Martech

APRIL 3, 2025

They can be a great strategy to expand your email marketing list, but that list is only as good as the buyers on it. You can also use your CRM and marketing automation to follow up with leads and qualify them efficiently by offering value-based content. Your operations and finance directors will thank you.

User-Generated 114

User-Generated Customer Journey Finance CRM 114

Martech

APRIL 2, 2025

Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. Additionally, developing well-defined personas guides where and how you deploy your marketing efforts, ensuring you reach your audience on the right platforms.

CRM 117

CRM Thought Leadership Finance Shipping 117

Litmus

APRIL 17, 2020

Email marketers, let’s make customer retention your number one priority. If you already have emails in place to address failed payment, it’s a good time to check these to ensure your tone is friendly and helpful and you offer different ways to complete payments.

Email Marketing 122

Email Marketing Customer Marketers Marketing 122

Litmus

JANUARY 30, 2023

Welcome to This Month in Email—our new monthly series about the latest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in January 2023. Email marketing company CM Group revamps as Marigold. Mailchimp was hacked, again. Anything we missed?

Email Marketing 105

Email Marketing Finance Education Marketing 105

Search Engine Land

AUGUST 30, 2024

Efficiency AI automates repetitive tasks such as data analysis, email marketing and social media posting, freeing up valuable time for marketers to focus on strategy and creativity. These systems were widely used in fields such as medicine and finance. For example, use AI tools to: Personalize email marketing campaigns.

Transform 98

Transform Marketers Marketing Education 98

Scoop.it!

JUNE 13, 2024

Tailoring your email content to specific audience segments can significantly enhance relevance, engagement, and overall success in email marketing , leading to a 30% higher open rate compared to campaigns that don’t use segmentation. The post Revitalizing Email Marketing with a Curated Approach appeared first on Scoop.it

Email Marketing 105

Email Marketing Marketers Marketing Finance 105

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Email opt-in (permission marketing).

Email Marketing 108

Email Marketing Shipping Real Estate CRM 108

Litmus

OCTOBER 17, 2024

(Or if you’re dreading the season, you may catch the ominous clinking chains of the Ghost of Holiday Emails Past.) November and December are two of the busiest months of the year for email marketers. With so many emails hitting inboxes this season, you’ll need to stand out. That’s a prerequisite for dynamic content.

Email Marketing 85

Email Marketing Shoppers Retail Finance 85

Sprout Social

JUNE 5, 2025

Email marketing Email lists are valuable owned assets for direct communication with your audience. Newsletters, promotional emails and customer updates can nurture leads, drive conversions and build loyalty.

Thought Leadership 81

Thought Leadership Finance B2C Communications 81

Martech

JANUARY 24, 2025

Also, both higher- and lower-income earners reported better finances, although the percentage increase for lower earners was stagnant. Executives often consider whether market or political instability affects the consumer’s confidence to spend money. When we look across the board, consumer spending trickled up to every company.

Non-Profit 130

Non-Profit Marketing Marketers Finance 130

Hubspot Marketing

FEBRUARY 13, 2024

The finance industry lends itself well to AI. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to get started. Plus, the tools that you should trial for your finance business.

Finance 125

Finance Transform Price CRM 125

Exposure Ninja

MAY 2, 2025

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Hubspot Marketing

JANUARY 16, 2025

Social media content is different from email, which has different metrics from website content. Email marketing. Need to know what the average X (previously Twitter) engagement rate for the finance sector is? Start this process by choosing which content you're going to be scoring. Options include: Social media posts.

Analytics 116

Analytics SEO Price User-Generated 116

Exposure Ninja

APRIL 25, 2025

Today, the best marketers are using AI to enhance their process not replace it. As Abigail Daunton-Johns , Head of Content and Email Marketing at Exposure Ninja , puts it, “People are learning to use generative AI tools better to help them create really quality content.”

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Litmus

JANUARY 30, 2023

Welcome to This Month in Email—our new monthly series about the latest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in January 2023. Email marketing company CM Group revamps as Marigold. Mailchimp was hacked, again. Did we miss something?

Email Marketing 68

Email Marketing Finance Education Marketing 68

Hubspot Marketing

OCTOBER 28, 2024

Mary Zhang , Head of Marketing and Finance at Dgtl Infra , told me that her company developed an entire AI-powered client success prediction model to optimize its customer acquisition funnel. For instance, we implemented AI to segment our email marketing campaigns based on user engagement.” What was the result?

Customer Acquisition 91

Customer Acquisition Price Customer Journey User-Generated 91

Backlinko

MARCH 3, 2025

Building a diversified traffic strategy that includes everything from organic and social to email marketing. And helps them build website authority and confidence with every click. Drives Targeted Traffic When someone finds your site through organic search, they’re currently looking for what you offer.

SEO 109

SEO User-Generated Analytics Finance 109

Hubspot Marketing

MAY 9, 2019

Email Marketing Courses. Cold Email Masterclass by Mailshake. Whether you use cold email to connect with influencers, build your personal brand, find mentors, or grow your network, there's no underestimating its power. Email Marketing by Constant Contact. Inbound Marketing for Ecommerce by Groove Commerce.

Inbound Marketing 145

Inbound Marketing Finance eCommerce Non-Profit 145

Adobe Experience Cloud Blog

MARCH 18, 2014

But on Tuesdays, even with these two strong lines of defense in action, I get a few dozen new junk emails delivered to my inbox. The result of great email vendors, with great “deliverability” I guess. Emails with subject lines like, “Cognos (IBM) Training-15% discount” or “Finance and Accounting Consultant?”

Thought Leadership 134

Thought Leadership Finance Email Marketing Product 134

The Marketing Operations Leader

JULY 15, 2024

Learn 6 game-changing data strategies for email marketing. GTM operations is a strategic choice to combine ops teams (marketing, sales, CS, finance etc) into one team. Ready for pristine Marketo data? Start your 10-day free trial now! Automatically transform your Marketo data now, check it out.

Transform 130

Transform Thought Leadership Finance Customer Journey 130

AWeber

MAY 12, 2025

Whether youre new to email marketing or looking to reach the next milestone in your subscriber count, these actionable tips will help you not only attract more readers but build a loyal following. For example, a personal finance coach engaged in a Reddit thread about budgeting.

Promotion 52

Promotion Finance Analytics Email Marketing 52

Backlinko

APRIL 7, 2025

This includes: Summarizing research papers or creating key takeaways Suggesting potential structures based on top-ranking content Creating (very) rough drafts of blog posts, email marketing , newsletters, and more Improving clarity, fixing grammar issues, or suggesting better phrasing Generating topic ideas or angles for your content The key?

User-Generated 103

User-Generated Health SEO Finance 103

AWeber

DECEMBER 6, 2023

Then nurturing and converting those leads to paying clients without lifting a finger, thanks to automated email marketing. Drive more clients your way faster with high-performing marketing tools that provide built-in automation and AI assistance. This guide shows you some of the best coaching platforms today’s technology offers.

Finance 116

Finance User-Generated Transform Communications 116

Martech

SEPTEMBER 22, 2021

” As of Monday, the thing many email marketers have dreaded – iOS 15 – has launched, which will nullify tracking on emails opened by Apple Mail users and makes the open rate even less reliable. It’s a day of rejoicing for those like Ryan who have advised marketers for years not to over-value the open rate.

Finance 132

Finance Marketing Automation Platform CRM Email Marketing 132

MarketingOps

NOVEMBER 29, 2024

Depending on your organization’s structure and procurement process, working directly with your Finance or Procurement departments can also help identify the tools used. You will eventually build a more accurate and sturdy list of tools by engaging periodically with your team.

Finance 130

Finance Marketers Marketing New Technology 130

Martech

NOVEMBER 6, 2023

If your campaign yields $100,000 in sales, and you’ve spent $10,000, the ROI calculation would be: Dig deeper: What is email marketing and why we care: A marketer’s guide How to streamline your results? Optimize your market fit positioning Email outreach success hinges on more than just the channel.

Transform 131

Transform CMO Marketing Marketers 131

Litmus

JULY 28, 2022

Drumroll please: We’re thrilled to announce our keynote speakers for Litmus Live 2022— the premier email marketing event for email pros, by email pros. Four experts are headlining our lineup for the most anticipated email event of the year: Kason Morris – Head of Learning Experience Design, Salesforce.

Finance 92

Finance Transform Thought Leadership Education 92

Sachs Marketing Group

JULY 8, 2023

Sending different types of emails is essential from an email marketing perspective as it maintains customer engagement, provides variety, and caters to different stages of the buyer’s journey. Are you experiencing a lack of engagement with your current email marketing strategy? We’re here to help!

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Hubspot Marketing

AUGUST 4, 2022

Set up automated email campaigns. When you think of automation, email marketing automation might come to mind first. Types of email automation: Triggering emails based on actions, such as webinar sign-up confirmations or abandoned basket notifications. Managing small business finances is a job of its own.

Shipping 143

Shipping CRM Logistics Email Marketing 143

Litmus

OCTOBER 12, 2020

As if 2020 hasn’t been scary enough, email marketers are facing new trends and a changing marketing landscape that threaten to overwhelm even the best laid plans. That’s why we invited Helen and Milton, two of our friends from Oracle, to talk through some of the scariest topics in email marketing. Don’t worry.

Finance 105

Finance Email Marketing Analytics Customer 105

Marketing Insider Group

MAY 30, 2023

Email: Track open and click-through rates, subscriptions, and spam complaints through your email marketing software. For the best results, segment your email list based on demographics, behavior, and interests and personalize your content accordingly.

Direct Mail 139

Direct Mail Finance Marketing Marketers 139

Martech

SEPTEMBER 15, 2021

Companies fill their marketing technology stacks with a range of tools, each playing a specific role, like marketing automation, CRM, email marketing, analytics, and more. But once a year marketers lean on their Powerpoint skills to show just how connected these platforms are in a ritual called The Stackie Awards.

Finance 123

Finance Price CRM Global Marketing 123

Hubspot Marketing

JUNE 7, 2022

We created over 150 visual marketing templates that are easy to use, work for any industry (finance, dentistry, agriculture, law — we've got 'em all), and are completely free. We've written the copy for 15 email templates that marketers and sales representatives are likely to send repeatedly to save you time and get you results.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Vertical Response

APRIL 11, 2022

Did you know that, according to Finances Online , email marketing is in the top 59% of leading increasing ROI, beating out all the other marketing tools such as social media (21%), display ads (14%), and video (5%)? Fortunately, in this article, we’ll review what average email marketing costs.

Email Marketing 52

Email Marketing Finance Marketing Marketers 52

Marketing Insider Group

SEPTEMBER 21, 2020

Before that happens, marketers and sales reps should conduct what’s known as a BANT analysis : Budget: Do they have the finances? Step 1 – Your marketing team crafts and launches an email marketing campaign. Authority: Are they the decision-maker? Need: Do they have an urgent need or desire?

Finance 110

Finance User-Generated Marketing Marketers 110

Calvyn Lee Blog

NOVEMBER 24, 2023

According to recent research, channels delivering the highest ROI include: Organic Search Content Marketing Paid Search This corroborates the importance of an integrated SEO and content strategy closely tied to high-value search queries and topics.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Litmus

JANUARY 31, 2022

Welcome to 2022 and another year of feeling inspired by the incredible work of email marketers. . In January, our inboxes were brimming with exciting campaigns that encouraged us to push the envelope as we plan out our own email program. Read on to see the Litmus team’s favorite emails of January 2022. Magic Spoon.

eBook 91

eBook Finance Email Marketing Retail 91