Martech

AUGUST 26, 2024

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. See my earlier article for useful stats and resources on this subject.

eCommerce 136

eCommerce Direct Mail B2C Marketers 136

Martech

OCTOBER 16, 2024

The editorial and conference teams will remain in place as part of Semrush. Beyond software, Semrush understands the value of investing in content and education for marketers. What happens to MarTech and the MarTech Conference? Most of the changes will affect those of us behind the scenes on the MarTech team.

Law 132

Law Education Digital Marketing SEO 132

Martech

OCTOBER 29, 2024

Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution is available, a CDP is likely capable of meeting your needs. For example, a marketing automation tool might be great at orchestrating email journeys, but it can’t manage SMS or ads.

Customer 124

Customer Customer loyalty Customer Journey Analytics 124

Sprout Social

NOVEMBER 20, 2024

Blending education with entertainment is more than a trend—it’s a powerful method that’s reshaping how businesses connect with their audiences and develop their brand stories. Edutainment is a portmanteau of “education,” and “entertainment.” Brands know social media is saturated with content.

Entertainment 110

Entertainment Education User-Generated Retail 110

Scoop.it!

OCTOBER 31, 2024

So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

The Marketing Operations Leader

JUNE 10, 2025

It helps you identify your blind spots, educate stakeholders, and have more informed conversations about where the team is stretched too thin, or where there’s room to grow. It’s not common for a team to cover all of it. That’s why I call this one aspirational. It centers on strategy, budget, and execution planning.

Finance 130

Finance CMO Marketers Marketing 130

Marketing Insider Group

NOVEMBER 18, 2024

For instance, if the focus is brand awareness, your calendar will need posts that highlight company values, behind-the-scenes content, or educational posts. Here are common content categories: Educational Posts: Tips, how-to guides, or industry news. Align your goals with your content calendar.

User-Generated 98

User-Generated Education Promotion Management 98

Martech

OCTOBER 31, 2024

Knowing what your audience is searching for allows you to create content that meets their needs in the right place at the right time — whether it’s educational articles, how-to guides or videos and infographics. Artificial intelligence is critical for managing and analyzing this information effectively.

Analytics 122

Analytics Marketing Mix Customer Journey Education 122

Hootsuite

JANUARY 15, 2025

Black and Latino senior individual contributors (ICs), managers, and leaders by fiscal year 2025. Coming in second place is India with 143 million users, followed by Brazil with 81 million users, and the United Kingdom with 41 million users. Those with less education or without a high school degree make up only 12% of the platform.

User-Generated 118

User-Generated Education Real Estate Transform 118

Martech

FEBRUARY 26, 2025

Instead, it makes an educated guess based on factors like your graduation year. But we all know that educational paths vary especially for those who studied overseas or come from countries with different high school durations. That means LinkedIn has no direct way of knowing how old you are (which, honestly, I dont mind).

Education 120

Education Advertisers Advertising Price 120

Martech

JANUARY 13, 2025

Is this the kind of place where youd choose to spend your time online? Proactive consumer education : Educate users about how data and content are managed across platforms and on the pros and cons of strict data privacy requirements. Will they lose user trust, as X did after its rollback of content moderation?

Law 131

Law User-Generated Email Marketing Education 131

Hootsuite

FEBRUARY 27, 2025

What takes first place? This is a jump from last year when it sat in third place, behind both TikTok and Netflix. YouTube was the second most visited Wikipedia page in 2024 Wikipedia is a great place to get a quick synopsis of nearly anything you could be searching for online. Its parent company, Google, of course. YouTube U.S.

Gen Z 108

Gen Z User-Generated Marketers Marketing 108

Hootsuite

OCTOBER 18, 2024

We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Amanda Wood Senior Manager, Social Marketing at Hootsuite Step 2. Psst: Need help getting started?

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketers Marketing 115

AWeber

JUNE 18, 2025

It’s built for sellers at any stage, and even includes educational resources to help them grow smarter and faster. Most email platforms they tried required too much time to set up and lacked the automation needed to manage campaigns at scale. They no longer had to manually manage follow-ups. AWeber checked every box.

Logistics 94

Logistics eCommerce User-Generated Education 94

Sprout Social

SEPTEMBER 10, 2024

With our newest publishing endpoints in our Public API , social teams can instantly send content from project or content management tools to draft posts in Sprout. With social becoming a key place for customers to sound off, care teams need tools to help them scale and meet customers’ high expectations.

Social Media Marketing 121

Social Media Marketing User-Generated Education Customer 121

Hubspot Marketing

JULY 12, 2024

However, based on what I know about community management , there’s a smart way to categorize these communities based on your brand’s engagement goals. Brand Communities A brand community is a place where like-minded customers can come together and talk about how much they love what you do, create, or value. candle making).

Branding 110

Branding User-Generated Millennials Education 110

Businesses Grow

AUGUST 26, 2024

Recently, I had it find the shadiest place in a baseball stadium, a translation of a Japanese tweet, and a recipe to use vegetables I plucked from my garden. If you need help staying relevant in this crazy world, RISE might be the place for you. The product manager said to me humbly, “We don’t get marketing.

Retail 117

Retail Marketers Marketing Education 117

Martech

JUNE 11, 2025

The brands succeeding today are building pipeline by leading with education, thought leadership and community — not just product promotion. The content journey map is an area of the customer experience that marketers (mostly) control, so it’s a reasonable place to start. Then, track how it impacts conversions over time.

Branding 115

Branding Education Thought Leadership User-Generated 115

Martech

DECEMBER 17, 2024

To make email management easier for users, AI will help with automatic reply suggestions, email summaries, and message sorting. You should already have the processes in place to manage unsubscribe requests initiated through automatic replies. AI-powered automatic reply suggestions also pose a challenge for marketers.

Email Marketing 121

Email Marketing Copywriting User-Generated Promotion 121

Buffer Marketing

NOVEMBER 14, 2024

No one should have to manually go and search for you on Instagram if they already follow you in other places. A small Instagram icon or your QR code works for most places. If you’re writing an educational post, it makes sense to have a longer caption. When your audience is online.

Social Media Marketing 120

Social Media Marketing Education Analytics Entertainment 120

Sprout Social

APRIL 29, 2025

From educating people on your products and services to sharing quick thought leadership takes, nows the time to lean in and start experimenting. Youll also see how your LinkedIn video efforts fit into your cross-network strategy, all in one place. The good news? But with so many brands sharing similar content, how do you stand out?

Thought Leadership 91

Thought Leadership Education Promotion Entertainment 91

Buffer Marketing

JULY 22, 2024

But the Facebook algorithm is a tough nut to crack, especially if you're just starting out — whether you're a small business owner, a creator, or a social media manager — so the smart way to build your target audience is to reach them with Facebook's advertising.  Thankfully, it’s pretty easy to use.

Advertisers 114

Advertisers Advertising User-Generated Management 114

Martech

JULY 12, 2024

Today’s legal and technical constraints are progressively affecting data collection, a critical component for targeting and campaign activations — so marketers need to follow a strong change management strategy to maintain a competitive advantage. This is especially important now, as modern tools rely heavily on automation and algorithms.

Transform 117

Transform User-Generated Law Marketing Mix 117

Sprout Social

NOVEMBER 26, 2024

Place the disclosure up front , with the endorsement message, where followers will immediately see it. By revealing brand connections upfront, consumers can make more educated choices, and influencers and brands can maintain credibility with their audiences. DO: Be crystal-clear. Match the disclosure to the media format.

Gen Z 123

Gen Z Influencer Marketing Health Promotion 123

Buffer Marketing

MARCH 5, 2025

A content calendar is the place where you slot your social media posts. Or perhaps you found educational posts got the most direct messages (DMs) and engagement for your target audience. If you’re a social media manager for a business, find out your business goals for the quarter or year.

Social Media Marketing 116

Social Media Marketing Marketing Strategy Marketers Marketing 116

illumin

AUGUST 15, 2024

Political advertisers must appeal for donations, battle it out in the primaries in some cases, and educate their audiences on platforms and policies to garner as much support as possible. One way to do this is to leverage your customer relationship management (CRM) list to create a lookalike audience. Political advertising is unique.

Advertisers 105

Advertisers Advertising Transform CRM 105

Buffer Marketing

NOVEMBER 4, 2024

How many social media platforms  can you manage at once ? If your target audience is not active there, the platform isn't worth the time and effort it will take to manage it. billion MAU As a visual social networking platform,  Instagram  is the place for showcasing your products or services with photos or videos.

Branding 124

Branding Social Media Marketing User-Generated Advertisers 124

Hootsuite

OCTOBER 2, 2024

For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. Social media management and AI tools can help streamline your efforts and boost productivity. A social media management dashboard is a must for anyone running campaigns on more than one channel.

B2C 120

B2C CMO Copywriting Analytics 120

Sprout Social

OCTOBER 10, 2024

Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. While still wanting to be entertained, consumers are also most likely to engage with educational product content and contests and giveaways. Which social media networks should your brand focus on? But times have changed.

Gen Z 123

Gen Z Branding Millennials Entertainment 123

Martech

OCTOBER 25, 2024

Use a sequence to revive these leads and remind them why they signed up in the first place. Example : Start with an educational piece that addresses a pain point they’re likely facing. Consider adding occasional exclusive offers or early access to resources to build goodwill and deepen the partnership.

Education 122

Education Communications Promotion Product 122

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. If you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 88

Gen Z Branding Retail Education 88

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product.

User-Generated 132

User-Generated Social Media Marketing Marketers Marketing 132

Hootsuite

APRIL 22, 2025

To enable your ads account, log in to Facebook with the profile that has admin access to your Facebook Page, then go to Meta Ads Manager. The 80/20 rule : 80% of your content should inform, entertain, and educate, and the remaining 20% can be promotional. text posts, photos, videos) Paid, or boosted, content (e.g, It’s so easy.

Gen Z 106

Gen Z User-Generated Marketers Marketing 106

Hubspot Marketing

APRIL 30, 2025

Ive placed an image of one below. They are seeking general information or education to clarify the issue. This stage of the buyer journey needs helpful, educational content to better understand the problem or opportunity. For example, a sales manager might research: Why doesnt my team follow up with leads?

SEO 108

SEO CRM User-Generated Education 108

Hubspot Marketing

JANUARY 22, 2025

The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. While social media channels tend to get the most attention, the best place to spend your time with organic marketing is SEO, as it tends to drive 1000%+ more traffic.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Martech

JANUARY 23, 2025

In reality, most data is managed by a relatively small number of data scientists and other team members are sent reports that assume they understand terms such as p-value. Provide multiple ways to educate your team, such as workshops or adding clear annotations to reports. Spoiler alert: They very well might not.

Promotion 124

Promotion Transform Marketers Marketing 124

Sprout Social

JUNE 13, 2025

Against this evolving backdrop, YouTube offers marketers distinct advantages: You can place clickable, trackable links directly in video descriptions and pinned comments without penalty or link suppression. These unique attributes make a YouTube channel one of the few places you can clearly measure ROI across paid and organic content.

Analytics 103

Analytics Marketers Marketing Customer Journey 103