Martech

MAY 19, 2025

Educate your audience to alleviate concerns One of the most effective things a brand can do is to educate its audience about the tariffs and uncertainties affecting it. Align people management with internal comms and PR Aligning people management with internal communications and PR is essential in times of economic upheaval.

Transform 71

Transform PR Law Manufacturing 71

Sprout Social

SEPTEMBER 26, 2024

The would-be crisis became a PR triumph. From there, we lined up morning shows, brought on a PR team to help field opportunities and quickly transitioned the message from lactation cookies (which we don’t even sell!) As Revis describes, “People trust people , and they want to be entertained and educated. to our core mission.”

PR 92

PR Influencer Marketing Marketing Marketers 92

Sprout Social

AUGUST 24, 2022

In the past, PR focused on traditional media like print, radio and television for coverage. Social media has cultivated a 24/7 news cycle, forcing PR professionals to always “be on”. Similar to social teams, PR practitioners need a variety of skills and expertise to be successful.

PR 106

PR Branding Transform Communications 106

Sprout Social

SEPTEMBER 1, 2021

This will give you an idea of which publications to focus on for your outreach and PR efforts. That means your content should do any one of the following: Educate and inform them. The post Share of voice: Measuring it for social media, PPC, SEO and PR appeared first on Sprout Social. Inspire them. Entertain them.

PR 145

PR SEO Analytics Shipping 145

Marketing Insider Group

MAY 13, 2024

What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? Today, we’re exploring the synergy between digital PR and link building. Knocking it out of the park with your digital PR? But, let’s hit pause for a second.

PR 105

PR SEO User-Generated Promotion 105

Hubspot Marketing

OCTOBER 28, 2024

According to Statista (and Statista hasn't let me down yet), the most popular types of videos worldwide are: Music videos (48.2%) Comedy, meme, or viral videos (35%) Video live stream (27.7%) Educational videos (26%) Tutorial or how-to videos (25.8%) So, what should your takeaway be? Duolingo is a company that does this well.

Video Marketing 110

Video Marketing User-Generated Marketing Marketers 110

Martech

MARCH 10, 2022

” Words from Tiffany Guarnaccia, founder and CEO of Kite Hill PR, a high profile agency in the adtech and martech space. Think of it as a pro bono PR onramp program for diverse and purpose-driven founders of tech businesses,” Guarnaccia said. If anything, demand for PR rose sharply with the onset of the pandemic.

PR 103

PR Non-Profit Thought Leadership Energy 103

Adams & Knight Marketing

NOVEMBER 15, 2022

Adams & Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services. “These awards are a direct reflection of the incredible work we did with each of them.” About Adams & Knight.

Advertising 246

Advertising Advertisers PR CMO 246

Search Engine Land

DECEMBER 6, 2023

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. PR may not always acknowledge the intricacies of SEO. While SEO, focused on shaping the customer experience, may overlook the human stories conveyed by PR. Why integrate SEO and PR?

PR 104

PR SEO Transform Customer Journey 104

Adams & Knight Marketing

JANUARY 11, 2023

Karishma Pinto was recently hired as a Senior Marketing Program Manager, bringing extensive knowledge and expertise in project management to Adams & Knight’s clients in the travel/lifestyle, healthcare, and education spaces. About Adams & Knight.

PR 246

PR Digital Marketing Education Management 246

Search Engine Land

JULY 23, 2024

Video content : Producing videos to educate, entertain or inform your audience. What does digital public relations (PR) include? Website traffic: Increase in traffic from PR activities. Backlinks: Monitor the number and quality of external websites linking to your content. What does content marketing include?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Backlinko

JANUARY 23, 2025

Education: Tell me more about this place Booking: Lets go there Inspiration again: After the trip, the traveler dreams of new adventures. So, focus on education and answering users’ specific questions. Use internal linking, partnerships, digital PR, and guest posting. It keeps your content fresh and competitive.

SEO 88

SEO PR User-Generated Non-Profit 88

Influence & Co

DECEMBER 13, 2023

Traditionally, PR and content teams have operated independently. The content team crafts engaging blog posts, videos, and emails to educate and entertain, while the PR team focuses on media relations, reputation management, and stakeholder relationships.

PR 83

PR Content Marketing Entertainment Education 83

Buffer Marketing

OCTOBER 31, 2024

One creator I love who creates educational content is Alexis Nikole , who nerds out on all things foraging. If you're a creator, you can partner with a brand on a giveaway or offer up items you've tested or received in PR. For PR company Tori Porter Communications , press features for her clients are a top priority.

Transform 117

Transform PR Product User-Generated 117

Hubspot Marketing

JANUARY 22, 2025

The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. The design software company shares comprehensive, relevant content on its blog, which educates its audience on graphic design in general and how to use its tools.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Hubspot Marketing

NOVEMBER 15, 2024

Inform and educate potential customers. PR and earned media. No doubt many of you are familiar with the clarion call to align sales and marketing into smarketing. But, other departments are leaning on marketing to help them: Attract more prospects. Entice customers to renew and upgrade. Central to these needs? Serving the customer.

CMO 122

CMO Traditional Marketing Communications Marketing 122

Set Up

JANUARY 21, 2025

PR took quite a dip this year, decreasing from 50% to 27% of Clients saying they need PR assistance. Client Priority #3 | The PR Decline The dip in the demand for PR servicesfrom 50% in 2023 to 27% in 2024could partially be attributed to a shift in how businesses perceive the risks associated with public stances and "cancel culture."

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Sprout Social

SEPTEMBER 16, 2024

Here’s our lineup of higher education institutions curating the perfect balance of school spirit, entertainment and academic opportunity on social during the back-to-school season. Their Welcome Week 2023 campaign was nominated for the Collaborative Social Media Communications award by PR Daily.

Transform 104

Transform PR Education Energy 104

Sprout Social

JANUARY 16, 2025

Our content is geared toward both children and adults and supports our mission to help parents and educators raise creatively-alive kids. We dont need to be prescriptive about how to use the product, but rather inspire. We were surprised to learn that their vast pipeline of YouTube content is primarily created in-house.

Gen Z 89

Gen Z Key Performance Indicator PR Place 89

David Meerman Scott

NOVEMBER 3, 2021

With the detailed revelations emerging about how the Facebook AI algorithm works, we all need to decide how much we want to rely on Facebook in our marketing.

Education 120

Education PR Marketers Marketing 120

Search Engine Land

JUNE 13, 2023

We’ll look at: How content creators are changing the game with their unique ability to inspire, educate, and entertain their audiences. Why their impact is beyond influencing visibility on SERPs – but also breathing new life into the digital PR space and making “search everywhere” not just a concept but a reality.

Gen Z 120

Gen Z Content Marketing PR Entertainment 120

Marketing Insider Group

MAY 16, 2023

The only way we can educate large language models about our work is by creating something called content mass with high quality content. When you’re a notable content creator and dedicated to educating your audience consistently, large language models are going to pay attention. How is this even possible, you ask?

SEO 123

SEO PR Thought Leadership Education 123

Marketing Insider Group

OCTOBER 15, 2020

Modern customers expect you to be available online to entertain, educate, and answer questions they may have. In a world where everything and everyone is connected, one poorly timed or worded message could destroy your business and spiral into a full-blown PR crisis. Preparing for PR issues or data breaches.

PR 145

PR Law Finance Entertainment 145

Sprout Social

MARCH 27, 2025

Hosting LinkedIn Live sessions with creators is another way to engage your audience through panel discussions, product demos or educational talks. With strong SEO potential fueling the longevity of video content, YouTube is an invaluable platform for brands looking to educate, inform and engage audiences over the long term.

Gen Z 99

Gen Z Affiliate Marketing Influencer Marketing User-Generated 99

Power Digital Marketing

FEBRUARY 22, 2023

Most people understand the distinction between PR and marketing. Typically, marketing is regarded as a way to generate leads for a company, while PR is about influencing consumers’ perceptions of the company as a whole. What is PR? What does a PR team do? Education level. What is marketing? Profession.

PR 52

PR Non-Profit Marketing Marketers 52

Martech

SEPTEMBER 20, 2023

The technology’s applications are boundless, from agriculture leveraging drones for precision farming to education employing AI for personalized learning pathways. Now, there are some really great preexisting tech tools for PR. We are a marketing and PR agency, not a development firm.

PR 124

PR Transform Education Analytics 124

Adobe Experience Cloud Blog

AUGUST 26, 2014

We keep our content, social, and PR teams closely aligned, so that blog posts containing new announcements, releases, or awesome new content assets are firmly on the calendar weeks in advance. You can map time-sensitive content ahead of time. Once you’ve plugged your social schedule into a calendar, it’s that much easier to share.

PR 134

PR Thought Leadership eBook Entertainment 134

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. Tools like Cision or CoverageBook can help you collect data on your brands PR mentions.

PR 45

PR Whitepaper User-Generated Advertisers 45

Adams & Knight Marketing

AUGUST 16, 2021

Travel Association is the latest organization to recognize the research-based, results-generating “So Good To See You, Connecticut” campaign, which was honored earlier this year by the Content Marketing Institute, PR Club and Public Relations Society of America (PRSA). Digital Campaign Overview. About Adams & Knight.

PR 130

PR Education Digital Marketing Promotion 130

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

Gini Dietrich, Founder of Spin Sucks , recognizes the momentum that built when Spin Sucks (the book) started getting picked up and shared by PR professionals: When Spin Sucks was published, I introduced the model we use internally for our clients, called the PESO Model*. The big coup came when Mashable interviewed me for a story. Merchandise?

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Sprout Social

DECEMBER 9, 2020

From PR to Creative to Digital marketing agencies and beyond, social media clearly has a role to play in marketing strategy, data analysis, brand awareness, audience engagement and more. It requires ongoing collaboration, education and transparency to create happy clients and convert them into advocates. . Control what you can control.

PR 138

PR Price Education Analytics 138

Hubspot Marketing

MAY 7, 2025

The New Rules of Marketing and PR David Meerman Scott's book on digital marketing is an international bestseller and is worth every penny. Continuous education in the social media marketing space is essential not only to stay on top of best practices and platform updates, but also to refine your skillset.

Social Media Marketing 112

Social Media Marketing eBook Marketing Marketers 112

Neil Patel

MARCH 11, 2021

If you want to succeed with scalable link building, you need quality content that will warrant high PR (page rank). sites that linked to you), you will ultimately boost their effectiveness and this will improve your overall Google rankings and get you that high PR you desire. When you pass social signals to your tier 1 backlinks (i.e.

Real Estate 144

Real Estate PR Social Media Marketing User-Generated 144

Exposure Ninja

APRIL 25, 2025

We recently refreshed our comprehensive Digital PR guide to include AI-focused practices, like front-loading answers and tightening the structure. Soon, it started showing up in AI Overviews for PR-related informational queries. We practice what we preach. ” What is the most important part of content marketing? Strategy.

Content Marketing 52

Content Marketing User-Generated PR Real Estate 52

Sprout Social

AUGUST 4, 2021

The debate around whether or not to pursue an advanced degree is nothing new, but applying it to the realm of social ignited strong reactions from practitioners and educators alike. “As You’re a subject matter expert in business critical fields of Social Media, PR or Comms. Freberg teaches, researches and consults in social media.

Management 145

Management Education Social Media Marketing Copywriting 145

Moz

MAY 8, 2019

Shannon McGuirk: How to Supercharge Link Building with a Digital PR Newsroom. Shannon promises to teach us how to set up a “digital PR room.” The Moz culture of acceptance and education stands to deliver a MozCon experience that will keep you going throughout the year. Link-building, anyone? Yeah, it’s still a thing.

Education 50

Education PR SEO Food 50

Martech

JANUARY 2, 2024

Erin is a seasoned PR veteran and communications professor and I often invite her into my University of Oregon classes as a guest lecturer. Event marketing and PR. A few days ago, I joined a virtual holiday happy hour event with my best friend from college, Will, and our close mutual friend, Erin. Data analysis and insights.

PR 137

PR User-Generated Fashion Marketing 137