Neil Patel
MARCH 25, 2021
By now, you’ve probably heard a lot of buzz about Gen Z’s favorite social media app, TikTok. TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos. Users can add song snippets, special effects, and filters to their videos and then share them with a vast global network. There are more than one billion users on TikTok , and the app is available in over 150 countries.
Hubspot Marketing
MARCH 25, 2021
In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. Not only can blogs boost your SEO, overall site traffic, and online presence , but they can also help prospects learn more about your industry, brand, product, or service.
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Hootsuite
MARCH 24, 2021
Digital marketing produces a ton of data. A social media report is the best way to track and analyze that data so you can learn from your efforts and prove your social media ROI. . Research from Google and Forrester found half of marketers are struggling to manage their data. A social media report can help. In this post, we’ll look at: . what data you should include in your social media report. where to find that data. how to present your data effectively to various stakeholders. .
Marketing Insider Group
MARCH 24, 2021
Marketing success boils down to one thing: your audience’s trust. When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Neil Patel
MARCH 24, 2021
Remote work is going from an occasional perk to the norm. As long as you have a computer and internet connection, you can perform your job anytime, anywhere. For marketers, creating promotional materials, meeting clients, and completing projects from home, hotel, coffee shop, library—basically anywhere with an internet connection. While working remotely has many benefits, employees who regularly worked in the office may have a difficult time making the transition to exclusively working this way.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
MARCH 24, 2021
Almost 60% of SEO pros say backlinks have a big impact on search engine rankings, according to a recent uSERP survey. Make sure to know the basics, from the terms of art to the types of content that will get you traction. Continue reading → The post Know the Basics of Link-Building to Boost Your SEO appeared first on Content Marketing Institute.
Hubspot Marketing
MARCH 22, 2021
At HubSpot, customer experience comes first. Always. Whether our marketing team is selecting a time at which to send an email or our web team team is choosing the size and location of a button on our homepage, the question we always go back to is: “Will this be a good experience for our customers?”. As HubSpot's Chief Product Officer, this customer-first principle is my guiding light when it comes to product development.
Neil Patel
MARCH 24, 2021
Want to know how your SEO efforts are paying off? Google provides a free tool called Google Search Console that provides a ton of detailed information about your site’s performance, security issues, errors, and more. How does it work? That’s what we’re going to cover today. What is Google Search Console? Google Search Console is a suite of tools from Google that helps you track your site’s performance, find issues, and help your site rank higher in Google.
Sprout Social
MARCH 22, 2021
Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands. But there’s no denying that B2B social media is tricky.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Content Marketing Institute
MARCH 22, 2021
We all know the dream, right? We create and distribute amazing, engaging content because we had: Sufficient time to develop it Effortless collaboration Efficient processes We all know the reality, right? We endure strict deadlines, spend way too long getting … Continue reading → The post 5 Fixes to Help Avoid Content Bottlenecks appeared first on Content Marketing Institute.
Hubspot Marketing
MARCH 23, 2021
When I was hired for my first marketing role, I got really excited to pitch new, exciting ideas to my team. And I thought — as long as I had data to support the potential success of a project — that my team would be thrilled to hear these ideas. Which they were. But they were also cautious, and one of their biggest concerns was, "Okay, this sounds great … but how much is it going to cost?".
Neil Patel
MARCH 23, 2021
“Got skills? Sell ’em.”. This mantra has seen millions of freelancers turn to the internet and become location-independent. That’s not all. Over the last decade, service marketplaces have sprung up and distributed how we work and live. For instance, Airbnb , a marketplace for vacation rentals, has over four million hosts who have welcomed over 800 million guests.
Sprout Social
MARCH 23, 2021
For years now we’ve heard about the impending digital transformation—the slow-rolling wave of businesses removing non-digital, manual processes in favor of technology that improves efficiency, data collection and analysis, team collaboration and, ultimately, return on investments. Digital transformation was always coming. But due to COVID-19, what would have been a gradual transformation happened virtually overnight.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Content Marketing Institute
MARCH 25, 2021
They make it look easy, but sports writers face the same challenge content marketers do – including how to tell the same basic story in fresh and exciting ways. These go-to sports storytelling techniques can help you find the agony and the ecstasy in your brand stories. Continue reading → The post A Swing and a Hit: 5 Storytelling Ideas to Steal From Sports Writers appeared first on Content Marketing Institute.
Marketing Insider Group
MARCH 22, 2021
You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. As you should! Here’s the thing. You wouldn’t expect someone to morph into a loyal customer after seeing one piece of content from your brand – that’s ridiculous. You know it’s not logical, especially in B2B. You need top-of-funnel content first. That’s why most B2B marketers say their main goals for content marketing include: Building brand awareness.
Neil Patel
MARCH 22, 2021
With over 1 billion monthly active users , Instagram is one of the liveliest social media platforms in the world. The problem? Huge volumes of traffic can make it harder for brands to stand out and reach consumers in the most effective way possible. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with.
Sprout Social
MARCH 25, 2021
To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. These are the numbers you’re likely already tracking on a regular basis to help measure your social performance and identify areas for improvement. While these metrics may make complete sense to you and your team, things like follower count and reach are as good as gibberish to an executive who doesn’t work in social.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Content Marketing Institute
MARCH 23, 2021
You’re confident the content is valuable, so why aren’t you seeing the traffic and conversions? You need a more proactive content distribution strategy. Here are some ways to do just that. Continue reading → The post Reach a Wider Audience, Step Up Your Content Distribution Strategy appeared first on Content Marketing Institute.
Diggity Marketing
MARCH 21, 2021
In reply to Wasp. Social signals are used to justify the links you are getting. You should send social signals to the pages you wish to build links to.
Neil Patel
MARCH 26, 2021
What does it take to be a successful marketer? Turns out we don’t have to guess because someone’s already done the research. Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). According to the study, the No. 1 trait shared by marketing leaders is adventurousness, followed by high energy levels, assertiveness, and intelligence.
Sprout Social
MARCH 22, 2021
We’ve written a lot of Social Spotlights over the past year. And while our writers typically rely on outside observations and research to inform our content, we thought it only fitting to make this spotlight a bit more…personal. After all, personal is what revenue acceleration platform, Drift, does best. That’s why we were thrilled when Drift’s Social Media Manager, Pat Timmons , agreed to share some insider insights with us so we could deliver strategic advice straight from the source.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Content Marketing Institute
MARCH 26, 2021
Bob Ross is back thanks to Mountain Dew. Plus, Twitter Marketing pits brand against brand – and marketers learn how shipping containers can predict business health. Continue reading → The post 3 Happy Little Content Marketing Examples (Feat. Bob Ross) appeared first on Content Marketing Institute.
Marketing Insider Group
MARCH 24, 2021
Everybody loves a great story. Storytelling is a human pastime, something we’ve been doing for thousands of years. Those same foundational elements of a moving story apply to content marketing. With brand storytelling, you can create an emotional connection with your audience. So, how do you effectively implement and scale brand storytelling into your content strategy ?
Neil Patel
MARCH 23, 2021
Google Search Campaigns are one of the most popular forms of online advertising. If you’ve always wanted to run a Google Search Campaign of your own but didn’t know how this article will help you get started. Even if you don’t know what a Google Search Network ad is, know more than enough to run a profitable Search Campaign of your own. Let’s begin!
Litmus
MARCH 22, 2021
Your subscribers’ inboxes are jam packed with emails asking them for something. In fact, in 2020, over 300 million emails were sent and received on average per day. That’s a lot of email! Which is why it’s important to give something back to your subscribers and show you genuinely care about them. And when you give your subscribers a great email experience, you get a boost in email engagement and brand loyalty.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Duct Tape Marketing
MARCH 24, 2021
The First Page of Your Google Search is Your New Business Card written by Sara Nay read more at Duct Tape Marketing. Agency Spark Podcast with With Dean Heasley. The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.
Search Engine Journal
MARCH 26, 2021
Two exploits affecting the popular Facebook for WordPress plugin can lead to a total site takeover and malicious backdoors The post Facebook for WordPress Plugin Vulnerability Targets +500,000 Sites via @martinibuster appeared first on Search Engine Journal.
Neil Patel
MARCH 25, 2021
American pet owners are some of the biggest spenders online , pet food and pet supplies being second only to vitamins for e-commerce. Online spending for this $70 billion industry is growing year over year. In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent.
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