Sprout Social

SEPTEMBER 14, 2023

Here are a few customer marketing examples from brands who are celebrated for creating connected audiences and loyal customers. Utilizing user-generated content: Aerie, Glossier The only thing better than happy customers is happy customers who post about how much they love a brand.

Customer Marketing 120

Customer Marketing Branding Customer User-Generated 120

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. At the time of the survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. Customers who love your brand want to talk about it.

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. You’ll get an updated definition of demand generation, along with the components of a successful demand generation strategy.

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

Marketing Insider Group

JANUARY 24, 2022

Their searchable database allows users to filter by solution to find case studies specifically relevant to their needs. Users can filter them to see how companies similar to them apply the Vend solution. Groove’s startup journey blog still generates tons of brand awareness for the company. Influencer endorsements build trust.

Content Marketing 129

Content Marketing User-Generated Influencer Marketing Customer Acquisition 129

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

FEBRUARY 16, 2023

Instagram Recently surpassing two billion monthly active users, Instagram lands the top spot for ROI. Instagram offers marketers the ability to increase reach and boost sales from non-organic content, such as Instagram Ads and branded content. However, it also shines when it comes to generating ROI from organic content.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hootsuite

OCTOBER 25, 2021

For starters, the number of social media users worldwide grew by 13.2% 44% of all internet users regularly look up brands on social media networks. There’s a place for every business on social media, but it’s not everywhere. Step 3: Automate marketing with a social media management tool. Gather user-generated content?

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Martech

SEPTEMBER 26, 2022

It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. Just how big is the market size of the fintech industry? Experiential marketing.

Transform 116

Transform B2C Finance Affiliate Marketing 116

AWeber

NOVEMBER 22, 2023

Step 3: Send your subscribers a weekly newsletter that educates, inspires, or motivates them with tips relative to your coaching specialty. To use segmenting in your email marketing, look for user-friendly email software (such as AWeber ) that provides personalization and automation features. Partner with influencers.

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Brand Marketing. Buzz Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Hootsuite

APRIL 3, 2023

Almost 3 billion users — 36.7% Improve your marketing and social media content strategies (beyond Facebook) based on what you learn. Educate or inspire Asking questions makes your content more about your audience than you, and so does focusing on teaching or inspiring others. User-generated content can help you: Earn trust.

Gen Z 111

Gen Z User-Generated Transform Education 111

Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Gen Z 52

Gen Z Millennials Health Transform 52

Neil Patel

MARCH 22, 2021

With over 1 billion monthly active users , Instagram is one of the liveliest social media platforms in the world. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. Instagram Live Rooms bring a fun new dimension to product marketing. The problem?

Gen Z 133

Gen Z Branding User-Generated Social Media Marketing 133

Neil Patel

JANUARY 31, 2022

Here are the main types of e-commerce marketing we’ll cover in the next sections: paid search SEO content marketing email marketing social media for ecommerce influencer marketing affiliate marketing. Targeting varies by platform but can include demographics, location, and user behavior.

Affiliate Marketing 107

Affiliate Marketing Influencer Marketing User-Generated Promotion 107

CXL

OCTOBER 16, 2022

Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. They’re customers for life who market your business for you (e.g., What makes customer acquisition different from marketing? Image source ).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Hubspot Marketing

DECEMBER 11, 2019

Not to mention, both generations are highly connected to technology and the internet. With these similarities in mind, it might seem effective and cost-efficient to run one campaign aimed at both generations, but is this really the right move? Sure, many millennials and Gen Zers are considered "young adults."

Gen Z 145

Gen Z Millennials Finance Education 145

Sprout Social

MAY 9, 2022

While TikTok has just increased the maximum video length to 10 minutes , the majority of users scroll the platform to quickly digest bite-sized video content. Short tutorials are one of the best ways to use this platform for educational content. Work with TikTok influencers and content creators. Give short tutorials.

Food 116

Food Entertainment Education User-Generated 116

Econsultancy

MAY 25, 2022

Though social media usage and users increased in the pandemic, we are seeing something of a shift in attitude at the moment, with younger consumers seeking out new social experiences (and moving increasingly away from Facebook). Indeed, Facebook reported a dip in monthly active users for the first time back in February.

Health 102

Health User-Generated eCommerce Influencer Marketing 102

Hootsuite

MAY 18, 2023

Source: Hootsuite Similarly: 91% of Instagram users report watching videos daily Snapchat recently saw a 55% increase in time spent watching Spotlight content YouTube shorts see 30 billion (!) Short-form videos can also be shared and watched from any device, which furthers their accessibility and popularity among users.

User-Generated 113

User-Generated Video Marketing Shipping Product 113

Hootsuite

MAY 17, 2022

Provide value and education (not ask for a sale). Focus on education, without being pushy for sales. Nine out of ten Instagram users watch Reels every week. They gained 9,000 new user registrations from the ad, with 40% of all their registrations coming from Instagram Stories. Make people aware of your products.

User-Generated 119

User-Generated Social Media Marketing PR Customer loyalty 119

Rock Content

JANUARY 7, 2024

The versatility of video is exciting, allowing your marketing team to boost their levels of creativity in determining how to use it for particular target audiences. Use it to inform, educate, or entertain both existing and potential customers while also building a robust lead generation and conversion tool to reach higher goals.

Entertainment 78

Entertainment Video Marketing Thought Leadership Education 78

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Sprout Social

FEBRUARY 3, 2022

Here you can see all the moving pieces of your campaigns in one place, including roles, deadlines and approvals. 8 marketing campaign ideas you can roll out yourself. Keep customers informed with an educational campaign. Connect with influencers to raise brand awareness. Another year of @BTS_twt melting our hearts ????

Customer 134

Customer Copywriting Marketing Marketers 134

Neil Patel

JANUARY 27, 2021

That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Businesses that use content marketing have conversion rates 6x higher on average than those who do not. Social Media Metrics (and Their Impact on Content Marketing).

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Sprout Social

FEBRUARY 23, 2022

According to Instagram, a staggering 44% of users shop on the platform weekly. This is also a prime place to highlight your best-selling items. Perfect for retargeting visitors that bounced from your store or serial scrollers on Instagram, shopping ads can present themselves in users’ homepage feeds and Stories alike.

Shoppers 126

Shoppers Customer eCommerce User-Generated 126

Neil Patel

JULY 31, 2021

Desire: Then, your goal should be nudging prospects from simply thinking they like something to actively wanting it, possibly by making proposals or carefully placing glamorous adverts for repeat exposure. Each part of the funnel (top, middle, bottom) requires its own marketing plan to keep prospects moving from one stage to the next.

User-Generated 145

User-Generated Analytics Product Millennials 145

Sprout Social

FEBRUARY 5, 2024

Black History Month takes place during February in the United States and Canada. She also points to a shift in mentality from new generations that are coming into the organizations now. Younger generations will push the needle and challenge perspectives because they have expectations of the world and organizations. “As

Gen Z 107

Gen Z User-Generated Branding Education 107

Power Digital Marketing

JANUARY 19, 2023

Read on to learn more about the power of TikTok affiliate marketing and our expert tips on crafting a strategy that’ll make competitors green with envy. Back to basics: What is affiliate marketing? Generally, partners are found directly or through an affiliate program.

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40

Orbit Media Studios

JUNE 20, 2023

In fact, you can define the fundamentals of your content strategy in as little as 2 hours using our content marketing mission statement template. ” Your content strategy may go beyond marketing to include internal education, customer support, and sales. Choose one place where you want your audience to find you.

Whitepaper 84

Whitepaper Content Marketing Management Education 84

Dana Nicole

JULY 4, 2022

Social proof is a psychological phenomenon and an influence marketing technique. Social proof can be: Testimonials Reviews Star ratings Social media presence Number of shares Social media shares User-generated content Logos from established brands. Don’t you know where to place social proof within your website design?

eCommerce 52

eCommerce SEO User-Generated Shoppers 52

Hootsuite

SEPTEMBER 6, 2023

When answering this one, be sure to point to the strengths of the platform when it comes to business: for example, “I like Instagram because of all the opportunities for user-generated content ” or “I like Linkedin because it makes it easy to connect with other recruiters.” Why do you want to work for our company?

Management 103

Management Social Media Marketing Communications Analytics 103

Sprout Social

OCTOBER 16, 2018

Instead, brands educate followers via how-to’s and tutorials. User-generated content. As a result, user-generated content is the bread and butter of social media and the beauty industry. It’s no coincidence that many brands’ social are composed almost entirely of user-generated content.

User-Generated 101

User-Generated Promotion Entertainment Branding 101

Exposure Ninja

OCTOBER 2, 2023

This guide combines some of the best examples of traditional and digital marketing types to help you understand how various marketing campaigns look and how different platforms are used. Let’s start with traditional marketing. Print Marketing Examples Print marketing refers to any marketing material that’s printed.

PR 52

PR Marketing Marketers Promotion 52

On24- CMO Confessions

JANUARY 14, 2021

In today’s episode, Evy and Cheri Keith, Head of Strategy and Research at ON24, discuss Evy’s career from and back to Traackr, authenticity, and the future of influencer marketing. On today’s episode, I’m joined by Evy Lyons, CMO at Traackr, a data-driven influencer marketing platform. Evy Lyons: Thank you.

CMO 52

CMO B2C Influencer Marketing Communications 52

Customers.ai

DECEMBER 12, 2023

After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Hubspot Marketing

FEBRUARY 5, 2024

According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM). Below are three steps Wise took to build a product that won users.

Marketing 97

Marketing Marketers User-Generated Influencer Marketing 97

Customers.ai

DECEMBER 12, 2023

After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions.

eCommerce 84

eCommerce PR User-Generated Marketing 84