Hubspot Marketing

NOVEMBER 1, 2024

You make the lemonade (as a manufacturer), put out a sign (as a marketer), and hand it directly to the people buying it (the consumer). Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. Share educational content to build trust.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Martech

MARCH 19, 2025

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. Stop depending on inspections In manufacturing, inspections dont improve qualitythey just identify failures after the fact. Implement education and self-improvement Deming emphasized lifelong learning.

Transform 79

Transform Manufacturing Key Performance Indicator Marketers 79

Martech

DECEMBER 18, 2024

While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away. Use video to your advantage Gen Z appreciates video content for just about everything from education to consumer reviews, news, entertainment and more.

Gen Z 109

Gen Z Transform Health Entertainment 109

Marketing Insider Group

AUGUST 26, 2024

Unlike traditional marketing, which typically focuses on immediate sales, demand gen emphasizes building long-term relationships and educating prospects, helping them understand the challenges they face and how the company’s offerings can solve those challenges. Any content you promote here should not feature a contact form.

Manufacturing 76

Manufacturing Transform Whitepaper Retail 76

Martech

JUNE 4, 2025

Manufacturing. Manufacturing Big shift: From standard products to tailored service models Manufacturers are moving beyond mass production toward modular, personalized offerings. Between 2019 and 2023, 98% of manufacturers began digital transformation efforts. This shift is no longer optional.

Manufacturing 57

Manufacturing Transform Education B2C 57

Jeff Bullas

MARCH 6, 2023

For example, in the manufacturing industry, AI can be used to monitor production lines and identify defects, which can lead to cost savings and improved productivity. Improved Safety : AI can help to identify and mitigate risks in a variety of contexts, from self-driving cars to manufacturing environments.

Transform 279

Transform Manufacturing User-Generated Customer loyalty 279

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Advertising 104

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. By understanding the nuances of this process, you’ll be better equipped to create content that not only educates your audience but also drives them toward a purchasing decision.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Sprout Social

JANUARY 22, 2025

Likewise, being active on the platform helps you stay informed and keep a pulse on opportunities to educate your target audience. Sharing these sorts of insights serves to both educate and entertain your audience while also building your credibility. Or entry-level employees in the manufacturing industry? You totally can!

Marketing Strategy 132

Marketing Strategy Content Marketing Thought Leadership Marketing 132

Hubspot Marketing

NOVEMBER 29, 2024

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. I find certifications to be a great way to continue your education and gain new skills, especially if you’re looking to advance your career or jump into a new role.

Product Marketing 106

Product Marketing Product Management Marketing 106

Businesses Grow

MARCH 3, 2025

His thesis is that AI is not only capable of manufacturing and innovation but also driving consumption and economic growth. Lifelong Learning and Education: Education could transform into an ongoing, enrichment-focused experience rather than a strict career path, fostering personal growth and new skill development.

Transform 83

Transform Entertainment Health Manufacturing 83

Sprout Social

DECEMBER 12, 2024

The company proves even highly technical brands can find their niche on TikTok when they share product education content thats fun, relatable and approachable, and puts people at the forefront. Nothing: The brand disrupting everything about the tech industry British technology brand Nothing manufactures and reimagines consumer electronics.

Gen Z 93

Gen Z Branding Retail Education 93

Hubspot Marketing

AUGUST 20, 2024

Transform long-form content into short-form educational social media posts. Ventura Foods Website Chatbot Ventura Foods is a food manufacturer that produces product lines like Hidden Valley Salad Dressing and Smart Balance Butter. How else can you use AI to repurpose content? Turn blog posts into videos or video scripts.

User-Generated 130

User-Generated Food Transform Marketing 130

Hootsuite

OCTOBER 18, 2024

What makes their subreddit unique is the focus on education. Patagonia’s cross-promotional events Source: r/Surfing on Reddit Sustainable clothing and outdoor gear manufacturer Patagonia puts their money where their mouth is when it comes to supporting the environment. Don’t be afraid to publish longer, informative posts.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Hubspot Marketing

NOVEMBER 14, 2024

Manufacturing giant Procter & Gamble wanted to separate advertising activities based on who got paid for them. The webinar educates the audience further and helps qualify and disqualify prospects. Great question! Answering “What is BTL marketing?” is surprisingly tough. First, let’s look at history.

Direct Mail 122

Direct Mail Marketing Marketers Email Marketing 122

Hubspot Marketing

OCTOBER 12, 2022

Manufacturing also saw an 8% YoY dip with a 4% QoQ drop, hinting that business-facing companies might be struggling more with seasonality and traffic growth in current times. Education and Health Services. -3%. Manufacturing. -4%. Education and Health Services (+13% YoY). Education and Health Services. +5%.

Manufacturing 143

Manufacturing Health B2C Transform 143

Hubspot Marketing

APRIL 25, 2023

Between travel restrictions, high interest rates, and supply chain issues that caused manufacturing disruptions, the automotive industry has had major growth challenges over the past few years, and relying on dealerships alone to push sales isn’t cutting it. Snapchat is releasing its "My AI" chatbot to all users on the platform for free.

Manufacturing 140

Manufacturing User-Generated Traditional Marketing Education 140

Hubspot Marketing

DECEMBER 4, 2017

Key Technology, a manufacturer and designer of food processing systems, created a Virtual Reality demo that would allow attendees of the Pack Expo food packaging trade show to experience a detailed, hands-on look at how the company's VERYX digital food sorting platform works. Defy Ventures and Within: Step To The Line. I'll be honest.

Manufacturing 145

Manufacturing Food Finance Marketing 145

Tiecas

AUGUST 14, 2023

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. Instead, I’ll highlight some of the important findings and share my thoughts based on working with manufacturers every day. Instead, I’ll highlight some of the important findings and share my thoughts based on working with manufacturers every day.

Manufacturing 52

Manufacturing Content Marketing Thought Leadership Marketing 52

illumin

JULY 11, 2024

While this technology is often used in manufacturing, fraud prevention, and supply chain management, it can also be used in advertising. The predictions of this tech can drive millions of decisions a day, processing data to create meaningful and educated guesses as to what a consumer will do next. What is predictive AI?

Manufacturing 52

Manufacturing Education Advertising Advertisers 52

Hubspot Marketing

DECEMBER 13, 2022

Manufacturing as well as Trade, Transportation & Utilities (which includes the retail industry) lead the pack with 6.3% Year-over-year, we saw the biggest conversion increases from Education & Health Services followed by Leisure and Hospitality. Education and Health Services. Manufacturing. increases respectively.

Branding 135

Branding Manufacturing Health Retail 135

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Customer segmentation helps distributors better engage manufacturers, retailers, and other important audiences. For distributors, there are typically two main audience groups: manufacturers and retailers.

Content Marketing 135

Content Marketing Manufacturing Whitepaper Retail 135

Search Engine Land

MAY 22, 2024

Brands cannot easily manufacture such a reputation for their authors at scale without the author’s involvement and personal investment. Doing so takes personal motivation from the author, ongoing dedication to a topic to the level where you become a subject matter expert , and maintaining that reputation.

Manufacturing 83

Manufacturing Transform SEO PR 83

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Manufacturing 59

Manufacturing Content Marketing Thought Leadership SEO 59

Hubspot Marketing

NOVEMBER 15, 2022

Education and Health Services. Manufacturing. Education and Health Services. Manufacturing. Manufacturing (-6.48%), as well as Transportation and Utilities (-5.6%), saw the biggest dips. Education and Health Services. Education and Health Services. Manufacturing. Sample size. Construction.

Manufacturing 106

Manufacturing Health Education Inbound Marketing 106

Tiecas

JUNE 17, 2024

Account Based Marketing (ABM) is a strategic alternative to the Approved Vendor List (AVL) that manufacturers have traditionally used. While Approved Vendor Lists (AVLs) can be valuable for some manufacturers, they often prioritize cost savings and compliance over fostering innovation and building personalized solutions.

Manufacturing 52

Manufacturing Content Marketing Whitepaper Marketing 52

Hubspot Marketing

MAY 30, 2023

Click here to explore the full playlist Virtually all industries can benefit from AI, from medical providers to students pursuing an education. AI Applications in Education Education is most beneficial when it’s human-led, but AI is used to supplement instructors and students processes.

Real Estate 126

Real Estate Manufacturing Transform Finance 126

Set Up

APRIL 13, 2022

The following marketing leaders from Three Five Two and B2B Content Cure, formerly at Avient Corporation , share their perspective on the Manufacturing industry. What innovative changes are happening in the Manufacturing space? The Manufacturing industry was hit by the pandemic on multiple fronts.

Manufacturing 52

Manufacturing PR Transform eCommerce 52

Tiecas

AUGUST 1, 2023

When it comes to creating manufacturing content for engineers, it is crucial to understand their unique needs and challenges. Know thy audience Without understanding their unique needs and challenges, one can’t create compelling manufacturing content for engineers. I cannot emphasize this point enough. How-to videos are great for this.

Manufacturing 52

Manufacturing Whitepaper Education Content Marketing 52

SmartBrief - Marketing

MAY 23, 2024

As we turn to the internet of things to help with manufacturing and utilities, to let us monitor our homes and to help us age in place , some of our concerns haven’t seemed so far-fetched. One such attack shut down operations at Taiwan Semiconductor Manufacturing Co., costing it an estimated $255 million in revenue.

Manufacturing 127

Manufacturing New Technology Education Place 127

Neil Patel

DECEMBER 21, 2020

It’s used by organizations in manufacturing, healthcare, property management, education, and more. For example, property managers and real estate companies likely won’t use the same work order software as a single-site manufacturing facility. This technology is far more efficient than paper work orders.

Manufacturing 122

Manufacturing Real Estate Management Communications 122

Pam Didner

APRIL 30, 2019

By working with various manufacturing marketers, I have experienced the challenges of supporting sales as a marketer with limited resources and budget. Marketing is at the forefront of the digital era while manufacturing sales teams still prefer email, phone calls, and face-to-face meetings. For sales, it’s all about closing deals.

Manufacturing 49

Manufacturing Content Marketing Customer Journey Education 49

Adobe Experience Cloud Blog

JUNE 8, 2018

He used a good deal of the personal fortune he made selling clothes to found the non-profit Sy Syms Foundation, which has given away more than $30,000,000 toward education, as well as being a major supporter Public Broadcasting and National Public Radio (NPR). That simple. He loved to explain the clothes.’ ” Marketing that Suits.

Branding 134

Branding Non-Profit Education Entertainment 134

Martech

JUNE 18, 2024

. “S&P Global Mobility is a data-rich environment of automotive information and analytics from every part of the automotive life cycle, whether it’s the manufacturer’s planning for their next vehicle launch or understanding how many vehicles they’re going to sell over the next five years.”

Manufacturing 117

Manufacturing Real Estate Finance Health 117

Search Engine Land

OCTOBER 24, 2023

The findings are based on a dataset of 10,000 keywords with various intents, across 10 industries (banking, insurance, retail, software, higher education, real estate, advertising/marketing, manufacturing, travel/hospitality and industrial machinery). About the data. Data was collected in August. Blogs remain popular.

Real Estate 120

Real Estate Manufacturing Retail Education 120

Neil Patel

NOVEMBER 24, 2020

If it’s someone in the education industry, then make your case studies about your university customers. If it’s someone in the automobile industry, then make your case studies about auto parts and accessories manufacturers. Write About Someone Your Ideal Customer Can Relate To. Do you know who your ideal customer is ?

Automobile 145

Automobile Manufacturing Copywriting eBook 145

Hubspot Marketing

AUGUST 10, 2022

MoM and 23.22% YoY), Leisure and Hospitality (11.46% MoM and 20.41% YoY), and Education and Health Services (8.27% MoM and 9.26% YoY). Education and Health Services. Manufacturing. Noted in the chart below, three MoM and YoY increases worth noting were in Financial Activities (12.4% But where do these leads come from?

Manufacturing 109

Manufacturing Health Education Market Trends 109