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Enterprise SEO: 11 keys to success in 2024 and beyond

Search Engine Land

PR/digital PR I’m not saying everyone needs to become an expert in outreach and brand management. However, it’s increasingly important to connect with the people in your company who handle press and PR. Traditional PR is catching up on SEO and practices like deep-linking, but they might need some guidance or reminders.

SEO 98
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Every Team Should Know Its Earned Media Value — Here's Why

Hubspot Marketing

They pour money into ads and PR, hoping to buy attention. Channels That Drive Earned Media Value Public relations (PR): Getting your brand featured in news articles, magazines, TV, or radio through strategic outreach for free. Most brands chase exposure. And, it works if you have deep pockets. But if you dont? For example, Net.hr

PR 114
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How to Start Using Video in Your Marketing

Hubspot Marketing

According to Statista (and Statista hasn't let me down yet), the most popular types of videos worldwide are: Music videos (48.2%) Comedy, meme, or viral videos (35%) Video live stream (27.7%) Educational videos (26%) Tutorial or how-to videos (25.8%) So, what should your takeaway be? Duolingo is a company that does this well.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Video content : Producing videos to educate, entertain or inform your audience. What does digital public relations (PR) include? Website traffic: Increase in traffic from PR activities. Backlinks: Monitor the number and quality of external websites linking to your content. What does content marketing include?

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29 Scroll-Stopping Instagram Post Ideas to Fill Your Content Calendar

Buffer Marketing

One creator I love who creates educational content is Alexis Nikole , who nerds out on all things foraging. If you're a creator, you can partner with a brand on a giveaway or offer up items you've tested or received in PR. For PR company Tori Porter Communications , press features for her clients are a top priority.

Transform 119
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How to build B2B authority in the AI search era

Martech

That’s why expanding to other channels and prioritizing buyer education should take precedence over chasing MQLs. PR coverage, social commentary, community posts and thought leadership pieces all contribute to the AIs understanding of your brand.That makes cross-functional collaboration essential. Email: See terms.

PR 99
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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Inform and educate potential customers. PR and earned media. No doubt many of you are familiar with the clarion call to align sales and marketing into smarketing. But, other departments are leaning on marketing to help them: Attract more prospects. Entice customers to renew and upgrade. Central to these needs? Serving the customer.

CMO 132