Adobe Experience Cloud Blog
JANUARY 15, 2020
Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive , 87% of buyers start searching for products to buy online. Eighty-seven. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing.
Hootsuite
JANUARY 15, 2020
Understanding social media demographics —the different audiences that each platform has the potential to reach—allows you to: Reach the right audience. Craft a compelling message. Fine-tune your marketing strategy. How? Simple: The best social media marketers know where their audience is. That means choosing the right social platforms for their brands.
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Neil Patel
JANUARY 14, 2020
I was talking with my friend who works at Keap (formally known as Infusionsoft) and he was breaking down how people still make millions of dollars selling info products and ebooks. Now, I don’t sell info products as heavily as I used to, but when I focused on it 100% of the time, my numbers were great. Just look at the screenshot above. It’s my revenue on a bad month of selling info products.
Sprout Social
JANUARY 14, 2020
Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Engaging with audiences, addressing comments and complaints, and staying true to a brand’s voice is a never-ending, but critical endeavor in the digital age. But what about when you’re ready to take the next step? Fortunately, working in social media builds a broad range of transferable skills.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Adobe Experience Cloud Blog
JANUARY 15, 2020
As customers and technologies evolve, marketing analytics is likely to remain essential for marketing teams across industries to demonstrate ROI, and forward-thinking companies will look to leverage neuromarketing insights for added depth and confirmation of metrics. It’s important that your metrics and marketing analytics measure with accuracy and purpose.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
JANUARY 15, 2020
When I was 12 years old, I used to look through my older cousin's CD collection, a little confused. I didn't understand the need to have CDs when I could go on my iTunes and listen to all my favorite songs. Then, when I was in middle school, I got my first hand-me-down iPod shuffle. This is a great example of the product life cycle (PLC) in action. CDs were in the decline stage while the iPod was in the growth stage – more on the stages below.
Content Marketing Institute
JANUARY 16, 2020
Settling for the default analytic metrics deprives you of extremely helpful data. Set up these five custom metrics in Google Analytics to better understand what works best for your readers, viewers, sharers, commenters, and more. Continue reading → The post How to Create 5 Custom Metrics in Google Analytics [Infographic] appeared first on Content Marketing Institute.
Adams & Knight Marketing
JANUARY 13, 2020
Adams & Knigh t , together with its client the Connecticut Office of Tourism, was recently honored with a 2019 Adria n Award by the Hospitality Sales and Marketing Association International (HSMAI) for the content marketing program it created for the tourism organization. The Adrian Awards is the world’s largest travel marketing competition.
Sprout Social
JANUARY 16, 2020
If you’re still itching for your business to “go viral,” we don’t blame you. Because brands rightfully want to get their names and content in front of as many people as possible. In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Hubspot Marketing
JANUARY 16, 2020
Growing up, I used to play "grocery store" with my sister. We'd go into our pantry, take out all the food, and set up a grocery store in our living room. I would typically "buy" goldfish. You might be thinking, "What does this have to do with market share?". Well, let's say that I bought 10 bags of goldfish from various "companies" that my sister, mom, and dad owned.
Content Marketing Institute
JANUARY 15, 2020
Even with a detailed content production workflow, content marketing waste happens. Why? Explore these five inefficiencies and fixes to help boost effectiveness and ROI. Continue reading → The post Fix These Big Inefficiencies in Your Content Pipeline appeared first on Content Marketing Institute.
Adobe Experience Cloud Blog
JANUARY 16, 2020
There is no doubt that there is money to be made in eCommerce. The PWC 2018 Global Consumer Insights Survey found that nearly three-quarters of over 22,000 consumers across 27 territories of the world say they plan to spend more, or the same, than the previous 12 months. They will do so mostly at a brick-and-mortar store or online with mobile devices, with 88% of consumers willing to pay for same-day or faster delivery. eCommerce is a huge industry, but there is also a huge number of businesses
Sprout Social
JANUARY 13, 2020
When creating a social media strategy for your brand, there are two things you want to focus on – how you’re talking to your customers, and how you’re getting them to respond. Getting your audience to engage with you on social media is just as important, if not more important, as your messaging and promotional strategies within your content. Ensuring that your audience is talking about your brand online, responding to your content and interacting with your community is key to a successful social
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Hubspot Marketing
JANUARY 14, 2020
During my HubSpot on-boarding, marketing new hires had to watch recorded product demonstrations to learn the platform. These videos typically included a screen recording, webcam footage, and narrated audio to go along with it. Those training videos were recorded using screen recording software, which can be used to record a portion or the entirety of your computer screen.
Content Marketing Institute
JANUARY 14, 2020
Don’t think of your editorial calendar as a schedule of content. Make it the implementation plan for your documented content marketing strategy. You can do that by following these seven steps every quarter. Continue reading → The post How to Create a Strategic Editorial Calendar appeared first on Content Marketing Institute.
Marketing Insider Group
JANUARY 16, 2020
Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Publishing blog posts 2 to 4 times per week provides the highest results in terms of both traffic and conversions. That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C.
Adams & Knight Marketing
JANUARY 15, 2020
Adams & Knight, an integrated digital marketing agency has been named a finalist in the 2020 Best Places to Work in Connecticut by the Hartford Business Journal. The Best Places to Work Awards, created by the Best Companies Group, identifies, recognizes and honors the best employers that currently benefit Connecticut’s economy and rank highest in employee satisfaction.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Hubspot Marketing
JANUARY 13, 2020
When I hear the word ecosystem , I think of my science class as a kid. Specifically, I remember having to choose an environmental ecosystem to do a project on. I chose the tundra ecosystem and talked about how the living and nonliving things in this climate worked together to survive the harsh, frozen, and typically snow-covered environment — none of them would make it without the value each element and organism provided.
Content Marketing Institute
JANUARY 13, 2020
You can’t judge a book by its cover. You can judge it based on recommendations of your peers. Browse these 51 picks for improving your content marketing skills, expanding your marketing prowess, and knowing the psychology of it all. Continue reading → The post Curate the Ultimate Content Marketing Library With These 51 Book Picks appeared first on Content Marketing Institute.
Marketing Insider Group
JANUARY 15, 2020
Whether you’re a non-profit organization, an industry trade association, or a business, your upcoming event likely faces stiff competition from similar events. If your group has tasked you with planning the event, you need to make sure that your event has the kind of pizzazz that will make attendees want to come back year after year. One of the best ways to add pizzazz to your event is to find a motivational speaker that will rock the house.
Search Engine Journal
JANUARY 17, 2020
Learn how Google treats keywords, and what it means to write for a search audience. The post SEO in 2020: What Role Do Keywords Play? via @Kammie_Jenkins appeared first on Search Engine Journal.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Bannerflow
JANUARY 13, 2020
Digital out-of-home (DOOH) came of age in 2019. The evidence is undeniable. According to PQ Media, DOOH accounted for 28.3 of all out-of-home (OOH) ads in 2019 and this is predicted to rise to 38.3% by 2023. What’s more, DOOH was the main driver of growth in OOH advertising worldwide in 2019 – which was 10% or $16.75 billion for the year! And this year?
Content Marketing Institute
JANUARY 17, 2020
Robert Rose explores the difference between passion and love when it comes to work. He looks at predicted workplace changes and talks marketing to marketers. Plus, he points to an article on how to make content survive the committee. Continue reading → The post Is Your Work a Passion, a Love, Or Something Else? [The Weekly Wrap] appeared first on Content Marketing Institute.
Marketing Insider Group
JANUARY 13, 2020
With 53 jobs under my belt, I’ve come to realize one thing about office politics : “Behind every bad idea is an executive who asked for it.” Traditional, top-down structure often hampers the formation of great ideas. After hearing “no” one too many times, employees stop suggesting the very ideas that could spur unbridled growth across the board. Quick Takeaways.
Search Engine Journal
JANUARY 15, 2020
Get higher chances of getting discovered online by guest blogging. Learn the right (and wrong) way to do it. The post How to Use Guest Blogging for Natural Link Building via @JuliaEMcCoy appeared first on Search Engine Journal.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Moz
JANUARY 13, 2020
Posted by Jeff_Baker Why is everyone and their grandparents writing about content re-optimization? I can’t speak for the people writing endless streams of blogs on the subject, but in Brafton’s case, it’s been the fastest technique for improving rankings and driving more traffic. As a matter of fact, in this previous Moz post , we showed that rankings can improve in a matter of minutes after re-indexing.
Duct Tape Marketing
JANUARY 14, 2020
How to Generate Leads for $100 a Month Using Facebook Ads written by John Jantsch read more at Duct Tape Marketing. Facebook ads are an incredible way to generate exciting new leads for your business. There are nearly 2.5 billion monthly active Facebook users worldwide , meaning that you have the opportunity to reach a huge audience if you play your advertising cards right.
Marketing Insider Group
JANUARY 16, 2020
Countless companies make the mistake of launching their website and then leaving it alone to gather dust. A classic “set it and forget it” approach. Don’t be one of those companies! There’s a wide variety of things you can do to optimize your website and increase your chances of attracting new customers. The 2020 B2B Marketing Mix Report shows that this year, B2B companies will spend more than 50% of their marketing budget on digital marketing and website development.
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