Vertical Response

OCTOBER 6, 2024

Looking to maximize Black Friday sales with black friday email marketing? This guide covers the top strategies to help your emails stand out and drive conversions. Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketers 105

Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Heres a sneak peek at whats changing and what you need to know before investing in your next email marketing solution.

Email Marketing 114

Email Marketing Transform User-Generated eCommerce 114

Vertical Response

SEPTEMBER 22, 2024

Ever wonder what really makes people click on your emails? Understanding the psychology behind email marketing—specifically, email marketing psychology: what really makes people click—can unlock the secrets to higher engagement. This blog aims to provide actionable tips on improving email marketing.

Email Marketing 108

Email Marketing Marketers Marketing Transform 108

Vertical Response

SEPTEMBER 8, 2024

Looking for design ideas for your next email marketing campaign? Key Takeaways Crafting eye-catching subject lines, personalized content, and a sense of urgency can significantly enhance email open rates and engagement. Visual Storytelling Visual storytelling is a powerful tool in email marketing.

Email Marketing 105

Email Marketing Marketers Marketing User-Generated 105

Marketing Insider Group

DECEMBER 10, 2024

CRM email marketing is a powerful tool that combines relationship management with targeted outreach, enabling your brand to reach customers more effectively. This guide will walk you through the steps to set up a CRM email marketing system that generates results. Integrated CRM campaigns improve tracking and analytics.

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CRM Email Marketing Analytics Marketers 109

Hubspot Marketing

MARCH 17, 2025

Email marketing isn't deadits evolving. With an average ROI of $36 for every dollar spent, it remains a marketing powerhouse. But here's the twist: making your emails more inclusive isn't just good ethics it's good business. 5 Inclusive Email Marketing Strategies 1. Youll reach a lot more people that way.

Email Marketing 112

Email Marketing Marketing Strategy Law Communications 112

Vertical Response

JANUARY 4, 2025

an artisanal candle maker that used targeted email marketing to achieve a 25% lift in holiday revenue. Learn how they revamped their sign-up process, segmented their audience, and implemented automated email workflows to transform their seasonal marketing results. Want More Email Marketing Tips?

Email Marketing 96

Email Marketing Transform Shipping Promotion 96

Martech

NOVEMBER 18, 2024

Here’s an example: By looking at the CR from the previous step, you can see that the place we lost people is between the landing page (213,331 visits) and people adding the product to their cart (1,024). of people who got to the landing page went on to add the product to their cart. Email: Business email address Sign me up!

Email Marketing 118

Email Marketing Key Performance Indicator Marketers Marketing 118

Customers.ai

JANUARY 2, 2025

Email marketing is like printing money when you get it right. Thats where trigger-based email marketing comes in. These emails arent random as theyre based on your customers actions (or inactions). These emails arent random as theyre based on your customers actions (or inactions). Browsing a product?

Email Marketing 81

Email Marketing eCommerce Shoppers Marketers 81

Litmus

JULY 31, 2024

As has always been the case, if your emails are engaging and a user interacts more with them, then the higher likelihood of it being top of the inbox —in any ‘tab’ ” — Jay Oram , Head of Development, Action Rocket What are the benefits of the Promotions Tab for email marketers?

Promotion 103

Promotion Email Marketing Marketers Marketing 103

Customers.ai

NOVEMBER 14, 2024

Email marketing isn’t as easy as it used to be. With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. The days of sending a basic email blast and hoping for the best are long gone. Get names, emails, phone numbers & more.

Email Marketing 85

Email Marketing eCommerce Shipping Analytics 85

AWeber

MAY 19, 2025

In todays world, more entrepreneurs are looking to sell digital products for a reason: theres unlimited earning potential and almost zero overhead. Whether youre a creative, a coach, or even just have a passion for organization, theres a digital product idea to sell online that fits you.

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Product eBook Non-Profit Transform 93

Hubspot Marketing

APRIL 22, 2025

I dove deep into my own inbox, spoke to email marketing experts, and explored top brands to bring you best practices for B2B email marketing success with 10 examples of brands leading the way. Table of Contents What is B2B email marketing? What makes a great B2B marketing email? Keep it short.

Email Marketing 69

Email Marketing Copywriting Marketers Marketing 69

Duct Tape Marketing

AUGUST 15, 2024

How to Master Product Launches: Strategies That Stand the Test of Time written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jeff Walker In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry.

Product 91

Product Transform Copywriting Customer loyalty 91

Vertical Response

MAY 18, 2025

Email marketing is a powerful strategy for businesses to connect with their audience directly. Building a contact list is crucial as it forms the foundation of your email marketing efforts, allowing you to grow your audience by offering valuable content like ebooks and discounts in exchange for newsletter subscriptions.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

AWeber

MAY 18, 2025

Personalized email marketing uses subscriber data to tailor messages specifically for each recipient. If you're wondering how to create a personalized email that actually resonates, you're in the right place. What Is Personalized Email Marketing? Thats a personalized email at its best.

Email Marketing 54

Email Marketing Shoppers Food Marketers 54

Welcome Software

JUNE 18, 2025

The impact of the BFSG on email marketing On June 28, 2025, the Barrierefreiheitsstärkungsgesetz (BFSG) will come into force. This has far-reaching implications for all digital offerings - including websites, apps, e-book readers, self-service terminals, telecommunications services and email marketing.

Email Marketing 52

Email Marketing Law Manufacturing Marketers 52

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

AWeber

MAY 8, 2025

An email blast (also called a blast email, e-mail blast, or e blast) is a one-off message sent simultaneously to a large group of recipients. In the context of email marketing, a blast email is typically a single campaign, not part of an ongoing sequence. When Should You Send an Email Blast?

Email Marketing 59

Email Marketing Law Communications Marketers 59

AWeber

MAY 29, 2025

Thats email marketing at work a powerful tool that helps businesses connect directly with you in a way no other channel can. If youre curious about what makes email marketing so effective (and how to make email marketing work for your own business), youre in the right place. What Does Email Marketing Do?

Email Marketing 62

Email Marketing Shoppers eBook Education 62

Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

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CMO Email Marketing Influencer Marketing Promotion 128

Martech

OCTOBER 8, 2024

Dig deeper: How to use AI in email marketing without losing the human touch Using genAI in copywriting for testing Chad meshes with our advanced testing methodology because it is far more extensive than just comparing a variant against a control. I also asked Chad to list the benefits of my client’s products.

Copywriting 131

Copywriting Email Marketing Shoppers User-Generated 131

Martech

JULY 1, 2025

From spin-the-wheel discounts to mix-and-match product features, there’s so much you can achieve with the latest tech and a more playful approach. Why interactive emails matter Most consumers like interactive content , but marketers have been slow to adopt it. Ask your subscribers to: Help name the new product.

eCommerce 118

eCommerce Entertainment Email Marketing Product 118

Martech

DECEMBER 12, 2024

Likewise, your marketing efforts will have a greater chance of success with a one-two combination of SMS and email. Email marketing weighs in at around 3,600% ROI , while SMS comes out swinging with a whopping 7,100% ROI. As with email marketing, the more legitimate SMS subscribers you have, the better.

Law 115

Law Marketers Marketing Email Marketing 115

Martech

OCTOBER 18, 2024

How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results align with trends across the broader marketing landscape. Despite what 83% of email marketers do, I don’t see copywriting at the top of the list.

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Copywriting Entertainment Marketers Marketing 135

Hubspot Marketing

JUNE 30, 2025

Here’s how Lemlist approaches a listing of job responsibilities for a product marketing role: The company bolds the jobs to be done and gives a succinct description. Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers.

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Management Inbound Marketing Marketers Marketing 112

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Martech

MARCH 25, 2025

Its not that an email newsletter cant include promotional content its just that an email newsletter should also include editorial content. Dig deeper: Email marketing strategy A marketers guide 3 questions to ask about your email newsletter 1. Is the content all about your organization?

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Whitepaper Promotion Email Marketing Education 119

Vertical Response

SEPTEMBER 15, 2024

Are your email marketing efforts getting lost in the inbox? Discover the 5 simple steps to structuring your email for maximum engagement, and transform your email campaigns. Key Takeaways for Email Marketing Craft compelling subject lines and preheaders to boost open rates and create curiosity.

Email Marketing 105

Email Marketing Transform Fashion Communications 105

SmartBrief - Marketing

OCTOBER 21, 2024

Your website will be the hub of your brand, and search engine optimization can help make sure those searching for products or services within your niche can find you. Your event is focused on marketing your business. Event marketing is about getting people to attend and promoting your brand, product, or service.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Hubspot Marketing

NOVEMBER 4, 2024

Although they’re ostensibly customer service and/or lead gen bots, these AI chatbots are also able to collect enormous amounts of data that yesteryear’s marketer could only dream of — sentiment analysis (is the consumer swearing in all caps? Examples: SentiSum , Qualtrics 2. Examples: Optimizely , Albert.ai

Analytics 134

Analytics Customer Journey CMO Marketers 134

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketers break down these data silos, gaining a holistic view of the customer journey.

Customer 129

Customer Transform Customer loyalty Marketers 129

Martech

FEBRUARY 11, 2025

Not all of them apply to marketing, but several that you might not be as familiar with can be equally powerful in shaping your subscribers’ engagement with your email. In this column, I’ll share several cognitive biases that have worked well in my own email marketing and explain how to use them ethically in your campaigns.

Transform 120

Transform Copywriting Email Marketing Shoppers 120

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce 110

eCommerce Shipping Logistics Transform 110

Hubspot Marketing

DECEMBER 16, 2024

According to our recent survey of 1000+ marketers, 86% of marketing professionals say AI helps them save an hour each day in their normal workflow. Of course, I can't forget how chatbots help marketers connect with consumers. As of 2024, almost a quarter of marketers already use AI for customer segmentation.

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Marketing Strategy Marketers Marketing Health 117

The Marketing Operations Leader

MARCH 3, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe. Drop offs in conversions from one stage to the next could indicate sales and marketing misalignment and/or inefficient processes.

Transform 130

Transform Customer Acquisition Finance Marketers 130

Martech

NOVEMBER 5, 2024

To maximize your impact, three essential emails can help you stand out in the inbox and boost your sales potential. Let’s dive into these often-overlooked emails with examples to help you get started. Whether your product is physical or digital doesn’t matter — most potential customers are likely visual learners.

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Copywriting CRM Email Marketing Price 121