Litmus

JANUARY 19, 2021

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. And only 12% plan to add email staff.

Email Marketing 139

Email Marketing eCommerce Price User-Generated 139

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. I also enjoy this exercise because I can frame three words for a broader audience — in this case, the email industry. Dig deeper: 3 ways email marketers should actually use AI 2.

Email Marketing 137

Email Marketing Marketers Marketing Marketing Plan 137

Hubspot Marketing

JULY 11, 2024

Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. Kieran says it best during the podcast: " Different is much more memorable, much more sticky. "

Transform 114

Transform Outbound Marketing Entertainment Inbound Marketing 114

Martech

APRIL 2, 2025

Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. Additionally, developing well-defined personas guides where and how you deploy your marketing efforts, ensuring you reach your audience on the right platforms.

CRM 115

CRM Thought Leadership Finance Shipping 115

Hubspot Marketing

DECEMBER 16, 2022

Effective email and newsletter marketing is crucial for a nonprofit organization’s (NPO) success. With scarce resources, limited staffing, and divided leadership attention, investing in marketing efforts can often take a backseat to more urgent matters. Why does email work for nonprofits? Table of Contents.

Email Marketing 145

Email Marketing Marketers Marketing Key Performance Indicator 145

SMEI

MARCH 10, 2022

A marketing strategy is a plan of action that will help you achieve your business goals. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness. A great marketing plan will give you a sustainable competitive advantage.

Marketing Strategy 217

Marketing Strategy Marketers Marketing Direct Mail 217

Litmus

DECEMBER 15, 2023

Email marketers don’t wear many hats—they wear them all. We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Here’s why.

Email Marketing 107

Email Marketing Marketing Strategy Marketers Marketing 107

Adobe Experience Cloud Blog

AUGUST 16, 2018

Email matters more today than ever before. By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Conclusion.

Email Marketing 113

Email Marketing CMO Key Performance Indicator Thought Leadership 113

Marketing Insider Group

SEPTEMBER 16, 2019

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Careful planning, well in advance, is essential for event marketing success.

Marketing Plan 109

Marketing Plan Event Marketing Marketers Marketing 109

Litmus

MARCH 28, 2019

Email marketing is becoming more and more data-driven. Utilizing the power of data is crucial for every email marketer. But marketers who’ve truly mastered their art combine a data-driven mindset with another crucial skill: empathy. Empathy matters in email marketing. Don’t get us wrong. Tweet this ?.

Email Marketing 103

Email Marketing Logistics Marketers Marketing 103

Martech

AUGUST 7, 2024

Ensure decisions are backed by data relevant to your current market conditions and objectives to create more targeted and effective marketing plans. Gather quantitative and qualitative data using tools such as surveys, focus groups and analytics platforms.

Key Performance Indicator 127

Key Performance Indicator Analytics CRM Retail 127

Vertical Response

JULY 29, 2024

For instance, a product launch marketing plan might segment the audience by age, geographic location, or purchasing behavior to ensure the marketing message is highly targeted and effective. Map Out a Detailed Timeline Mapping out a detailed timeline is essential for the successful execution of your marketing campaign.

Key Performance Indicator 102

Key Performance Indicator Marketers Marketing Communications 102

Rock Content

JANUARY 8, 2024

Indeed, the solution lies in efficient marketing planning. Marketing planning is the strategic heartbeat of every successful business. What are the elements of a successful marketing plan? How does the planning process unfold? In this blog post, we delve into the intricate art of marketing planning.

Marketing Plan 96

Marketing Plan Shipping Marketing Mix Marketers 96

Martech

JUNE 13, 2023

If I were an email marketer going on vacation for three weeks, what would I do on my first day back in the office? Everybody knows how great vacations are, but we email people truly appreciate taking a vacation amid all the craziness. So I spent that time on my own planning. Business email address Subscribe Processing.

Email Marketing 113

Email Marketing Marketers Marketing Retail 113

AWeber

JUNE 17, 2024

And that’s what I am talking about—a plan to guide you on what you need to do, when, and why. With an email marketing plan in place, you’ll have a better sense of what to do and who to target. By documenting your email marketing plan, you’re helping everyone on the team stay aligned, marching toward the same goal.

Email Marketing 98

Email Marketing Marketing Strategy Marketers Marketing 98

Rock Content

MAY 29, 2023

Incidentally, it may happen that the email is flagged as SPAM by dozens (or hundreds) of contacts, damaging the credibility of your domain. The fact is that even a well-written marketing email is no guarantee of conversion. Big Data, for example, allows you to collect and manage data on a large scale.

Email Marketing 98

Email Marketing User-Generated Communications Marketers 98

Martech

AUGUST 22, 2023

Dig deeper: 6 key email programs to optimize before Q4 How to put strategy first In looking at marketing today, I can see we’re still in the COVID-era mindset of getting things done — the “how” — instead of going back to spend time on the strategy – why we need to use that particular tactic. Get MarTech!

Marketing Plan 98

Marketing Plan Transform Marketers Marketing 98

OnPassive Marketing

SEPTEMBER 22, 2022

Email marketing is essential to any marketing plan. But with so many email marketing tools on the market today, how do you know which one is the best for your business? Learn about the different kinds of email marketing tools and which ones are ideal for various purposes.

Email Marketing 73

Email Marketing Marketers Marketing Promotion 73

Hubspot Marketing

JANUARY 22, 2025

Read: How to Leverage User-Generated Content in Your Marketing Strategy Email/Newsletters Newsletters are long-form emails you send to a list of contacts who have opted to receive them. In fact, email marketing, in general, is. Its a win-win. Glossier is one brand that has always done UGC particularly well.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Whos Mailing What

JUNE 13, 2025

In recent years, numbers showed that direct mail has an average response rate of 4.4%, compared to 0.12% for email marketing. It also plays an important role in integrated, omnichannel marketing approaches. 1. AI makes it easy to link direct mail campaigns with email, SMS, and online ads, so everything feels connected.

Direct Mail 89

Direct Mail Industry Insights Real Estate Transform 89

Rock Content

NOVEMBER 27, 2020

On the other hand, you can look for robust marketing planning software , which offers assistance with automation and integration. Those applications are the most modern and powerful alternatives on the market. This way, you will be able to achieve the best results with your Digital Marketing plan. Toggl Plan.

Marketing Plan 59

Marketing Plan Marketers Marketing Price 59

Vertical Response

MAY 9, 2022

As a business manager or owner, you know how many challenges you face each day. It can seem like an endless cycle of things to handle, manage, and navigate. . So, how can you connect, do the marketing necessary to engage your customer base? What Is Email Marketing? Email marketing hopes to tap into those minutes.

Direct Mail 64

Direct Mail Email Marketing Marketers Marketing 64

Backlinko

MAY 31, 2025

A social media calendar is a planning tool to organize your ideas, coordinate with your team, and manage a consistent posting schedule all in one place. Siloed Planning Siloed planning = Missed opportunities. When you isolate social from your broader marketing plan, it creates a disconnect. His best advice?

User-Generated 86

User-Generated Analytics Whitepaper Management 86

Hubspot Marketing

JUNE 7, 2022

Below is a list of each type of content marketing template represented. Content Marketing Plan Templates. Email Content Templates. Content Marketing Plan Templates. Content marketing involves delivering valuable information to your target audience. Content Marketing Planning Template.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Martech

DECEMBER 6, 2023

The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. What are the email authentication requirements for bulk senders? They should already be table stakes for experienced email marketers, Carr said.

Email Marketing 135

Email Marketing B2C User-Generated Education 135

Hubspot Marketing

JANUARY 16, 2025

The numbers matter : Over half of marketing decisions are influenced by marketing analytics. 87% of marketers reported that data was their companys most underutilized asset. Social media content is different from email, which has different metrics from website content. Email marketing. Landing pages.

Analytics 117

Analytics SEO Price User-Generated 117

Rock Content

JULY 20, 2020

Having an Email Marketing strategy today is not a question of if but how. Can you use some tips to help you build your plan? The market was so flooded by email marketing strategies in recent years that many of us think of it as an annoyance or even spam. It is a channel used by 3.9

Email Marketing 72

Email Marketing Food CMO Marketers 72

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C User-Generated 134

Duct Tape Marketing

JUNE 16, 2011

Business owners and marketers don’t necessarily need. I’ve been promoting tools like Google Alerts and Google Reader for years now and today Google added something called “ Me on the Web &# as an attempt to make it easier to monitor your identity on the web. The Complete Small Busine. All rights reserved.

Management 67

Management Promotion Marketing Plan SEO 67

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. Marketing must consistently provide value through both product and communication well beyond the initial sale. But users werent converting, and growth stalled.

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketers 59

Neil Patel

JULY 12, 2021

What is Marketing Automation? Marketing automation is the act of using software and technology to create and implement applications to automate repetitive tasks, such as (yes) email marketing, ad campaigns, tracking, and much more. Let Constant Contact Deliver Powerful Emails Simply, and Easily.

CRM 145

CRM Price Marketers Marketing 145

Hubspot Marketing

DECEMBER 2, 2024

Depending on which email marketing program you use, you can also get detailed reporting on open and conversion rates. Lori Highby of Keystone Click notes that asking for an entire marketing plan produces results, but they’re not well-thought-out. Pro tip: Map your customer journey with AI. Pro tip: Use bite-sized prompts.

Customer Journey 131

Customer Journey Copywriting Marketers Marketing 131

Martech

JANUARY 18, 2022

I even suggested dusting off your 2020 marketing plan and updating it. One thing that has stayed the same — it’s January, and marketers are looking at 2022 and evaluating what they can do given the continued business uncertainties. . Examine how your email programs are performing now and find ways to fix them quickly.

Marketers 141

Marketers Marketing Marketing Plan Email Marketing 141

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed. EMAIL MARKETING. In the article, Frédéric Dubut, Senior Program Manager at Bing says.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Marketing Insider Group

DECEMBER 28, 2020

MonsterInsights : This is a Google Analytics WordPress plugin that provides you with snapshots of website analytics inside your content management system (CMS). Content Management System. Customer Relationship Management. A customer relationship management (CRM) system is essential to any business.

Marketing Automation Platform 145

Marketing Automation Platform CRM Analytics Marketers 145

Hubspot Marketing

MAY 13, 2020

To help you get started, marketing software like HubSpot's Marketing Hub can make this a seamless process. Plus, if you implement this strategy, you'll diversify your content marketing plan. To get started, consider using social media software like HubSpot's Social Media Management Tools. Produce your own podcast.

Gen Z 144

Gen Z User-Generated Inbound Marketing Marketers 144

Neil Patel

OCTOBER 8, 2020

I’ve worked on plenty of marketing campaigns, and I can tell you that it’s easier to hit your goals when you can streamline your tasks and manage deadlines. So today, I’ll show you how to create your marketing calendar. Every task in your marketing calendar should revolve around attracting your target audience.

Transform 145

Transform Marketers Marketing Millennials 145