Martech

AUGUST 26, 2024

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. See my earlier article for useful stats and resources on this subject.

eCommerce 137

eCommerce Direct Mail B2C Marketers 137

Martech

OCTOBER 16, 2024

The editorial and conference teams will remain in place as part of Semrush. Beyond software, Semrush understands the value of investing in content and education for marketers. What happens to MarTech and the MarTech Conference? Most of the changes will affect those of us behind the scenes on the MarTech team.

Law 134

Law Education Digital Marketing SEO 134

Martech

OCTOBER 29, 2024

Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution is available, a CDP is likely capable of meeting your needs. For example, a marketing automation tool might be great at orchestrating email journeys, but it can’t manage SMS or ads.

Customer 126

Customer Customer loyalty Customer Journey Analytics 126

Sprout Social

NOVEMBER 20, 2024

Blending education with entertainment is more than a trend—it’s a powerful method that’s reshaping how businesses connect with their audiences and develop their brand stories. Edutainment is a portmanteau of “education,” and “entertainment.” Brands know social media is saturated with content.

Entertainment 111

Entertainment Education User-Generated Retail 111

Scoop.it!

OCTOBER 31, 2024

So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

The Marketing Operations Leader

JUNE 10, 2025

It helps you identify your blind spots, educate stakeholders, and have more informed conversations about where the team is stretched too thin, or where there’s room to grow. It’s not common for a team to cover all of it. That’s why I call this one aspirational. It centers on strategy, budget, and execution planning.

Finance 130

Finance CMO Marketers Marketing 130

Martech

OCTOBER 31, 2024

Knowing what your audience is searching for allows you to create content that meets their needs in the right place at the right time — whether it’s educational articles, how-to guides or videos and infographics. Artificial intelligence is critical for managing and analyzing this information effectively.

Analytics 124

Analytics Marketing Mix Customer Journey Education 124

Marketing Insider Group

NOVEMBER 18, 2024

For instance, if the focus is brand awareness, your calendar will need posts that highlight company values, behind-the-scenes content, or educational posts. Here are common content categories: Educational Posts: Tips, how-to guides, or industry news. Align your goals with your content calendar.

User-Generated 98

User-Generated Education Promotion Management 98

Martech

FEBRUARY 26, 2025

Instead, it makes an educated guess based on factors like your graduation year. But we all know that educational paths vary especially for those who studied overseas or come from countries with different high school durations. That means LinkedIn has no direct way of knowing how old you are (which, honestly, I dont mind).

Education 122

Education Advertising Advertisers Price 122

Martech

JANUARY 13, 2025

Is this the kind of place where youd choose to spend your time online? Proactive consumer education : Educate users about how data and content are managed across platforms and on the pros and cons of strict data privacy requirements. Will they lose user trust, as X did after its rollback of content moderation?

Law 132

Law User-Generated Email Marketing Education 132

Hootsuite

JANUARY 15, 2025

Black and Latino senior individual contributors (ICs), managers, and leaders by fiscal year 2025. Coming in second place is India with 143 million users, followed by Brazil with 81 million users, and the United Kingdom with 41 million users. Those with less education or without a high school degree make up only 12% of the platform.

User-Generated 114

User-Generated Education Real Estate Transform 114

Sprout Social

SEPTEMBER 10, 2024

With our newest publishing endpoints in our Public API , social teams can instantly send content from project or content management tools to draft posts in Sprout. With social becoming a key place for customers to sound off, care teams need tools to help them scale and meet customers’ high expectations.

Social Media Marketing 123

Social Media Marketing User-Generated Education Customer 123

Hubspot Marketing

JULY 12, 2024

However, based on what I know about community management , there’s a smart way to categorize these communities based on your brand’s engagement goals. Brand Communities A brand community is a place where like-minded customers can come together and talk about how much they love what you do, create, or value. candle making).

Branding 112

Branding User-Generated Millennials Education 112

Hootsuite

OCTOBER 18, 2024

We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Amanda Wood Senior Manager, Social Marketing at Hootsuite Step 2. Psst: Need help getting started?

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketers Marketing 112

Businesses Grow

AUGUST 26, 2024

Recently, I had it find the shadiest place in a baseball stadium, a translation of a Japanese tweet, and a recipe to use vegetables I plucked from my garden. If you need help staying relevant in this crazy world, RISE might be the place for you. The product manager said to me humbly, “We don’t get marketing.

Retail 117

Retail Marketers Marketing Education 117

Hootsuite

FEBRUARY 27, 2025

What takes first place? This is a jump from last year when it sat in third place, behind both TikTok and Netflix. YouTube was the second most visited Wikipedia page in 2024 Wikipedia is a great place to get a quick synopsis of nearly anything you could be searching for online. Its parent company, Google, of course. YouTube U.S.

Gen Z 102

Gen Z User-Generated Marketers Marketing 102

Martech

DECEMBER 17, 2024

To make email management easier for users, AI will help with automatic reply suggestions, email summaries, and message sorting. You should already have the processes in place to manage unsubscribe requests initiated through automatic replies. AI-powered automatic reply suggestions also pose a challenge for marketers.

Email Marketing 123

Email Marketing Copywriting User-Generated Promotion 123

Hubspot Marketing

DECEMBER 12, 2023

Recruiters and hiring managers review countless resumes for every job role. In my experience, having interests on my resume has led to fun conversations with recruiters and hiring managers. For example, here’s a job opening for a Senior Merchandising Manager at Tecovas , a direct-to-consumer western brand based in Austin.

Place 125

Place Real Estate Non-Profit Finance 125

Buffer Marketing

NOVEMBER 14, 2024

No one should have to manually go and search for you on Instagram if they already follow you in other places. A small Instagram icon or your QR code works for most places. If you’re writing an educational post, it makes sense to have a longer caption. When your audience is online.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Sprout Social

APRIL 29, 2025

From educating people on your products and services to sharing quick thought leadership takes, nows the time to lean in and start experimenting. Youll also see how your LinkedIn video efforts fit into your cross-network strategy, all in one place. The good news? But with so many brands sharing similar content, how do you stand out?

Thought Leadership 92

Thought Leadership Education Promotion Entertainment 92

Martech

JULY 12, 2024

Today’s legal and technical constraints are progressively affecting data collection, a critical component for targeting and campaign activations — so marketers need to follow a strong change management strategy to maintain a competitive advantage. This is especially important now, as modern tools rely heavily on automation and algorithms.

Transform 118

Transform User-Generated Law Marketing Mix 118

SmartBrief - Marketing

MAY 22, 2025

When it comes to OT, most folks will talk about how OT manages critical infrastructure elements such as our water systems, fuel pipelines and the electrical grids. A worker monitoring the scene remotely via a well-placed network camera saw what was happening and used their computer to stop the escalator remotely.

Transform 74

Transform Shipping Fashion Information Technology 74

Sprout Social

NOVEMBER 26, 2024

Place the disclosure up front , with the endorsement message, where followers will immediately see it. By revealing brand connections upfront, consumers can make more educated choices, and influencers and brands can maintain credibility with their audiences. DO: Be crystal-clear. Match the disclosure to the media format.

Gen Z 125

Gen Z Influencer Marketing Health Promotion 125

Buffer Marketing

JULY 22, 2024

But the Facebook algorithm is a tough nut to crack, especially if you're just starting out — whether you're a small business owner, a creator, or a social media manager — so the smart way to build your target audience is to reach them with Facebook's advertising.  Thankfully, it’s pretty easy to use.

Advertising 113

Advertising Advertisers User-Generated Management 113

Sprout Social

MAY 20, 2025

TikTok has a thriving niche community, known as FinTok, which features approachable micro- and macro-influencers who are offering younger generations free financial education in the form of bite-sized videos. While some still go this route, others leave their 401K planning to whoever manages their workplaces benefits.

Gen Z 80

Gen Z Finance User-Generated Millennials 80

Buffer Marketing

MARCH 5, 2025

A content calendar is the place where you slot your social media posts. Or perhaps you found educational posts got the most direct messages (DMs) and engagement for your target audience. If you’re a social media manager for a business, find out your business goals for the quarter or year.

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketers Marketing 115

illumin

AUGUST 15, 2024

Political advertisers must appeal for donations, battle it out in the primaries in some cases, and educate their audiences on platforms and policies to garner as much support as possible. One way to do this is to leverage your customer relationship management (CRM) list to create a lookalike audience. Political advertising is unique.

Advertising 105

Advertising Advertisers Transform CRM 105

Hubspot Marketing

MARCH 3, 2023

Businesses build communities — or implement community management tactics at their companies — to build authentic relationships among their audiences, both external (customers, followers, etc.) What is the purpose of community management? Community management is also an umbrella term; there are many forms that live beneath it.

Management 145

Management User-Generated Analytics Communications 145

Buffer Marketing

NOVEMBER 4, 2024

How many social media platforms  can you manage at once ? If your target audience is not active there, the platform isn't worth the time and effort it will take to manage it. billion MAU As a visual social networking platform,  Instagram  is the place for showcasing your products or services with photos or videos.

Branding 123

Branding Social Media Marketing User-Generated Advertising 123

Sprout Social

OCTOBER 10, 2024

Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. While still wanting to be entertained, consumers are also most likely to engage with educational product content and contests and giveaways. Which social media networks should your brand focus on? But times have changed.

Gen Z 125

Gen Z Branding Millennials Entertainment 125

Martech

OCTOBER 25, 2024

Use a sequence to revive these leads and remind them why they signed up in the first place. Example : Start with an educational piece that addresses a pain point they’re likely facing. Consider adding occasional exclusive offers or early access to resources to build goodwill and deepen the partnership.

Education 125

Education Communications Promotion Product 125

Hubspot Marketing

APRIL 30, 2025

Ive placed an image of one below. They are seeking general information or education to clarify the issue. This stage of the buyer journey needs helpful, educational content to better understand the problem or opportunity. For example, a sales manager might research: Why doesnt my team follow up with leads?

SEO 112

SEO CRM User-Generated Education 112

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. If you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 89

Gen Z Branding Retail Education 89

Hubspot Marketing

NOVEMBER 25, 2024

Not only was this more manageable than reviewing all of our content in one audit, but this also targeted URLs that were more likely to benefit from an update or prune. Thought Leadership: A topic that can educate the user on a pain point or problem they didn’t know they had until an expert drew it to their attention. SEO, am I right?

SEO 119

SEO Education Thought Leadership Place 119

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product.

User-Generated 134

User-Generated Social Media Marketing Marketers Marketing 134

Martech

JANUARY 23, 2025

In reality, most data is managed by a relatively small number of data scientists and other team members are sent reports that assume they understand terms such as p-value. Provide multiple ways to educate your team, such as workshops or adding clear annotations to reports. Spoiler alert: They very well might not.

Promotion 127

Promotion Transform Marketers Marketing 127

Hubspot Marketing

JANUARY 22, 2025

The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. While social media channels tend to get the most attention, the best place to spend your time with organic marketing is SEO, as it tends to drive 1000%+ more traffic.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117