Remove Education Remove Email Marketing Remove Performance Marketing
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What is email marketing and how are platforms helping brands succeed?

Martech

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 Email growth continues to chug along because it delivers consistent and impressive results. The latest generation of email technology. billion in 2020 to $14.9

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How to transform your website into a continuous marketing powerhouse

Martech

Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience. Personalized email campaigns : Leverage dynamic email marketing to send personalized content and offers based on user behavior and preferences.

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Why we care about email marketing: A marketer’s guide

Martech

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Who uses or works with email marketing?

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Email is the most misunderstood channel in your digital stack

Martech

It’s time to flip the script If you follow my columns here on MarTech , you know I get frustrated when marketers or their higher-ups see email only for its tactical ability to make money. Most email training focuses on using email as a tool, neglecting email’s strategic value. Not web notifications.

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What Is a Marketing Funnel? Complete Beginner’s Guide

Backlinko

Have visitors provide an email when they download them. Interactive quizzes and polls: Create content that fosters a deeper connection with your audience YouTube videos: Create videos that offer educational tutorials related to your industry The best ToFu content strategy will depend on your specific industry and audience.

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3 ways to drive sales with email by ZeroBounce

Martech

For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your email database to your copywriting skills. That will allow you to identify what resonates most with your audience so you can create more similar emails.

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Digital Marketing for Financial Services in 2025: What Actually Works?

Exposure Ninja

Email Marketing People don’t sign up for pensions, switch accountants, or choose a mortgage broker overnight they research, compare, and return when they’re ready. Email marketing is what keeps your brand front of mind during these different stages. And we didn’t get these results by guessing.