Adobe Experience Cloud Blog

MAY 30, 2014

Author: Courtney McAra I’m not a big online shopper, but two months ago I took the plunge – I bought a pair of jeans online. In creating an account with this retailer, I starting receiving their daily emails, but I didn’t engage with them. The next morning I got an email reminding me that I’d left items in my shopping cart.

Email Marketing 134

Email Marketing Shoppers Retail Shipping 134

Martech

OCTOBER 8, 2024

Dig deeper: How to use AI in email marketing without losing the human touch Using genAI in copywriting for testing Chad meshes with our advanced testing methodology because it is far more extensive than just comparing a variant against a control. Edit and improve.

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Copywriting Email Marketing Shoppers User-Generated 133

Spiralytics

AUGUST 7, 2024

Email marketing is the perfect means for businesses to keep customers updated about new launches or upgrades to existing products or services. Getting inspiration from innovative, spot-on emails from well-known companies is a great way to modify your marketing strategy and turn customers into buyers.

Email Marketing 52

Email Marketing User-Generated Marketing Marketers 52

Sprout Social

SEPTEMBER 17, 2024

Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in retail is its ability to accompany shoppers along the path to purchase. Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences.

Retail 124

Retail Shoppers User-Generated Customer Journey 124

Litmus

DECEMBER 27, 2021

Whether it’s using the right imagery, creating urgency, or guiding shopping decisions, achieving an exceptional brand experience separates your business from the competition and keeps satisfied shoppers coming back. By combining your CRM data with online behavior, you can craft a shopping experience tailor made for any audience or shopper.

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Shoppers Fashion eCommerce CRM 107

Adobe Experience Cloud Blog

DECEMBER 3, 2013

As a marketer, you probably feel like you need to make the most of it. But today, I’d like to speak as Ray, The Terrible Shopper Guy – a guy who, like many thousands of others, wishes that holiday shopping could be a little easier, and that holiday email marketing could be much, much better. Email Marketing'

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Email Marketing Thought Leadership Shoppers Retail 134

illumin

JUNE 12, 2025

Shoppers expect to spend an average of $199.38 Going personal is the way to go Moreover, the NRF survey showed that shoppers are prioritizing gifts that feel unique or help create lasting memories this Father’s Day. To capitalize on this, brands should be ready with targeted offers and messaging that appeals to late shoppers.

Advertisers 76

Advertisers Advertising Shoppers Shipping 76

Marketing Insider Group

JULY 24, 2024

4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands. As a result, SEO (Search Engine Optimization) is vital for content marketing success as it improves your content’s visibility on search engines, driving organic traffic to your site.

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Content Marketing Marketing Marketers Customer Acquisition 118

Martech

FEBRUARY 11, 2025

Not all of them apply to marketing, but several that you might not be as familiar with can be equally powerful in shaping your subscribers’ engagement with your email. In this column, I’ll share several cognitive biases that have worked well in my own email marketing and explain how to use them ethically in your campaigns.

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Transform Copywriting Email Marketing Shoppers 122

Hubspot Marketing

JUNE 24, 2024

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

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Email Marketing Inbound Marketing Shoppers Marketing 123

AWeber

SEPTEMBER 14, 2023

This saying is never more true than when talking about your holiday email marketing, especially for the Christmas, Hanukkah, Kwanzaa shopping season. We’ll walk you through a step-by-step holiday email marketing strategy to help you capitalize on the increased holiday spending. And that all starts with steps one.

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Email Marketing Shoppers Shipping Marketers 119

Litmus

JULY 20, 2022

Creating and expanding those connections, however, relies on gathering actionable data to develop personalized email strategies that engage customers. . There’s no magic solution for personalizing individual shopper or subscriber experiences. You can even break down that data more granularly by layering shopper data.

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Shoppers Retail Transform CRM 92

Scoop.it!

NOVEMBER 3, 2022

The global online Holiday spending was expected to reach USD 910 Billion in 2021 and 46% of shoppers started their Holiday shopping earlier. To make the most of the purchase intent in this peak season, you must build effective email marketing campaigns that will appeal to all your prospects and customers. Create a gift guide.

Email Marketing 115

Email Marketing Shoppers Shipping Marketing 115

Litmus

OCTOBER 31, 2023

The holiday season is upon us, and that means email marketers are busy. It’s now or never to send holiday email campaigns that close the gap between your goals and your current numbers. But there’s one secret to a successful holiday email marketing campaign that you’re probably overlooking: Your triggered emails.

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Email Marketing Shoppers Shipping Real Estate 113

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

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Email Marketing Customer Journey Customer loyalty eCommerce 109

AWeber

NOVEMBER 7, 2022

They are perfect to: Send a festive seasonal greeting Inspire shoppers with a gift guide Promote a holiday sale Share holiday hours or shipping deadlines Drive traffic to your website. Ready to start sending these holiday email templates? Related : ‘Tis the Season: The Ultimate Guide to Planning Holiday Emails.

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Email Marketing Shoppers Shipping Marketers 134

Buffer Marketing

JANUARY 7, 2025

Hubspot: Generate and optimize B2B emails Source: Hubspot Looking to improve your B2B email performance? Hubspot 's AI helps you create and optimize email marketing campaigns that convert better. They say the tool helps them find new, high-intent shoppers for Obvi that Meta can't see. "They

Price 119

Price Thought Leadership Transform User-Generated 119

Martech

SEPTEMBER 28, 2022

Let’s face it: many consider email marketing boring. It’s not as flashy as jumping onto BeReal or TikTok, and besides, does Gen Z even use email? Email marketing can be an exciting channel because it drives a lot of revenue for your business. Recover lost shoppers with verified offers.

Gen Z 103

Gen Z Email Marketing Shoppers Real Estate 103

Martech

JULY 18, 2024

Here are some highlights, the first one is especially interesting for marketers. AI shoppers kill the ad industry : “Almost 3 in 4 consumers interviewed are convinced that AI has the potential to render the entire advertising industry obsolete.” Attentive’s AI Pro, an SMS and email marketing platform, is now available internationally.

Shoppers 119

Shoppers Advertising Advertisers Health 119

AWeber

JUNE 9, 2025

Continue reading to discover how automation can transform your store—from the biggest benefits and proven best practices to high-performing email flows you can start using right away. What Is Email Marketing Automation for Ecommerce? No more repetitive manual emails or missed opportunities.

eCommerce 56

eCommerce Shoppers Shipping Transform 56

Buffer Marketing

OCTOBER 28, 2024

Email and SMS marketing can help you nurture leads, maintain existing customer relationships, and drive conversions through personalized, direct communication. The good stuff: It has a user-friendly email campaign builder. . "I "It has the basic functionality I need for email marketing."

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Customers.ai

DECEMBER 4, 2024

For ecommerce, this means you’re not just spamming your entire list with a generic email. Instead, you’re speaking directly to your repeat buyers with exclusive perks, re-engaging cart abandoners with tempting discounts, or wowing your seasonal shoppers with time-sensitive offers. Let’s look at an example. Bottom line?

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Welcome Software

APRIL 29, 2025

Email marketing: go with audience segments or go home. The more personalization you have per segment, the more successful your emails will be. however, the more personalization you have per email, the more work you have. However, there are some marketing slip-ups that can occur when AI isn't used right.

Email Marketing 40

Email Marketing Marketing Marketers Shoppers 40

Martech

SEPTEMBER 5, 2024

” Once again, however, in reviewing the control (general copy) and variant (copy targeted to shopper personalities), I discovered several errors that introduced randomness into the comparisons and invalidated the test. Dig deeper: 4 ways to increase email engagement with your current ESP Where do you find those elements specified?

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Shoppers Promotion Email Marketing Management 125

illumin

MAY 29, 2025

From hyper-personalized Vehicle Identification Number (VIN)-specific advertising to data-driven omnichannel strategies, the modern dealership must adapt to meet the expectations of today’s online car shoppers. Here are some tips and things to consider if you wanna step up your automotive marketing game.

Advertisers 59

Advertisers Advertising Shoppers Transform 59

Sprout Social

JANUARY 27, 2025

Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in UK retail is its capability to captivate shoppers along their purchasing path. A UK brand that has done a great job integrating email marketing with Instagram is Sweaty Betty.

Retail 92

Retail Shoppers User-Generated Customer Journey 92

Vertical Response

OCTOBER 21, 2024

Looking to boost your holiday sales with email marketing Xmas 2024? This guide offers strategies and tips for planning, crafting engaging emails, and maximizing engagement during the festive season. Planning Your Email Marketing Xmas 2024 Campaign Effective email marketing during the holiday season requires careful planning.

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Email Marketing Shoppers Promotion Marketing 95

Litmus

JUNE 12, 2025

Even during high-stakes periods like holidays, consumers remain split between frequency and quality, reinforcing that volume alone isn’t the answer to driving sales through email marketing. Content relevance and personalization 29% of consumers delete emails based on subject lines alone. No coding experience required.

Gen Z 65

Gen Z Millennials Customer Retail 65

AWeber

FEBRUARY 8, 2023

It’s email. Email marketing has the highest conversion rates of any marketing channel. In fact, transactions from email are three times more profitable than those made on social media, according to management consulting firm McKinsey & Company. Want to start earning money from your email list?

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Email Marketing eBook Marketing Marketers 111

Martech

APRIL 2, 2025

Dig deeper: 5 impactful ways to level up your email marketing designs Interactive emails in action: The lookbook Over the years, I’ve collected dozens of examples of email marketing messages that illustrate the strategic, purpose-driven use of interactivity in an engaging and sophisticated fashion.

Branding 95

Branding User-Generated Shoppers Fashion 95

Litmus

FEBRUARY 17, 2022

In fact, for every $1 spent on your email marketing strategy, you can expect to see $36 in return. Email is flexible. Email is consistently effective. Having a good email marketing strategy also allows you to seamlessly integrate with other channels to improve the customer experience throughout the buying journey. .

Email Marketing 103

Email Marketing Retail Shoppers Marketing 103

Martech

JANUARY 23, 2023

This ties into one of my goals for my MarTech columns in 2023 — sharing strategies and tactics to help you find more opportunities already lurking in your email database and using your email marketing resources more efficiently. Or it could represent the entire spectrum of Cialdini’s seven persuasion principles.

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Email Marketing Price eCommerce Customer Acquisition 129

Litmus

MARCH 29, 2023

It’s everyone’s favorite time of the month—time for This Month in Email! In this issue, we’ll cover all the latest and greatest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in March 2023. A now-patched Outlook zero-day bug has the email world buzzing.

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Email Marketing Shoppers Marketing Marketers 96

Litmus

OCTOBER 17, 2024

November and December are two of the busiest months of the year for email marketers. But it’s also the season with the highest email engagement (and that’s saying something!) Source: Trends in Email Engagement Holiday shoppers are busy too—and so are your competitors. That’s a prerequisite for dynamic content.

Email Marketing 85

Email Marketing Shoppers Retail Finance 85

Customers.ai

JANUARY 3, 2025

For any marketer, understanding their journey is the key to doing the thing we all want to do – turning browsers into buyers and buyers into loyal fans. 81% of shoppers research online before making a purchase. They optimize all product pages with similar content to keep shoppers engaged. And its a must!

Customer 89

Customer eCommerce Shipping Customer Journey 89

Litmus

AUGUST 14, 2023

We recognized early on that testing emails before sending was crucial, and that’s why we expanded our focus to make the entire email workflow seamless, including building, designing, collaborating, gaining approvals, analyzing performance, and personalization for better business outcomes.

Email Marketing 83

Email Marketing Transform Shoppers B2C 83

Martech

DECEMBER 9, 2021

Email marketing is better than ever, but there’s one problem that just won’t go away – inactive customers. If you’re like many of the email marketers I’ve worked with, you try everything: You dig into your analytics to learn when and how customers disengage. Some buy on impulse.

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Customer Shoppers Marketing Automation Platform Email Marketing 141