Martech

SEPTEMBER 28, 2022

Let’s face it: many consider email marketing boring. It’s not as flashy as jumping onto BeReal or TikTok, and besides, does Gen Z even use email? Email marketing can be an exciting channel because it drives a lot of revenue for your business. Make email marketing exciting again.

Gen Z 103

Gen Z Email Marketing Shoppers Real Estate 103

Businesses Grow

FEBRUARY 28, 2024

In the new Marketing Companion episode, Sara Wilson and I unpack several massive marketing trends propelled by Gen Z. Now any business can build automated customer experiences, email marketing workflows, and landing pages that guide your customer to your main message.

Gen Z 108

Gen Z Market Trends Email Marketing Branding 108

Sachs Marketing Group

SEPTEMBER 21, 2022

Email marketing is more effective than ever before, but it requires a lot of time and attention. As email marketing becomes more and more popular, it’s important to understand the benefits that come with using this type of marketing. The Main Benefits of Email Marketing. And the craziest part?

Email Marketing 104

Email Marketing Gen Z Millennials User-Generated 104

Marketing Insider Group

SEPTEMBER 8, 2020

In a world oversaturated with digital communication and never-ending pings and dings and notifications that are — for the most part — ignored, there is still one, albeit a little old, way to get through: email marketing campaigns. In short, we just can’t quit email. Marketers and consumers. Boomers and Gen Z.

Email Marketing 92

Email Marketing Gen Z Inbound Marketing Education 92

Hubspot Marketing

MAY 8, 2023

For example, embracing BeReal , a new social media platform popular among Gen Z, can make a splash with that demographic in a space brands haven’t yet saturated. Nowadays, authenticity and relatability go much further, especially with Gen Z and Millennials.

Gen Z 141

Gen Z Millennials Marketing Marketers 141

Litmus

MAY 31, 2023

Welcome back to This Month in Email—our monthly series on the latest and greatest happenings in the world of email marketing. Let’s dive into the biggest headlines shaping the email industry in May 2023. Email marketers: something to note as you do any year-end list cleaning. Thanks, Gen Z!)

Email Marketing 91

Email Marketing Gen Z Marketing Marketers 91

illumin

MARCH 6, 2025

Tips and tricks for tax prep businesses to get the most out of their advertising Here are more tips and tricks to ensure your ad campaigns get the most customer reach and engagement: Define your audience: Know your target market and their demographics. Are the Gen Z type of first-time tax filers who would likely resort to digital means?

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Hubspot Marketing

JANUARY 13, 2023

Which Nonprofit Marketing Channels Generate Results. Most donors are more inspired to give when email marketing or social media is the communication medium ( 26% and 25% respectively ). Meanwhile, other media generate 12% of donations. Image Source. Donors like to give through social media fundraising tools too.

Gen Z 143

Gen Z User-Generated Millennials Marketing 143

Hubspot Marketing

JANUARY 22, 2025

Read: How to Leverage User-Generated Content in Your Marketing Strategy Email/Newsletters Newsletters are long-form emails you send to a list of contacts who have opted to receive them. In fact, email marketing, in general, is.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Hubspot Marketing

NOVEMBER 1, 2024

Email Marketing: Once you have someone’s contact information, you can deliver more pointed, personalized content directly to their email inboxes. D2C Ecommerce Best Practices Find more ecommerce sales and marketing tools in our free Ecommerce Planning Kit. That’s a large chunk of the consumer market.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.

Transform 86

Transform Marketing Marketers Gen Z 86

Exposure Ninja

MAY 2, 2025

Download my free copy Traditional Tactics Don’t Cut It Anymore The next generation of financial clients is mobile-first and research-focused. Email Marketing People don’t sign up for pensions, switch accountants, or choose a mortgage broker overnight they research, compare, and return when they’re ready.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Hubspot Marketing

MAY 13, 2020

Either way, this can improve your online presence and reputation for free and help your team make product and marketing decisions. Social media has continued to be a prevalent marketing tactic for any company. In fact, it's one of the main ways that Gen Z learns about new products. Dominate your social media presence.

Gen Z 144

Gen Z User-Generated Inbound Marketing Marketing 144

Customers.ai

NOVEMBER 20, 2024

If your audience is Gen Z, you might focus on bold visuals and short-form videos on platforms like TikTok or Instagram. Tracking Tools: Don’t forget tools like Google Analytics, email marketing platforms, or CRM software. For B2B audiences, focus on LinkedIn ads, webinars, and email marketing for professional outreach.

PR 76

PR Gen Z User-Generated Analytics 76

Hubspot Marketing

OCTOBER 11, 2023

1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. 2014 - Musical.ly 2018 - TikTok and Musical.ly

Gen Z 132

Gen Z User-Generated Transform Social Media Marketing 132

Vertical Response

MARCH 13, 2023

Centennials, or Generation Z, are young consumers aged 9 to 24 who grew up in a technology-driven era. Email marketing is an effective way to connect and build relationships with this demographic. The brand can create email messages that highlight off-the-beaten-path destinations and offer exclusive travel deals.

Email Marketing 64

Email Marketing Gen Z Fashion Marketing 64

Marketing Insider Group

AUGUST 31, 2020

They aren’t playing the same game as their Gen Z or boomer counterparts. Take Your Email Marketing Seriously to Convert More Leads. It’s easy to convert more leads with email marketing – if you do it right. 42% hold managerial positions. 21% have vice president or C-level roles.

Thought Leadership 145

Thought Leadership Gen Z Millennials Content Marketing 145

TechWyse

MARCH 28, 2023

Email marketing can be an effective way to reach your customers and increase sales. One of the benefits of email marketing is the ability to segment your customer base and send tailored messages based on their interests. Marketing Content to Gen Z? What are the values that imbibe the Gen Z mindset?

Gen Z 52

Gen Z Finance User-Generated Advertisers 52

Litmus

MAY 31, 2023

Welcome back to This Month in Email—our monthly series on the latest and greatest happenings in the world of email marketing. Let’s dive into the biggest headlines shaping the email industry in May 2023. Email marketers: something to note as you do any year-end list cleaning. Thanks, Gen Z!)

Email Marketing 59

Email Marketing Gen Z Marketing Marketers 59

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. Continue reading to learn the marketing moves that helped Skims reach unicorn status four times over. Skims Marketing Strategies Winning on Social Instagram is Skims’ top social media channel.

Gen Z 98

Gen Z Millennials Law Fashion 98

Hubspot Marketing

OCTOBER 30, 2022

On top of all that, our consumer trends survey shows that 33% of Gen Zers have bought a product based on an influencer’s recommendation in the past three months. And when they’re making purchase decisions, Gen Z says influencer recommendations are more important than recs from their friends and family.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Rock Content

JANUARY 18, 2021

Visual search is a rising trend, especially among the younger public: a ViSenze st udy found that 62% of generation Z and millennial consumers prefer visual search capabilities over any other new technology. It is even more important to focus on video marketing when a company is thinking about its future and getting Gen Z on board.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hubspot Marketing

DECEMBER 26, 2023

What’s more, in the past 3 months, 22% of the Gen Z demographic has skipped websites entirely for customer service, opting to reach out to brands via direct messaging (DMs) on social media. Here are 23 personalized email examples I love. If your brand isn’t already getting social, you’re missing out.

Gen Z 107

Gen Z Direct Mail User-Generated Millennials 107

Sprout Social

JANUARY 26, 2023

According to data from McKinsey, 63% of GenZ consumers say that recommendations from friends are their most trusted source for learning about products and brands. That means adding social media sharing buttons, such as a “Share to Facebook” button, on your website, blog posts and email marketing campaigns.

Gen Z 145

Gen Z B2C Shipping Marketing 145

Marketing Insider Group

OCTOBER 25, 2021

All of these things are part of the underlying strategy that influences every department and employee in the company, not just the marketers. To put it simply, the marketing strategy is no longer only the responsibility of the chief marketer or CMO. Gen Z Will Continue to Influence Marketing More Than Millennials.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Litmus

FEBRUARY 8, 2024

Data privacy Despite the rise of social media and other digital platforms, email marketing remains one of the most popular and effective marketing channels, and no wonder—over 4 billion people use email every day. Brands should: Conduct accessibility audits across your email marketing programs.

Marketing Strategy 94

Marketing Strategy Gen Z Transform Millennials 94

Martech

APRIL 15, 2022

Email marketing. Email marketing has long been the mainstay of B2B e-commerce. It is a cost-effective and efficient way to reach potential clients and, as a rule of thumb, has the highest return on investment (ROI) in B2B marketing. Get MarTech’s Email Marketing Periodic Table.

B2C 126

B2C Marketing Automation Platform Gen Z Whitepaper 126

Sprout Social

SEPTEMBER 20, 2021

If nothing else, social media outsourcing can remove time-consuming and stressful tasks from your marketing team’s plate. We get that marketing teams often juggle a variety of roles. That said, being an expert email marketer or content creator does not make you an expert in social media (and vice-versa).

Gen Z 140

Gen Z Transform Social Media Marketing Fashion 140

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. Think of it as being in a results-driven marketing team all laser-focused on their own projects, but open to weighing in on yours. 

Gen Z 119

Gen Z Branding Influencer Marketing Fashion 119

Martech

FEBRUARY 20, 2024

Gen Z and Millennials often favor text over calls. By following this approach, you’ll uncover the B2B CTA that unlocks your email marketing potential, just like my team did. Also, remember that even the strongest CTA won’t work if your emails don’t reach inboxes. Texting wins for modern audiences. Sound less pushy.

Gen Z 124

Gen Z Millennials Email Marketing Place 124

Litmus

JANUARY 4, 2019

The focus on dynamic content is in part due to the rise of AI-driven personalization, which allows tailored email content on a scale and level of granularity that’s otherwise impossible. AI and machine learning is our third biggest email design trend of 2019, but first let’s talk about… 2. “We Learn about Interactivity.

Copywriting 109

Copywriting Gen Z Whitepaper Email Marketing 109

Scoop.it!

DECEMBER 19, 2023

Gen Z ranked second, following closely with 82%. Start a Holiday Email Marketing Campaign Plan an email campaign for the holidays to keep your brand top of mind and build customer relationships. Think Mobile-First In B2C, many consumers use their mobile phones for holiday shopping.

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketing 118

Hubspot Marketing

APRIL 21, 2023

A/B Test Method An email agency audited this brand's email marketing, then focused efforts on segmentation. It was also hoping to increase awareness with Gen Z audiences for its new direct shopping feature. This A/B testing example starts with creating product-specific offers.

Gen Z 138

Gen Z User-Generated Promotion Fashion 138

Litmus

SEPTEMBER 14, 2022

Newsletters—recurring roundups of news, tips, or product updates—are the most popular type of emails that marketers send. In fact, more than 80% of respondents from our 2021 State of Email survey use them in their email marketing programs. Special report: What Gen Z needs from leaders right now.

Gen Z 89

Gen Z B2C Non-Profit eCommerce 89

Search Engine Land

JUNE 26, 2024

Images and infographics are also highly preferred by consumers, with 52% favoring visual content like this, especially Gen Z (53%) and Baby Boomers (58%). Dig deeper: A guide to LinkedIn content marketing 7. Use in email campaigns Integrate repurposed content into your email marketing campaigns.

Gen Z 71

Gen Z Transform Whitepaper Thought Leadership 71

Litmus

SEPTEMBER 10, 2020

Up your email game, geek out, and have fun with your fellow email comrades. So join us September 14-18, 2020, and get ready for the best week of your email life. We couldn’t say it better than Email Marketing Strategist Jeannette Castañeda: Clear your calendar for these can’t-miss sessions.

Gen Z 73

Gen Z Shipping CMO Email Marketing 73

Lynton Web

JANUARY 29, 2024

Fifty-six percent of marketers plan to increase their investment in TikTok this year, which is the most out of all the social platforms. 1 product discovery channel for Gen Z and Millennials (31% of customers use social to find answers to questions), it’s no wonder marketers are increasing their spend here this year.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59