunity comes competition.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Martech
APRIL 14, 2022
App opt-in rates soared in 2021, putting to rest fears about the impact of Apple’s AppTrackingTransparency (ATT) framework. The rate across all sectors was 25%, up from 16% the previous year, according to a report from mobile measurement company Adjust. ATT is part of iOS 14.5 and requires apps to ask permission to track online activity. At its launch last April there were concerns about its impact on data collecting.
Search Engine Roundtable
APRIL 15, 2022
Google seems to be testing a new search feature for the people also ask section where you can listen to Google read you the results of those snippets. There is a play speaker icon near each one.
Search Engine Journal
APRIL 14, 2022
Google made improvements to its YouTube Connected TV capabilities. These updates allow advertisers to have more confidence in their CTV strategy. The post YouTube Adds New Connected TV Capabilities appeared first on Search Engine Journal.
Sprout Social
APRIL 12, 2022
Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
APRIL 14, 2022
Out-of-home (OOH) advertising isn’t just for the burger chain at the next highway stop. Tech companies are joining in on a medium that saw a boom year in 2021. And the increased interest in OOH, by tech and other categories, is largely because of the ability to integrate the channel into an omnichannel strategy for marketers. The numbers. OOH ad revenue climbed 16.7% last year, taking the yearly U.S. total to $7.1 billion overall, according to a report from the Out of Home Advertising Associatio
Hubspot Marketing
APRIL 11, 2022
As a platform with high engagement and growth potential, TikTok is a favorable app for businesses that want to get their solutions in front of more people. According to TikTok, 49% of users (over 490 million people) seek and discover something new on the app each month. TikTok's highly personalized algorithm delivers relevant content to users through the For You feed, keeping users engaged.
Search Engine Journal
APRIL 14, 2022
Google explains how to drive conversions when privacy regulations deprive marketers of today's tracking data. The post Google Offers 3 Strategies for Adjusting to Privacy First Marketing appeared first on Search Engine Journal.
Chief Martec
APRIL 12, 2022
This is the 8th year we’re running The Stackies. It’s an awards program that invites marketers to share a single slide illustrating their martech stack — the different apps and platforms they use and how they conceptualize them working together. I’d encourage you to participate (deadline for entries April 29). It’s a fantastic way to contribute to our community’s understanding of how martech fits into the function and flow of modern marketing.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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