Hubspot Marketing

JULY 25, 2022

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. Trends Marketing Leaders are Following. Marketing Strategies Marketing Leaders Use.

Inbound Marketing 130

Inbound Marketing Social Media Marketing Influencer Marketing B2C 130

Spiralytics

APRIL 23, 2023

For this reason, keeping up with the most recent digital marketing trends will help improve your campaigns and provide critical decision-making insights, dramatically reducing the risk of losing conversions and potential clients. Top Digital Marketing Trends in 2023 1. Top Digital Marketing Trends in 2023 1.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Vertical Response

JUNE 11, 2025

Key Takeaways Marketing emails in 2005 were text-heavy and simplistic, focusing solely on promotion without personalization or advanced design. Best practices for modern email marketing include crafting engaging subject lines, leveraging data analytics for optimization, and ensuring regulatory compliance to build trust with recipients.

Transform 52

Transform Email Marketing Analytics Marketers 52

Martech

MAY 8, 2025

These enhancements focus on the personalization and modeling components, aiming to improve the execution of marketing strategies using real-time data analysis and automated decision-making. StackAdapt released new email marketing and Data Hub solutions in its advertising platform.

Transform 82

Transform User-Generated Law Communications 82

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.

Transform 84

Transform Marketers Marketing Gen Z 84

Calvyn Lee Blog

JANUARY 10, 2024

For example, in digital marketing, core topics might include SEO, content marketing, social media marketing, email marketing, etc. Identify Core Topics: List the primary topics within your niche that you want your website to cover.

Digital Marketing 130

Digital Marketing Marketers Marketing Social Media Marketing 130

Hubspot Marketing

OCTOBER 30, 2022

The top trends marketers are currently leveraging are short-form video, mobile-friendly web design, creating content that reflects their brand’s values, and using social media DMs for customer service. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

DECEMBER 26, 2023

Short-Form Videos Video tops the list in lead-generating effectiveness as overall marketing trends continue to move toward social media platforms. Short-form video has the highest ROI of any of the marketing trends, and 90% of marketers already using it planned to maintain or increase their investment in 2023.

Gen Z 107

Gen Z Direct Mail User-Generated Millennials 107

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Neil Patel

JUNE 16, 2021

Let’s use the search term “influencer marketing” as an example: Then, decide which sources you want to track. Here’s what the best results for “influencer marketing” look like: Then, choose where you want to receive your alerts. You can either direct them to an email address or an RSS feed.

Influencer Marketing 143

Influencer Marketing Analytics Digital Marketing Email Marketing 143

TechWyse

MARCH 1, 2022

Part of running a business means staying up to date with all the latest industry news and marketing trends, so you can stand out from the crowd. 10 Reasons Email Marketing Is A Must for Small Businesses. Email marketing has proven to be an extremely effective method of reaching and retaining customers.

Email Marketing 52

Email Marketing SEO Digital Marketing Marketers 52

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Below, is a list of which marketing practices and tactics your organization should consider leaving behind in 2019, and which ones are a must as part of your 2020 planning. EMAIL MARKETING. Leave behind: Relying Exclusively on Demographic Segmentation. Adopt in 2020: Integrating Behavioral Segmentation.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Hubspot Marketing

APRIL 5, 2023

Today, with inbound marketing, you are either capturing demand or creating demand. Demand Capturing: Intent Channels and Content Examples Demand Capture Examples — Top Email Marketing Services , Best ETL Tools , Identity Protection Companies , ERP Integration Tools , etc. Let's explore what that means.

Inbound Marketing 132

Inbound Marketing Whitepaper Real Estate Non-Profit 132

Martech

MARCH 9, 2023

In this article, I’ll tackle three ways data misuse can harm our marketing efforts and how a holistic testing methodology can help glean better insights. For email marketers, the obvious includes marketing data we use when creating and structuring campaigns, choosing audiences, measuring success and taking the next steps.

Email Marketing 115

Email Marketing eCommerce Analytics Traditional Marketing 115

Rock Content

MAY 17, 2023

We can easily see trends on social media, but in order to make complex decisions, deeper information is required. In order to provide richer valuable information regarding the recent marketing trends, Hubspot partnered up with Rock Content , Litmus and Wistia to develop The State of Marketing Report 2023.

Marketers 98

Marketers Marketing eBook Education 98

Duct Tape Marketing

SEPTEMBER 10, 2015

Let’s take a look at two effective techniques –influencer marketing and customer emails – and how they can help you build relationships with your leads. Influencer marketing. Using key influencers to promote your brand to a wider market, should be an important part of your overall marketing strategy.

User-Generated 77

User-Generated Influencer Marketing Energy eBook 77

Duct Tape Marketing

SEPTEMBER 10, 2015

Let’s take a look at two effective techniques –influencer marketing and customer emails – and how they can help you build relationships with your leads. Influencer marketing. Using key influencers to promote your brand to a wider market, should be an important part of your overall marketing strategy.

User-Generated 72

User-Generated Influencer Marketing Energy eBook 72

Martech

NOVEMBER 11, 2022

Then you’ve seen social media marketing. One trend we’re seeing is the continued rise of influencer marketing , where brands use individuals with large social media followings to promote their products. Email marketing is another foundational — and extremely successful — B2C strategy. The takeaway?

B2C 117

B2C eCommerce Retail Shoppers 117

Rock Content

MARCH 19, 2024

Search engine optimization (SEO) generates more qualified leads than any other marketing initiative, according to 57 percent of B2B marketers. Influencer marketing and guest blogging opportunities can be solid ways to tap into a ready-made audience that’s in the market for exactly what you’re offering.

Whitepaper 98

Whitepaper Marketers Marketing eBook 98

Duct Tape Marketing

SEPTEMBER 10, 2015

Let’s take a look at two effective techniques –influencer marketing and customer emails – and how they can help you build relationships with your leads. Influencer marketing. Using key influencers to promote your brand to a wider market, should be an important part of your overall marketing strategy.

User-Generated 62

User-Generated Influencer Marketing Energy eBook 62

SocialPilot

DECEMBER 7, 2023

This podcast is relatively new and offers fresh insights into a diverse range of marketing topics. So, go ahead and tune into its new episodes to learn about the current and future marketing trends from industry leading speakers. Wall who discuss various marketing topics on the show. The show is hosted by Christopher S.

Social Media Marketing 94

Social Media Marketing Entertainment Traditional Marketing PR 94

Sachs Marketing Group

DECEMBER 1, 2023

Email Marketing Email marketing remains a powerful tool for small businesses in 2024, offering a direct line of communication with customers and prospects. Automation tools can help send targeted emails based on specific triggers or actions taken by your subscribers, ensuring timely and relevant communication.

Key Performance Indicator 97

Key Performance Indicator Marketers Marketing SEO 97

Buffer Marketing

SEPTEMBER 26, 2024

ICYMI by Lia Haberman Lia Haberman teaches influencer marketing at UCLA and writes a kickass marketing newsletter. The Future Belongs to Creators The Future Belongs to Creators is a podcast hosted by email marketing company ConvertKit. 🎧 Listen to Creator Club.

Thought Leadership 119

Thought Leadership Social Media Marketing Marketers Marketing 119

Vertical Response

MARCH 22, 2024

This involves implementing strategies to drive traffic to your website through various channels like: influencer marketing social media SEO email marketing Remember, online businesses can operate 24/7. Digital Marketing Mastery In this digital era, marketing has gone beyond traditional billboards and TV ads.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Digital Marketer

APRIL 18, 2024

Embrace alternative channels: Consider diversifying your media mix to include channels that may be less impacted by political ad spending, such as influencer marketing, podcast advertising, or sponsored content. Owned channels will be more important than ever.

Advertisers 94

Advertisers Advertising Influencer Marketing Branding 94

Sachs Marketing Group

SEPTEMBER 1, 2023

There are several digital marketing strategies for e-commerce that can effectively drive traffic, increase conversion rates, and boost sales. From search engine optimization to influencer marketing, there are myriad ways to engage consumers and promote your products or services.

Digital Marketing 52

Digital Marketing Marketing Strategy Key Performance Indicator Transform 52

Unbounce

MARCH 12, 2024

Following trends on social platforms like X (formerly Twitter), Instagram, and LinkedIn to discover treasure troves of real-time market trends and consumer preferences. Use hashtags, follow influencers, and engage in conversations to get insights into what your potential customers desire.

Product 59

Product eCommerce eBook Shipping 59

Rock Content

MARCH 4, 2020

No matter who your target demographic is, you are sure to find them through Digital Marketing. Other than directly marketing to your audience, you can also make use of influencer marketing, that allows you to directly tap into a specific market through mediators and familiar faces. Digital Marketing Strategies.

Digital Marketing 52

Digital Marketing B2C Marketers Marketing 52

Neil Patel

NOVEMBER 5, 2019

Trend #3: Your lists won’t convert as well, so you’ll have to look for alternative communication channels. Email, it’s something we all use in the corporate world. It’s why companies are spending over 10 billion dollars a year on influencer marketing. So, what do you think of the trends above?

Market Trends 112

Market Trends Food Marketers Marketing 112

Digital Marketer

JUNE 15, 2023

With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends. But, as digital marketers or business owners, it can get a little challenging to catch up with everything happening so fast.

Market Trends 81

Market Trends Digital Marketing Marketers Marketing 81

Neil Patel

FEBRUARY 19, 2021

While we don’t have a crystal ball, it’s entirely possible to gain a little insight into how the market is evolving and how the changes affect your long-term business planning. The more you know about market trends, the better you can leverage them to your advantage and get a head start on your competition. Low-Code Websites.

Millennials 144

Millennials Energy Email Marketing Shoppers 144

Rock Content

MAY 5, 2020

Content Marketing may be used according to various objectives. But the most common is converting visitors to leads, who will be more qualified if you use content allied to other strategies, such as email marketing. Email marketing. Influence Marketing. SEO (Search Engine Optimization).

Digital Marketing 101

Digital Marketing Affiliate Marketing Social Media Marketing Marketers 101

Duct Tape Marketing

AUGUST 28, 2023

Add to this email marketing, SEO, content marketing, PPC advertising, influencer marketing, affiliate marketing - and you're facing a veritable buffet of choices. To help you create a more efficient and effective marketing plan, here are five goal-setting tips to consider: 1.

Transform 66

Transform Affiliate Marketing Marketing Strategy Marketing Plan 66

Duct Tape Marketing

AUGUST 28, 2023

Add to this email marketing, SEO, content marketing, PPC advertising, influencer marketing, affiliate marketing - and you're facing a veritable buffet of choices. To help you create a more efficient and effective marketing plan, here are five goal-setting tips to consider: 1.

Transform 50

Transform Affiliate Marketing Marketing Strategy Marketing Plan 50