Marketing Insider Group

AUGUST 26, 2024

R&D Firms : Researchers and developers can align projects with market demand and drive investment in new technologies. Planning a Demand Gen Campaign A successful B2B demand generation campaign in the medtech industry starts with a nuanced understanding of the target market.

Manufacturing

Litmus

OCTOBER 16, 2024

It’s the difference between sending generic emails and creating personalized content that boosts your email marketing ROI. Audience segmentation divides your customer base into groups with similar characteristics, enabling highly targeted marketing that boosts engagement and conversions.

Health

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. Shopify’s App Store is packed with options. In fact, there are over 8,000 apps available! Ratings & Reviews: Shopify App Store : 4.8

eCommerce

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. Email and Newsletter Marketing Email marketing is more than transactional updates or onboarding messages. Something was off.

Customer Acquisition

Orbit Media Studios

OCTOBER 30, 2024

And long before AI came along, marketers who focused solely on marketing through algorithms (social and search) were easily disrupted. The best marketing strategies may leverage social and search, but they also focus on relationship-focused channels, such as email marketing, referral partners, events and webinars.

SEO

Lusha

JULY 21, 2024

Remember, the specific criteria that define an MQL will vary based on your business goals and target market. It is important to have a clear definition of what constitutes an MQL in your organization so that your marketing and sales teams are aligned.

Whitepaper

Welcome Software

DECEMBER 18, 2024

From initial ideation to publication and analytics, Opal helps marketers automate processes, generate creative content, and implement data-driven personalization tactics with unprecedented ease. 2) Mailchimp: Email marketing made easy What is Mailchimp? Why Mailchimp? 6) Ahrefs: Get SEO savvy in seconds What is Ahrefs?

Transform

Hubspot Marketing

JULY 10, 2025

HubSpot's custom reporting dashboard and attribution reporting guide strategic business decisions by connecting marketing activities directly to revenue outcomes and customer lifetime value metrics. List all the tools your business currently uses (ecommerce platform, email marketing, accounting software, etc.)

eCommerce

Vertical Response

JUNE 4, 2025

To combat marketing amnesia, brands should enhance customer engagement through personalized communication, consistent branding, and monitoring customer feedback. Utilizing email marketing and social media effectively can reinforce brand identity, maintain customer interest, and ultimately prevent marketing amnesia.

Branding

Hubspot Marketing

DECEMBER 2, 2024

Depending on which email marketing program you use, you can also get detailed reporting on open and conversion rates. to get insights into your target market segments, trends, purchase behavior, and content preferences. Pro tip: Map your customer journey with AI.

Customer Journey

Sachs Marketing Group

APRIL 30, 2025

This can be achieved through various outreach strategies, including email marketing, social media outreach, and attending community events. Recognizing the Audience and Purpose Recognizing the target audience and purpose of outreach efforts is critical to creating an effective marketing strategy.

Marketing Strategy

Lynton Web

NOVEMBER 26, 2024

Key metrics in this category help you understand how well your brand resonates with target audiences: Month-over-month website traffic growth by channel, revealing the effectiveness of your market reach Share of voice in target markets, measured through social listening and media monitoring Social media follower growth rate and engagement velocity (..)

Transform

Customers.ai

NOVEMBER 25, 2024

Test Integrations Like Your Business Depends on It (Because It Does) If your visitor tracking tool doesn’t play well with your CRM, email marketing, or other essential systems, you’re leaving money on the table. You don’t want to switch tools during your busiest sales season because your current one can’t keep up.

eCommerce

Martech

MAY 5, 2025

Utilize targeted marketing : Use data analytics to understand consumer behavior and preferences during these times. Tailor your marketing campaigns to address specific concerns or needs, ensuring that your messaging is relevant and timely.

Marketing

Exposure Ninja

APRIL 25, 2025

When done right, the content marketing ROI compounds turning every blog, guide, and landing page into a lead-generating, revenue-driving asset that works around the clock. Download my free copy Key Takeaways: Why Is Content Marketing Important? That gives you a direct line to a warm, engaged audience.

Content Marketing

Duct Tape Marketing

JULY 31, 2025

And so some of the things that I touch on there are things like target market, identifying your clients on a very deep level. so, you previously, let's think of traditional marketing org chart. So you'd have like a paid specialist, an email marketing specialist, a social, you know, all of the different channels and categories.

CMO

Lynton Web

MAY 19, 2025

This fragmented approach typically includes the following: Daxko for CRM/membership tracking Mailchimp or Constant Contact for email marketing Manual processes or third-party tools for landing pages, forms , automation, and reporting The result? Siloed data, inconsistent outreach, and limited visibility into what's working.

Transform

Lusha

NOVEMBER 11, 2024

Email Marketing Tips Email is still one of the best ways to nurture leads. Here are some tips for effective email marketing: Group your leads : Send different emails to different types of leads. Make it personal : Don’t just use their name.

Outbound Marketing

Lusha

NOVEMBER 18, 2024

Sales Operations Specialists : Focus on improving sales processes, managing sales technology, and helping sales teams reach their targets. Marketing Operations Specialists : Experts in marketing automation, data analysis, and campaign management. They make sure marketing efforts align with revenue goals.

CRM

Vertical Response

JANUARY 18, 2025

Tools and Techniques for Measuring FOMO Measuring the effectiveness of FOMO-driven marketing strategies requires robust tools and techniques. Marketing research encompasses all research in marketing, while market research focuses on a specific target market. Want More Email Marketing Tips?

Millennials

Lynton Web

MARCH 4, 2025

This involves understanding customer behavior, optimizing the checkout process, and employing targeted marketing techniques to re-engage potential buyers. By implementing effective strategies to address this challenge, businesses can reclaim a significant portion of these lost sales.

Shoppers

Backlinko

OCTOBER 1, 2024

In IGK Hair’s case, we see that their primary traffic source is email. Almost 58% of traffic comes from email, which suggests that IGK is likely successful in using email marketing to get more repeat website visitors. Which means the data isn’t collected from a representative sample of your target market.

Marketing

Hubspot Marketing

JULY 14, 2025

ActiveCampaign Source Best for: Business brokers emphasizing email marketing and lead nurturing throughout extended sales cycles. Consider features like mobile access, email marketing, and reporting depth. Step 3: Evaluate ease of use and team adoption. The best CRM is one that your brokers will actually use consistently.

CRM

Lynton Web

MARCH 18, 2025

List every integration touchpoint, from email marketing platforms to accounting software , documenting their data flow and dependencies. Compile all email templates, saved responses, and communication snippets , including their merge fields and conditional logic.

Transform

Lusha

DECEMBER 9, 2024

Old methods like cold calling and mass emails don’t work well anymore, and sales teams struggle to stand out and connect with potential clients. B2B email marketing offers a solution. It’s not just about sending emails. What is B2B Email Marketing?

Email Marketing

Vertical Response

JULY 1, 2025

This customer-centric approach helps you set prices that not only meet your business objectives but also resonate with your target market. Conduct Market Research Market research is the backbone of any successful pricing strategy.

Price

illumin

MARCH 6, 2025

Tips and tricks for tax prep businesses to get the most out of their advertising Here are more tips and tricks to ensure your ad campaigns get the most customer reach and engagement: Define your audience: Know your target market and their demographics. Leverage email campaigns, social media, and flyers to deliver these messages.

Gen Z

Martech

SEPTEMBER 17, 2021

Most marketers have some kind of email program, but are they emailing with a purpose? At the second day of MarTech, Kath Pay, CEO of Holistic Email Marketing, showed how testing emails can improve customer engagement and boost conversions. Read about how email marketers should resist shiny new things.

Email Marketing

Scoop.it!

JULY 12, 2022

Email marketing is an effective strategy for any company. However, small businesses often make the same mistakes when designing and sending marketing emails. . So before you send out any more campaigns, take a few minutes to double-check your emails for these top ten email marketing mistakes.

Email Marketing

Vertical Response

APRIL 4, 2022

But there is one solution that offers both amazing results: mass email marketing. Unfortunately, many businesses dismiss mass emails as a thing of the past. Keep reading to discover why mass email marketing should be a cornerstone of your digital marketing strategy. Why Mass Email Marketing Is Popular.

Email Marketing

Marketing Insider Group

AUGUST 18, 2020

Email marketing is still one of the most effective ways of reaching your customers. Sending emails is very cost-effective and offers an impressive ROI. This means you can send an email at the optimal time to encourage a conversion. There are several different types of automated emails. Email Automation Examples.

Email Marketing

SMEI

MARCH 10, 2022

Developing a buyer persona is an important part of your target market research. A buyer persona is a fictional representation of your target audience. Creating buyer personas in your marketing plan can help you to better understand your target audience and create marketing materials that appeal to them.

Marketing Strategy

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. What takes email marketers from good to great? But the beauty of helpful email marketing is what I said before: When you help your customers, they help you back.

Email Marketing

OnPassive Marketing

NOVEMBER 11, 2022

Your email marketing campaign is crucial to your digital marketing strategy, so you want to ensure it succeeds. To do that, you’ll need to know the ins and outs of how to get started with email marketing campaigns. This guide will share some of the best free email marketing courses you can take advantage of.

Email Marketing

OnPassive Marketing

APRIL 22, 2022

With the massive popularity of email marketing and online shopping, it’s no surprise that email marketers are always trying to find new ways to engage their audience. This article explains key shifts in email marketing trends in 2022. The Importance of Email Marketing.

Market Trends

OnPassive Marketing

SEPTEMBER 22, 2022

Email marketing is essential to any marketing plan. But with so many email marketing tools on the market today, how do you know which one is the best for your business? Learn about the different kinds of email marketing tools and which ones are ideal for various purposes. Consider Your Goals.

Email Marketing

OnPassive Marketing

JULY 7, 2022

An email marketing strategy is one of the most important aspects of running a successful E-commerce business. Email marketing can be a powerful tool to reach new customers and keep existing customers engaged with your brand. There are many different email marketing software, so it can be tough to know which one to choose.

Email Marketing