Sat.Jul 03, 2021 - Fri.Jul 09, 2021

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4 Ways to Use Micro-Influencers to Grow Your Business

Neil Patel

Getting more customers in today’s competitive world is nearly impossible. Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency. Referrals are great, but you can only generate so many of them. The reality is most marketing tactics require tons of effort and months of planning before you see results.

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Why social media teams will be at the center of conversational commerce

Sprout Social

The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not. It certainly caught one family in Texas off guard a few years ago. What started out as a conversation between a six-year-old girl and the family’s Amazon Echo Dot turned into an order for a dollhouse and four pounds of sugar cookies. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways.

Shoppers 145
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Why Social Media Isn’t Enough To Drive Your Business Growth

Marketing Insider Group

Nearly 4 billion people are on social media around the world, so it makes sense that brands are turning to social media as a core part of their digital marketing strategies. But a recent survey shows that CEOs are not convinced that social media is gleaning the results their companies need, and marketers are often left frustrated trying to demonstrate its effectiveness with metrics like followers, impressions, and sentiment (really?).

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What is Brand Salience? [+How Do You Measure It?]

Hubspot Marketing

While branding can feel like a vague concept, it's one of the most important elements of a marketing strategy. Did you know that presenting a brand consistently across all platforms can increase revenue by up to 23% ? Plus, consistently presented brands are 3.5 times more likely to have excellent brand visibility than those with inconsistent branding.

Branding 145
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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5 Actionable Tips to Get Your Website Added to Google News

Neil Patel

You can get thousands of clicks to your site from Google News. And, you don’t even have to be a journalist. Smart bloggers, news publishers, and digital content marketers are already tapping into this huge resource for targeted traffic and better search engine visibility. Google News is reserved for sites and blogs that publish timely, topical articles.

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The Beginner’s Guide to SMS Marketing: Everything You Need to Know

Hootsuite

Gone are the days of single-channel marketing. Instead, marketers now have access to multiple contact points across various channels. And customers expect businesses to use all of them to offer the best experience. SMS marketing can be an effective complement to social marketing, allowing you to reach customers—and potential customers—in real-time with targeted and effective messaging.

CRM 145

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How HubSpot Helps Users Prepare for Google's Core Web Vitals

Hubspot Marketing

It's no secret that poor user experience (UX) isn’t going to keep your customers and target audience coming back to your website. Poor UX also negatively impacts your ability to rank on Google's search engine results page (SERP). To ensure your website has delightful UX for your visitors as well as one that meets Google's standards for ranking, you'll want to focus on Core Web Vitals.

SEO 145
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50+ Incredible Link Building Resources to Increase Your Search Rankings

Neil Patel

Link building is the cornerstone of SEO. Any good online marketer or SEO needs to know how to build links to their site to rank well on Google. The goal of this post is to provide something that all marketers with any skill set can use. Whether you’re new to link building or have been building your backlink profile for 10+ years, you’ll likely find some useful nuggets in this post.

PR 145
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Google’s John Mueller Doesn’t See SEO Becoming Obsolete via @sejournal, @MattGSouthern

Search Engine Journal

Google’s John Mueller says he doesn’t think search engines will ever advance to a point that SEO becomes obsolete. The post Google’s John Mueller Doesn’t See SEO Becoming Obsolete appeared first on Search Engine Journal.

SEO 145
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Experiment: Are Instagram Saves Really the New Likes?

Hootsuite

Pssst, did you hear? The Instagram algorithm likes likes … but it loves saves. Or at least that’s what the social media marketing pros are claiming. The headlines are, shall we say, intense. “Instagram Saves are the New Super Like!” “Forget Likes, Saves Will Grow Your Instagram.” “Instagram Saves is Literally Saving the Day.”. Influencers and brands have taken note, and we’ve seen an influx of accounts encouraging followers to save posts to Collections, or running contests that require a Save to

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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7 Principles for Creating Website Pop-ups Your Visitors Will Actually Appreciate

Content Marketing Institute

Website pop-ups often have the opposite effect of the opposite effect of your intention. Instead of prompting visitors to act, they irritate and annoy. But you can deliver pop-ups that get you what you and your audience wants. Here’s how. Continue reading → The post 7 Principles for Creating Website Pop-ups Your Visitors Will Actually Appreciate appeared first on Content Marketing Institute.

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How to Use Twitter Advanced Search to Drive 100% More Leads

Neil Patel

There are 69.3 million U.S.-based users active on Twitter, meaning it’s a platform full of potential when it comes to lead generation within the states. Unfortunately, it can be hard to know how to find leads effectively on Twitter—unless you know how to use Twitter’s advanced search queries. That’s why I’m going to tell you what advanced search queries are and how to use them to help drive more leads.

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Don’t fear the retro: How open communication strengthens agency-client relationships

Sprout Social

All humans are born with a natural negativity bias , causing us to dwell more on negative experiences than we do on positive ones. This bias can make even the idea of negative feedback anxiety-inducing, leading many to avoid the opportunity altogether. For agencies, however, avoidance is not an option. Receiving and giving constructive feedback is integral to an agency’s ability to grow.

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How to Optimize for Google Featured Snippets: A 12-Step Guide via @sejournal, @himani_kankaria

Search Engine Journal

Featured snippets can help boost brand reputation and drive organic traffic. Learn how to optimize for them in this step-by-step guide. The post How to Optimize for Google Featured Snippets: A 12-Step Guide appeared first on Search Engine Journal.

Branding 142
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Experts Share How to Get Episodic Content Right

Content Marketing Institute

Imagine your audience comes to the end of your article or podcast episode and can’t wait to consume the next one. That’s the power of great episodic content. Hear what experts have to say about how to do it well. Continue reading → The post Experts Share How to Get Episodic Content Right appeared first on Content Marketing Institute.

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5 Ways E-Commerce Companies Can Use BrickSeek to Increase Sales

Neil Patel

If you’ve heard of BrickSeek, you likely know it’s a powerful tool for consumers, allowing them to track down inventory and find the best deals at big retailers. However, once you scratch beneath the surface, you’ll find out there’s a lot more to BrickSeek. Far from just a customer-facing app, it has a lot to offer e-commerce companies. In this guide, I’m going to explain how e-tailers can start using BrickSeek right now to boost their sales and revenue.

Retail 144
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What is affiliate marketing? How partnerships help you build revenue

Sprout Social

Does affiliate marketing make sense for you and your business? Because acting as an affiliate on behalf of brands represents a low-hanging opportunity to drive additional revenue from content you’re already creating. And if you’re an influencer, blogger or publisher with a dedicated following, there are likely affiliate partnership opportunities available to you today.

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10 Visual Content Marketing Trends for 2021 via @sejournal, @JuliaEMcCoy

Search Engine Journal

How are visual content marketing trends reshaping brands' content strategy right now? You'll want to keep an eye on these top trends. The post 10 Visual Content Marketing Trends for 2021 appeared first on Search Engine Journal.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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New Documentary Short re:connection Explores Video in a Virtual World

David Meerman Scott

I’m super excited about the release of the short documentary film re:connection. I’m featured in the 15-minute film along with neuroscientists, marketers, content creators (including an 80-year-old TikTok star), and futurists. In it, we explore how video helps us connect and communicate now that the world has gone digital-first.

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How to Build an E-commerce Brand Using Instagram When You Have No Followers

Neil Patel

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. New accounts often have low engagement rates, which can be disheartening, but there are ways to navigate this period strategically. Let’s talk about why Instagram as a marketing tool matters , how it can help you grow your business, and look at effective strategies to grow your e-commerce bran

Branding 144
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The best social media channels for business: Are all platforms created equal?

Sprout Social

Businesses have flocked to social media over the past year. With shops forced to shut their doors and relentless lockdowns to contend with, it’s one of the easiest ways for brands to maintain a connection with their audience. It’s not just brands that are upping their social media usage, though. According to the Sprout Social Index™ 2021: UK & Ireland Edition , 76% of consumers have used social media more in the past year and 63% have bought something from it.

Gen Z 141
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Top 10 Enterprise SEO Trends You Need to Know in 2021 via @sejournal, @shuey03

Search Engine Journal

Enterprise SEO trends can help guide the website and digital marketing improvements that drive traffic, brand recognition, and revenue. The post Top 10 Enterprise SEO Trends You Need to Know in 2021 appeared first on Search Engine Journal.

SEO 138
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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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How to Keep Google From Penalizing Your Syndicated Content

Content Marketing Institute

Do you raise the red flag when hearing about content syndication happening in sales or PR? Are you in fear that it will hurt your hard-earned Google rankings? Here’s how to syndicate without facing Google’s wrath. Continue reading → The post How to Keep Google From Penalizing Your Syndicated Content appeared first on Content Marketing Institute.

PR 130
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10 Automated Video Creation Tools, Tips, and Resources

Neil Patel

Video content creation can be a massive headache. I get it. Even for seasoned marketers, creating compelling content is a challenge. The real uphill battle is trying to create that level of content regularly. That’s why we’re taking a closer look at automated video creation and some of the best tools your brand can use to expand its content strategy.

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How to put together a marketing tech stack that scales your business ASAP

Sprout Social

Is your marketing tech stack actually helping your company grow? It’s no secret that businesses today rely on a ton of different tools to reach their target audience. But consider that the average company juggles hundreds of apps at a time and is constantly churning through software. This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools.

CRM 137
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SEO Salary Report 2021: How Much SEO Pros Get Paid via @sejournal, @theshelleywalsh

Search Engine Journal

How much do SEO professionals make? See the average SEO salary by job title and years of experience in survey findings from 2,300+ respondents. The post SEO Salary Report 2021: How Much SEO Pros Get Paid appeared first on Search Engine Journal.

SEO 132
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. That’s why looking at email metrics holistically is important. Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact.

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Digital Experience Platforms: Overview, Resources, Examples

Neil Patel

Experience is kind of the holy grail when it comes to customer interaction, from marketing and sales to customer service and brand loyalty. It’s something we all talk about, work toward, and set as a goal, but to some degree, it remains a concept we’re always trying to work for. When do we actually achieve a great customer experience in our brands ?

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What to Learn From “Football Is Gay” and Other Content Examples This Week

Content Marketing Institute

This week, we’re talking about a takeaway from the NFL’s big statement on inclusivity (it’s not necessarily the one you’d guess) plus other good news for content pros, including a better skin-color scale and rising respect for communications work. Continue reading → The post What to Learn From “Football Is Gay” and Other Content Examples This Week appeared first on Content Marketing Institute.

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Google Cautions Against Using Too Many Internal Links via @sejournal, @MattGSouthern

Search Engine Journal

Google’s John Mueller explains that using too many internal links on the same page can dilute their value, and goes over what to do instead. The post Google Cautions Against Using Too Many Internal Links appeared first on Search Engine Journal.

SEO 131
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.