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Tracking in 2024: Where we are and how to prep

Search Engine Land

Remember how painful iOS 14 was for performance marketers? An even more seismic change is looming, and way too many marketers are still unprepared. What’s changing from a marketing perspective. Get the daily newsletter search marketers rely on. Dig deeper: 3 ways search marketers can prepare for the big cookie crumble

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Has Google Gotten Worse? Here’s What New Data Says

Hubspot Marketing

The idea that Google is somehow getting worse is a claim I’ve rolled my eyes at in both my official capacity as a marketer and as a consumer. Only now, marketing news headlines are breathlessly claiming that a study from Germany has proven Google is getting worse. I was there for keyword stuffing, cloaking, and link farms.

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How Media Leaders Will Make AI Work in 2024, from HubSpot’s VP of Media

Hubspot Marketing

Jonathan’s a badass innovator who's led marketing and audience growth for a long list of cool media organizations, from Complex Networks and National Geographic to Vox Media and VICE. The market size of AI use in media and entertainment reached $19.8B Just before the holidays I had a chat with HubSpot’s VP of Media, Jonathan Hunt.

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What does ‘Real-Time Marketing’ really mean? by Salesforce

Search Engine Land

en wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Are we delivering content in seconds?

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Could happy advertisers be the key to connected TV success? by MNTN

Search Engine Land

Seeking more flexibility and lower costs, consumers have cut cords en masse , resulting in CTV viewership surpassing linear. Studies revealed that while 81% of marketers said they use CTV to raise brand awareness, two-thirds classify it as a performance marketing channel. And it looks like CTV is coming out on top.

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Could happy advertisers be the key to connected TV success? by MNTN

Martech

Seeking more flexibility and lower costs, consumers have cut cords en masse , resulting in CTV viewership surpassing linear. Studies revealed that while 81% of marketers said they use CTV to raise brand awareness, two-thirds classify it as a performance marketing channel. And it looks like CTV is coming out on top.

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45 Quotes That Celebrate Teamwork, Hard Work, and Collaboration

Hubspot Marketing

Talent wins games, but teamwork and intelligence win championships." – Michael Jordan. Talent wins games, but teamwork and intelligence win championships." – Michael Jord an ( Click to Tweet! ). Politeness is the poison of collaboration." – Ed win Land ( Click to Tweet! ). Erg en ( Click to Tweet! ).

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