Ann Handley
AUGUST 10, 2022
‘E’ supply chain issues? A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. Above ^^ is a sign I read in a hospital waiting room a few days ago. It’s one of the top hospitals in the country, and they can’t afford Es?
Aspiration Marketing
AUGUST 9, 2022
See how this was done? No? Well, read on and we’ll tell you what it was about that headline that made you want to click through to read this article.
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Hubspot Marketing
AUGUST 11, 2022
No one wakes up in the morning and decides, “I’m going to buy something today.” Instead, they go through a path to purchase that includes research and evaluation before committing to a sales call. That journey is called the buyer’s journey. Because consumers are more informed and empowered than ever, it’s important to deeply understand your buyer persona and their journey so you can create content that helps them along that path while positioning you as an authority in your space.
Sprout Social
AUGUST 9, 2022
The creator economy shows no signs of waning, with about 50 million people who identify themselves as such. This movement is democratizing the content we consume and taking it out of the hands of the major media companies. Who among us hasn’t forgone a Netflix binge to stare at Instagram or TikTok for longer than we’re proud of? That’s why, in support of the ever-growing contingent, we’ve compiled this robust list of creator tools to help them do what they do best—entertain, engage, educate and
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Search Engine Roundtable
AUGUST 8, 2022
On Saturday, August 6th, we saw a lot of signals that there was another Google Search ranking algorithm update. It is not clear if these are tremors for the finished Google products reviews update from July 2022 or if this is something new and different.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
AUGUST 10, 2022
Are cover letters necessary? I'm not in HR, but I've been approached by applicants who wondered whether their cover letter would actually be read. My answer is one not many of them wanted to hear: "sometimes." Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into applying for a position.
Search Engine Journal
AUGUST 8, 2022
LinkedIn is rolling out a new feature that allows users to add external links to photos shared in posts. The post LinkedIn Lets You Add Clickable Links To Photo Posts appeared first on Search Engine Journal.
Content Marketing Institute
AUGUST 11, 2022
Simply showing up on social isn’t enough anymore. You need to engage on the right channels with the right content delivered the way your audience likes to engage. Try these expert tips to update and refine your social media strategy.
Orbit Media Studios
AUGUST 9, 2022
Visit any major blog and you’ll see email signup forms pop up, slide in and drop down. You’ll see them right when you land and right as you’re leaving. Why so pushy? Because email is special. In social media, organic reach is low. In search, clickthrough rates are in decline. For those traffic sources, Big Tech is standing between you and your potential visitor.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Hubspot Marketing
AUGUST 12, 2022
In 2020, IBM ran a study on consumer behavior and found that most consumers are willing to change their shopping habits to be more environmentally conscious. This is likely why consumers have noticed a big push for sustainable marketing from brands. Fast forward to 2022 and not much has changed. So, how does a brand leverage sustainable marketing to appeal to a growing, socially conscious audience?
Sprout Social
AUGUST 10, 2022
Influencer marketing has grown from a $1.7 billion industry in 2016 to a projected $16.4 billion in 2022. It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. 1. Rebuilds trust in your brand.
Search Engine Journal
AUGUST 11, 2022
Yoast SEO Plugin update causes fatal errors on WordPress websites. The post Yoast SEO 19.5 Update Causes Fatal Errors appeared first on Search Engine Journal.
Buffer Marketing
AUGUST 8, 2022
If you asked someone 20 years ago what their favorite social media platforms were, chances are they wouldn’t have an answer for you. Although the common consensus is that the earliest social media platform was developed in 1996, the number of people using those platforms is nothing compared to the billions who use social media today. Social media platforms have evolved since the 90s – while it was once meant for personal updates, the most popular platforms now have large user bases
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Hubspot Marketing
AUGUST 10, 2022
Every day, we're on the receiving end of a direct marketing campaign. We just might not know it. In this article, you'll learn the benefits of a direct marketing strategy, how it works, and the benefits of leveraging it. The Benefits of Direct Marketing. There are several key benefits to implementing a direct marketing strategy: Personalized messaging : With direct marketing, you can send highly personalized messages to your target market, increasing the likelihood that they'll take action.
Sprout Social
AUGUST 11, 2022
Facebook’s rebrand to Meta in late 2021 made the metaverse a household name and it’s been an Internet buzzword ever since. But just because it’s a buzzword doesn’t mean every brand should join in. In this article, we’ll break down how to determine if the metaverse is the right match for your brand. We’ll also show you how businesses have already entered this trailblazing tech innovation.
Practical eCommerce - Marketing
AUGUST 9, 2022
How does a content marketer compete in an avalanche of choices? Two ways: Develop better content or distribute in alternative mediums. We explain. The post Content Marketing in a World of Creators appeared first on Practical Ecommerce.
Buffer Marketing
AUGUST 10, 2022
In 2017, I was living in Malawi, a small landlocked country in South East Africa that—although geographically stunning and full of smiles—is also among the poorest countries in the world. After first visiting in 2012, I instantly fell in love with the people and decided to move here full time to learn from and invest in the local community.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Hubspot Marketing
AUGUST 11, 2022
90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. You can’t just build a brand with a great logo, quirky copy, and a pleasing palette. Audiences today are looking for something more.
Sprout Social
AUGUST 8, 2022
Looking for YouTube tools? Good! Because as the platform continues to boom, brands can use all the help they can get when it comes to gaining more viewers. But despite how competitive YouTube is, there’s plenty of attention to go around. According to the most recent Sprout Social Index , 51% of consumers plan to increase their activity on the platform this year… But only 35% of brands say they’re going to meet them there.
Search Engine Journal
AUGUST 11, 2022
While some of the Google changes target low-quality content and spam, other updates aim to improve the searcher's online experience. The post Google Algorithms & Updates Focused On User Experience: A Timeline appeared first on Search Engine Journal.
Martech
AUGUST 12, 2022
Five years ago, it seemed like customer journey orchestration technology was having a moment. . Since then, the marketplace for standalone journey orchestration engine (JOE) platforms has receded. A plateau in sales and numerous vendor acquisitions absorbed nearly all the independent JOE vendors. What happened, and what does it mean for you, the martech leader?
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Litmus
AUGUST 11, 2022
It’s time for us to look back at the most popular email clients from June to July 2022. Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 billion opens in July 2022 with Litmus Email Analytics. Before diving in, we’ve got an update to share: we’ll be reporting on email client market share in three-month increments moving forward.
Hootsuite
AUGUST 11, 2022
Brand awareness: It’s one of those concepts you know you need to understand, but perhaps you find it somewhat… hard to pin down? You’re not alone. On the surface, it’s simple. Brand awareness = people being aware of your brand. But how do you measure that? And what’s the exact brand awareness definition that makes sense for your business? We explain everything you need to know about how to create an effective brand awareness strategy below.
Buffer Marketing
AUGUST 9, 2022
For entrepreneur Assie Khoussa, the boundaries between work and personal life are almost nonexistent. Some of this industriousness comes from necessity – running a baby brand as a single mother is no easy feat, requiring Assie to be in work mode 24/7. But, the success of her small business also stems from Assie’s ability to show up as herself 100 percent of the time.
Hubspot Marketing
AUGUST 8, 2022
Video marketing isn't "quick." On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. However, since most social media channels are pivoting to video , it's hard to know which ones are worth your time. Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Roundtable
AUGUST 11, 2022
Google may be testing showing search refinements in the autocomplete, Google Suggest, in the desktop search experience. We saw this a year or so ago in mobile search and now we see it on desktop search.
Hootsuite
AUGUST 10, 2022
Unless you’re a plucky time-traveler from the 1800s, you probably already know what an influencer is. (If you do fall into that first category, welcome to 2022! Wait ‘till you hear about BeReal.) Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. But not all influencers are equal, and there’s a new community of prominent folks using ring lights to make a difference.
Scoop.it!
AUGUST 9, 2022
If you’re a blogger, you’re probably continuously looking to grow your blog. And you should be! After all, statistics say that brands that blog generate up to 67% more leads than those without a blog. . As a marketer, entrepreneur, or business owner, you know that expanding your blog is essential to generate more traffic to your website, attract more customers, and make more sales.
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