Sat.Jan 15, 2022 - Fri.Jan 21, 2022

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The 22 Best Instagram Editing Apps for 2022

Hootsuite

Capturing that perfect gram-worthy pic is an art, but some of the most masterful work is done after the photo is taken. For all our fellow Instagram artists out there, we’ve rounded up the best photo and video editing apps for Instagram. All of the following editing apps have a standard free version, and many have “Premium” or “Pro” upgrades that unlock more comprehensive features.

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Can You Use Content to Influence Consumer Behavior?

Marketing Insider Group

What’s the most important goal for any content marketer? If you said to grow organic traffic , you’re not alone — it’s the most common answer. But it’s also incorrect. The primary goal of any content must be to influence consumer behavior. When content influences consumer behavior, it drives bigger results than just earning more website traffic. It turns that traffic into real leads , conversions, sales, and ultimately even brand advocates.

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3 Email Design Trends for Content Marketers To Use in 2022

Content Marketing Institute

Impeccable email design will contribute to a winning email engagement strategy in 2022. So, let's check out three design trends that will rule this year.

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Why You Should Still Be Using Personalized Marketing to Boost Your Brand

Neil Patel

It’s getting harder than ever to connect with buyers and prospects on a personal level. The good news? It is easier to build real, human connections with your audience if you know what data and strategies to use. One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ?

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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8 Easy Ways to Optimize Your LinkedIn Company Page

Hootsuite

LinkedIn may not be the world’s sexiest social media platform, but if you’re in the business of, well, business, it’s an essential place to be. Even though it’s not the biggest network, nor the one with the largest reach, it still has a huge global audience and clocks in as the most trusted social media platform in the game. All of which is to say: LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing.

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Do LinkedIn Newsletters Actually Get Results for Brands?

Content Marketing Institute

Have you noticed a sudden onslaught of LinkedIn newsletter subscription requests? We have, too. So we asked people who use the feature (and one person involved in its launch) to find out whether they’re worth the work and how to set one up. Here’s what we learned.

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Structured Data Vs. Unstructured Data: How to Make This Work for Your Website

Neil Patel

When you’re starting a website, the first thing on your mind probably isn’t structured vs. unstructured data and how it affects your website. However, the way your information is presented is important. Understanding the distinction and being able to use structured data on your pages can make a big difference to your success. Here’s what you need to know about structured data vs. unstructured data.

SEO 143
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How to effectively plan your social media campaigns step-by-step

Sprout Social

Social media campaigns are never as simple as they seem. That’s because any given marketing push involves so many moving pieces. But according to our own data , businesses at large still struggle to organize and execute any given campaign. Reaching your audience. Interpreting results. Tying projects back to business goals. That doesn’t even scratch the surface of must-do campaign tasks, either.

Analytics 142
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Virtual events: The ultimate marketers’ guide

Martech

Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. It’s indisputable that virtual events are as varied in format as their physical world counterparts. In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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How AI can automate SEO tasks at scale

Search Engine Land

AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve their SEO campaigns with automation. Please visit Search Engine Land for the full article.

SEO 138
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How To Use Local Search Marketing to Attract More Customers

Neil Patel

Nearly half of all Google searchers are looking for local information. Whether they’re looking for products or services, they’re on Google, and, if you’re not, they’ll never find you. Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? How is it different from local SEO?

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Two Super Simple Actions You Can Do Right Now to Create Fans of Your Business

David Meerman Scott

It’s increasingly clear based on my years of studying fandom that people are attracted to that which is personal to them. An athletic activity, sports team, company, service, rock band, author, or idea that encourages people to be part of a tribe of like-minded people serves to develop fans. However, most organizations don’t communicate in a human way, resulting in a purely transactional business relationship.

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How marketers can use behavioral data to improve customer experiences

Martech

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. “Things could be different if science and data were combined within a single source of truth platform to help drive better outcomes.”.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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The 5 social-first corporate communications skills you need to level up your career

Sprout Social

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. It elevates the meal, taking it to new and improved heights. . After a few tumultuous years, the corporate communications field has evolved dramatically. Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. .

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URL changes are not so simple for Google Search

Search Engine Land

Making URL changes to your site can take several months for Google to process. Please visit Search Engine Land for the full article.

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Google Broad Core Algorithm Updates: Everything You Need To Know via @sejournal, @RyanJones

Search Engine Journal

Understand how a Google Broad Core Update and similar updates impact your site rankings and what to prioritize in order to conquer them. The post Google Broad Core Algorithm Updates: Everything You Need To Know appeared first on Search Engine Journal.

SEO 131
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Good morning: Large audiences are still valuable

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and the Superbowl reminds us large audiences are still valuable. I was struck by reports that NBC had sold most of its Super Bowl ad inventory by mid-summer and at a higher price than last year even though the audience was

Price 141
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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Digital Marketing Professional Certificate Study Guide

Calvyn Lee Blog

Surprisingly to me, a friend from Mexico introduce me CertiProf Digital Marketing Professional Certificate (DMPC) exam, and it is FREE at this moment. By reading their study guide, it is very comprehensive, with a lot of easy understanding graph and infographics. I will add this course into my list of free digital marketing course. What is Digital Marketing Professional Certificate (DMPC)?

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Google Search Console launches desktop page experience report

Search Engine Land

We now have a tool from Google to see how well our desktop URLs do with page experience. Please visit Search Engine Land for the full article.

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The 8 Best Useproof Alternatives for Social Proof

Dreamgrow

Social proof can take your landing pages to the next level and ensure your ad. Read more The post The 8 Best Useproof Alternatives for Social Proof appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].

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Marketers: What should you focus on in 2022?

Martech

Happy New Year! Somebody asked me what my predictions for 2022 would be, and I answered, “I don’t know what you can predict because there’s something crazy happening all the time.” Take 2021, the year we thought everything would start getting back to normal. I even suggested dusting off your 2020 marketing plan and updating it.

Marketing 141
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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How To Write an Inspiring Content Marketing Mission Statement [Examples]

Content Marketing Institute

Why does your company create content? Who is it for? What will it do for them? The answers should all factor into your content mission statement. Here’s why you need one and what you can do to make it stand out.

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5 Technical SEO Issues On Large Ecommerce Sites & How To Solve Them via @sejournal, @sergebezborodov

Search Engine Journal

Growing your ecommerce business is great, but do you have the right technical SEO solutions and strategy to scale your growing enterprise? The post 5 Technical SEO Issues On Large Ecommerce Sites & How To Solve Them appeared first on Search Engine Journal.

eCommerce 124
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SaaS stacks keep growing. Is there also a relationship between choice and utilization?

Chief Martec

As an “armchair analyst” in martech, my favorite content comes from stack “aggregation” platform companies who publish the data of what their customers are actually doing. Unlike surveys that can be wildly biased and imprecise, aggregated usage data is empirical truth, straight up. Like the martech landscape , you can argue “why” and “where next,” but you can’t argue “what” the data is in the present.

Energy 124
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New AR advertising experience from Emodo’s partnership with 8th Wall

Martech

Ericsson’s mobile ad technology business, Emodo, today announced a partnership with web-based augmented reality (WebAR) company 8th Wall to establish an end-to-end WebAR advertising solution. This solution aims at providing agencies and brands the ability to create and distribute WebAR ad campaigns. This end-to-end solution introduces new embeddable AR ad types, as well as giving advertisers the capability to place WebAR content inside ad units directly alongside publisher content.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Your Audience Isn’t Really Interested in ‘Just the Facts’ Anymore [Rose-Colored Glasses]

Content Marketing Institute

The content marketing question in 2022 isn’t about how to present “just the facts.” The question is: How do you make people care about any of the facts? Robert Rose explains.

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Semrush acquires SEO training website Backlinko

Search Engine Land

This could make Semrush a more robust source of SEO knowledge and may help it pull away from other toolset providers. Please visit Search Engine Land for the full article.

SEO 122
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5 Best Landing Page Builders That Will Maximize Conversions

Neil Patel

Good landing pages are the lifeblood of any digital marketing campaign. Without them, visitors don’t know what to do next. Where can they sign up? Where do they find the product from the ad they just clicked? Simply driving traffic to your homepage from a search engine, paid ads, or lead magnets won’t work. That makes landing pages critical for conversions.

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