Search Engine Land

APRIL 25, 2024

The rise of generative AI and large language models (LLMs) has opened the possibility of disrupting Google’s long-standing dominance in the search engine market. Perplexity describes itself as “your AI-powered Swiss Army Knife for information discovery and curiosity.” It sits on top of ChatGPT 3.5 and its own model.

User-Generated 99

User-Generated Search Marketers Advertising Advertisers 99

Martech

MARCH 20, 2024

” That’s the most important lesson Len Devanna, VP strategy at Cortico-X, has taken from more than two decades of experience digital strategy, CX and transformative leadership, and it’s the message he delivered on the second morning of The MarTech Conference. “The importance of this cannot be overstated.

Transform 61

Transform Finance Price Customer 61

Martech

MARCH 28, 2023

Sales: Analytics, Account Discovery Dashboard, AI and more The latest sales updates are, in my opinion, a game-changer. Sales managers (and reps) can determine which of their sales strategies are most efficient, which products are performing best and pinpoint areas that need improvement. Turning it off is no longer an option.

Health 100

Health CRM Analytics Promotion 100

SocialPilot

MARCH 8, 2024

Something that gives your clients the final nudge they need to choose you as their social media marketing comrade. 5 Necessary Steps to Take Before Creating Your Social Media Proposal By now, you may have understood that the client discovery session is the backbone to creating a winning social media proposal. Want a more simple route?

Social Media Marketing 80

Social Media Marketing Price Analytics Energy 80

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 131

Whitepaper Content Marketing Thought Leadership Marketing 131

Search Engine Land

MAY 9, 2024

Can we use more creative thinking to pursue better optimization strategies? Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. The best SEO strategy optimizes for consumer discovery by understanding the people who are searching. It’s a proven approach. See terms.

SEO 87

SEO User-Generated PR Analytics 87

Buffer Marketing

FEBRUARY 5, 2024

Despite its ominous name, dark social is just a fancy way of referring to untrackable conversations in online spaces. Despite its ominous name, dark social is just a fancy way of referring to untrackable conversations in online spaces. Chances are, you’ve copied a link and shared it in your group chat a thousand and one times.

Analytics 99

Analytics User-Generated Digital Marketing Communications 99

Martech

DECEMBER 7, 2023

For marketers that may mean fake content. It integrates seamlessly with Google Analytics and generates standardized reports, offering actionable recommendations and strategies for marketing campaigns, inventory adjustments and customer engagement. This was the year AI went mainstream, so what will next year hold?

User-Generated 110

User-Generated Analytics Advertising Advertisers 110

Buffer Marketing

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. This isn’t to say I don’t do any top-of-the-funnel marketing.

Email Marketing 97

Email Marketing Customer Acquisition PR Health 97

Search Engine Land

SEPTEMBER 6, 2023

Approaching link building with this perspective can lead one to focus too much on nurturing skills for bulk outreach or email automation. These are good skills, but the best link building methods are based on the marketing of content. This is the marketing of content, which is a different skill than traditional link building.

PR 135

PR SEO Health Influencer Marketing 135

Rock Content

APRIL 30, 2024

Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Its primary goal is to drive traffic to your website, attract customers interested in your products, and support robust conversion rates. It empowers them to make wiser marketing decisions.

Content Marketing 92

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 92

Use Insider

FEBRUARY 29, 2024

What is generative AI in marketing? Generative AI in marketing empowers marketers to craft relevant, timely, and trustworthy customer experiences effortlessly. This increased efficiency allows marketing teams to focus on high-value strategic initiatives rather than repetitive manual tasks.

Customer Journey 52

Customer Journey Marketing Automation Platform User-Generated Marketing 52

Use Insider

FEBRUARY 11, 2024

The difficulty lies in the fact that you don’t have any contact information, so emails, phone numbers, and other similar identifiers can’t be used to target visitors. This is a great way to improve key metrics like conversion rates, average order value (AOV), and revenue. Timely and contextual web push notifications.

Customer Journey 52

Customer Journey User-Generated Price Place 52

Search Engine Land

NOVEMBER 29, 2023

Google’s shifting focus: From search to discovery In the past four years, Google has undergone fundamental shifts: From answers to journeys. Google’s shifting focus: From search to discovery In the past four years, Google has undergone fundamental shifts: From answers to journeys. From search queries to queryless search.

Transform 106

Transform eCommerce SEO Promotion 106

Search Engine Land

JANUARY 17, 2024

Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions. For example, if your goal is to increase qualified leads, metrics would include conversion rate, new users driven to a specific URL, etc. Clients commonly apply uniform goals to all campaigns regardless of their place in the marketing funnel.

Key Performance Indicator 100

Key Performance Indicator User-Generated Place Product 100

Customers.ai

MARCH 30, 2023

Integration with Existing Tools Seamless integration with your current sales and marketing tools, such as CRM systems, email marketing platforms, and social media management tools is an absolute must. Manual sales prospecting is a thing of the past. We don’t want you to get left in the dust! There are a lot of options.

CRM 98

CRM Price B2C User-Generated 98

Martech

FEBRUARY 28, 2022

Two recent studies measured ROI for social media versus email, and they appear to contradict each other. One said social media was first and email second for ROI, and the other said the opposite. But I know it’s the wrong question because email and social media don’t play the same roles. Who’s right?

B2C 128

B2C Whitepaper CRM Marketing Automation Platform 128

Search Engine Land

APRIL 23, 2024

This comprehensive guide delves into the intricacies of optimizing for TikTok, exploring strategies, tools and best practices to help you enhance your visibility, engage your target audience and ultimately drive success on this rapidly growing platform. And because it’s rooted in entertainment, brand discovery is easier and more fun.

SEO 110

SEO Gen Z User-Generated Entertainment 110

Use Insider

DECEMBER 6, 2023

For retail and e-commerce marketers, this means optimizing your marketing strategy to ensure a great customer experience is critical, regardless of market conditions. If you’re a consumer electronics marketer, how are you making sure you get your fair market share? Because if you’re not, you should be.

Retail 52

Retail eCommerce Shoppers eBook 52

Search Engine Land

MAY 3, 2024

The one con to this tactic is that it will likely not work well in competitive markets. Google’s local search results have been shifting quite a bit since the start of 2024. Specifically, we have seen a major shift in the pages Google shows for searches they think have a local intent. How does one combat that?

User-Generated 97

User-Generated SEO Price Customer 97

Search Engine Land

AUGUST 23, 2023

Last year, to promote more user-centric content, Google added “experience” to their foundational criteria of expertise, authority, and trust, urging marketers to hone in on what matters to end users and consumers. Long-tail queries account for almost 35% of traffic and almost 50% of conversions, according to Ahrefs.

PR 92

PR User-Generated Customer Journey Marketing Plan 92

Buffer Marketing

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. This isn’t to say I don’t do any top-of-the-funnel marketing.

Email Marketing 68

Email Marketing Customer Acquisition PR Health 68

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. It’s fair to say that GA4 did not receive the warmest welcome. In September, the search engine was taken to court by the U.S.

User-Generated 125

User-Generated Retail Non-Profit Advertising 125

Martech

DECEMBER 4, 2023

As a general rule, marketers should major in the majors. Edge cases are usually considered to be more of an issue for software and hardware developers than they are for marketers. Edge cases are usually considered to be more of an issue for software and hardware developers than they are for marketers. Here are two examples.

Marketing Strategy 118

Marketing Strategy Marketing Marketers Market Segmentation 118

Vertical Response

MARCH 8, 2024

Boost Your Campaigns: 10 Proven Strategies for Improving Email Deliverability in 2024 If you’re tired of emails vanishing into the void or battling bounce rates, you’re in the right place. This article cuts through the noise to directly address improving email deliverability. Ready to elevate your email game?

Email Marketing 90

Email Marketing Communications Law Transform 90

Customers.ai

FEBRUARY 28, 2024

Understanding each customer’s journey, then, is absolutely key to building a better, more efficient marketing and sales process. Years of targeted digital ads and email campaigns have raised customers expectations. Even savvy companies are learning that this is easier said than done. They expect more personalization than ever.

Customer Journey 60

Customer Journey Customer Transform Outbound Marketing 60

Hubspot Marketing

AUGUST 25, 2023

Landing pages are an indispensable part of marketing. And for all you marketers out there who have been going inbound for a while, you understand how efficient they are at converting. 91% of our surveyed marketing and advertising professionals feel positive about conversion shifts after adding their landing page(s).

Inbound Marketing 104

Inbound Marketing B2C eBook Promotion 104

Search Engine Land

JANUARY 19, 2024

Enhanced conversions. Establish value-based bidding Once you have established privacy-safe measurement, you must revisit your value-based bidding strategies in your paid search program. Dig deeper: Google Ads broad match: What the data reveals for PPC marketers 4. Evolve your measurement The time is finally here.

Advertising 104

Advertising Advertisers Transform User-Generated 104

Search Engine Land

MARCH 4, 2024

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. By directing traffic to two webpage variants (or more, in the case of multivariate testing), you can glean which version leads to better outcomes in terms of conversions, click-through rates, time on page, bounce rates or other key metrics.

SEO 116

SEO Analytics Management Product 116

Hubspot Marketing

JANUARY 22, 2024

You have new goals to reach and new strategies to execute. But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024.

eCommerce 111

eCommerce Marketing Marketers Influencer Marketing 111

Hubspot Marketing

DECEMBER 1, 2023

Today, most generations see social media as their preferred platform for product discovery, while 87% of social media marketers who sell on their channels say its effective. You’re also able to measure the effectiveness of your social selling efforts with the campaigns tool that allows you to tag related marketing assets and content.

Price 99

Price CRM Social Media Marketing Management 99

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. billion in 2016.

Influencer Marketing 101

Influencer Marketing Branding Gen Z Marketing 101

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. But there’s more to AI marketing than just the strategies and the tools. What is AI Marketing?

Transform 70

Transform User-Generated Marketing Marketers 70

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Is YouTube a good way to advertise?

Advertising 112

Advertising Advertisers User-Generated Finance 112

Use Insider

JANUARY 3, 2024

We’ve broken this down into three key steps and strategies that marketers and product owners should start prioritizing to craft a marketing strategy that is aligned with the latest privacy regulations while preserving the essence of personalized marketing.

Transform 52

Transform Price Marketing Strategy Product 52

Buffer Marketing

MARCH 21, 2024

I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. You can apply these strategies to increase your blog traffic, build a personal brand , and grow your LinkedIn following.   I also contribute to popular SaaS blogs (like Ahrefs, MOZ, and now Buffer!)

Thought Leadership 106

Thought Leadership Inbound Marketing Promotion User-Generated 106

Lynton Web

NOVEMBER 3, 2023

Included in all that planning is brand strategy. In this blog, we’ll discuss what brand strategy is, why you need one, and how a marketing partner can help you put all the pieces together. What is Brand Strategy? Brand strategy can encompass storytelling, brand identity, your mission, and more. Conversational?

Branding 59

Branding Market Research Target Market Product 59