Adobe Experience Cloud Blog

NOVEMBER 14, 2018

As the importance of customer retention and customer lifetime value (LTV) become more popular in the world of marketing and sales, personalized marketing is also popping up in more and more marketing team discussions. Today’s advanced marketers are touting the benefits of personalized marketing campaigns, which range from landing page headlines that adapt to the copy on the ads that were clicked, to email newsletters tailored to a specific segment of subscribers.

Personalized Marketing 134

Personalized Marketing Direct Mail Thought Leadership Marketing 134

Hubspot Marketing

NOVEMBER 12, 2018

It's a well-known fact that colors can influence mood -- consider how you feel differently when you enter a bright orange room, versus a muted gray. But did you know color also plays a major factor on your customer's first impressions of your brand? People generally make up their minds on how they feel about a product within the first 90 seconds -- and about 62-90 percent of their assessment is based on colors alone.

Promotion 122

Promotion Branding Product Customer 122

Marketing Insider Group

NOVEMBER 12, 2018

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable […]. The post The Future of Digital Marketing: Content Marketing Predictions for 2019 and Beyond appeared first on Marketing Insider Group.

Digital Marketing 111

Digital Marketing Content Marketing New Technology Marketing 111

Bannerflow

NOVEMBER 15, 2018

Digital out-of-home (DOOH) is developing at speed. Yet, like every advertising channel it is undergoing disruption. There are new players challenging established brands, and out-of-home (OOH) networks are expanding digital signage as fast as they can. The trends defined in this article are some of the most important. Building on the success of OOH. Out-of-home advertising offers a brand safe environment, with unparalleled viewability.

Advertising 108

Advertising Advertisers Real Estate Analytics 108

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

NOVEMBER 15, 2018

SEO, marketing campaigns, and customer loyalty programs are just a few of the techniques you’ve likely used to draw customers in and keep them coming back for more. You’re competing against a lot of other things vying for your customers’ attention. It’s hard to pinpoint an exact number of small businesses because the number is forever changing, but there are over 28 million small businesses in the United States alone.

Customer 133

Customer Real Estate Thought Leadership Customer loyalty 133

Hubspot Marketing

NOVEMBER 16, 2018

Year after year, WordPress ranks as one of the top website building tools available. This easy-to-use CMS (content management system) software is beginner-friendly, offers a variety of plans, and allows you to quickly create and manage a unique and functional website for your visitors. If you’re looking to build a site on WordPress, one of the first questions you may find yourself asking is, “What’s the difference between WordPress.org and WordPress.com?”.

Price 119

Price Management Social Media Marketing Customer 119

Content Marketing Institute

NOVEMBER 12, 2018

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Most content marketers focus on meeting marketing’s needs to build brand awareness, drive demand, or nurture prospects to convert them to qualified leads.

Content Marketing 94

Content Marketing Whitepaper Customer Journey Education 94

Adobe Experience Cloud Blog

NOVEMBER 12, 2018

When I worked as a webmaster at AOL in the early days, every employee had visibility into every member’s account. Then in 1999, a naval officer was outed by one of the employees after he logged into an alternate profile with a different screen name. AOL’s course of action was to immediately shut down access to all members’ data and hire an integrity assurance officer.

Thought Leadership 133

Thought Leadership Law Analytics Marketing 133

Marketing Insider Group

NOVEMBER 13, 2018

People go online or search through print magazines to solve problems. Even if they’re perusing Pinterest for recipes or Facebook for the latest gossip on the new neighbor, they have an “itch” to scratch. A want that they need to satisfy. In marketing, we call these “pain points.” In reality, they are emotional or physical […]. The post Want More Customers?

Customer 90

Customer Marketing Marketers Content Marketing 90

Sprout Social

NOVEMBER 15, 2018

Social media has evolved from a nascent marketing channel to an integrated part of all business functions. It’s become critical for businesses to develop a sophisticated approach for how they find, communicate with and support their customers on social. Gone are the days when brands could broadcast discounts, deals and product information and “go dark” when a customer raised a complaint.

Customer 85

Customer PR Communications Customer Journey 85

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Content Marketing Institute

NOVEMBER 16, 2018

Search is one of the most vital – and misunderstood – components of a content distribution strategy. The ongoing algorithm shifts initiated by the search engines make it hard to be confident that you’re doing everything you can to optimize content performance. As part of CMI’s new Mastering Content Marketing video series, we asked Courtney Cox Wakefield , digital marketing manager at Children’s Health, to share her view on trends shaping the search landscape, and the challenges and opportunities

SEO 91

SEO Health Content Marketing Branding 91

Litmus

NOVEMBER 16, 2018

Our yearly series of conferences on all things email—Litmus Live—has come to an end. It’s been a whirlwind across three cities, with dozens of speakers and over a thousand attendees. While it’s always bittersweet to close out Litmus Live for the year, it’s exciting to get back to work and start implementing some of the amazing ideas seen on stage. The talks at Litmus Live 2018 ran the gamut.

Direct Mail 70

Direct Mail Email Marketing Communications Marketing Strategy 70

Marketing Insider Group

NOVEMBER 15, 2018

Pictured: Students at JMU Prototyping using POP The role of marketing in prototyping and other technical aspects of new product development is often very small. There are many reasons underpinning this, but the biggest reason is that marketing students aren’t taught technical skills. I am to fix that and I started with my class at […]. The post The Role of Marketing in Prototyping: Creating Prototypes with POP appeared first on Marketing Insider Group.

Marketing 83

Marketing Marketers Product Marketing Strategy 83

Moz

NOVEMBER 15, 2018

Posted by randfish If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab!

SEO 66

SEO Food Promotion Product 66

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Content Marketing Institute

NOVEMBER 13, 2018

From the Cambridge Analytica and Facebook scandal to the arrival of the EU’s General Data Protection Regulation (GDPR), 2018 has pushed data privacy into the headlines. Ruth Carter – internet, intellectual property, and business attorney – talks to CMI’s Chief Content Officer magazine about how marketers should adapt to a world far less forgiving and far more skeptical of the ways we capture and use data.

Law 82

Law Education Content Marketing Customer 82

Zumvu

NOVEMBER 15, 2018

The fact that we live in the digital age has made a lot of marketers focus all their efforts on online marketing tactics. There is no denying that your website is your storefront and the main source of relevant content.

Marketing 52

Marketing Marketers 52

Marketing Insider Group

NOVEMBER 14, 2018

Have you ever been sitting in the doctor’s office, waiting for her to come in and solve whatever ails you? Of course. We all have. So, how does that interaction go? As you sit on that ungodly crinkly white paper reading last July’s People magazine, you have a basic understanding of what will happen when […]. The post Battling Back Against Marketing Malpractice appeared first on Marketing Insider Group.

Whitepaper 78

Whitepaper Marketing Marketers Marketing Strategy 78

Moz

NOVEMBER 12, 2018

Posted by tomcasano If your goal is to grow your organic traffic, you have to think about SEO in terms of “product/market fit.” Keyword research is the “market” (what users are actually searching for) and content is the “product” (what users are consuming). The “fit” is optimization. To grow your organic traffic, you need your content to mirror the reality of what users are actually searching for.

User-Generated 58

User-Generated Health SEO Product Marketing 58

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Content Marketing Institute

NOVEMBER 14, 2018

? ?. If you’re concerned about your Google rankings and website page load speed, you should keep them in perspective. Website developers and marketers buzz about page load time, especially because Google announced beginning this past July that speed is a keyword ranking factor for some mobile versions of websites. In a Google Webmaster Central Blog post , Zhiheng Wang and Doantam Phan write: The ‘Speed Update,’ as we’re calling it, will only affect pages that deliver the slowes

SEO 81

SEO Pharmaceutical Content Marketing Marketing Strategy 81

Duct Tape Marketing

NOVEMBER 14, 2018

How Human Connection Elevates Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Seth Godin. Podcast Transcript. This week on the Duct Tape Marketing podcast, I welcome back Seth Godin. A marketing expert and best-selling author of 19 books, Godin stops by to discuss his latest title, This is Marketing: You Can’t Be Seen Until You Learn to See.

Marketing 63

Marketing Marketers Branding 63

Marketing Insider Group

NOVEMBER 14, 2018

A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation Sales Transformation CX Transformation Customer Engagement Transformation I am sure there are more. At the risk of being a buzz killer, there is something amiss about […]. The post The Impact Of Buyer Transformation On Marketing 2020 appeared first on Marketing Insider Group.

Transform 78

Transform Marketing Marketers Customer 78

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on the accelerator: I find it hilarious that SEOs are suddenly annoyed that Google is aggressively taking over some verticals with in-SERP features.

SEO 53

SEO Real Estate Advertising Advertisers 53

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Adobe Experience Cloud Blog

NOVEMBER 13, 2018

Email marketers are reporting an increase in click volumes. Is this because marketers are just that good now? Unfortunately, not so much. The most common were instances of user behavior where all the links within an email have been clicked. Often, these were narrowed down to specific business targets at the same corporate domain within a customer’s database.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Duct Tape Marketing

NOVEMBER 14, 2018

Transcript of How Human Connection Elevates Marketing written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. John Jantsch: You’re never gonna get your message across until you understand the problems and the challenges and you empathize with those people that you’re trying to get the message across to.

Marketing 60

Marketing Marketers Law Branding 60

Marketing Insider Group

NOVEMBER 13, 2018

Growth for B2B is hard. It used to be that you could accelerate growth with huge customer acquisition. Ramping up your sales and marketing is not enough to sustain growth. Today, the best companies are growing through customer success. That’s why I interviewed Kia Puhm (@kiapuhm), CEO at K!A CX Consulting to talk about customer success. […]. The post Transform Your Customer Success Journey and Accelerate Growth appeared first on Marketing Insider Group.

Transform 77

Transform Customer Customer Acquisition Marketing 77

Content Marketing Institute

NOVEMBER 15, 2018

“Content marketing is becoming marketing.” That’s the first item John Hall cites in his Forbes article about 2019 content marketing trends to watch. Once a radical idea (despite its historical roots), the concept of replacing one-sided information pushes with two-way conversations and relationships with audiences is now commonplace with marketing teams.

Branding 98

Branding Automobile Transform PR 98

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Adobe Experience Cloud Blog

NOVEMBER 16, 2018

When it comes to marketing, times have changed. From advertising to public relations, digital has taken over. Hiring and keeping talent is more difficult and the use of consultants has risen, making capacity planning hard. The growth of project-based work is complicating team utilization and pipeline forecasting for in-house marketing teams and agencies.

Thought Leadership 131

Thought Leadership Price Management Advertising 131

Duct Tape Marketing

NOVEMBER 10, 2018

Weekend Favs November 10 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Branding 58

Branding Customer Marketing Marketers 58

Marketing Insider Group

NOVEMBER 12, 2018

“There is one kind of robber whom the law does not strike at, and who steals what is most precious to men: time.” – Napoleon Bonaparte If there’s one area where you can gain agreement across the entire c-suite, it’s in initiatives that save the organization time and money. Unemployment, at the time of this […]. The post Emerging Opportunities for Digital Marketers to Work Smarter & More Efficiently in 2019 & Beyond appeared first on Marketing Insider Group.

Digital Marketing 69

Digital Marketing Law Marketing Marketers 69

Bannerflow

NOVEMBER 16, 2018

It used to be that December marked the beginning of the Christmas period (those were the days!). Now, it seems planning for festive campaigns begins December 26th and the marketing soon after. Yet, using a creative management platform (CMP) for your display advertising means there’s no hurry to join the herd. Design, scale, and publish campaigns in days rather than weeks.

Advertising 45

Advertising Advertisers eCommerce Affiliate Marketing 45

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications