Martech

AUGUST 14, 2024

A year of changes requires a shift in tactics for email marketers. At the start of the year, Yahoo and Google issued new rules for bulk email senders. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era. Here are some tactics for email marketers to consider.

Email Marketing

Martech

SEPTEMBER 20, 2024

Once we achieve those wins, we can turn to deeper uses of AI to enhance personalization and create core business value. Going deeper: Enhancing personalization Once you’ve redesigned and automated your most important processes, it’s time to go deeper with AI and enhance the customer experience through personalization.

Customer Acquisition

Martech

AUGUST 19, 2024

Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. Because maintaining a 1:1 strategy requires more resources, marketing teams typically target only one to five high-value accounts at a time with extremely personalized messaging.

Key Performance Indicator

Hubspot Marketing

SEPTEMBER 30, 2024

Personalization. I’ve received plenty of personalized marketing assets, and it’s obvious when something uses surface-level personalization and when something is tailored to my specific interests and behaviors — and the latter always grabs my attention. Table of Contents Why use AI for marketing personalization?

Thought Leadership

Marketing Insider Group

SEPTEMBER 2, 2024

The subject line is vital for email marketing success, so using various subject line elements, including length, tone, personalization, and emojis, identifies what drives higher open rates. Use a tool like Google Optimize or your email marketing platform to show each version to a different audience segment.

Content Marketing

Martech

AUGUST 20, 2024

Today’s marketing tools are rich with AI capabilities, enabling marketers to develop and manage strategies, personalize customer messages, utilize chatbots for online inquiries, streamline opportunity management and perform just-in-time predictive analysis. Processing.

Marketing

Vertical Response

DECEMBER 21, 2024

Conversion in email marketing means turning email recipients into paying customers. This article outlines ten practical tips to boost your email marketing conversion and help you achieve better results. Crafting compelling subject lines with personalization and urgency significantly boosts open and click-through rates.

Email Marketing

Buffer Marketing

JANUARY 7, 2025

Whether you're looking to automate marketing tasks, scale personalization, or increase your bandwidth, you'll find tools here to help. It's particularly valuable if you're growing your personal brand through thought leadership but don't have time to scout for industry news and insights.

Price

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. With each new AI tool for email marketers, it is crucial the content and campaigns created with them maintain a personal touch and not diminish the brand experience. Fully written email campaigns. How does that translate to sales?

Email Marketing

Marketing Insider Group

DECEMBER 10, 2024

CRM email marketing is a powerful tool that combines relationship management with targeted outreach, enabling your brand to reach customers more effectively. By integrating email marketing with your CRM, you gain a strong approach to audience segmentation, personalized messaging, and campaign tracking – all of which improve engagement.

CRM

Martech

JANUARY 13, 2025

Prompt: What about welcome emails (are they important)? Answer: Welcome emails are a crucial component of any email marketing strategy. Here are several reasons why welcome emails are important: 1. Implementing best practices in crafting these emails can lead to long-term benefits for your marketing efforts.

Customer loyalty

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. But here’s the thing – king or not, you can’t cash in on that ROI without a killer email list. Forget the tired, slow, “set-it-and-forget-it” methods of building your email list.

CRM

Trade Press Services Newsletter

FEBRUARY 6, 2025

A LinkedIn newsletter is like an email newsletter , but its distributed directly through LinkedIn to your network. Benefits of LinkedIn Newsletters LinkedIn newsletters offer numerous benefits that can help grow your personal brand and business: 1. What Is a LinkedIn Newsletter? Establish yourself as an industry thought leader.

Thought Leadership

Litmus

SEPTEMBER 25, 2024

this guide, you’ll learn: The core ideas behind lifecycle marketing Key strategies for each stage of the customer journey How to use personalization for maximum impact Tactics tailored to different industries Real-world examples to inspire your campaigns What is lifecycle marketing? a reminder email with a discount to encourage the purchase).

Management

Vertical Response

SEPTEMBER 15, 2024

Are your email marketing efforts getting lost in the inbox? Discover the 5 simple steps to structuring your email for maximum engagement, and transform your email campaigns. Key Takeaways for Email Marketing Craft compelling subject lines and preheaders to boost open rates and create curiosity.

Email Marketing

Marketing Insider Group

AUGUST 26, 2024

Your competitors are using this technology, so understanding the basics of AI and exploring advanced automation tools is essential as you personalize customer experiences and optimize your marketing efforts. These components work together to automate repetitive tasks, analyze vast amounts of data , and personalize marketing efforts.

CRM

Martech

DECEMBER 9, 2024

Hyper-personalization needs human sensitivity AI excels at analyzing data to deliver personalized recommendations and content in real time. However, hyper-personalization isnt just about algorithmsits about understanding the emotional and cultural context of customer interactions.

Customer Journey

Martech

JANUARY 9, 2025

Dig deeper: 7 marketing strategies to conquer decision paralysis How AI is helping to narrow choices AI is helping ecommerce brands simplify and personalize shopping. Personal recommendations By looking at what a consumer bought or looked at on previous visits, AI can suggest products that consumers might like. Processing.

Customer

Martech

OCTOBER 31, 2024

They now expect personalized messaging and want brands to understand their preferences, interests and behaviors. This lets you segment audiences more effectively to deliver personalized, relevant messaging that resonates with distinct customer needs. Email: Business email address Sign me up! Processing.

Analytics

Martech

SEPTEMBER 13, 2024

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. Dig deeper: Email marketing strategy: A marketer’s guide 2.

Email Marketing

Hubspot Marketing

DECEMBER 16, 2024

AI Personalization Best for: Quickly gathering data to provide data-driven insights and high-quality personalized content. According to our 2024 State of Marketing Report, 77% of marketers who use generative AI say it helps them make more personalized content, so AI and personalization already go hand-in-hand.

Marketing Strategy

Martech

OCTOBER 29, 2024

Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution is available, a CDP is likely capable of meeting your needs. The CDP can also act as a source of truth for things it uniquely orchestrates, like on-screen dialogues or personalization.

Customer

Hubspot Marketing

DECEMBER 4, 2024

If you want to start a newsletter, whether on behalf of a large business or your personal brand, I’ve built you a guide filled with data, expert advice, formats, and topic ideas. B2B newsletters serve a very different purpose from email marketing or email promotions. Let’s get started. Stick to a regular publishing schedule.

Education

Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. They ensure that websites are visually appealing and provide relevant, personalized experiences for each audience segment.

CRM

Martech

OCTOBER 3, 2024

It’s about trust, shared values and personalized experiences. Personalize interactions Use the data you collect (e.g., customer feedback and the traces they leave from interacting with your brand) to personalize interactions, offers and recommendations. This adds a personal touch and makes customers feel valued.

Customer

Backlinko

OCTOBER 23, 2024

Sample goals include: Increasing product sales by 30% Boosting organic traffic by 20% in six months Growing email subscribers by 15% this quarter Then, outline the actionable steps you’ll take to achieve each goal. And an email marketing campaign offering exclusive deals. Use stock photos if needed. What’s standing in their way?

Marketing Strategy

Hubspot Marketing

JULY 11, 2024

I’m a secular person, but in that moment, I began to pray. I know this person. Hundreds of thousands of people saw the experiment, prompting over a thousand comments, DMs, and emails. For example, I’m not simply saying “Hello” to my son: Ostensibly it’s a greeting, but it’s actually me becoming a new person. I let it go.

Copywriting

Vertical Response

JANUARY 4, 2025

Are you a small business owner looking for ways to boost holiday sales and grow your email subscriber list? an artisanal candle maker that used targeted email marketing to achieve a 25% lift in holiday revenue. used these tactics to expand its email list and boost holiday sales. Charming Candle Co.

Email Marketing

Martech

OCTOBER 25, 2024

For HubSpot users, HubSpot email sequences are a powerful way to save time and stay consistent when connecting with your audience. Think of email sequences as a Swiss army knife of sorts — useful for a ton of different things. Let’s look at 10 practical ways to expand your email strategy using email sequences.

Education

Hubspot Marketing

OCTOBER 18, 2024

Is your event in-person, virtual, or hybrid? Conference attendees rate venue location and travel/accommodation costs as two of their top three priorities when deciding whether to attend an in-person event. or can incur a sponsorship cost, like placing an event ad in a relevant email newsletter. What’s your industry?

Event Marketing

Martech

NOVEMBER 25, 2024

Here’s my personally curated list of genuinely useful and great holiday gift ideas for the marketers in your life. Dig deeper: From tech tools to personalized presents: Holiday gifts marketers actually want Universal marketing essentials Some gifts work brilliantly regardless of a marketer’s work location. Processing.

Transform

Martech

NOVEMBER 11, 2024

Engage every customer touchpoint It’s crucial to engage your audience across multiple channels — email, SMS, WhatsApp, social media or push notifications. Each touchpoint must be consistent, personalized and strategically timed to ensure maximum impact. Keep customers coming back The work doesn’t end when Black Friday is over.

Market Research

Litmus

OCTOBER 16, 2024

Personalized messages keep customers engaged and loyal. Segmenting by customer lifecycle lets you deliver personalized messages to new subscribers, repeat buyers, or lapsed customers—meeting their needs at the right time. Instead, focus on creating emails that convert. What is audience segmentation? New visitor? Welcome them.

Health

Hubspot Marketing

NOVEMBER 4, 2024

AI Personalization Marketers know that personalization is a key strategy for building consumer trust and brand loyalty. Savvy marketers know that “personalization” goes a lot deeper than just using a customer’s first name. Predictive personalization can make your customer feel like your brand gets them.

Analytics