Hootsuite
JULY 29, 2021
You might be the most amazing social media manager in the world, with an impeccable social strategy and well-honed posting schedule — but that doesn’t mean you know how to take a picture. Maybe you should be looking into free stock photography instead. That’s okay! We’re not blaming you! We can’t all be good at everything. (For example: even Grammy-winner Michael Bublé doesn’t know how to eat corn like a normal human.).
Neil Patel
JULY 29, 2021
It’s widely known YouTube is the world’s second-largest search engine. However, did you know the majority of video viewing on YouTube doesn’t actually originate from the search bar? In fact, the video platform has confirmed its YouTube recommendation engine is responsible for more than 70 percent of the total time spent watching content on the site.
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Content Marketing Institute
JULY 29, 2021
To increase sales, many businesses invest more in marketing or hire more salespeople. But there’s a more affordable – and fundamental way: Create more effective sales-enablement content. Continue reading → The post How to Create Winning Sales-Enablement Content appeared first on Content Marketing Institute.
Marketing Insider Group
JULY 27, 2021
When people hear the terms augmented reality (AR) and virtual reality (VR) their minds tend to think futuristically. But the truth is, AR and VR content is here — and it’s not even new. AR and VR existed in their earliest forms almost 200 years ago (you read that right) when Charles Wheatstone invented the stereoscope in 1838, using separate images for each eye to create a 3D image effect.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Sprout Social
JULY 26, 2021
Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. But they all have one thing in common – they each have a platform-specific character limit. More importantly, you need to know the ideal character count for social media posts. This could improve your chances of getting people to read or engage with your posts.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
JULY 26, 2021
It’s tempting to exploit innate human curiosity with dramatic headlines and provocative social posts. But it won’t pay off in the long run – unless you understand how to keep audiences reading, watching, and clicking for more. Continue reading → The post Curiosity May Have Killed the Cat But It Could Save Your Content appeared first on Content Marketing Institute.
Marketing Insider Group
JULY 26, 2021
In a year where just about nothing was predictable, consumers actually were. Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed. Marketers are now looking to come out of the pandemic with more innovative approaches and flexible business models to acquire more customers. Delivering on what consumers want (which, spoiler alert , is what content marketing is all about) has become the new business battle ground.
Sprout Social
JULY 29, 2021
Quick: what’s in your Instagram caption? Is it #love and #instagood? Or is it more #branded? How much time do you dedicate to thinking about your Instagram hashtags? If you’re dipping your toes in the hashtag waters, it might feel like more is better but this isn’t always the case. Read on to learn more about how using hashtags on Instagram could benefit your brand and how to put these strategies into action. 5 Benefits to using Instagram hashtags.
Neil Patel
JULY 27, 2021
Twenty years ago, I had no idea we would be talking about eSports marketing. eSports was somewhat of an underground industry coveted by the most loyal fans. Today, eSports is a booming industry ripe for the taking by smart but strategic business owners who understand their audience. What Is eSports Marketing? eSports is the projected 1,790 million dollar industry taking hold of Millenials.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Content Marketing Institute
JULY 30, 2021
This week, McDonald’s searches for besties on Twitter, Heinz wants to end a long-standing food feud, and new competitors are taking to the field of sports content marketing. Continue reading → The post Competitions and Compromises Abound – But Which Brands Are Winning? appeared first on Content Marketing Institute.
Martech
JULY 27, 2021
I can be a curmudgeon. Two decades as a marketing technology industry analyst has turned me into that guy who inspirational conference keynoters warn you about — the one who often replies, “been there, tried that.” Training and hard experience has taught me to see patterns, and in a martech world emphasizing new-and-shiny, patterns often do recur.
Search Engine Journal
JULY 26, 2021
Find tips on reader experience, SEO-friendliness, and content quality. Plus, use these pre-publishing checklists for the best SEO content writing possible. The post The Ultimate Web Content Writing Checklist for SEO appeared first on Search Engine Journal.
Neil Patel
JULY 26, 2021
Are you struggling to scale up your paid ads? Or even worse, are you struggling to get them working? You see all these big companies running tons of ads, some even are spending millions of dollars… if they can make it work, you can too, right? Well, today at 9am PST I am hosting a webinar that breaks down the ad secrets from the big brands that you can copy to sell more.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Content Marketing Institute
JULY 27, 2021
Successful influencer marketing can be tangled and tricky to create, execute, and manage. If you want today’s social tastemakers to amplify your content’s reach, you better be prepared. Here’s some help. Continue reading → The post How to Turn Influencers Into a Powerful Content Force appeared first on Content Marketing Institute.
Marketing Insider Group
JULY 29, 2021
One of the main tasks of virtual and hybrid event planning is creating conference sessions that will effectively captivate and engage attendees. If you want to do something different from what attendees are already used to, be more creative and open to new ideas. This article considers some event session ideas you can implement to create unique, engaging, and remarkable event experiences.
Search Engine Journal
JULY 30, 2021
Ready to take your professional career to the next level? Check out five of the best digital marketing courses available today. The post 5 Best Digital Marketing Courses to Take in 2021 appeared first on Search Engine Journal.
Neil Patel
JULY 26, 2021
Ever feel like you don’t get the attention you deserve on your Facebook posts? Every marketer wants more attention. After all, that’s the goal of social media marketing, right? The problem is, it can be difficult to win time in Facebook’s spotlight unless you know exactly what to do. The answer to better Facebook engagement is simple: You have to optimize your Facebook post to stand out.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Content Marketing Institute
JULY 28, 2021
How are you optimizing the content journey for all those search engines (yes, not just Google) and searchers? It’s no longer about providing the best answer. Read on (or watch) the newest Marketing Makers episode. Continue reading → The post Providing the Best Answer May No Longer Be the Best Strategy for SEO [Video Series] appeared first on Content Marketing Institute.
Sprout Social
JULY 28, 2021
Your brand is what people say about you when you’re not in the room. For a software company, that means when they’re not using your product. But what about all of the people who have a say in the purchasing process but may never even log in? Those people, often senior leaders at an organization, need to feel confident in your partnership, authority in the industry and understanding of their business needs and goals.
Litmus
JULY 27, 2021
As email marketers, designers, and developers, we care a lot about how our emails look in our subscribers’ inboxes. But have you ever asked yourself how your email sounds ? It’s not something we think about a lot, but it’s a critical component of email accessibility. Can screen readers read emails? The short answer is: Yes. Screen readers and their underlying software translate the interface and content seen on a screen into audio.
Neil Patel
JULY 30, 2021
When you’re trying to drive traffic to your website and generate new leads, the goal is to make your content as attractive as possible. After all, with so much competition out there, it’s important you stand out from the crowd and grab someone’s attention right away, right? The answer’s yes! Just like you spend time and energy creating visually appealing content for users to enjoy, you shouldn’t forget the finer details: namely, your links.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Marketing Insider Group
JULY 29, 2021
You have a business, employees, a cool logo and an airtight marketing concept. But if you can’t foster and fuel customer loyalty , you’re toast. Without a fan group, even the most promising organization is bound to fail. That’s why taking the customer experience (CX) seriously should be a top priority for all companies. Unfortunately, many teams fall flat on executing CX with panache, style, and thoughtfulness.
Martech
JULY 30, 2021
Man, every time I turn around I hear about someone moving to another company. In the old days, my grandmother wrote my family’s addresses in pencil in her address book because we moved around so much. I need a service to automatically update my contact cards because they keep going out of date. One friend had an okay job. It paid the bills, but she was bored.
Sprout Social
JULY 27, 2021
Whether it’s your type on paper or not, Love Island is indisputably huge. Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. The most commercialised show on British television, Love Island is a show about coupling up, turning heads and getting dumped. Millions of British and Irish people will tune in six nights a week for an hour or more, with the ferocity and enthusiasm of any sports fan.
Neil Patel
JULY 28, 2021
Every successful business relies on reviews. In the past, it was word-of-mouth recommendations from friends or family. If you wanted to go to the movies on the weekend, you’d pick up the local newspaper and read what film critics had to say. In today’s digital world, it’s online reviews that people turn to when needing advice on purchasing decisions.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Journal
JULY 27, 2021
It's important to regularly revisit your paid search strategy to improve campaign performance. Take these 10 best practices into account. The post 10 Paid Search & PPC Planning Best Practices appeared first on Search Engine Journal.
Martech
JULY 28, 2021
Twitter has launched Shop Modules, a dedicated section at the top of profiles where brands can showcase their products, as a pilot, the company announced Wednesday. The Shop Module pilot is currently rolling out with a handful of brands in the U.S., and only people in the U.S. who use Twitter in English on iOS devices are currently able to see the module.
Litmus
JULY 28, 2021
They say, “You never get a second chance to make a first impression.” I’m not exactly sure who “they” are, but in this case, I agree with them. In email, your first impression is made up of three parts: the sender or from name, the subject line, and the preview text. Everyone remembers the from name and subject line as your email service provider (ESP) won’t let you send an email without them.
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