Education Gen Z Video Marketing 
Hubspot Marketing
SEPTEMBER 9, 2024
General benchmarks and statistical data, like those below, can inform a strategy you later test and refine. Consumer research platform GWI also found YouTube to be the top video streaming platform for Gen Alpha in 11 out of 14 markets, second only to Netflix in the remaining three. What can you do as a marketer?
Hubspot Marketing
DECEMBER 11, 2019
In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.
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Sprout Social
MAY 29, 2025
Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with Gen Z), its getting easier to track where sales and revenue are coming from. While Facebook often dominates the conversation, what works for the average marketer might not work for you. The pattern shifts dramatically for Gen Z.
Martech
MAY 1, 2025
It’s not just for Millennials or Gen Z Gen Xers alone account for 1.5 Even the best one-minute video cannot close a complex B2B deal on its own. What it can do is start a conversation, educate and build trust the things that move buyers through a long sales cycle. What type of video content do we need?
Hubspot Marketing
JULY 28, 2020
Each day, we stream our favorite shows, watch explainer videos on YouTube to learn something new, or follow events, Q&As, and interviews via live video. Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. To some, this isn't that much of a shock.
Hubspot Marketing
MAY 28, 2025
Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Table of Contents What is ecommerce video marketing? Videos help products come alive so consumers have a better idea of what to expect before buying. Of course not.
Marketing Insider Group
JUNE 14, 2021
As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Educational videos.
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