Adobe Experience Cloud Blog

OCTOBER 30, 2014

That could be the next big marketing opportunity… Miss out on sending awesome follow-up! After you have created a super-amazing, thoughtful and entertaining holiday email, your next step is to consider what you will do with the people that converted or showed interest. What are your holiday marketing tips?

Email Marketing 134

Email Marketing Thought Leadership Entertainment Marketing 134

Hubspot Marketing

OCTOBER 18, 2024

Entertainment/Speaker Fees Marketers spend 15% of an event budget on average on speakers and entertainment. Be sure to budget an honorarium and possibly accommodations for your keynote speakers and consider whether you’ll book a band or other entertainment to set the mood. Owned and organic channels.

Event Marketing 134

Event Marketing Food Direct Mail Entertainment 134

Litmus

APRIL 18, 2019

If you’re looking to get the most out of your marketing budget, you should invest it in email marketing. Email continues to outperform other marketing channels by a long shot: For every dollar brands invest in email marketing, they receive 42 dollars in return , our research on email marketing ROI shows.

Email Marketing 111

Email Marketing PR Marketing Analytics 111

Adobe Experience Cloud Blog

JULY 9, 2018

But even with all these channels to choose from, 80% of marketers agree email marketing remains one of the most effective strategies. With marketing automation in place, it’s tempting to “set it and forget it” when it comes to email marketing. Personalized and Segmented Emails.

Email Marketing 134

Email Marketing Marketing Strategy Health Non-Profit 134

Hubspot Marketing

NOVEMBER 13, 2023

I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe ). So, it’s my job to keep a pulse on the latest email marketing trends. So, without further ado (and probably a little judgment), we're going through my inbox to spot trends marketers need to know going into 2024.

Market Trends 143

Market Trends Email Marketing Marketing Marketers 143

Litmus

DECEMBER 22, 2021

While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. As email marketers, we need our subscribers to buy those products, subscribe to those services, and register for those events. Testing your call-to-action.

Email Marketing 135

Email Marketing Marketing Marketers Entertainment 135

Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. It’s also a cost-effective way to educate and entertain your audience.

Email Marketing 111

Email Marketing Whitepaper Marketing Marketers 111

Scoop.it!

APRIL 4, 2023

Wouldn’t you agree that with the incorporation of gamification and interactive email elements, email marketing has become more interesting? In order to create the best user experience for readers, marketers are coming up with various engaging elements in their email marketing campaigns.

Email Marketing 104

Email Marketing Real Estate User-Generated Entertainment 104

Scoop.it!

FEBRUARY 28, 2023

Interactivity, hyper-personalization, and increased focus on customer data security hit the right chord with the email subscribers in the last year. In the coming years, we will witness some new trends entering the world of email marketing. In 2023, more and more email clients will support BIMI or consider supporting it.

Email Marketing 115

Email Marketing Market Trends Education User-Generated 115

AWeber

OCTOBER 11, 2022

More than 330 billion emails are sent around the world every day. And over 77% of the professionals sending those messages use email marketing templates. So how do you make sure your emails stand out in subscribers' inboxes when you're competing with so many other emails? But email design is also a key factor.

Email Marketing 115

Email Marketing Marketing Marketers Entertainment 115

Litmus

MARCH 6, 2024

Designing calls-to-action for email Types of calls-to-action Primary CTAs Secondary CTAs Styling calls-to-action Styled text links Rollover effect How many calls-to-action are too many? While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event.

Email Marketing 125

Email Marketing Marketing Marketers Entertainment 125

AWeber

NOVEMBER 21, 2023

Event email marketing is a key strategy for building anticipation for your next event—whether online or offline. This post explores key event email marketing examples and strategies to help. It was email. Over 75% of the event marketers polled said email marketing was their preference.

Email Marketing 120

Email Marketing Logistics Event Marketing Marketing 120

Vertical Response

OCTOBER 27, 2024

Setting specific goals and analyzing key performance indicators (KPIs), such as open rates and click-through rates, are essential for measuring the success of email campaigns. Understanding Email Newsletters Email newsletters are a powerful tool in the realm of email marketing.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

AWeber

MAY 22, 2025

You open your inbox first thing Monday morning and sigha dozen new emails, most of which youll ignore until later (if at all). If youve ever wondered, "when is the best time to send emails?" If youre considering when to send emails on Saturday, aim for late morning, when people are up and scrolling, but not yet involved in their day.

B2C 104

B2C Analytics Entertainment eCommerce 104

Hubspot Marketing

JUNE 30, 2025

Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals. Email Marketing Manager Job Description When it comes to email marketing, there are a lot of moving parts.

Management 112

Management Inbound Marketing Marketing Marketers 112

Litmus

MARCH 2, 2023

Today, we’ll look at GA4 vs Universal Analytics—specifically as it relates to email marketing. What’s changing, what’s not changing, and how you can best utilize this new tracking format for reporting on email … and beyond. This may fundamentally change how we talk about reporting in email marketing! Never fear!

Analytics 97

Analytics Email Marketing Marketing Marketers 97

Martech

JANUARY 16, 2025

PlayMaker launched as a platform to manage and optimize sponsorships in sports and entertainment. Adjust launched Adjust Growth Copilot alpha, an AI-powered solution designed to answer marketers’ questions and provide insights to help them achieve their goals.

Non-Profit 116

Non-Profit Direct Mail eCommerce User-Generated 116

Digital Marketer

MAY 16, 2022

DigitalMarketer has just released a brand new email marketing certification course! Alex Cattoni, founder of the Copy Posse , and master email marketer. He helps 7-8 figure ecommerce brands generate 30%-40% of their total revenue through email marketing and marketing consultation.

Email Marketing 71

Email Marketing Transform Customer loyalty Entertainment 71

Use Insider

SEPTEMBER 13, 2024

Gamification in marketing refers to the application of game mechanics—such as rewards, leaderboards, challenges, and progress tracking—to non-gaming environments. It’s not just about adding entertainment; it’s about creating interactive, engaging, and rewarding experiences that influence customer behavior and elevate brand interactions.

Transform 52

Transform Customer loyalty Marketing Marketers 52

Scoop.it!

OCTOBER 31, 2024

You’ll also build a high-quality email list you can nurture into customers with a value-driven, curated email marketing strategy. Thanks to the entertainment value of this type of content, the business managed to attract more than 14k subscribers, with thousands of views on each video.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Martech

APRIL 3, 2025

Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform. Presidio launched a Sports, Media, and Entertainment practice featuring the Captivate suite of AI-powered metadata solutions.

User-Generated 73

User-Generated Entertainment CRM Analytics 73

Martech

APRIL 2, 2025

Dig deeper: 5 impactful ways to level up your email marketing designs Interactive emails in action: The lookbook Over the years, I’ve collected dozens of examples of email marketing messages that illustrate the strategic, purpose-driven use of interactivity in an engaging and sophisticated fashion.

Branding 94

Branding User-Generated Shoppers Fashion 94

Adobe Experience Cloud Blog

MARCH 26, 2020

Remember email marketing. Leverage other relevant digital marketing channels for the generation who’s “almost constantly online.”. Email marketing still works. The majority of Gen Zers check their email at least daily if not multiple times a day, and email is among the most-preferred channels of communication.

Gen Z 174

Gen Z Entertainment Thought Leadership Millennials 174

Search Engine Land

JULY 23, 2024

What does content marketing include? Video content : Producing videos to educate, entertain or inform your audience. Dig deeper: What is social media marketing? What does email marketing include? Newsletters: Regular updates sent to your email list. signing up for a newsletter , making a purchase).

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

AWeber

MAY 19, 2025

Plus, modern tools make it easier than ever to design, deliver, and market your offer using platforms like AWeber for email marketing or simple e-commerce tools for checkout and delivery. When to apply: If you have a background in marketing or copywriting, compiling swipe files can be valuable to others.

Product 93

Product eBook Non-Profit Transform 93

Neil Patel

JANUARY 28, 2021

With gifs, brands can entertain and engage their target audiences in a way plain text or static images just can’t. How ow does this relate to marketing? How can you harness the power of gifs to boost your marketing strategy ? Marketers can harness their popularity to promote their brands in new ways.

Promotion 141

Promotion Branding Entertainment Millennials 141

Litmus

MAY 31, 2024

Great email marketing is a lot like relationships or new friendships. Our team over at Salesforce has seen the evolution of email marketing up close, and we now have a clear understanding of what factors help nurture those relationships through email marketing. Which brings us to… 3.

Email Marketing 76

Email Marketing Customer Marketing Marketers 76

Martech

AUGUST 4, 2022

They needed to start their email list — and build their online presence — from scratch. At the time, they were hindered by a clunky email marketing platform that made it difficult to customize messaging and nearly impossible to align the brand’s aesthetic which was inspired by a rich history of beautifully designed print magazines.

Customer 118

Customer Entertainment Food Email Marketing 118

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

Video at the early stage of the funnel should entertain or entice your viewers to want to learn more from you. At the earliest stage of awareness, your viewers aren’t necessarily in the market for what you’ve got – this is the time to earn the trust of buyers who might eventually become interested. Think : Entertain & Entice.

Video Marketing 134

Video Marketing Thought Leadership Entertainment eBook 134

Vertical Response

FEBRUARY 13, 2023

Email marketing is a powerful tool for reaching potential customers and growing your business. But with so many companies vying for people’s attention, it’s important to craft compelling, attention-grabbing emails that stand out in the inbox.

Email Marketing 75

Email Marketing Transform Marketing Marketers 75

Exposure Ninja

APRIL 25, 2025

Today, the best marketers are using AI to enhance their process not replace it. As Abigail Daunton-Johns , Head of Content and Email Marketing at Exposure Ninja , puts it, “People are learning to use generative AI tools better to help them create really quality content.” And it’s not just about entertainment.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Businesses Grow

APRIL 9, 2025

Sure, I can be entertaining — a clever phrase, maybe even a dad joke here and there. Now, any business can build automated customer experiences, email marketing workflows, and landing pages that guide your customer to your main message. Here is a blog post from 2010 imagining what Barbie would be like on Twtter.

Entertainment 61

Entertainment Email Marketing Customer Marketing 61

Hubspot Marketing

JANUARY 22, 2025

Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. In fact, email marketing, in general, is.

Gen Z 122

Gen Z Social Media Marketing User-Generated Inbound Marketing 122

Vertical Response

FEBRUARY 21, 2022

This means that about half the global population has at least one email address. This fact alone should get you interested in email marketing, but that’s only the tip of the iceberg. With so much competition out there, small businesses can’t afford to ignore marketing opportunities.

Email Marketing 59

Email Marketing Entertainment Customer loyalty Law 59

Hubspot Marketing

JUNE 23, 2023

Email marketing remains crucial to most marketing campaigns. However, not every marketer knows how to write a marketing email that will boost conversions and audience retention. If your marketing emails aren't well-written, your subscribers will stop opening and start deleting your messages.

Copywriting 145

Copywriting Email Marketing Entertainment Marketing 145

Adobe Experience Cloud Blog

JULY 11, 2012

As you plan out the cadence of emails you’ll send to prospects, try scheduling four educational or entertaining emails mixed with one “soft promotion” (e.g. Webinar] The Email Marketing Check-up. eBook] Email Marketing vs Marketing Automation in Complex Buying Processes.

eBook 133

eBook Entertainment Education Promotion 133

Adobe Experience Cloud Blog

APRIL 30, 2013

From a content marketing perspective this book may look like a giant piece of “chocolate cake”, as in only here to entertain. So sit back, have fun, and expand your knowledge in B2B marketing. So sit back, have fun, and expand your knowledge in B2B marketing. Dress up a Marketer. The Content Marketing Crossword.

Entertainment 118

Entertainment Marketing Marketers Education 118