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Rethinking the marketing planning process for an agile world

Martech

The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. The traditional annual marketing plan is a waterfall approach that does not support fast experiments. Old habits, bad habits. And that’s okay.

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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

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32 social media training resources and courses every marketer needs

Sprout Social

But if you do, it’s best to be prepared—especially considering only 23% of US organizations reported having a crisis response team in place pre-pandemic. Additional resources: Article: Social media crisis plan. Paid social media marketing training and resources. Price (at the time of writing): $24.99. Level: Beginner.

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How to start a coaching business: A blueprint for success

AWeber

Step 3: Set your pricing Set your hourly pricing by balancing industry standards with your financial goals. You’ve chosen your niche, defined your coaching style, and set your prices. Step 6: Sketch out a marketing plan Today’s content creation tools make marketing easy, even if you’re on a budget.

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How to Optimize Your Business’ Contribution Margin Ratio

Neil Patel

Education is the key to success in business but I’m not just talking about your college or university; I’m talking about self-education. To learn how to get the contribution margin ratio, you subtract the variable costs of producing a product or service from the overall sale price of the product or service.

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How to Run a Virtual Job Fair to Attract Top Marketing Talent

Neil Patel

The entire event takes place online, allowing attendees to get to know employers better, network with other job seekers, and attend workshops and guest speeches, all from the comfort of their own homes. The most obvious benefit and one of the main reasons people turned to virtual job fairs in the first place is the added convenience.

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Content Mapping 101: The Template You Need to Personalize Your Marketing

Hubspot Marketing

To help you brainstorm and map out content ideas for targeting specific segments of your audience, we've created a new free template resource: The Content Marketing Planning Template. This content mapping visualization keeps the marketing strategy focused on the goal specified with all the steps necessary to gradually reel in buyers.

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